Latest News

  • How to push the development of real-time advertising forward

    How to push the development of real-time advertising forward

    The trend of media shopping for online display advertising through automated systems in real-time will be big in Asia just like anywhere else. Although, according to the Asia Pacific Growth Management (APGM), the current RTB penetration across the region is still only at 5% of total display, that number will inevitably edge up moving forward as markets here will develop along the same vein as other Western markets. Too big is the advantage of computers and algorithms in terms of cost and time efficiency in real-time advertising (RTA) compared to the previous manual sales.

  • Rocket Fuel goes beyond RTB exchanges by using advanced inventory and new data sources

    Rocket Fuel goes beyond RTB exchanges by using advanced inventory and new data sources

    Rocket Fuel, a leading programmatic media-buying platform at Big Data scale, powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. The company harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels.

  • Averna launched the industry’s first RF record- and playback solution with real-time GNSS

    Averna launched the industry’s first RF record- and playback solution with real-time GNSS

    Averna, the industry-leading developer of test solutions and services for communications and electronics device-makers worldwide, just launched the industry's first radio frequency (RF) tool with real-time global navigation satellite system (GNSS) simulator, offering high-performance record-and-playback as well as real-time simulation in a cost-effective platform.

This week's highlights

How to push the development of real-time advertising forward

Category: Real (Right) - Time Marketing
The trend of media shopping for online display advertising through automated systems in real-time will be big in Asia just like anywhere else. Although, according to the Asia Pacific Growth Management
Read more...

Rocket Fuel goes beyond RTB exchanges by using advanced inventory and new data sources

Category: Real (Right) - Time Marketing
Rocket Fuel, a leading programmatic media-buying platform at Big Data scale, powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. The company ha
Read more...

Averna launched the industry’s first RF record- and playback solution with real-time GNSS

Category: Real (Right) - Time Marketing
Averna, the industry-leading developer of test solutions and services for communications and electronics device-makers worldwide, just launched the industry's first radio frequency (RF) tool with real
Read more...
View More Articles

Previous highlights

Does the world really need creative awards?

Category: June 2015 - Marketing Automation
The advertising industry is meeting right now at the Cote d'Azur for the world's largest creative festival – the Cannes Lions International Festival of Creativity. Everybody of distinction in the gl
Read more...

Where is marketing automation heading - and more importantly - what can you do to prepare for these changes?

Category: June 2015 - Marketing Automation
Using statistical models to identify what a customer is likely to do next, in short is what marketing automation is all about, allowing you to modify automatically your campaigns cleverly around actio
Read more...

Automation is indispensable in programmatic marketing

Category: June 2015 - Marketing Automation
The marketing industry entered an automated world and programmatic marketing will push this trend even further, taking the industry to the next level by layering data and using advanced algorithms to
Read more...
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Previous month's highlights

Will Google's mobile-friendly search bury your mobile-unfriendly sites?

Category: April 2015 - Social Media

Both privately and professionally, mobile devices are well positioned in our daily lives by now - be it for communications, information or transactions. The mobile use of the Internet reflects more than ever what we do, besides supporting us in our everyday lives and digitizing many areas of our lives without saying. In fact, we find the whole Internet world in our pocket at all times. To no surprise, the five most popular Internet uses on the mobile phone are email correspondence, online shopping, world news and search engine queries, according to various studies.

Social media creates more sales for online retailers

Category: April 2015 - Social Media

Traffic from social networks provides more and more revenue for online merchants. However, in times of declining organic reach, that has its price, as recent data from Internet Retailer shows. According to their research, social media plays an increasingly important role in eCommerce, although the organic coverage of posts decreases. After all, customers spend more time on the networks; hence, the focus of online dealers shifts accordingly.

Google AdWords: How to use competitors brands as keywords - legally

Category: April 2015 - Social Media

Did you know that you could even use key words in your Google AdWords campaigns that are actually trademarked by your competitors? In the following article we explain how to do it and what to specifically look out for.

How to create the optimal Tweet

Category: April 2015 - Social Media

With more than 500 million Tweets per day, this brings up the question: “How do I create a short message that is perceived outstandingly well? Thanks to more and always better studies, there are luckily more and more better answers. By now, there are certain characteristics identified that make successful Tweets, and we can say how an optimal Tweet should generally look like.

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Creepy or Cool: How consumers perceive in-store personalization

Category: May 2015 - Website- & Hyper-Personalization

What "Customer Centricity" means for e-businesses

Category: May 2015 - Website- & Hyper-Personalization

Privacy is the key element of the ‘Shadow Project’

Category: May 2015 - Website- & Hyper-Personalization

Personalization is hottest marketing topic of the year

Category: May 2015 - Website- & Hyper-Personalization

Personalization has highest priority for marketing decision makers

Category: May 2015 - Website- & Hyper-Personalization

Customer Centricity meets the increasing demands and expectations of society

Category: May 2015 - Website- & Hyper-Personalization

Tips for creating emails that are more personal

Category: May 2015 - Website- & Hyper-Personalization

Rosetta unlocks and activates human behavior

Category: May 2015 - Website- & Hyper-Personalization

Security concerns in the retail industry are mounting up

Category: May 2015 - Website- & Hyper-Personalization
View More Articles

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