Wednesday Jan 18th

Latest News

  • Being creative – why good ideas aren’t good enough!

    Being creative – why good ideas aren’t good enough!

    Winged cupcake emojis and Donald Trump tweets are not the only ‘creative’ contributions to social media these days. Platforms such as Facebook and Instagram have acted as global chalkboards on which the English language has been tweaked, tinkered with and at times overhauled. A friend is now a verb, and numbers serve as 1daful substitutes for words altogether.

  • Why throwing tech at a project doesn’t ‘future-proof’ it

    Why throwing tech at a project doesn’t ‘future-proof’ it

    The smartphone (tech) era allows us to capture every good (and bad) hair day down to the finest detail and the selfie has become as routine as brushing one’s teeth, yet – retro-styled mechanical cameras that go ‘click’ and spit out faded photos are making a gigantic comeback. Fujifilm, makers of the popular Instax camera, sold 5 million of these last year, representing a 30% increase year-on-year. What’s more, this analogue camera is outselling digital devices four times over.

  • Bloggers, vloggers and media relations' legal guide

    Bloggers, vloggers and media relations' legal guide

    When traditional media organizations cross the line, editorially or commercially, they can expect a slap from government, the judiciary, their media colleagues or regulatory organizations, not to mention the general public, Vuelio states in its whitepaper: The Legal Guide to Bloggers, Vloggers and Media Relations. That’s why Vuelio rounded up all the laws, regulations and best practices enforced and advocated by the various legal and other authorities responsible for PR, marketing and the media in its report, besides questioning how a title is judged to be legal, decent and honest, considering the new breed of online publishers and broadcasters.

  • Adobe’s 2016 Digital Insights Shopping Predictions for the upcoming holiday season

    Adobe’s 2016 Digital Insights Shopping Predictions for the upcoming holiday season

    The breadth of data that Adobe analyzes to identify retail insights from the billions of data points that flow through Adobe Marketing Cloud allowed the company to successfully predict consumer spending within 2% in previous years, the most accurate in the industry.

  • Top 8 Cloud Trends for 2017

    Top 8 Cloud Trends for 2017

    In 2016, cloud technologies went mainstream. In fact, according to the Asia Cloud Computing Association’s (ACCA) Cloud Readiness Index (CRI) 2016 revealed earlier this year, Singapore became the second most cloud ready country in Asia Pacific (APAC).

  • The new era of digital publishing

    The new era of digital publishing

    What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply moving the publishing industry from offline to online. Now, the term has more complex connotations and is one that involves more industries and professions than ever before. To say ‘we are all content creators’ could not be more true - brands are building in-house content teams to generate better social engagement, brand image and sales interaction with their audience.

  • Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

    Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

    A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for their loyalty.

  • Data integration in marketing is often only partially automated

    Data integration in marketing is often only partially automated

    Having a 360-degree view of the customer makes definitely any marketing activity better, however, there is still a lot of data integration in disarray.

  • About the impact of voice-controlled search on SEO

    About the impact of voice-controlled search on SEO

    Since mobile devices are used more than desktop interfaces by now, mobile optimization has become a prerequisite for a successful internet presence in any industry. A feature that is not to be underestimated in terms of search engine optimization is therefore voice-controlled search or "Voice Search".

  • IDC’s Big Data and Analytics Predictions

    IDC’s Big Data and Analytics Predictions

    IDC Asia Pacific just announced its top predictions for Big Data and Analytics, highlighting at the same time how organizations shall plan for the evolving Big Data and Analytics (BDA) landscape in the region.

    The global provider of market intelligence expects organizations to achieve an extra US$65 billion in productivity benefits in the region over their less analytically-oriented peers by 2020.

  • Content marketing of the future must be data-driven

    Content marketing of the future must be data-driven

    Organizations are producing a lot of content nowadays to reach and interact with consumers, be it with blogs, whitepapers, tweets, or other social media activities. And since content seems to be at the heart of every marketing campaign, the budgets spent on content marketing are generally growing.

  • “Wake Up with The Economist” at Cannes Lions 2016 - Highlights

    “Wake Up with The Economist” at Cannes Lions 2016 - Highlights

    At Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake Up with The Economist, featuring daily debate on the place of creativity in today’s world of business from chief marketing officers representing some of the world’s most prestigious brands.

  • Predictive Analytics

    Predictive Analytics

    SAS provides us with a good definition of “predictive analytics”, so that we don’t have to reinvent the wheel. According to the expert, predictive analytics “is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.”

  • Motivation and needs determine your Buyer Personas

    Motivation and needs determine your Buyer Personas

    These days, customers expect brands to deliver continuous personal experiences that connect their mobile web interactions with the brick-and-mortar ones and improve both. This process requires a detailed audit of the channels you’re already using, an assessment of new channels you could be using, and a realistic evaluation of how much effort it will take to create or repurpose content across those channels.

This week's highlights

Content Shock is real and makes an impact in 2017

Category: Digital Marketing Trends & Predictions 2017
Like all marketing areas with digital roots, content marketing is constantly changing, which is why the following should be of interest and kept in mind:
Read more...

SEO gets more device- and use-specific

Category: Digital Marketing Trends & Predictions 2017
Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Se
Read more...

Zee Media Corporation gets ready for the future of broadcasting

Category: Digital Marketing Trends & Predictions 2017
New technologies and innovations in the media industry enable broadcasters more than ever to stay ahead of the curve. If it took the industry initially years or months to create and instrument new liv
Read more...

The force of AI, IoT, VR or AR on digital marketing in 2017

Category: Digital Marketing Trends & Predictions 2017
As expected, marketing will mainly be affected by digital developments in 2017, whether considering data management, predictive analytics, AI, IoT, Dark Social, VR or AR. That’s why Asian eMarke
Read more...

Are you cyber ready for 2017?

Category: Digital Marketing Trends & Predictions 2017
Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on El
Read more...
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Previous articles

How to protect yourself against being tracked and monitored?

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
NordVPN, a security-oriented virtual private network (VPN) service provider, analyzes the dangers that come from data tracking and collection done by too many ISPs, which we thought is worth to tal
Read more...

CXENSE insights into the power of personalization for a great customer experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
CXENSE’s whitepaper How to create compelling online customer experiences with personalization is a neat step-by-step guide you might want to consider when planning to improve your customer exper
Read more...

Lessons we learned from data-driven marketing in 2016

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
In 2016, the power and importance of “big data” finally started to pay off – everywhere around the globe, across all markets and industries.
Read more...

Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for t
Read more...

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver sm
Read more...
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Previous month's highlights

Do marketers lose sight of the foundations that digital and search are built on?

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Neither it’s news that marketing technology know-how is key nor that due to the huge number of marketing technology tools available we get confused which one’s the best to deploy.

Data integration in marketing is often only partially automated

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Having a 360-degree view of the customer makes definitely any marketing activity better, however, there is still a lot of data integration in disarray.

Criteo: Consumer set both the benchmark and the pace

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Experts, such as the performance marketing technology company Criteo, know well that success in the digital age depends more than ever on the ability to recognize the needs of the customer early to act quickly. The data that customers are leaving behind when making use of all kind of media channels are more and more the crucial factor for achieving outstanding marketing performance.

Marketing Data Lake Approach = Always-On-Marketing

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Some would argue to find the needle in the haystack is not only difficult, but even impossible, but that’s exactly the day-to-day duty of marketing managers. In the course of automation and digitization, the purchasing behavior of a customer changes and leads to an enormous increase in data. Consequently, marketing managers use more and more tools to manage the flood of data.

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S4M enables advertisers to pay only for human engagements

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Adobe’s 2016 Digital Insights Shopping Predictions for the upcoming holiday season

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Whether offline or online, consumers want to shop conveniently and cheaply

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Adobe’s expert tips on how to improve customers’ online shopping experiences

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Avoid digital failure – take charge of your digital destiny TODAY!

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Dawn of the digital transformation economy due to macroeconomic trends

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Countdown to Single’s Day is extremely competitive

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Loyalty Commerce in a Digital Age demands more choices of rewards and greater engagement options

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

CRM digitization supports cutting-edge marketing utterly

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Fujitsu enables real-time customer-centric marketing with the launch of its CX360 solution

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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