Thursday Aug 17th

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This week's highlights

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their
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Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation
To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.
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8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation
Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:
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Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
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How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
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Previous articles

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables
At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0
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IoT turns the security industry upside down

Category: July 2017 - Internet of Things (IoT) & Wearables
The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of global
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CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables
Digital advertising is estimated to account for 38% of total ad spend (USD59 billion) in the Asia Pacific region this year and to increase by 5.6%. This auspicious prospect could be the reason for the
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What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables
Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when us
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AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables
AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.
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Previous month's highlights

Global cybercrime attacks rise 35% in the past quarter with cybercriminals targeting the complex cross-border environment in China

Category: May 2017 - (Cyber) Security & Data Protection

Latest data from ThreatMetrix reveals highly elevated attack levels in China during the past quarter. China has the highest rate of transactions being rejected as fraudulent across the entire Asia Pacific region, as global businesses are increasingly targeting the Chinese domestic market, despite the complexities imposed by tight restrictions online.

Sophisticated technology tracks the culprit to identify violent crime

Category: May 2017 - (Cyber) Security & Data Protection

Violence, extremism and child abuse: A lot of criminal activities are captured in images and distributed via internet and social media. But how can companies protect their network if being abused for such a purpose? If operators do not want to be unwilling accomplices, they must meet necessary measures to prevent these crimes.

Rethink privacy, as the new GDPR takes the upper hand

Category: May 2017 - (Cyber) Security & Data Protection

It’s all haywire when looking at data protection in Europe and I am wondering about the impact it will have on the Asian business world. After 15 years, the Safe Harbor agreement got dumped in October 2015, which allowed companies to transfer personal data from the EU to the USA and process them there. There is no binding succession regulation for the time being, but the USA and the EU have agreed on a so-called “Privacy Shield Agreement”, which particularly obligates marketing managers to protect customer data.

Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection

There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often confusing, which is why we decided to clarify today the difference between first, second and third party data, since it is crucial to know the difference when planning your data pool for specific campaigns.

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Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps

Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps

Hazard source “Mobile Banking”

Category: June 2017 - Mobile Marketing & Apps

Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps

Welcome to the brave new world of Adblockers

Category: June 2017 - Mobile Marketing & Apps
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