MediaBUZZ - ePublisher of Asian eMarketing

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MediaBUZZ Pte Ltd is an independent online publisher in the Asia Pacific region, focusing on the business of digital media and marketing, since early 2004.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles.

Click here for the latest edition and complimentary subscription.

To read Asian e-Marketing (FLIP versions), please click the images below.

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June 2014

AeM_July_2014_Cover

July 2014

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August 2014

 

Highlights

Amazon vs Google: Fight for the sole lead

Amazon vs Google: Fight for the sole lead

The battle of the giants for the pole position as the number one online source for product search is gaining momentum.

Many customers start their shopping spree on the Internet directly on Amazon - and that won’t really change in the future – especially since Amazon launched product ads in April as a response to Google's Product Listing Ads (PLA).

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Five downsides of a viral launch

Lots of time has been spent on how to achieve viral campaigns in the past couple of years. Many articles and blog posts talk about the marketing genius needed to engineer a viral product launch. Very few are being specific about it. Most of them seem to assume that the benefits and risks are well known to everybody. So I decided to take a different angle on the subject and look at the pain aspects of achieving a vira...

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Global search engine advertising campaigns on the rise

As the study "State of Retailing Online" of Shop.org and Forrester Research points out, search engine marketing (SEM) and advertising has always been and still is in high demand. According to their report, 85% of the dealers consider search engine marketing as a very effective tool for customer acquisition. Hence, online dealers spend most for paid search and four out of five said they have spent more on SEM than las...

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