Tuesday Oct 24th

Latest News

  • 3 tips for marketers to track the effectiveness of ads

    3 tips for marketers to track the effectiveness of ads

    Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or provider. This, however, tends to complicate how you can effectively measure the campaign results as implementing different approach will bring about different outcomes.

  • The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life

    The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life

    While most of the traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.

  • AR to "augment" existing communication and marketing tools

    AR to "augment" existing communication and marketing tools

    Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, such as the interaction possibilities in real-time as well as the three-dimensional perception of contents.

  • Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

    Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

    The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announced. Expanding on the platform’s heritage in enterprise-class features and security, HCP Anywhere adds more collaboration, usability and data protection capabilities with a refined user experience, allowing organizations to transform to a digital workplace that is virtual, mobile and highly collaborative.

  • Declining trust in the Internet hinders further development of the digital economy

    Declining trust in the Internet hinders further development of the digital economy

    A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.

  • A global network for IoT devices that has been brought to life for having no limits

    A global network for IoT devices that has been brought to life for having no limits

    Things Mobile, a global mobile operator specialized in the Internet of Things, is the brainchild of Manuel Zanella, the inventor of the pioneering Things Mobile SIM card.

  • ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and IT teams powerful weapons in the fight to make their organizations more secure.  With the innovations now available in ObserveIT 7.0, the company continues its leadership in enabling customers to ensure that privileged users, vendors and business users do not act in negligent or malicious ways that put their businesses at risk.

  • How deep learning turned sci-fi-esque predictive intelligence into reality

    How deep learning turned sci-fi-esque predictive intelligence into reality

    20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easily beat not only chess players, but also succeed in similarly sophisticated games, like the 3000-year-old Chinese game of Go, and most recently, poker challenges against multiple human pros. These wins against humans were results from artificial intelligence.

  • Avoid SEO mistakes and increase turnover

    Avoid SEO mistakes and increase turnover

    E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting maximum click rates. Many online marketers do not know, however, that the SEO job consists of more than just the fight for the best position in the ranking lists. An up-to-date search engine optimization is based on understandable information, appropriate content, careful and timely planning, as well as good usability of the web shop, hence, the persons in charge of SEO should try to avoid the following mistakes:

  • Convergence 005 | SWITCH: A Consumer Revolution

    Convergence 005 | SWITCH: A Consumer Revolution

    The convergence of emerging technology is changing the consumer landscape and Convergence 005 | SWITCH will focus exactly on that – the consumer revolution that is driven by the latest emerging technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Artificial Intelligence (AI), Machine Learning / M2M, Wearable Technology, 3D Printing, Robotics & Drones, the Internet of Things (IoT), and FinTech / Finance Innovation.
    The event will deliver a high impact conference and trade show and provide a unique blend of conference learning, trade show research and cross-industry networking.

  • Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15, that provides increased data protection automation and product integration to strengthen the Information Centric Security solution. These major enhancements arrange for a greater ability to discover, monitor and protect sensitive or regulated data even in unmanaged environments.

  • Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    BitTitan, a pioneer in Managed Services Automation, just expanded its MSPComplete platform with the addition of business process automation, turnkey managed services, and intellectual property (IP) standardization and protection.
    The company empowers IT service providers (ITSPs) and managed service providers (MSPs) to increase recurring revenue, reduce service delivery costs and operationalize employee knowledge.

  • Hootsuite's ‘Amplify for Selling’ aims for boosting sales

    Hootsuite's ‘Amplify for Selling’ aims for boosting sales

    The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering relationships that drive revenue.

  • Foursquare expands presence In Asia with new and expanded partnerships

    Foursquare expands presence In Asia with new and expanded partnerships

    Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.

This week's highlights

The status quo of programmatic native

Category: October 2017 - Programmatic & Native Advertising
If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! Thi
Read more...

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the
Read more...

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethosco
Read more...

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising
The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT pr
Read more...

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
Read more...
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Previous articles

Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the m
Read more...

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to acc
Read more...

Will human creativity still be needed in the future?

Category: September 2017 - Immersive and Engagement Marketing
Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that&rsquo
Read more...

Gartner expects AI, digital platform and immersive experiences to drive digital business

Category: September 2017 - Immersive and Engagement Marketing
As every year, we take a look at the newly released Gartner Hype Cycle for Emerging Technologies, especially since Gartner’s analysts identified three mega-trends we are particularly interested
Read more...

How to train your dragon

Category: September 2017 - Immersive and Engagement Marketing
When was the last time you were really taken by surprise?It happened in a rather humdrum construction meeting the other day, when a lawyer walked into the room. There was a tricky problem thrown down
Read more...
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Previous month's highlights

Convergence 005 | SWITCH: A Consumer Revolution

Category: July 2017 - Internet of Things (IoT) & Wearables

The convergence of emerging technology is changing the consumer landscape and Convergence 005 | SWITCH will focus exactly on that – the consumer revolution that is driven by the latest emerging technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Artificial Intelligence (AI), Machine Learning / M2M, Wearable Technology, 3D Printing, Robotics & Drones, the Internet of Things (IoT), and FinTech / Finance Innovation.The event will deliver a high impact conference and trade show and provide a unique blend of conference learning, trade show research and cross-industry networking.

IoT turns the security industry upside down

Category: July 2017 - Internet of Things (IoT) & Wearables

The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables

Irdeto released a new global survey on consumer attitudes about IoT Security, including security awareness, how many IoT devices they have in their homes, importance of protecting those devices, concerns about those devices being hacked, who they believe is responsible for security, etc.

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables

At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0 or digitized logistics, will offer even greater potential.

View More Articles

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation

Oh Snap! Is Instagram the new social media darling?

Category: August 2017 - Search Engine Marketing & Optimzation

SEO Techniques: White Hat, Black Hat, or Grey Hat

Category: August 2017 - Search Engine Marketing & Optimzation

The basics for effective Amazon SEO

Category: August 2017 - Search Engine Marketing & Optimzation

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation

The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation

Can the Art of War teach us how to pioneer an innovation industry?

Category: August 2017 - Search Engine Marketing & Optimzation

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation

What does Facebook have to do with infrastructure? Everything, it would seem!

Category: August 2017 - Search Engine Marketing & Optimzation
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