Monday May 20th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

Enhanced Google Play Protect real-time scanning for installation of sideloaded apps

Category: Oct–Dec 2023 - Omnichannel Marketing
Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a
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Black Friday Online Shopping Safety Checklist

Category: Oct–Dec 2023 - Omnichannel Marketing
Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British
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Plans for further integration of IBM watsonx with AWS

Category: Oct–Dec 2023 - Omnichannel Marketing
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
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Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia
Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.
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Systematize influencer marketing correctly
Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University of Würzburg, identified five influencer size groups and four influencer types that help structure influencer marketing and select suitable influencer types.
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Influencer marketing: relationships pay off in times of corona
Sales in influencer marketing was expected to near the one billion-mark in 2020, according to market studies, if the corona pandemic would not have brought advertising budgets to a standstill. Even though there seems to be already a light leading out of the crisis, a full recovery will probably take ...
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The dark side of the influencer marketing hype
Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.
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Previous month's highlights

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.

Microsoft Cyber Signals report highlights spike in cybercriminal activity around business email compromise

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how enterprises can defend against these attacks.

Appier integrates GenAI into its products to optimize key marketing applications for businesses

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.

SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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