MediaBUZZ - ePublisher of Asian eMarketing

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Oct 31st
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MediaBUZZ Pte Ltd is an independent online publisher in the Asia Pacific region, focusing on the business of digital media and marketing, since early 2004.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles.

Click here for the latest edition and complimentary subscription.

To read Asian e-Marketing (FLIP versions), please click the images below.

AeM_July_2014_Cover

July 2014

aem_aug_2014_cover

August 2014

aem_sep_14_cover

September 2014

 

Highlights

Marketing automation brings together what belongs together

Marketing automation brings together what belongs together

The interest in personalized, automated marketing communications is undiminished and actually steadily increasing. Hence, providers of marketing automation solutions expand their offerings constantly with the users pocketing the benefits first and foremost.

If you ask yourself what today’s businesses are dealing with and keeps them busy despite marketing automation, just continue reading:

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The benefits of campaign management automation

Time is precious in today’s business world and not wasting any is kind of a prerequisite for staying competitive. Therefore, companies have to focus on campaign automation to engage customers more effectively and efficiently. It allows them to automate their marketing and email campaigns in order to free up more time for their strategy, since there are less manual tasks needed.

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IBM launches Watson Explorer and its power of cognitive exploration

According to Forrester Research, most organizations use only 12% of their data, leaving a wealth of untapped information across the enterprise that could be leveraged to make smarter decisions.

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