Wednesday Jun 29th

Latest News

  • eBlocker: The world’s first convenient plug-and-play privacy solution for all devices

    eBlocker: The world’s first convenient plug-and-play privacy solution for all devices

    Your privacy belongs to you, not the Internet, so consider the plug & play device eBlocker of the homonymous German startup that is planning to go into series production. With its current kick-starter campaign, the two founders Christian Bennefeld and Boris Prinz try to bring in the necessary investments for the eBlocker hardware.

  • Digital transformation in the banking sector

    Digital transformation in the banking sector

    Worldpay predicts that the digital payments market will leave its growing pains behind in 2016 and heralds "the third age of digital payments". Now that eWallets are growing in popularity, NFC offerings from technology vendors like Apple, Samsung, and Google are fighting for mass appeal, and both banks and brands are rolling out their own mobile payment apps to compete for consumer loyalty, times obviously have changed.

  • AT Internet’s enriched Analytics Suite transforms raw data quickly for prompt action

    AT Internet’s enriched Analytics Suite transforms raw data quickly for prompt action

    AT Internet, a player in the field of digital intelligence, unveiled the newest applications in its software suite dedicated to advanced performance analytics for websites and mobile applications. The French company clearly responds with these new features to the challenges facing today's media groups, retailers, financial establishments, as well as governmental and corporate groups that aim at quickly extracting maximum results from their analytics data.

  • Cybersecurity Report identified the eight most important data threats of 2016

    Cybersecurity Report identified the eight most important data threats of 2016

    Cyber-criminals will target new payment technologies, Generic Top Level Domains (gTLD) and upcoming elections in 2016, states Raytheon|Websense in its recently published Cybersecurity Report.

  • IDC’s Big Data and Analytics Predictions

    IDC’s Big Data and Analytics Predictions

    IDC Asia Pacific just announced its top predictions for Big Data and Analytics, highlighting at the same time how organizations shall plan for the evolving Big Data and Analytics (BDA) landscape in the region.

    The global provider of market intelligence expects organizations to achieve an extra US$65 billion in productivity benefits in the region over their less analytically-oriented peers by 2020.

  • Telenor Connexion launches big data analytics tool for actionable IoT insights

    Telenor Connexion launches big data analytics tool for actionable IoT insights

    Telenor Connexion announced the expansion of its IoT solutions offering with the release of its new big data analytics tool ‘ ARTS’ (Advanced Real-time troubleshooting ToolSet) that collects and analyses big data and provides customers with actionable and detailed insights, besides delivering results for optimized operations and maintenance, improved service delivery and increased revenues.

  • KEYMILE showcases its state of the art solutions for secure communications in mission-critical networks at CommunicAsia 2016

    KEYMILE showcases its state of the art solutions for secure communications in mission-critical networks at CommunicAsia 2016

    Asia’s leading technology event unveils again best of breed technology, innovations, and thought leadership at Marina Bay Sands Singapore from 31 May – 3 June 2016.

  • Programmatic Media Buying

    Programmatic Media Buying

    “Can you accurately define programmatic media buying off the top of your head?”, asks MediaMath in its White Paper: Programmatic Media Buying 101, revealing at the same time that according to research by the Boston Consulting Group the majority of marketers confessed their understanding of programmatic was very poor, poor or average.

  • Succeeding in the Web 3.0 future

    Succeeding in the Web 3.0 future

    Anne M. Schueller, one of the leading experts in customer-focused management, who coined the term “total loyalty marketing”, gives in her book The Touchpoint Company useful tips on how to succeed in the future Web 3.0 business.

  • Finding the influencers among bloggers

    Finding the influencers among bloggers

    Many marketing executives are pinning their hope on influencers, wide-reaching bloggers with a high number of followers, as they expect theses influential bloggers to spread their messages convincingly with authenticity.

  • New Growth Theory

    New Growth Theory

    Driven by digital-savvy “prosumers”, innovative entrepreneurs and researchers, the “New Growth Theory” reformulates the traditional model of economic growth by emphasizing the importance of knowledge, technology, entrepreneurship and innovation.

  • Who is well versed in the art of qualified content creation - consistently?

    Who is well versed in the art of qualified content creation - consistently?

    Content, enriched with images, is twice as likely passed on and shared than those without photos and gets much more attention than pure text, dozens of studies confirm. The word is out now that photography is an essential part of content marketing and good design is needed to establish long-term commitment.

  • Beware of the growing threat wave of crypto Trojans

    Beware of the growing threat wave of crypto Trojans

    Retarus, a global B2B provider of email security from the cloud, is currently observing a significantly higher incidence of the crypto Trojan Locky, as well as new variations.

  • Did you know that influencers with the most followers don't necessarily get the most likes?

    Did you know that influencers with the most followers don't necessarily get the most likes?

    Instagram is one of the fastest growing social networks which has surpassed Facebook by now among young users, since the service correlates exactly with the trends of visual communication without words, possibility of anonymity and full mobile use. Of course, Instagram is an interesting marketing channel for businesses as well, with its dedicated audience and steadily growing network.

This week's highlights

App push notifications are no rocket science

Category: June 2016 - Mobile Marketing
Push notifications are for app publishers a way to speak directly to a user. They don't get caught in spam filters, or forgotten in an inbox, and click-through rates can be twice as high as email. The
Read more...

How ‘new tech’ is changing programmatic advertising

Category: June 2016 - Mobile Marketing
Headline bidding is probably the hottest topic - other than the perilous rise of ad blocking software - among digital advertisers and web publishers at present. There are many ways in which the standa
Read more...

Adblocking goes mobile in high-speed

Category: June 2016 - Mobile Marketing
According to a recent report of PageFair, twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide. Now, Opera's new ad blocker launch is adding even more fuel to th
Read more...

Being creative – why good ideas aren’t good enough!

Category: June 2016 - Mobile Marketing
Winged cupcake emojis and Donald Trump tweets are not the only ‘creative’ contributions to social media these days. Platforms such as Facebook and Instagram have acted as global chalkboard
Read more...

Apsalar gives advertisers critical insights with first iOS Uninstall Attribution

Category: June 2016 - Mobile Marketing
Apsalar, a mobile app ROI platform, just announced that it has added iOS Uninstall Attribution to its industry-leading mobile app attribution and data management platform.
Read more...
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Previous articles

Striking content marketing requires a keen sense of choosing and using the right technique

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
People have a longing for content that’s conceptually and thematically tailored to them, creative, contextual, always accessible, recognizable and simply relevant and interesting. However, feedi
Read more...

Popular Chips launched world's first Instagram influencer analytics platform

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
The Social Media Analytics platform Popular Chips Insights allows to monitor influencers and competitors on Instagram and gives marketers unique demographics data.
Read more...

Bloggers, vloggers and media relations' legal guide

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
When traditional media organizations cross the line, editorially or commercially, they can expect a slap from government, the judiciary, their media colleagues or regulatory organizations, not to ment
Read more...

ContentWise 5.4 empowers marketing and editorial teams to orchestrate assisted content curation

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
ContentWise the personalization, discovery, analytics and metadata expert, today announced that Broadcast Asia will see it demonstrate how operators in the APAC region can take advantage of the region
Read more...

Essential attributes for marketers' new world of brand storytelling - credibility, integrity and creativity

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
“At a time when authenticity is king and photography is the world’s language, nobody understands their combined power quite like photojournalists”, Getty Images highlighted when anno
Read more...
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Previous month's highlights

Four ‘must-haves’ for optimal programmatic buying campaigns

Category: March 2016 - Marketing Automation: Retargeting, Programmatic & Real-time Marketing

Programmatic represents the culmination of decades of innovation in data technology and addressable media, and you just have to make sure now that your programmatic buying strategy unfolds with the maximum effect. For many advertisers, programmatic buying is the way to go and in fact digital advertising space is bought and purchased more and more by auction via respective online marketplaces or platforms in real-time.

Analytics for the workplace – it starts from the top

Category: March 2016 - Marketing Automation: Retargeting, Programmatic & Real-time Marketing

The concept of being data-informed is not new. From social media channels to the FairPrice supermarkets of the world, organizations have, for some time now, been adopting data analytics to make more intelligent decisions that are aimed at transforming their businesses.

TÜV SÜD Digital Service Centre of Excellence aims to develop services and solutions for the adoption of smart technologies

Category: March 2016 - Marketing Automation: Retargeting, Programmatic & Real-time Marketing

2016 marks the 150th anniversary of TÜV SÜD, a company that aim to support customers with a comprehensive suite of services worldwide to increase efficiency, reduce costs and manage risk.

The role of design and creativity in times of programmatic advertising

Category: March 2016 - Marketing Automation: Retargeting, Programmatic & Real-time Marketing

Programmatic ads are booming for good reason. The automated digital brand staging steadily grows in importance in the marketing mix. The average consumer is exposed to 7,000 different marketing messages a day and, unlike a few years ago, the attention span is by now down to an average of eight seconds.

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New marketing opportunities thanks to IoT

Category: April 2016 - The Internet of Things (IoT)

Google’s efforts in VR expand

Category: April 2016 - The Internet of Things (IoT)

The Internet of Things starts to blossom into a genuine marketing channel

Category: April 2016 - The Internet of Things (IoT)

Stalled smart glasses market will be invigorated by HoloLens

Category: April 2016 - The Internet of Things (IoT)

Sensors driving next-generation wearable devices

Category: April 2016 - The Internet of Things (IoT)

Virtual and Augmented Reality at Mobile World Congress Shanghai 2016

Category: April 2016 - The Internet of Things (IoT)

Will cookie-based targeting reach its limits in times of IoT?

Category: April 2016 - The Internet of Things (IoT)

Can electronics manufacturing be classified as a language?

Category: April 2016 - The Internet of Things (IoT)

It won’t be easy to keep up with IoT in marketing

Category: April 2016 - The Internet of Things (IoT)
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