Tuesday Aug 30th

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This week's highlights

Giving some thoughts to CRM in the Cloud

Category: August 2016 - Security meets Real- time Marketing Challenges
Who really puts "the customer at the center" knows well that the best brand is for the birds, if the customer care and service is not working.
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Cloud Security Alliance's progressing work in mobile security

Category: August 2016 - Security meets Real- time Marketing Challenges
The use of cloud services is steadily growing and no one seems to be able to escape the trend. However, the shifting and processing of data from the very own area of responsibility to the cloud is not
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The legal risks of uncontrolled collaboration and information sharing

Category: August 2016 - Security meets Real- time Marketing Challenges
Many organizations are slow to realize the threats posed by ungoverned collaboration and information sharing.
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Downright security will always remain a pipe dream of the digital industry

Category: August 2016 - Security meets Real- time Marketing Challenges
Since security and privacy are paramount in today’s highly connected world, security-conscious organizations depend heavily on software solutions to keep their data safe and their information pr
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Pokémon Go’s popularity seems to decline

Category: August 2016 - Security meets Real- time Marketing Challenges
Nintendo’s latest augmented reality (AR) game, Pokémon GO definitely caused a stir worldwide so far, but the hype around it seems to flatten.
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Previous articles

Close to 1,000 companies showcased innovative solutions at World Cities Summit, Singapore International Water Week and Cleanenviro Summit Singapore 2016

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
Photo Caption: Dr Tony Tan Keng Yam, President of Singapore Addresses VIPs, dignitaries and guests at the World Cities Summit (WCS), Singapore International Water Week (SIWW) and the CleanEnviro Summi
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Videos perform on each screen differently

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
Thanks to the Internet, moving images have evolved to an ubiquitous advertising format and there is evidence that each screen has its emotional added value and combined they increase campaign success.
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SAP warns brands in Asia Pacific not to risk losing customers over poor digital experiences

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
SAP just launched its inaugural Asia Pacific Japan Digital Experience Report that reveals how some of the region’s largest brands perform in delivering the digital experiences their customers wa
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“Wake Up with The Economist” at Cannes Lions 2016 - Highlights

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
At Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake Up with The Economist, featuring daily debate on the place of creativity in today’s world of business fr
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Cinemagraphs revive the animated GIFs

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
Cinemagraphs, a term that was supposedly coined in 2011 by two American photographers, who used the technique to animate their fashion and news photographs, act on the assumption of being a video but
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Previous month's highlights

Bloggers, vloggers and media relations' legal guide

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

When traditional media organizations cross the line, editorially or commercially, they can expect a slap from government, the judiciary, their media colleagues or regulatory organizations, not to mention the general public, Vuelio states in its whitepaper: The Legal Guide to Bloggers, Vloggers and Media Relations. That’s why Vuelio rounded up all the laws, regulations and best practices enforced and advocated by the various legal and other authorities responsible for PR, marketing and the media in its report, besides questioning how a title is judged to be legal, decent and honest, considering the new breed of online publishers and broadcasters.

Mastering contextualization smoothly

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Contextual marketing refers to online and mobile marketing that provides targeted advertising based on user information, such as the search terms they’re using or their recent web-browsing activities. The goal is to display ads to customers that promote products and services they seem to be interested in. The textbook example of such “contextual advertising” is Google’s AdSense program, which uses the terms entered into each Google search to select an appropriate advertisement for each and every individual surfer.

Who is well versed in the art of qualified content creation - consistently?

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Content, enriched with images, is twice as likely passed on and shared than those without photos and gets much more attention than pure text, dozens of studies confirm. The word is out now that photography is an essential part of content marketing and good design is needed to establish long-term commitment.

KEYMILE showcases its state of the art solutions for secure communications in mission-critical networks at CommunicAsia 2016

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Asia’s leading technology event unveils again best of breed technology, innovations, and thought leadership at Marina Bay Sands Singapore from 31 May – 3 June 2016.

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