Wednesday Jul 27th

Latest News

  • Telling facts that prove video content is en vogue

    Telling facts that prove video content is en vogue

    Earlier this year, Dot Com Infoway (DCI), an Indian provider of offshore IT outsourcing solutions, published an infographic peppered with convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.

  • Apsalar gives advertisers critical insights with first iOS Uninstall Attribution

    Apsalar gives advertisers critical insights with first iOS Uninstall Attribution

    Apsalar, a mobile app ROI platform, just announced that it has added iOS Uninstall Attribution to its industry-leading mobile app attribution and data management platform.

  • Requirements for the website of tomorrow - always and everywhere, fast and relevant

    Requirements for the website of tomorrow - always and everywhere, fast and relevant

    The digital transformation changes everything and with it the fundamental requirements of a website in particular. We already live in a ubiquity of diverse, interconnected devices. Entire divisions are converted into digital products, or at least linked saucily with digital services.

  • Cinemagraphs revive the animated GIFs

    Cinemagraphs revive the animated GIFs

    Cinemagraphs, a term that was supposedly coined in 2011 by two American photographers, who used the technique to animate their fashion and news photographs, act on the assumption of being a video but are made by taking a series of photographs or a video recording, using image editing software that composes the photographs or the video frames into a seamless loop of sequential frames.

  • Tips for better findability in an ever growing app store market

    Tips for better findability in an ever growing app store market

    We were talking already extensively this month about App Store Optimization (ASO) and how important it is to be found in the flood of apps in the store. Data about data, so-called metadata, plays here a pivotal role as well and is used to automatically improve and facilitate the discoverability of an app.

  • ContentWise 5.4 empowers marketing and editorial teams to orchestrate assisted content curation

    ContentWise 5.4 empowers marketing and editorial teams to orchestrate assisted content curation

    ContentWise the personalization, discovery, analytics and metadata expert, today announced that Broadcast Asia will see it demonstrate how operators in the APAC region can take advantage of the regional growth of OTT through new integrated personalization solutions. ContentWise will be showcasing the latest release of its UX personalization software, ContentWise 5.4, as well as hosting a discussion on ‘Leveraging Viewer Data Analytics to Deliver Personalized Content Automation’ as part of Broadcast Asia’s conference line-up.

  • CRM trends that have to walk the talk in 2016

    CRM trends that have to walk the talk in 2016

    2016 will again be an exciting year for customer relationship management (CRM), because many companies are more than ever under pressure to understand CRM as a holistic approach to corporate governance. Mainly the following points are on many company’s CRM agenda:

  • Leapfrogging: Has business become too lazy to innovate?

    Leapfrogging: Has business become too lazy to innovate?

    The concept of ‘leapfrogging’ – or the idea that by embracing modern systems, poorly developed areas can develop rapidly without the need to go through intermediary steps – has captured imaginations. With leapfrogging, new ways of thinking rapidly lead to new ways of doing and being – and new ways of competing.

  • What app push notifications can accomplish and marketers have to consider

    What app push notifications can accomplish and marketers have to consider

    Push notifications are a relatively new channel in the digital dialogue marketing but need as a prerequisite that the user installs an app of the advertising company or one of its partners. Only then the marketer can send messages to the users’ smartphones via the app, even if the person is not actively opening the app. The push notification appears on the smartphone, comparable to an SMS or WhatsApp message, and typically - but not necessarily - links to content in the app.

  • Programmatic Media Buying

    Programmatic Media Buying

    “Can you accurately define programmatic media buying off the top of your head?”, asks MediaMath in its White Paper: Programmatic Media Buying 101, revealing at the same time that according to research by the Boston Consulting Group the majority of marketers confessed their understanding of programmatic was very poor, poor or average.

  • APAC banks say they are most at risk from data breaches at large retailers and telcos in 2016

    APAC banks say they are most at risk from data breaches at large retailers and telcos in 2016

    Whether protecting 2.5 billion payment cards from fraud or ensuring that millions of airplanes and rental cars are in the right place at the right time, FICO powers decisions that help businesses and people prosper by using predictive analytics.

  • The secret is to know your consumers’ needs wholeheartedly

    The secret is to know your consumers’ needs wholeheartedly

    New advances in marketing technology mean that marketers no longer have to rely solely on their strategy, luck, or gut feeling when planning campaigns. The sheer volume of data that consumers produce with any online movement allows marketers to get a detailed picture of their interests, preferences and behavior.

  • Feel the Force - of Humans and Technology in Marketing and the Next Generation of Marketers in Singapore

    Feel the Force - of Humans and Technology in Marketing and the Next Generation of Marketers in Singapore

    “The technology keeps moving forward, which makes it easier for the artists to tell their stories and paint the pictures they want.” – George Lucas

    One of history’s biggest film franchises has relied on technology throughout its existence. In 1977, Star Wars creator George Lucas pushed the boundaries to make his vision a reality. The great leap in technology, through the next 30+ years, inspired Lucas to make more Star Wars films for today's new generation. Now, with Disney and J.J. Abrams, the franchise has evolved again for a new audience. Built on human intervention, the Star Wars story is one aided by technology.

  • Rockwell Automation excels in business ethics and takes credit for it

    Rockwell Automation excels in business ethics and takes credit for it

    Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable.

This week's highlights

The impact of videos on SEO

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
High-quality online videos are generally well received by users as well as search engines. If the upload to video sharing sites such as YouTube or Vimeo is intelligently linked to the own website, goo
Read more...

Benchmarks and guidelines for Programmatic Video Buying

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
Mobile video is expected to become one of the strongest growth areas, which is why more than half of video advertisers have increased their spending and prepare for the new challenges like cross-devic
Read more...

Opera Mediaworks’ mobile marketing report reveals biggest 2016 trends and presents actionable insights for outcome-driven advertisers

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
Opera Mediaworks just revealed the findings of a new report titled Mobile First Insights (MFI) in the APAC region, including Australia, India, Indonesia, Philippines, Malaysia, Thailand, and Vietnam.
Read more...

Irdeto gives operators complete control and independence in choosing security solutions

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
According to Glenn Hower, Research Analyst for Parks Associates, the video services and delivery landscape has become incredibly complex, and concerns about piracy and password sharing is growing.
Read more...

Hootsuite gives organizations the flexibility to access their digital assets directly from their content source of choice

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
Hootsuite, the widely used platform for managing social media, has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into the Hootsuite publishing platform. The new
Read more...
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Previous articles

Smartphones ready to become top device for mobile shopping

Category: June 2016 - Mobile Marketing
There is by now a good deal of mobile shoppers waiting in the wings, which is why more and more dealers have started to tailor offers particularly to mobile commerce. Electronic loyalty and credit car
Read more...

Rainmaker Lab launched Innovative platform for rapid deployment of enterprise mobile application solutions

Category: June 2016 - Mobile Marketing
Rainmaker Labs, a Singapore-based mobile technology company, just launched its flagship product Rainmaker Mobility Platform ('RMP'), a MBaaS (Mobile Backend as a Service) platform that enables mobile
Read more...

Mobile point-of-sales terminals are on the rise

Category: June 2016 - Mobile Marketing
Technology will continue to find its way into shops to offer consumers highly personalized experiences. Making extensive use of everybody’s small mobile assistant, that enables omnichannel in th
Read more...

Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific

Category: June 2016 - Mobile Marketing
Emarsys, the leading provider of cloud marketing software for B2C companies, just debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer
Read more...

The Lisbon International Advertising Festival unveils its trophies

Category: June 2016 - Mobile Marketing
There is still a month left to submit entries to ‘The Lisbon International Advertising Festival” which just revealed its trophy - a crow – which according to the organizer best repre
Read more...
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Previous month's highlights

Apple goes with the flow and jumps on the VR and AR bandwagon

Category: April 2016 - The Internet of Things (IoT)

Reportedly, Apple gathered a team of virtual and augmented reality experts and works on prototypes for headsets to get into the hip VR/AR market. To accelerate its business venture Apple recently acquired numerous companies, such as Flyby Media just in January, and recruited experts like e.g. Doug Bowman, a former professor of Computer Science and the Director of the Center for Human-Computer Interaction at Virginia Tech.

Telenor Connexion launches big data analytics tool for actionable IoT insights

Category: April 2016 - The Internet of Things (IoT)

Telenor Connexion announced the expansion of its IoT solutions offering with the release of its new big data analytics tool ‘ ARTS’ (Advanced Real-time troubleshooting ToolSet) that collects and analyses big data and provides customers with actionable and detailed insights, besides delivering results for optimized operations and maintenance, improved service delivery and increased revenues.

Wow your customers by making your ideas motion-ready

Category: April 2016 - The Internet of Things (IoT)

Seeing, feeling, or speaking are the most natural things in the world for us, therefore deploying these behavior patterns for marketing makes total sense.  In fact, today’s voice, eye and gesture controls provide plenty of new opportunities to make marketing ideas motion-ready, as control methods are getting more and more intuitive and adapt to the human behavior.

Virtual and Augmented Reality at Mobile World Congress Shanghai 2016

Category: April 2016 - The Internet of Things (IoT)

The GSMA Mobile World Congress Shanghai, which will be held 29 June – 1 July 2016 at the Shanghai New International Expo Centre (SNIEC) announced additional exhibitors, sponsors, partners and programs for the annual event.“Mobile World Congress Shanghai will spotlight innovation not only across the Asia mobile market but also internationally,” said Michael O’Hara, Chief Marketing Officer, GSMA.

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Mastering contextualization smoothly

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Essential attributes for marketers' new world of brand storytelling - credibility, integrity and creativity

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Striking content marketing requires a keen sense of choosing and using the right technique

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Digital Storytelling

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Nearly half of APAC marketers have embraced programmatic, responding to changing media practices and technology

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Optimizing the Customer Experience for Business Success

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

KEYMILE showcases its state of the art solutions for secure communications in mission-critical networks at CommunicAsia 2016

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

The blurring of native ads and editorial content makes the difference

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Leapfrogging: Has business become too lazy to innovate?

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Southeast Asia is booming: How mobile burst campaigns help you ride the wave

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
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