MediaBUZZ - ePublisher of Asian eMarketing

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MediaBUZZ Pte Ltd is an independent online publisher in the Asia Pacific region, focusing on the business of digital media and marketing, since early 2004.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles.

Click here for the latest edition and complimentary subscription.

To read Asian e-Marketing (FLIP versions), please click the images below.

AeM_July_2014_Cover

July 2014

aem_aug_2014_cover

August 2014

aem_sep_14_cover

September 2014

 

Highlights

Delightful recipe of a marketing automation application

Delightful recipe of a marketing automation application

Just as the quality of a good meal depends on the quality of the food used, the right ingredients are crucial to build a successful lead management strategy. Even simple dishes can meet the expectations of a gourmet, if prepared with quality ingredients. Hence, when building an integrated lead management with the involvement of marketing automation, the components are vital for the quality of the leads and eventual success.

So, let’s take a closer look at the most important ingredient of a marketing automation solution and how we should deal with them:

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Act-On Software for Marketing Automation

Act-On Software, a company that delivers cloud-based integrated marketing automation software, points out in its whitepaper that marketing automation helps businesses to grow easily. With capabilities that span inbound and outbound marketing, CRM integration and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sal...

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Vserv leads the Smart Data revolution and unlocks the potential of the emerging connected billion

Vserv , a leading mobile marketing platform across emerging markets, just announced a new business evolution and accompanying partnerships revolution., allowing Vserv to emerge as one of the leading companies that augments user profiles by connecting them with multiple sources like telcos, apps, offline partners and data management platforms (DMPs), to derive smart data.

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