MediaBUZZ - ePublisher of Asian eMarketing

Wednesday
Apr 01st
Text size
  • Increase font size
  • Default font size
  • Decrease font size
small

MediaBUZZ Pte Ltd is an independent online publisher in the Asia Pacific region, focusing on the business of digital media and marketing, since early 2004.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles.

Click here for the latest edition and complimentary subscription.

To read Asian e-Marketing (FLIP versions), please click the images below.

AeM_Dec_2014_cover

December 2014

AeM_Jan_15_cover

January 2015

AeM_Feb_2015_Cover

February 2015

 

Highlights

Duo-sensual sales approach with videos in email marketing

Duo-sensual sales approach with videos in email marketing

The use of video in email marketing is from a technical point of view controversial, since implementation is limited, as we have already highlighted in former articles several times.

Today, however, I would like to examine the influence of visual and auditory stimuli on brand perception, because most marketers are usually using four of the five senses for their brand communication. Yet, brand messages are often only communicated mono- or duo-sensual, mostly visual and acoustical.

Read more...

What's next for Meerkat’s mobile video live streaming app?

For quite some time now mobile video is fast-paced and not a niche phenomenon anymore. In fact, Cisco predicts that by 2019 the share of video traffic will increase to 73% in the total mobile data traffic.

Read more...

Video Matters takes you behind the streams at All That Matters

Brands, platforms, technologists and even Obama are switching on to the power of the new reality in TV - online video. Streaming live 24/7 to today’s influencers and tomorrow’s premium consumers, online video crosses borders, cultures and social hierarchies to deliver a singular proposition - dedicated fans.

Read more...