Wednesday Sep 27th

Latest News

  • Foursquare expands presence In Asia with new and expanded partnerships

    Foursquare expands presence In Asia with new and expanded partnerships

    Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.

  • New partnership provides secure open API offerings for banks and PSPs

    New partnership provides secure open API offerings for banks and PSPs

    Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses, have announced a partnership to help banks and payment service providers (PSPs) protect their open APIs.

  • More people are willing to share personal data in return for rewards

    More people are willing to share personal data in return for rewards

    According to a recent GfK study, over a quarter (27%) of internet users strongly agreed that they are willing to share their personal data in exchange for benefits or rewards, while in contrast 19% were firmly unwilling to share their data.

  • Hotmob launched ALCANZAR, a safety-first demand side platform

    Hotmob launched ALCANZAR, a safety-first demand side platform

    Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content parameters to measure whether a publisher's content meets the brand's specific needs. Both pre-bid and post-bid screening is applied to increase brand-safety controls by allowing advertisers to screen the URL or site section, therefore offering more transparency on where ads are running.

  • Messenger services – opportunity or digital security risk?

    Messenger services – opportunity or digital security risk?

    With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but also Indonesia and India, according to statistica. Frankly speaking, there is hardly anyone who doesn’t have Whatsapp on the smartphone to chat for free or sending videos or pictures to friends. But in the future, companies will also be more likely to rely on the channel that belongs to Facebook since 2014 who bought it for staggering US$19 billion.

  • Why IoT and Industry 4.0 need professional marketing

    Why IoT and Industry 4.0 need professional marketing

    So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total networking, where information can be exchanged between people and intelligent things (machines, products, etc.) for any purpose. The fact is that the fourth industrial revolution will certainly not be a self-runner, rather needs establishment in the market, the creation of new fields of application, as well as professional marketing and communication. We all know that only clear explanations and presentations of complex solutions pave the way for success, so obviously there is still a lot to be done.

  • Zenith’s Media Consumption Forecast 2017

    Zenith’s Media Consumption Forecast 2017

    According to Zenith's latest Media Consumption Forecast, 71 % of the total Internet consumption will be allotted to mobile this year, whereby the largest growth rates are expected in North America (75%) and the Asia Pacific region (75%).
    It is even forecasted that by 2019 a quarter of the world's total media consumption will be spent on the mobile Internet. Worldwide, people will then use the mobile web via browsers and apps 122 minutes a day, which is an enormous growth, considering that in 2010 it was only ten minutes.

  • Hootsuite acquired Naritiv’s Analytics Solution to enable customers leveraging Snapchat in digital marketing campaigns

    Hootsuite acquired Naritiv’s Analytics Solution to enable customers leveraging Snapchat in digital marketing campaigns

    The social media management platform Hootsuite acquired the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company.

  • Experiencing the future of search with Google Lens and its AI-powered computer vision

    Experiencing the future of search with Google Lens and its AI-powered computer vision

    At Google's annual developer conference ‘Google I/O’ 2017, the reactions to the announcement that Google Lens intends to revolutionize the way we search were particularly striking.

  • Industries of the Future to be significantly impacted by Digital Transformation

    Industries of the Future to be significantly impacted by Digital Transformation

    Technology is expected to be the driving force across industries and this transformation will be the catalyst driving productivity, innovation, skill development and growth for the companies of today.

  • Adobe prepares for a mobile-first world

    Adobe prepares for a mobile-first world

    As the workplace of the future unfolds and digital transformation takes hold, we increasingly rely on smartphones and tablets to get our work done– whether digitizing tax documents, capturing receipts to submit an expense report or getting a sales contract signed before the quarter ends. People need powerful, integrated mobile apps and services that help them be more productive - no matter where they are – Adobe emphasized when revealing its major innovations in Adobe Document Cloud.

  • Livestreaming brings your campaigns to life

    Livestreaming brings your campaigns to life

    Livestreaming is a powerful emotionalizing medium for its users and many want to share their experiences immediately with friends and acquaintances via social media. This automatically creates a link between the video content and other platforms, advertisers can make use of for their next campaigns.

  • Keep up with the times - mobile ready, mobile friendly, mobile first

    Keep up with the times - mobile ready, mobile friendly, mobile first

    Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.

  • Marketing Data Lake Approach = Always-On-Marketing

    Marketing Data Lake Approach = Always-On-Marketing

    Some would argue to find the needle in the haystack is not only difficult, but even impossible, but that’s exactly the day-to-day duty of marketing managers. In the course of automation and digitization, the purchasing behavior of a customer changes and leads to an enormous increase in data. Consequently, marketing managers use more and more tools to manage the flood of data.

This week's highlights

AR to "augment" existing communication and marketing tools

Category: September 2017 - Immersive and Engagement Marketing
Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason.
Read more...

Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the m
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Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

Category: September 2017 - Immersive and Engagement Marketing
Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven
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Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore
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VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
Read more...
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Previous articles

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
Read more...

The rise of voice assistants changes the SEO world

Category: August 2017 - Search Engine Marketing & Optimzation
Voice assistant technology isn’t really something new, but with advancements in artificial intelligence and machine learning, it got tremendous attention and adoption has grown fast in recent ye
Read more...

What does Facebook have to do with infrastructure? Everything, it would seem!

Category: August 2017 - Search Engine Marketing & Optimzation
Today, everyone knows that an idea isn’t a good one until it ‘trends’. Last year, the City of Sydney’s Zero Waste marketing campaign featured the creation of an outdoor vinyl s
Read more...

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their
Read more...

Oh Snap! Is Instagram the new social media darling?

Category: August 2017 - Search Engine Marketing & Optimzation
Watch out Evan Spiegel, the last few months have seen Snapchat challenged in a way it never has been before and it’s all because Instagram looked at what Snapchat was doing and decided they coul
Read more...
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Previous month's highlights

Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

Category: June 2017 - Mobile Marketing & Apps

Research suggests that 87 percent of America’s workforce fails to reach its full potential. Why? It’s simple – they lack passion for their work. Studies are suggesting most of the business world does not take passion seriously enough.

Adobe prepares for a mobile-first world

Category: June 2017 - Mobile Marketing & Apps

As the workplace of the future unfolds and digital transformation takes hold, we increasingly rely on smartphones and tablets to get our work done– whether digitizing tax documents, capturing receipts to submit an expense report or getting a sales contract signed before the quarter ends. People need powerful, integrated mobile apps and services that help them be more productive - no matter where they are – Adobe emphasized when revealing its major innovations in Adobe Document Cloud.

Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

Category: June 2017 - Mobile Marketing & Apps

Opera conducted a survey in the six biggest cities in Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, Medan and Makassar) to find out more about the browsing habits of Indonesia’s smartphone users and how they use the internet on their devices. The findings reveal that nearly half of the respondents are not satisfied with their default browsers because of slow browsing speed, high data consumption and frequent crashes.

Optimize templates for smartphones and don’t allow Outlook to thwart newsletters

Category: June 2017 - Mobile Marketing & Apps

Optimizing emails for smartphones is challenging, since they have up-to-the-minute requirements and the fact that Outlook can only table design. The much-used Microsoft Outlook is technically based on a Microsoft Word-machine and therefore can’t do much. Among other things, for instance, no current HTML interpretation, which is why newsletters must still be programmed in long-outdated table design and inline styles to be correctly displayed in Outlook. Unfortunately, many programmers do not even know anymore how to do that today.

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IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables

AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables

IoT turns the security industry upside down

Category: July 2017 - Internet of Things (IoT) & Wearables

Wearable Tech: A growing payment opportunity

Category: July 2017 - Internet of Things (IoT) & Wearables

CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables

Why IoT and Industry 4.0 need professional marketing

Category: July 2017 - Internet of Things (IoT) & Wearables

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables

Convergence 005 | SWITCH: A Consumer Revolution

Category: July 2017 - Internet of Things (IoT) & Wearables

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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