Tuesday Sep 27th

Latest News

  • The Lisbon International Advertising Festival unveils its trophies

    The Lisbon International Advertising Festival unveils its trophies

    There is still a month left to submit entries to ‘The Lisbon International Advertising Festival” which just revealed its trophy - a crow – which according to the organizer best represents best the Grand Prix, which is entirely black. Along with the gold, silver and bronze figures, the trophy symbolizes serenity and deliberation… Decisions will be made.

  • Overwhelmed by digitization? It’s time to rethink your brand communication!

    Overwhelmed by digitization? It’s time to rethink your brand communication!

    Today’s digitization of almost everything produces an overwhelming flood of information, therefore it is the more surprising to see how companies react, namely embracing even more channels to impose the same old messages by force to anyone within reach.

  • Digital Transformation

    Digital Transformation

    Digital Transformation refers to the changes associated with the application of digital technology in all aspects of human society, and points out that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods.

  • Since the BYOD trend is unstoppable, make sure its safe and manageable

    Since the BYOD trend is unstoppable, make sure its safe and manageable

    Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications.

  • S4M first in getting MRC accreditation for mobile post-click ad metrics

    S4M first in getting MRC accreditation for mobile post-click ad metrics


    S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council (MRC), including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps.

    The Media Rating Council is a U.S.-based non-profit industry association whose goal is to ensure measurement services that are valid, reliable and effective.  Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures.

  • Communication in the age of Content Marketing

    Communication in the age of Content Marketing

    Storytelling brings marketing and communications closely together, besides helping companies to stand out with attention-grabbing content that kick-starts discussions. It is however undeniable that creating good stories takes lot of time. Asking, for instance, the following questions could assist you in starting off on the right foot:

  • Location data, combined with unmatched global scale, yields better performance

    Location data, combined with unmatched global scale, yields better performance

    MediaMath, in partnership with Factual, just announced its unique hyperlocal targeting offering that enables marketers to deliver high-performing mobile advertising to users based on their real-time location. The new product provides marketers with a best-in-class tool to target their mobile programmatic campaigns based on the user’s real-time location. This solution leverages Factual’s Geopulse Proximity data service, which is uniquely integrated now into MediaMath’s TerminalOne Marketing Operating System™.

  • IAB Programmatic Fee Transparency Calculator calibrates ROI from technology, services, data and media costs

    IAB Programmatic Fee Transparency Calculator calibrates ROI from technology, services, data and media costs

    The Interactive Advertising Bureau (IAB) just released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind tool that advertisers, agencies and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions.

  • IDC’s Big Data and Analytics Predictions

    IDC’s Big Data and Analytics Predictions

    IDC Asia Pacific just announced its top predictions for Big Data and Analytics, highlighting at the same time how organizations shall plan for the evolving Big Data and Analytics (BDA) landscape in the region.

    The global provider of market intelligence expects organizations to achieve an extra US$65 billion in productivity benefits in the region over their less analytically-oriented peers by 2020.

  • How ‘new tech’ is changing programmatic advertising

    How ‘new tech’ is changing programmatic advertising

    Headline bidding is probably the hottest topic - other than the perilous rise of ad blocking software - among digital advertisers and web publishers at present. There are many ways in which the standard programmatic advertising could be revamped, and you’d be hard-pressed to find a marketer that considered the system as effective as it could be. And just as the inefficiencies of programmatic are being properly realized, new tech is emerging that demands a slightly different approach.

  • Launch of Megaport.ORG to support and advance Internet communities, standards and infrastructure

    Launch of Megaport.ORG to support and advance Internet communities, standards and infrastructure

    Megaport, a global leader in SDN-based elastic interconnection, just announced the launch of Megaport.org, an industry and community program that supports the advancement of Internet infrastructure.

    Megaport.org sponsors key industry organizations that bring together people, technology, and business and those that promote neutrality and independence. Examples of recent sponsorships include Global Peering Forum, Asia Pacific Internet Exchange Association, Euro-IX, and APRICOT. Future sponsorships will include network operator forums and organizations that invest in Internet development in underserved areas.

  • Toluna’s PowerConcepts powers fully-automated, real-time, informed decision-making

    Toluna’s PowerConcepts powers fully-automated, real-time, informed decision-making

    Toluna, a leading provider of on-demand, real-time digital consumer insights, just launched its latest addition to the Automated Insights suite, PowerConcept. available within Toluna's revolutionary QuickSurveys platform, that guides users from survey design through deployment, respondent targeting, and data visualization with a click of a button, all in real-time.

  • IDC Manufacturing Insights reveals digital transformation-driven IT initiatives

    IDC Manufacturing Insights reveals digital transformation-driven IT initiatives

    Which company doesn’t try to innovate steadily, get closer to its customers, wants to be more efficient and gain more insights to drive business? Well, digital transformation could be a solution to reach all these goals, but for sure it won’t be a quick fix.

  • Smaato and Spearhead to create leading global digital real-time platform to power China's fast growing digital advertising market

    Smaato and Spearhead to create leading global digital real-time platform to power China's fast growing digital advertising market

    Beijing-based Spearhead Integrated Marketing Communication Group has made a proposal to acquire San Francisco-based Smaato for $148 million through an M&A fund invested by one of its fully-owned subsidiaries.

This week's highlights

Enterprise Search as business driver and companion

Category: September 2016 - Search Analytics & Search Engine Optimization
Whether a company wants to improve customer service, increase the efficiency of marketing activities or its competitive advantage in a world in which customers and their needs are increasingly becomin
Read more...

Who says data analytics is just for businesses with big budgets?

Category: September 2016 - Search Analytics & Search Engine Optimization
Tableau shared an interesting case study on one of their client that’s worth to spread. Edge Digital, a Singaporean digital marketing consultancy start-up that has successfully adopted data anal
Read more...

Free, unlimited, built-in VPN service in Opera desktop browser

Category: September 2016 - Search Analytics & Search Engine Optimization
A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN s
Read more...

And the winner is…. Ogilvy & Mathers Singapore!

Category: September 2016 - Search Analytics & Search Engine Optimization
MediaBUZZ congratulates all winners of the 1st Lisbon International Advertising Festival and Ogilvy & Mathers Singapore respectively for representing Asia so impressively.
Read more...

Toluna’s PowerConcepts powers fully-automated, real-time, informed decision-making

Category: September 2016 - Search Analytics & Search Engine Optimization
Toluna, a leading provider of on-demand, real-time digital consumer insights, just launched its latest addition to the Automated Insights suite, PowerConcept. available within Toluna's revolutionary Q
Read more...
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Previous articles

Giving some thoughts to CRM in the Cloud

Category: August 2016 - Security meets Real- time Marketing Challenges
Who really puts "the customer at the center" knows well that the best brand is for the birds, if the customer care and service is not working.
Read more...

Top 10 tips to protect your mobile phone from attacks

Category: August 2016 - Security meets Real- time Marketing Challenges
Since the scandals of eavesdropping of government and business leaders are spreading, the fear of data theft is growing and the interest in finding an optimal protection to make mobile phones safer is
Read more...

Location data, combined with unmatched global scale, yields better performance

Category: August 2016 - Security meets Real- time Marketing Challenges
MediaMath, in partnership with Factual, just announced its unique hyperlocal targeting offering that enables marketers to deliver high-performing mobile advertising to users based on their real-time l
Read more...

Online security threats sadden the daily business routine incisively

Category: August 2016 - Security meets Real- time Marketing Challenges
Recent cyberattacks against government agencies and politicians, as well as various news sites, prove that no one is immune and explains why more and more companies are investing to keep their busines
Read more...

Integrity by default for the sake of security

Category: August 2016 - Security meets Real- time Marketing Challenges
The Internet has lost its innocence and a healthy mistrust is more than advisable nowadays as scams and spams attack anytime and anywhere. Certain media, such as email, is hit particularly hard.
Read more...
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Previous month's highlights

Glispa's data-driven approach mediates the major networks and provides the highest yield

Category: June 2016 - Mobile Marketing

Just a few weeks ago, the mobile marketing pioneer glispa launched Ampiri, its powerful ad mediation solution that gives publishers full transparency and control over the ad selection process.

Tips for better findability in an ever growing app store market

Category: June 2016 - Mobile Marketing

We were talking already extensively this month about App Store Optimization (ASO) and how important it is to be found in the flood of apps in the store. Data about data, so-called metadata, plays here a pivotal role as well and is used to automatically improve and facilitate the discoverability of an app.

Insights into Asia's Mobile Future

Category: June 2016 - Mobile Marketing

Mobile devices are the most dominant and groundbreaking, wide-spread innovations that pave the way of Asia’s digital future. From taxi bookings, travel lodging to courier arrangements, mobile devices are part of everybody’s life, spurring the ongoing digital transformation.

Mobile point-of-sales terminals are on the rise

Category: June 2016 - Mobile Marketing

Technology will continue to find its way into shops to offer consumers highly personalized experiences. Making extensive use of everybody’s small mobile assistant, that enables omnichannel in the first place, we can expect that in the end the bricks-and-mortar stores will mainly fulfill the function of being the collection and order processing center, focusing on a premium customer service.

View More Articles

Video consumption set to soar in Asia Pacific

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Cinemagraphs revive the animated GIFs

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

“Wake Up with The Economist” at Cannes Lions 2016 - Highlights

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

SAP warns brands in Asia Pacific not to risk losing customers over poor digital experiences

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Publicitas’ first annual ‘Global Marketing Priorities’ survey

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Return to the essential with the power of (moving) images

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Outstream video advertising seems to be on the brink of becoming new standard

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Videos have much going for marketing

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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