MediaBUZZ - ePublisher of Asian eMarketing

Apr 01st
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MediaBUZZ Pte Ltd is an independent online publisher in the Asia Pacific region, focusing on the business of digital media and marketing, since early 2004.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles.

Click here for the latest edition and complimentary subscription.

To read Asian e-Marketing (FLIP versions), please click the images below.


December 2014


January 2015


February 2015



Duo-sensual sales approach with videos in email marketing

Duo-sensual sales approach with videos in email marketing

The use of video in email marketing is from a technical point of view controversial, since implementation is limited, as we have already highlighted in former articles several times.

Today, however, I would like to examine the influence of visual and auditory stimuli on brand perception, because most marketers are usually using four of the five senses for their brand communication. Yet, brand messages are often only communicated mono- or duo-sensual, mostly visual and acoustical.


What's next for Meerkat’s mobile video live streaming app?

For quite some time now mobile video is fast-paced and not a niche phenomenon anymore. In fact, Cisco predicts that by 2019 the share of video traffic will increase to 73% in the total mobile data traffic.


Video Matters takes you behind the streams at All That Matters

Brands, platforms, technologists and even Obama are switching on to the power of the new reality in TV - online video. Streaming live 24/7 to today’s influencers and tomorrow’s premium consumers, online video crosses borders, cultures and social hierarchies to deliver a singular proposition - dedicated fans.