Wednesday Jun 28th

Latest News

  • Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Research suggests that 87 percent of America’s workforce fails to reach its full potential. Why? It’s simple – they lack passion for their work. Studies are suggesting most of the business world does not take passion seriously enough.

  • Obstacles for predictive analytics still persist

    Obstacles for predictive analytics still persist

    The global predictive analytics market is expected to grow to more than US$ 9 billion by 2020, according to Markets and Markets, mainly because of the transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge of structured and unstructured data.

  • Be aware that threats lurk everywhere in the digital world

    Be aware that threats lurk everywhere in the digital world

    Malicious software is still the greatest online threat and unfortunately lurking everywhere in the form of Trojans and worms that perform dangerous actions unnoticed on affected. Allegedly, 350,000 new variants of malicious software emerge on the Internet every day, making protection crucial to survive in today’s digital life. In fact, just visiting an infected website is often enough to download malicious, unnoticed software. Further risks are manipulated smartphone apps, plenty of remote-controlled computers (botnets), infected emails (spam), and the interception of sensitive login information (phishing).

  • McAfee VirusScan Mobile now pre-installed on Samsung Galaxy Note7 and Tizen OS based Samsung Z2

    McAfee VirusScan Mobile now pre-installed on Samsung Galaxy Note7 and Tizen OS based Samsung Z2

    Mobile phones have infiltrated our daily lives zestfully by providing mobile shopping, mobile payment or watching your favorite show anytime on the go. However, without robust security measures, the personal data that we store on our devices is at the mercy of cybercriminals, Intel Security warns.

  • Opera Neon provides a glimpse into the future of web browsers

    Opera Neon provides a glimpse into the future of web browsers

    Opera showcased its first ever concept browser, codenamed Opera Neon, built from the same browser engine as the Opera browser, but designed to allow users to focus on the most important part of the internet -  the CONTENT – and making web browsing more visual and intuitive.

  • Microsoft’s vision for more intelligence — from the cloud to the edge

    Microsoft’s vision for more intelligence — from the cloud to the edge

    "In a world of near infinite computing power and an exponential growth in data, we are focused on empowering every developer to build applications for this new era of intelligent cloud and intelligent edge," Satya Nadella, Microsoft’s CEO said at his opening keynote of their annual developer conference speech to thousands of developers. Pointing out that our world is constantly overloaded with information, it is yet this very information — data — that creates opportunities and insights abound. To help customers realize these opportunities, Microsoft shared an early peek into innovations it is bringing to bear to help every person and organization achieve more.

  • New FUSIO by S4M platform provides anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs

    New FUSIO by S4M platform provides anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs

    Following months of R&D and MRC accreditation, the mobile-first advertising technology company S4M (Success for Mobile), unveiled a next generation anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs and a simplified user interface.

  • AdAsia Holdings launches CastingAsia, an influencer marketing platform

    AdAsia Holdings launches CastingAsia, an influencer marketing platform

    AdAsia Holdings just launched CastingAsia, an influencer marketing platform, as its newest addition to the AdAsia Digital Platform across Asia.

  • A look back at SEO's short but eventful history

    A look back at SEO's short but eventful history

    Do you understand all the hype about “digital natives” and their allegedly superior handling of technology? Well, I don’t, as it kind of implies that the older generation can’t keep up or just raises the question, if the Generation X, Y, and Z still know how it all started? Nobody dares to call famous IT business wizards, like Steve Jobs or Bill Gates (both born in 1955), “digital immigrants”, would you? Didn’t the so-called “baby boomer’ generation make it all happen in the first place?

  • Who says data analytics is just for businesses with big budgets?

    Who says data analytics is just for businesses with big budgets?

    Tableau shared an interesting case study on one of their client that’s worth to spread. Edge Digital, a Singaporean digital marketing consultancy start-up that has successfully adopted data analytics into their everyday decision-making, showcases exemplary the efficiency of data analytics in a cost-efficient way.

  • Pragmatic mobile SEO tips

    Pragmatic mobile SEO tips

    As mobile data traffic continues to grow, search engines increasingly place emphasis on perfecting websites for viewing on mobile devices. This means for content managers, marketers and website operators, tuning key parameters to rank in search engines preferably on top while achieving a compelling customer experience.

  • ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and IT teams powerful weapons in the fight to make their organizations more secure.  With the innovations now available in ObserveIT 7.0, the company continues its leadership in enabling customers to ensure that privileged users, vendors and business users do not act in negligent or malicious ways that put their businesses at risk.

  • Pressure is on to keep up with personalization vs privacy

    Pressure is on to keep up with personalization vs privacy

    Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden’s revelations, consumers started to be concerned about data collection and want to know why third parties are gathering information and for what reasons. Interestingly, many still seem to be willing to trade their data and privacy for convenience and a more personalized experience, as recent studies show.

  • Hotmob launched ALCANZAR, a safety-first demand side platform

    Hotmob launched ALCANZAR, a safety-first demand side platform

    Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content parameters to measure whether a publisher's content meets the brand's specific needs. Both pre-bid and post-bid screening is applied to increase brand-safety controls by allowing advertisers to screen the URL or site section, therefore offering more transparency on where ads are running.

This week's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
Read more...

RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
Read more...

Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
Read more...

Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
Read more...

Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points int
Read more...
View More Articles

Previous articles

Rethink privacy, as the new GDPR takes the upper hand

Category: May 2017 - (Cyber) Security & Data Protection
It’s all haywire when looking at data protection in Europe and I am wondering about the impact it will have on the Asian business world. After 15 years, the Safe Harbor agreement got dumped in O
Read more...

Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

Category: May 2017 - (Cyber) Security & Data Protection
More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of
Read more...

Cyber-attacks can hit anyone, anytime – you can be next!

Category: May 2017 - (Cyber) Security & Data Protection
As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security
Read more...

Akamai’s Q1 2017 State of the Internet / Security Report

Category: May 2017 - (Cyber) Security & Data Protection
Akamai Technologies, Inc. just released its First Quarter, 2017 State of the Internet / Security Report. The report, using data gathered from the Akamai Intelligent Platform, provides analysis of the
Read more...

Sophisticated technology tracks the culprit to identify violent crime

Category: May 2017 - (Cyber) Security & Data Protection
Violence, extremism and child abuse: A lot of criminal activities are captured in images and distributed via internet and social media. But how can companies protect their network if being abused for
Read more...
View More Articles

Previous month's highlights

Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it

Category: February 2017 - Video Marketing & Advertising

A new online consumer survey from Irdeto found that 71% of Indian consumers polled are aware that producing or sharing pirated video content is illegal, and 64% know that streaming or downloading pirated content is illegal. Despite this high level of awareness, 66% of respondents still choose to watch pirated content.

Storytelling is dead - long live Storylistening as the beginning of a successful story

Category: February 2017 - Video Marketing & Advertising

Storytelling is often understood as a creative concept that goes hand in hand with strategic consulting. Some companies even look at it as a secret weapon to invent stories of their self-perception, free according to the motto "If you repeat it often enough, your target group will eventually be convinced". Budgets are thrown out of the window for that and yet the audience keeps a mind of their own.

Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

Category: February 2017 - Video Marketing & Advertising

Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising

What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound systems, 3D films, and most recently Virtual Reality (VR). The Martian, for example, was one of the first commercial VR efforts to come out of Hollywood. As the industry grapples with the transition, from physical media to a more digital-centric business model, it must create new revenue streams.

View More Articles

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing

Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing

Pressure is on to keep up with personalization vs privacy

Category: March 2017 - Social Media & Influencer Marketing

Alpha users

Category: March 2017 - Social Media & Influencer Marketing

A significant number of SMEs have not yet adopted social media

Category: March 2017 - Social Media & Influencer Marketing

Latest Social Media Keyboard Shortcuts Cheat Sheet

Category: March 2017 - Social Media & Influencer Marketing

The main benefits of Social Media Marketing

Category: March 2017 - Social Media & Influencer Marketing
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg