Thursday Mar 30th

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This week's highlights

Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing
Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also
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Livestreaming brings your campaigns to life

Category: March 2017 - Social Media & Influencer Marketing
Livestreaming is a powerful emotionalizing medium for its users and many want to share their experiences immediately with friends and acquaintances via social media. This automatically creates a link
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Social media overtakes print in ad spend

Category: March 2017 - Social Media & Influencer Marketing
According to Zenith's recently published Advertising Expenditure Forecast, social media ad spend is the fastest growing segment of online advertising with a growth rate of 51% last year. The forecast
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Website performance expectations are high in South East Asia - on all connected devices

Category: March 2017 - Social Media & Influencer Marketing
Smartphones are the go-to device for accessing the Internet throughout South East Asia and consumers expect fast performance of websites across all devices, according to the “State of the User E
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Alpha users

Category: March 2017 - Social Media & Influencer Marketing
Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networ
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Previous articles

Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

Category: February 2017 - Video Marketing & Advertising
The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination
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tvONE introduces smaller, yet mighty, video processor to its CORIOmaster product range

Category: February 2017 - Video Marketing & Advertising
tvONE, a world class designer and manufacturer of cutting-edge video and multimedia processing equipment, just announced presenting the CORIOmaster micro for the first time in public at the Integrated
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Deploying videos in eCommerce expediently

Category: February 2017 - Video Marketing & Advertising
The success of moving images in online shops depends on several factors, which you should take into consideration when planning your campaigns:
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Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
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The rise of Account-Based Marketing: How to win with key accounts

Category: February 2017 - Video Marketing & Advertising
Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight,
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Previous month's highlights

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the latest US presidential election campaigns.

The road to the perfect customer experience is still long and tricky

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Strategically designed contact management nowadays affects the entire Customer Journey - from the initial contact with a product through purchase to sales and delivery, support and maintenance.

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.

Lessons we learned from data-driven marketing in 2016

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

In 2016, the power and importance of “big data” finally started to pay off – everywhere around the globe, across all markets and industries.

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Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

The force of AI, IoT, VR or AR on digital marketing in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

What the heck will drive visual communication and be loved by creatives in 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions

Are you cyber ready for 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

Category: January 2017 - Digital Marketing Trends & Predictions

Opera Neon provides a glimpse into the future of web browsers

Category: January 2017 - Digital Marketing Trends & Predictions
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