- Category: July 2012 - Search Marketing & Analytics
The CMO Council, in partnership with Adobe, is delving into a new study of the state of digital marketing in the Asia-Pacific region and would appreciate your insights. This study will create an evaluation framework that will form the foundation for an annual APAC Digital Marketing Performance Index. Responses will be compiled with those of others from across the region, used in aggregate, and will remain completely anonymous.
We expect that this survey will take 15–20 minutes to complete. To thank you for your valuable time, we would like to offer you a complimentary copy of the final report upon its completion—a $199 (USD) value. Be sure to provide your contact details at the end of this survey to receive your complimentary copy.
For the purposes of this survey, please note that the CMO Council concurs with the Digital Marketing Institute in the definition of digital marketing as the use of digital technologies to create integrated, targeted, and measurable communications, which help to acquire and retain customers while building deeper relationships with them.
Specifically, they include all digital engagement tools, platforms, and technologies across the web, mobile, social, content management, data management, web analytics, and all forms of online content and advertising, including display advertising and branded video.