Thursday Jul 27th

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This week's highlights

Wearable Tech: A growing payment opportunity

Category: July 2017 - Internet of Things (IoT) & Wearables
The Smart Payment Association (SPA) just launches an interesting white paper that explores wearable tech from a payments perspective, analyzes the current market and evaluates the wearable industry&rs
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Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables
Irdeto released a new global survey on consumer attitudes about IoT Security, including security awareness, how many IoT devices they have in their homes, importance of protecting those devices, conce
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CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables
Digital advertising is estimated to account for 38% of total ad spend (USD59 billion) in the Asia Pacific region this year and to increase by 5.6%. This auspicious prospect could be the reason for the
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The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industri
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What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables
Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when us
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Previous articles

RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
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Foursquare expands presence In Asia with new and expanded partnerships

Category: June 2017 - Mobile Marketing & Apps
Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.
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China Mobile and ZTE Corporation launched a live 5G field test

Category: June 2017 - Mobile Marketing & Apps
Conducted in Guangzhou University Town, which is one of the most typical high-traffic scenarios, China Mobile and ZTE launched a key 'pilot field' for enhancing user experience in 5G eMBB scenarios, u
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Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
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Welcome to the brave new world of Adblockers

Category: June 2017 - Mobile Marketing & Apps
To a greater or lesser extent, each of us has a story to tell about a bad encounter with online advertising, be it a pop-up or a video interstitial.  Understandably, when we feel bothered by some
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Previous month's highlights

There’s still more to ‘courting’ clients than ‘swiping right’!

Category: April 2017 - Marketing Automation & Attribution

Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your number one choice. There are just some things that are better said in the flesh. And whilst in our new tech-savvy age some people are turning to social media to romance their other half, ironically the rate of breakups via text is rocketing. Technology is fast-tracking relationships with ‘instant access’ and ‘virtual conversations’ – yet, in many instances, they don’t last and there’s a danger that social media may actually derail them. Could the same be said of business relationships? Technology may speed up the time it takes to ‘dial up’ – but let’s not forget that it is the human touch, not touchscreen, that strengthens the relationship.

Declining trust in the Internet hinders further development of the digital economy

Category: April 2017 - Marketing Automation & Attribution

A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.

Marketing automation is indispensable – you know why?

Category: April 2017 - Marketing Automation & Attribution

For most professional marketers, automation software is already an everyday tool or at least at the very top of their shopping list for 2017. Obviously, there are many reasons why it is time to put marketing automation into practice and we tell you why:

Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’

Category: April 2017 - Marketing Automation & Attribution

Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV dinners would never be the same. What many of us don’t know, however, is that these two technologies were invented ‘by accident’.

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New partnership provides secure open API offerings for banks and PSPs

Category: May 2017 - (Cyber) Security & Data Protection

Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection

Akamai’s Q1 2017 State of the Internet / Security Report

Category: May 2017 - (Cyber) Security & Data Protection

Security standards for open source CMS

Category: May 2017 - (Cyber) Security & Data Protection

Microsoft’s vision for more intelligence — from the cloud to the edge

Category: May 2017 - (Cyber) Security & Data Protection

Cyber-attacks can hit anyone, anytime – you can be next!

Category: May 2017 - (Cyber) Security & Data Protection

Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection
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