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The trend of media shopping for online display advertising through automated systems in real-time will be big in Asia just like anywhere else. Although, according to the Asia Pacific Growth Management (APGM), the current RTB penetration across the region is still only at 5% of total display, that number will inevitably edge up moving forward as markets here will develop along the same vein as other Western markets. Too big is the advantage of computers and algorithms in terms of cost and time efficiency in real-time advertising (RTA) compared to the previous manual sales.
Rocket Fuel, a leading programmatic media-buying platform at Big Data scale, powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. The company harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels.
Averna, the industry-leading developer of test solutions and services for communications and electronics device-makers worldwide, just launched the industry's first radio frequency (RF) tool with real-time global navigation satellite system (GNSS) simulator, offering high-performance record-and-playback as well as real-time simulation in a cost-effective platform.