MediaBUZZ - ePublisher of Asian eMarketing

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Nov 24th
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MediaBUZZ Pte Ltd is an independent online publisher in the Asia Pacific region, focusing on the business of digital media and marketing, since early 2004.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles.

Click here for the latest edition and complimentary subscription.

To read Asian e-Marketing (FLIP versions), please click the images below.

aem_aug_2014_cover

August 2014

aem_sep_14_cover

September 2014

AeM_Oct_2014_cover

October 2014

 

Highlights

Digital Marketing Trends from the ‘land of boundless possibilities’

Digital Marketing Trends from the ‘land of boundless possibilities’

When it comes to innovation and trendsetting, the United States still take on the pole position. Many trends are established there long before they make an appearance anywhere else. TWT Interactive revealed now comprehensively, what kind of new developments we can expect in the near future.

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Vserv Smart RT allows re-targeting consumers from desktop to mobile

In yet another move to augment the smart data revolution, Vserv, a leading mobile marketing platform, announced the launch of a unique re-targeting product, Vserv Smart RT.

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Connecting mobile ad viewers across online and offline channels still challenging for marketers

Nearly all marketers increased their mobile ad budget in 2014 - 93% worldwide - according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite mastered this part yet. Besides, mobile is just one part of the consumer journey, since people are jump today from mobile t...

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