Monday Aug 03rd

Latest News

  • Consumers are developing into information deniers - real-time marketing could reverse that trend

    Consumers are developing into information deniers - real-time marketing could reverse that trend

    People are less and less willing to accept impersonal and general advertising messages due to increasing information overload of marketing communications across a constantly growing number of media. However, cross-media communication demands and requires new systems and tools, as in our digital era companies cannot succeed with the traditional communication media anymore.

  • The time has come: Windows 10 better than ever and available as a free upgrade

    The time has come: Windows 10 better than ever and available as a free upgrade

    Microsoft Corp. just announced the availability of Windows 10 as a free upgrade or with new PCs and tablets, which includes innovations such as Cortana, an Xbox app and Microsoft Edge for a familiar, yet more personal and productive, experience.

  • Nexmo Integrates Viber into Chat App API

    Nexmo Integrates Viber into Chat App API

    Brands can now easily engage their customers with Viber by using Nexmo’s Chat App API

    It is well known that Asia is mobile first, which means for marketers to be focused on mobile devices to find and reach their customers and chat apps, such as WeChat, Line, Viber, and WhatsApp in particular. Currently, WeChat, Line and Viber have alone 1.2 billion users combined from all over the world, but especially in Asia – China, Korea, Japan and across SEA.

  • Pixylon’s real-time email marketing 3.0

    Pixylon’s real-time email marketing 3.0

    What would you think about changing from static to dynamic e-mailings, in which you are still able to change the content after sending it? Wouldn’t it be great to be able to change the content of your newsletter depending on where, when, by whom and with what device the email is opened, creating a truly personalized and highly relevant reading experience to your newsletter subscribers? Pixylon can give you an idea of how that could be achieved - most probably even beyond your grasp.

  • Bayesian probability

    Bayesian probability

    Performing marketing in real-time requires a well planned calculated and orchestrated approach to a particular customer at a specific time and place and that is where the Bayesian probability could come into play, since it allows for decision making and market research evaluation under uncertainty and with limited data. Although considered impractical until the mid-1980s, the method gained in importance in marketing primarily due to the birth and widespread use of the internet.

  • Every move we make, every step we take, they’ll be watching us …

    Every move we make, every step we take, they’ll be watching us …

    What says the first Cluetrain Manifesto? “Markets are conversations”, which implicates reciprocally that without talk there is no market.

    Beware of falling behind and work hard to earn trust and loyalty from clients and consumers, as trust and real-time marketing are interwoven.

  • Data Intensity makes data analytics manageable, meaningful and easy to buy

    Data Intensity makes data analytics manageable, meaningful and easy to buy

    Data Intensity announced the availability of Analytics1™, an end-to-end, cloud-based analytics and business intelligence (BI) solution.

    As an industry leader in analytics, business intelligence, and managed and cloud services for enterprise application and data management, the company combines best-of-breed technology, world-class services, a flexible business model, and deep rooted expertise gained from hundreds of successful deployments to uniquely and cost-effectively support the full scope of a customer's enterprise data lifecycle.

  • Business confidence and data collection still clash

    Business confidence and data collection still clash

    Although the acceptance for data-driven marketing is growing, many users still worry about protection of privacy. At least, this is the result of a representative study by the marketing tech provider Silverpop, titled "data-driven marketing: reality vs. customer demands", which was carried out in March of this year.

  • In the future, retailing will be more personalized, collaborative and socially influenced!

    In the future, retailing will be more personalized, collaborative and socially influenced!

    Planet Retail’s recent report, titled The Future of Retail: 10 Trends of Tomorrow and featuring case studies from retailers around the globe, warns that retailers should begin preparing themselves for another few years of significant structural change.

  • Increase loyalty and purchase frequency with real-time communications

    Increase loyalty and purchase frequency with real-time communications

    Thanks to the mobile Internet, social networking and mobile technology, consumers are nowadays usually online. Now, in order for retailers to be able to compete in this omni-channel world, they need to take advantage of this "always on" culture, because the secret is all about offering the right product, at the right time, to the right consumer – which is made possible by addressing customers in real-time.

  • Last Mile Fulfilment Asia 2016 to grow by threefold due to strong demand

    Last Mile Fulfilment Asia 2016 to grow by threefold due to strong demand

    Last Mile Fulfilment Asia (LMFAsia) 2016, taking place from 3rd to 4th March 2016 at Singapore EXPO, will build on the breakthrough achieved in 2015 for seamless cross border eCommerce in Asia. The international event, dedicated to eCommerce fulfilment, will delve into critical cross-border fulfilment challenges faced by the eCommerce and Fulfilment industries and maximize the potential for collaborative business opportunities within the region.

  • Big Data and web architectures need to be highly performant in real time to secure competitive advantages

    Big Data and web architectures need to be highly performant in real time to secure competitive advantages

    In times of real-time communications, companies have to have lightning-fast servers and systems that make the large amounts of data transparent and usable. In fact, experts believe that rapid scaling, combined with the proper use of IT across all industries, celebrates a triumph today, because cheap computing power, sensors and web applications, accelerate business models and their communication enormously. Particularly for the middle class, there is huge untapped potential. Cloud computing, performance optimization and digital channels that ensure simple, quick, and intuitive interaction (both within the company, as well as with the customers) are no longer just for corporations central success factors.

  • The days of static and irrelevant websites are over

    The days of static and irrelevant websites are over

    Real-time data and analytics, as well as consumer connectivity, spotlight marketing with newly acquired relevance. Although it is always on a marketer’s mind to get attention through all the advertising noise, only real-time personalization seems to manage delivering targeted one-on-one communications to visitors, based on real-time behavior, interests, preferences, and data.

  • Upskilling of graduates in data analytics continues with IDA’s ‘Squared Data & Analytics Programme’

    Upskilling of graduates in data analytics continues with IDA’s ‘Squared Data & Analytics Programme’

    Singapore based data analytics consultancy Sparkline once again joins forces with Google and the Infocomm Development Authority (IDA) to equip fresh graduates with high in demand data analytics skills as part of the Squared Data & Analytics Programme. Sparkline is specialized in making businesses smarter, more efficient and profitable, by analysing a company’s online and mobile data to extract insights that improve marketing, merchandising and business operations.

  • Technology makes real-time marketing manageable and tangible

    Technology makes real-time marketing manageable and tangible

    Did you know that the term “real-time marketing” has already been around for twenty years? In 1995, the marketing expert Regis McKenna published an article in the Harvard Business Journal using the current buzzword as the title.
    However, did we make much progress since then? Well, I am not so sure, only that people are by now used to having search delivered in real time, news the second they happen, instant updates on their friends’ status, video on demand, among many other instantly expected actions.

  • Customers want promptness, expert advice, and simple operation in real-time

    Customers want promptness, expert advice, and simple operation in real-time

    The growth of the eCommerce market is and remains unbroken, which is the reason why online retailers have to offer more than just attractive prices to differentiate themselves from competitors.

  • Salesforce reveals the top trends that fuel future sales performance

    Salesforce reveals the top trends that fuel future sales performance

    The leading CRM company Salesforce revealed in its recently published ‘State of Sales’, that sales has changed dramatically over the last few years. More than 2,300 sales leaders worldwide have been surveyed to examine the priorities, behaviors and technologies used by today’s sales teams.

  • Marketing will be radically reorganised by the AI revolution

    Marketing will be radically reorganised by the AI revolution

    PHD has launched its latest publication “Sentience: The Coming AI Revolution and the Implications for Marketing”, looking at the impact that AI will have upon the world of marketing.

  • Each second counts in real-time analytics

    Each second counts in real-time analytics

    Being able to react and act fast in today’s digital business environment is an important factor in order to stay competitive and profitable. However, the reaction time has gotten considerably shorter as well, particularly in competitive markets. In fact, speed has become the deciding factor there. Information gathering, data analysis and appropriate response in the form of products, services or business decisions are required in shorter and shorter cycles and are rewarded by the market.

This week's highlights

Consumers are developing into information deniers - real-time marketing could reverse that trend

Category: Real (Right) - Time Marketing
People are less and less willing to accept impersonal and general advertising messages due to increasing information overload of marketing communications across a constantly growing number of media. H
Read more...

The time has come: Windows 10 better than ever and available as a free upgrade

Category: Real (Right) - Time Marketing
Microsoft Corp. just announced the availability of Windows 10 as a free upgrade or with new PCs and tablets, which includes innovations such as Cortana, an Xbox app and Microsoft Edge for a familiar,
Read more...

Nexmo Integrates Viber into Chat App API

Category: Real (Right) - Time Marketing
Brands can now easily engage their customers with Viber by using Nexmo’s Chat App API It is well known that Asia is mobile first, which means for marketers to be focused on mobile devices to find a
Read more...

Pixylon’s real-time email marketing 3.0

Category: Real (Right) - Time Marketing
What would you think about changing from static to dynamic e-mailings, in which you are still able to change the content after sending it? Wouldn’t it be great to be able to change the content of yo
Read more...

Bayesian probability

Category: Real (Right) - Time Marketing
Performing marketing in real-time requires a well planned calculated and orchestrated approach to a particular customer at a specific time and place and that is where the Bayesian probability could co
Read more...
View More Articles

Previous articles

Does the world really need creative awards?

Category: June 2015 - Marketing Automation
The advertising industry is meeting right now at the Cote d'Azur for the world's largest creative festival – the Cannes Lions International Festival of Creativity. Everybody of distinction in the gl
Read more...

Where is marketing automation heading - and more importantly - what can you do to prepare for these changes?

Category: June 2015 - Marketing Automation
Using statistical models to identify what a customer is likely to do next, in short is what marketing automation is all about, allowing you to modify automatically your campaigns cleverly around actio
Read more...

Automation is indispensable in programmatic marketing

Category: June 2015 - Marketing Automation
The marketing industry entered an automated world and programmatic marketing will push this trend even further, taking the industry to the next level by layering data and using advanced algorithms to
Read more...

Majority of B2B companies relies on marketing automation

Category: June 2015 - Marketing Automation
In the past few years, a lot has changed in the marketing automation industry. If in 2013 only one in four large B2B company opted for automation, just two years later there are 59% doing that and for
Read more...

Capterra’s Top10 list of free and open source marketing automation software providers

Category: June 2015 - Marketing Automation
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other options to streamline and organize workflow, businesses are floc
Read more...
View More Articles

Previous month's highlights

Will Google's mobile-friendly search bury your mobile-unfriendly sites?

Category: April 2015 - Social Media

Both privately and professionally, mobile devices are well positioned in our daily lives by now - be it for communications, information or transactions. The mobile use of the Internet reflects more than ever what we do, besides supporting us in our everyday lives and digitizing many areas of our lives without saying. In fact, we find the whole Internet world in our pocket at all times. To no surprise, the five most popular Internet uses on the mobile phone are email correspondence, online shopping, world news and search engine queries, according to various studies.

Social media creates more sales for online retailers

Category: April 2015 - Social Media

Traffic from social networks provides more and more revenue for online merchants. However, in times of declining organic reach, that has its price, as recent data from Internet Retailer shows. According to their research, social media plays an increasingly important role in eCommerce, although the organic coverage of posts decreases. After all, customers spend more time on the networks; hence, the focus of online dealers shifts accordingly.

Google AdWords: How to use competitors brands as keywords - legally

Category: April 2015 - Social Media

Did you know that you could even use key words in your Google AdWords campaigns that are actually trademarked by your competitors? In the following article we explain how to do it and what to specifically look out for.

How to create the optimal Tweet

Category: April 2015 - Social Media

With more than 500 million Tweets per day, this brings up the question: “How do I create a short message that is perceived outstandingly well? Thanks to more and always better studies, there are luckily more and more better answers. By now, there are certain characteristics identified that make successful Tweets, and we can say how an optimal Tweet should generally look like.

View More Articles

Real (Right) - Time Marketing

Creepy or Cool: How consumers perceive in-store personalization

Category: May 2015 - Website- & Hyper-Personalization

What "Customer Centricity" means for e-businesses

Category: May 2015 - Website- & Hyper-Personalization

Privacy is the key element of the ‘Shadow Project’

Category: May 2015 - Website- & Hyper-Personalization

Personalization is hottest marketing topic of the year

Category: May 2015 - Website- & Hyper-Personalization

Personalization has highest priority for marketing decision makers

Category: May 2015 - Website- & Hyper-Personalization

Customer Centricity meets the increasing demands and expectations of society

Category: May 2015 - Website- & Hyper-Personalization

Tips for creating emails that are more personal

Category: May 2015 - Website- & Hyper-Personalization

Rosetta unlocks and activates human behavior

Category: May 2015 - Website- & Hyper-Personalization

Security concerns in the retail industry are mounting up

Category: May 2015 - Website- & Hyper-Personalization
View More Articles

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