Sunday Apr 30th

Latest News

  • There’s still more to ‘courting’ clients than ‘swiping right’!

    There’s still more to ‘courting’ clients than ‘swiping right’!

    Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your number one choice. There are just some things that are better said in the flesh. And whilst in our new tech-savvy age some people are turning to social media to romance their other half, ironically the rate of breakups via text is rocketing. Technology is fast-tracking relationships with ‘instant access’ and ‘virtual conversations’ – yet, in many instances, they don’t last and there’s a danger that social media may actually derail them. Could the same be said of business relationships? Technology may speed up the time it takes to ‘dial up’ – but let’s not forget that it is the human touch, not touchscreen, that strengthens the relationship.

  • Integrity by default for the sake of security

    Integrity by default for the sake of security

    The Internet has lost its innocence and a healthy mistrust is more than advisable nowadays as scams and spams attack anytime and anywhere. Certain media, such as email, is hit particularly hard.

  • Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?

    Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?

    According to a recent study of the investment bank Piper Jaffray, the mobile app Snapchat has overtaken Instagram as the most popular platform among US teenagers. In the trade press it is therefore already compared as the "young Facebook”, since it was also once a youth phenomenon, while today a lot of the older generation maintains profiles and posts thoughts, too.

  • Email marketing and social media achieve more when used in combination

    Email marketing and social media achieve more when used in combination

    Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact, therefore have a clear advantage regarding branding. Usually, people who see that friends like a contribution, company or product news, most likely develop a positive opinion for them, too.

  • Socialyk, the world's first human centric SaaS based networking platform

    Socialyk, the world's first human centric SaaS based networking platform

    Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.

  • Online security threats sadden the daily business routine incisively

    Online security threats sadden the daily business routine incisively

    Recent cyberattacks against government agencies and politicians, as well as various news sites, prove that no one is immune and explains why more and more companies are investing to keep their business data safe. In just the last two years, the number of publicly traded companies that count security threats to their major business risks almost doubled, and for good reasons.

  • Psychological trick jeopardizes privacy

    Psychological trick jeopardizes privacy

    Hacker- and cyberattacks are part of everyday life in the digital world, and I am not talking about the consequences we are currently seeing in many action and disaster movies that show us quite plainly what it means to jeopardize mission-critical systems. I am talking about simple psychological tricks everybody can fall for with huge consequences and enormous implications.

  • What the heck will drive visual communication and be loved by creatives in 2017?

    What the heck will drive visual communication and be loved by creatives in 2017?

    Getty Images recently unveiled its 2017 visual trends that are expected to drive visual communication as the year unfolds. By predicting the social and cultural visual language that consumers will be most responsive to in the year to come, Getty Images aims to inform, inspire and influence art directors, editors, and artists worldwide across creative industries, from journalism to branding and advertising.

  • What will humans need to do to ‘outsmart’ the robot?

    What will humans need to do to ‘outsmart’ the robot?

    The worlds of film and fiction writing have always contained fascinating predictions of how we would live in the future. Some have been way off, but Arthur C Clarke’s visions of the 21st Century were more perceptive than most.

  • Social media in upheaval

    Social media in upheaval

    For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common media business as any other where companies want to present themselves. But the question of how to do that is decisive, as people exchange information about the companies and their products and services there, too.

  • Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

    Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

    Flurry Analytics, part of the Yahoo Mobile Developer Suite, announced last week its annual global mobile and application usage study. In its eighth year, the study offers interesting insights on global mobile app usage and trends from the last year on over 2.1 billion smart devices and 3.2 trillion sessions.  Throughout 2016, which was also the last year of the first decade for mobile apps, the industry managed to squeak-out another 365 days of growth.

  • Why does the future take so long to arrive?

    Why does the future take so long to arrive?

    In late 1971, a computer engineer named Ray Tomlinson sent the first email message. It was ten letters long (QWERTYUIOP) and he was probably oblivious to the fact that hitting ‘send’ would gain him entry into the history books. Tomlinson’s invention changed the course of communication forever – usurping technology such as the fax.

  • Collaborating to compete – your enemy could be your best friend!

    Collaborating to compete – your enemy could be your best friend!

    In October 2007, two cash-strapped college graduates, three blow-up mattresses and a home cooked breakfast changed the way we define spaces forever. Airbnb started in 2007 when two hard up students, both 27, were struggling to pay their rent. A design conference was coming to San Francisco and hotels were fully booked. The students decided to compete in the hospitality market and rent out three airbeds on their living-room floor and cook their patrons breakfast.

  • Customers want everywhere-commerce and only-for-me-specials

    Customers want everywhere-commerce and only-for-me-specials

    Online trade has transformed from multi- and omnichannel to "everywhere"- commerce, since online shopping is nowadays not only accessible via different end devices, but practically from anywhere and at any time.

This week's highlights

Marketing Automation is designed to turn around the increasing trend of underperforming advertising

Category: April 2017 - Marketing Automation & Attribution
Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solutio
Read more...

Advanced marketing automation techniques are still underutilized

Category: April 2017 - Marketing Automation & Attribution
Companies rely on marketing attribution to determine which marketing channels have contributed directly or indirectly to a conversion goal (attribution). It is both about the justification of the expe
Read more...

Declining trust in the Internet hinders further development of the digital economy

Category: April 2017 - Marketing Automation & Attribution
A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.
Read more...

Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’

Category: April 2017 - Marketing Automation & Attribution
Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV d
Read more...

Accelerated Mobile Pages (AMP) meets the need for speed on mobile

Category: April 2017 - Marketing Automation & Attribution
Since half of organic traffic comes from mobile devices, you should care about Accelerated Mobile Pages (AMP), an open-source project supported by Google, Facebook, Twitter, and available for blogs ho
Read more...
View More Articles

Previous articles

Website performance expectations are high in South East Asia - on all connected devices

Category: March 2017 - Social Media & Influencer Marketing
Smartphones are the go-to device for accessing the Internet throughout South East Asia and consumers expect fast performance of websites across all devices, according to the “State of the User E
Read more...

More people are willing to share personal data in return for rewards

Category: March 2017 - Social Media & Influencer Marketing
According to a recent GfK study, over a quarter (27%) of internet users strongly agreed that they are willing to share their personal data in exchange for benefits or rewards, while in contrast 19% we
Read more...

Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
Read more...

The main benefits of Social Media Marketing

Category: March 2017 - Social Media & Influencer Marketing
If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.
Read more...

Social media overtakes print in ad spend

Category: March 2017 - Social Media & Influencer Marketing
According to Zenith's recently published Advertising Expenditure Forecast, social media ad spend is the fastest growing segment of online advertising with a growth rate of 51% last year. The forecast
Read more...
View More Articles

Previous month's highlights

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the way businesses reach out to consumers to offer products and services, influencing the purchasing decisions of consumers. In 2017, customer engagement will become smarter, more personalized and contextual – all thanks to emerging technologies such as data analytics, artificial intelligence and more.

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.

CXENSE insights into the power of personalization for a great customer experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CXENSE’s whitepaper How to create compelling online customer experiences with personalization is a neat step-by-step guide you might want to consider when planning to improve your customer experience management. By collecting and using data effectively, brands can increase their digital revenue remarkably with the deep customer insights they can gain at all touchpoints, making the right strategy invaluable.

A glimpse into the future of commerce - the ‘Amazon way’

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

For brick-and-mortar retailers it is increasingly difficult to keep their customers in the long term, as technology promises to make for convenience and consumers expect personalized and outstanding shopping experiences. Today’s consumers prefer, for instance, receiving vouchers and special offers directly on their smartphones, instead of carrying around loyalty cards. In fact, mobile devices are an integral part of their purchasing processes by now.

View More Articles

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions

Are you cyber ready for 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Opera Neon provides a glimpse into the future of web browsers

Category: January 2017 - Digital Marketing Trends & Predictions

What the heck will drive visual communication and be loved by creatives in 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Pragmatic website usability for striking success

Category: January 2017 - Digital Marketing Trends & Predictions

The force of AI, IoT, VR or AR on digital marketing in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
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