Sunday May 31st

Latest News

  • Creepy or Cool: How consumers perceive in-store personalization

    Creepy or Cool: How consumers perceive in-store personalization

    RichRelevance, the global leader in omnichannel personalization, just released a new study titled “Creepy or Cool” that reveals consumer attitudes towards digital enhancements to the in-store shopping experience.

  • What "Customer Centricity" means for e-businesses

    What "Customer Centricity" means for e-businesses

    The importance of customer relations has reached a new dimension and both B2C and B2B companies have to rise to the challenges. The following four key success factors may help you to achieve centricity for your customers consistently and continuously.

  • Privacy is the key element of the ‘Shadow Project’

    Privacy is the key element of the ‘Shadow Project’

    Privacy is a universal right, therefore building anonymous systems and defending our privacy with cryptography, with anonymous mail forwarding systems, with digital signatures, and with electronic money should be on top of everybody’s mind.

  • New malware family, the Linux/Moose, performs fraud on social networks and steals network traffic

    New malware family, the Linux/Moose, performs fraud on social networks and steals network traffic

    Researchers at ESET, a global leader in proactive digital protection, has discovered a new malware family, the Linux/Moose, which targets Linux-based consumer routers and infects Linux-based embedded systems in its path. The goal is to infect social network accounts such as Facebook and Twitter, so they can be used for fraud.

  • Personalization is hottest marketing topic of the year

    Personalization is hottest marketing topic of the year

    It was the year of the iBeacon in 2014, and for sure, the clever radio transmitter will continue keeping us busy this year as well, but one of the major themes in 2015 is clearly the personalization of mobile marketing, in addition to the Internet of Things and comprehensive content strategies.

    Consumer demands have changed significantly in our increasingly networked world, not only due to the new digital touchpoints in the customer journey that require individual marketing activities. The digital marketing utterly involves unique opportunities for more revenue, reach, and customer loyalty.

  • Personalization has highest priority for marketing decision makers

    Personalization has highest priority for marketing decision makers

    OC & C Strategic Consultants investigated the issues that are high on the agenda of marketing decision makers. Personalizing the customer experience has been mentioned most, but overall the analysis entitled ‘What's on the CMO agenda?’ identified five superordinate challenges:

  • Customer Centricity meets the increasing demands and expectations of society

    Customer Centricity meets the increasing demands and expectations of society

    In the world of customer centricity, there are good customers and then there is pretty much everybody else, which means not all customers deserve your best efforts.

    Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association, explains it nicely: “Customer Centricity reveals how to increase profits from your best customers, find more like them, and avoid over-investing in the rest.” Besides, it implies clearly that the customer is not always right.

  • Tips for creating emails that are more personal

    Tips for creating emails that are more personal

    Personalization of emails is not difficult, as there are a few simple tricks not to make them look like soulless mass mailings.

    Who isn’t familiar with the many emails that end up in the inbox and get usually immediately deleted unseen? However, a few useful simple solutions help creating emails that are well received:

  • Rosetta unlocks and activates human behavior

    Rosetta unlocks and activates human behavior

    Rosetta, a leading agency focused on customer engagement, launched the IBM-powered version of its NEXUS Operating System (OS), which will enable organizations to deliver more engaging brand experiences across the entire customer journey.


    Part of the Razorfish Global network and Publicis, Rosetta connects rich data, engaging experiences and robust technologies, to create meaningful customer relationships that drive business impact.

    The NEXUS OS integrates customer data and interactions across all major touchpoints into a single framework to give organizations the power to meet the rising customer expectations of how brands interact with them.

  • Security concerns in the retail industry are mounting up

    Security concerns in the retail industry are mounting up

    The Anti-Phishing Working Group (APWG) reported that during the 4th quarter of 2014 a record number of crime ware variants were detected in its recently published Phishing Activity Trends Report.

    The APWG, founded in 2003, is the global industry law enforcement and government coalition, focused on unifying the global response to electronic crime. Membership is open to qualified financial institutions, online retailers, ISPs and telcos, the law enforcement community, solutions providers, multi-lateral treaty organizations, research centers, trade associations and government agencies.

  • Newstag makes a splash by signing global content and fundraising deal with UN agency

    Newstag makes a splash by signing global content and fundraising deal with UN agency

    Joining over a dozen global charities, NGOs and non-profit organizations, The United Nations World Food Program (WFP) – the world’s largest humanitarian agency fighting hunger worldwide – has signed up with Newstag, the world’s largest online network for professionally produced video news. The multi-level agreement allows the initiative to fundraise through the Stockholm-based video news service.

  • Singapore Management Festival aims to ignite an innovative approach to business

    Singapore Management Festival aims to ignite an innovative approach to business

    This year, the Singapore Institute of Management(SIM) will combine two of its most successful and longest running hallmark events - the SIM Annual Management lecture (AML) and SIM Professional Interest Group Convention (IGC) - to the Singapore Management Festival, held at the Marina Mandarin Singapore, 3-5 September 2015.

  • How to succeed in personalizing your marketing

    How to succeed in personalizing your marketing

    Personalization is currently one of the hot topics in the world of marketing, although it is actually a simple concept that has been around for decades. It refers to focused and tailored interactions with one person, based on what is known about that person, with the decisive factor of relevance.

  • New Clues: Personalization and native advertising are a thorn in the Internet community’s side

    New Clues: Personalization and native advertising are a thorn in the Internet community’s side

    Published in 1999, the "Cluetrain Manifesto" got famous with its 95 theses on the relationship between companies and customers in the Internet age. Marketing seems to be able to learn from them a lot, since the assumptions take the words right out of many peoples’ mouths.

  • DigitasLBi's Connected Commerce study reveals personalization is key driver to online and offline sales

    DigitasLBi's Connected Commerce study reveals personalization is key driver to online and offline sales

    DigitasLBi's 2015 Connected Commerce study of retail trends, which is now in its fourth year, reveals a significant rise in the use of connected devices and an increase in social commerce, reminding retailers to personalize the shopping experience in order to boost sales. According to the study findings, shoppers expect omnichannel and multi-screen experiences from brands and retailers today, stating that the average global consumer uses a total of five devices when making a purchase, which is a significant increase from the 2.8 devices reported in 2014.

  • IBM and Facebook team up to deliver ‘Personalized Brand Experiences’ through people-based marketing

    IBM and Facebook team up to deliver ‘Personalized Brand Experiences’ through people-based marketing

    Facebook and IBM Commerce recently announced that they would collaborate to provide the world's leading brands with tailored marketing capabilities that reach the right people at the right time with the right message.

  • Persuasion Profiling fuses psychology and technology to convince customers individually

    Persuasion Profiling fuses psychology and technology to convince customers individually

    Modern marketing increasingly pins its hope on personalization and persuasion profiling is sort of the pinnacle of personalization, as it aims to create profiles based on the individual "persuasion style" of a contact, selecting the communication style that is particularly appealing to a person.

  • Amplero: Self-optimizing personalization solution powered by machine learning

    Amplero: Self-optimizing personalization solution powered by machine learning

    Globys, the leading innovator in contextual marketing, announced the launch of Amplero, a self-optimizing personalization solution for mobile marketing campaigns powered by machine learning. The big data analytics company is specialized in contextual marketing and revenue analytics. Its Amplero solution combines controlled experimentation and machine learning to help brands in banking, telecommunications, gaming and hospitality deliver highly personalized and contextual campaigns that maximize mobile campaign performance. For more than 15 years now, Globys delivers out-of-the box SaaS solutions to help brands accelerate time to market and minimize their operational costs.

  • Confidence in digital grows, but metrics remain a challenge for Asia Pacific marketers

    Confidence in digital grows, but metrics remain a challenge for Asia Pacific marketers

    New research released by Adobe, in co-operation with CMO Council, shows confidence in the value of digital marketing continues to grow even as the region’s marketers struggle to validate performance and build a business case for higher investment. At a time when marketing is fast becoming the catalyst for business transformation and customer engagement optimization, APAC’s marketers are still largely focused on single vector metrics that measure past success or single points of campaign performance, and are typically not measuring impact on harder business metrics, such as sales pipeline measurement or customer lifetime value.

This week's highlights

Creepy or Cool: How consumers perceive in-store personalization

Category: May 2015 - Website- & Hyper-Personalization
RichRelevance, the global leader in omnichannel personalization, just released a new study titled “Creepy or Cool” that reveals consumer attitudes towards digital enhancements to the in-store shop
Read more...

What "Customer Centricity" means for e-businesses

Category: May 2015 - Website- & Hyper-Personalization
The importance of customer relations has reached a new dimension and both B2C and B2B companies have to rise to the challenges. The following four key success factors may help you to achieve centricit
Read more...

Privacy is the key element of the ‘Shadow Project’

Category: May 2015 - Website- & Hyper-Personalization
Privacy is a universal right, therefore building anonymous systems and defending our privacy with cryptography, with anonymous mail forwarding systems, with digital signatures, and with electronic mon
Read more...
View More Articles

Last week's highlights

Will Google's mobile-friendly search bury your mobile-unfriendly sites?

Category: April 2015 - Social Media
Both privately and professionally, mobile devices are well positioned in our daily lives by now - be it for communications, information or transactions. The mobile use of the Internet reflects more th
Read more...

Social media creates more sales for online retailers

Category: April 2015 - Social Media
Traffic from social networks provides more and more revenue for online merchants. However, in times of declining organic reach, that has its price, as recent data from Internet Retailer shows. Accordi
Read more...

Google AdWords: How to use competitors brands as keywords - legally

Category: April 2015 - Social Media
Did you know that you could even use key words in your Google AdWords campaigns that are actually trademarked by your competitors? In the following article we explain how to do it and what to specific
Read more...
View More Articles

Last month's articles

Will Google's mobile-friendly search bury your mobile-unfriendly sites?

Category: April 2015 - Social Media

Both privately and professionally, mobile devices are well positioned in our daily lives by now - be it for communications, information or transactions. The mobile use of the Internet reflects more than ever what we do, besides supporting us in our everyday lives and digitizing many areas of our lives without saying. In fact, we find the whole Internet world in our pocket at all times. To no surprise, the five most popular Internet uses on the mobile phone are email correspondence, online shopping, world news and search engine queries, according to various studies.

Social media creates more sales for online retailers

Category: April 2015 - Social Media

Traffic from social networks provides more and more revenue for online merchants. However, in times of declining organic reach, that has its price, as recent data from Internet Retailer shows. According to their research, social media plays an increasingly important role in eCommerce, although the organic coverage of posts decreases. After all, customers spend more time on the networks; hence, the focus of online dealers shifts accordingly.

Google AdWords: How to use competitors brands as keywords - legally

Category: April 2015 - Social Media

Did you know that you could even use key words in your Google AdWords campaigns that are actually trademarked by your competitors? In the following article we explain how to do it and what to specifically look out for.

How to create the optimal Tweet

Category: April 2015 - Social Media

With more than 500 million Tweets per day, this brings up the question: “How do I create a short message that is perceived outstandingly well? Thanks to more and always better studies, there are luckily more and more better answers. By now, there are certain characteristics identified that make successful Tweets, and we can say how an optimal Tweet should generally look like.

View More Articles

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