MediaBUZZ - ePublisher of Asian eMarketing

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Oct 23rd
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MediaBUZZ Pte Ltd is an independent online publisher in the Asia Pacific region, focusing on the business of digital media and marketing, since early 2004.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles.

Click here for the latest edition and complimentary subscription.

To read Asian e-Marketing (FLIP versions), please click the images below.

AeM_July_2014_Cover

July 2014

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August 2014

aem_sep_14_cover

September 2014

 

Highlights

Marketing Automation: Intelligent approach for maximum productivity and success

Marketing Automation: Intelligent approach for maximum productivity and success

Products and services are market-oriented based on customer needs just like conventional marketing in general. Due to the increase of technology, however, the success factors have changed.

Of course, continuous success stands or falls with the uniqueness and persuasiveness of the offer. Moreover, relevance and response play an important role in real-time. Email, as a fundamental component of a multichannel approach, offers businesses excellent opportunities to address and market intelligently and in an automated way.

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RedEye: Marketing automation in the B2C sector is complex with many hidden obstacles

Since its creation in 1997, RedEye has been developing single-customer-view databases and started employing behavioral email triggers in 2002 in order to integrate customer data and to generate individually relevant messages on this basis automatically. Over the years, the company gained abundant experience in marketing automation and therefore knows all too well that the B2C can be very complex, as it is very import...

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Event management with marketing automation

Your campaign planning prior to an event has great impact on its success, and marketing automation systems can be the optimal campaign planning support and provide you with information about the conversion rates.

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