Friday Dec 09th

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This week's highlights

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the
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Collaborating to compete – your enemy could be your best friend!

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
In October 2007, two cash-strapped college graduates, three blow-up mattresses and a home cooked breakfast changed the way we define spaces forever. Airbnb started in 2007 when two hard up students, b
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Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their
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Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for t
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Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
The performance marketing technology company, Criteo, just announced Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually optim
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Previous articles

CRM digitization supports cutting-edge marketing utterly

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
For executives with a customer focus, the multitude of touchpoints and their orchestration remain a critical challenge, especially since both the number and the popularity of the online contact points
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Avoid digital failure – take charge of your digital destiny TODAY!

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
Look around you the next time you catch a plane or wait in a queue at the bank – everyone is on their smartphone, faces buried in a sea of emoticons, 24/7 email and constant notifications from s
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Adobe’s expert tips on how to improve customers’ online shopping experiences

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
Recently, Adobe launched Adobe Sensei, a new framework and set of intelligent that aims to improve the design and delivery of digital experiences. Built into the company’s cloud offerings, Adobe
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Countdown to Single’s Day is extremely competitive

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
Singles’ Day is a highly anticipated sales event in China, equivalent to that of the Black Friday in the west. While the actual sale is supposed to take place on 11 November (11.11, hence the na
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CRM requires a comprehensive strategy at every touchpoint

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
Customer Relationship Management (CRM) is more than just a software. It’s a strategy that affects all employees of a company and not just a question of the right software for data management, da
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Previous month's highlights

About the impact of voice-controlled search on SEO

Category: September 2016 - Search Analytics & Search Engine Optimization

Since mobile devices are used more than desktop interfaces by now, mobile optimization has become a prerequisite for a successful internet presence in any industry. A feature that is not to be underestimated in terms of search engine optimization is therefore voice-controlled search or "Voice Search".

Pragmatic mobile SEO tips

Category: September 2016 - Search Analytics & Search Engine Optimization

As mobile data traffic continues to grow, search engines increasingly place emphasis on perfecting websites for viewing on mobile devices. This means for content managers, marketers and website operators, tuning key parameters to rank in search engines preferably on top while achieving a compelling customer experience.

Just having partial SEO knowledge can be a dangerous thing

Category: September 2016 - Search Analytics & Search Engine Optimization

There are no Google ranking factors published, only vague Webmaster Guidelines, consequently opening the floodgates to speculations and half-truth that could jeopardize your search engine optimization (SEO).

Why the Mohawk is good for business!

Category: September 2016 - Search Analytics & Search Engine Optimization

It’s Monday morning, and it’s time to trade in your Mohawk for a more ‘palatable’ comb-over. Your latest tattoo (a mandala that inspires you to dream) is neatly tucked away under your crisp white shirt. Ankle bracelet removed, you push your standard-issue beige socks into black loafers. It’s time to switch off your inner self and turn on your corporate persona.

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Industries of the Future to be significantly impacted by Digital Transformation

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Data protection is the biggest stumbling block for data-driven marketing

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Criteo: Consumer set both the benchmark and the pace

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

The Internet of Things about you: Evolving from data to content and what you can do

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

IBM’s Watson-powered cognitive services help uncover new data and insights for increasing audience engagement

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Affectiva’s Emotion AI now integrated in Qualtrics’ Insight Platform

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Data integration in marketing is often only partially automated

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Video Analytics: Go Beyond Clicks and Views

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Real-time communication and personalization can be a piece of cake with modern marketing technologies

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

The role of data in the digital ecosystem: Owned, Earned and Paid Media

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
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