Tuesday Feb 28th

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This week's highlights

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t b
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Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
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What’s the secret sauce of great content? Adobe’s answer is culture!

Category: February 2017 - Video Marketing & Advertising
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more
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Snackable Content

Category: February 2017 - Video Marketing & Advertising
We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tum
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Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
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Previous articles

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions
By 2018, 35% of Companies in Data-Intensive Industries Will Adopt Formal Datacenter Planning, Sourcing, and Governance Processes to Speed Digital Transformation Efforts.
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Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions
A voice-user interface (VUI) makes human interaction with computers possible through a voice/speech platform to initiate an automated service or process. A VUI is the interface to any speech applicati
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What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
Programmatic marketing, the automated and optimized management of marketing touchpoints across the customer journey, has transformed the way brands interact with consumers. The proliferation of data h
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The force of AI, IoT, VR or AR on digital marketing in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
As expected, marketing will mainly be affected by digital developments in 2017, whether considering data management, predictive analytics, AI, IoT, Dark Social, VR or AR. That’s why Asian eMarke
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New services marketing and management book aims to transform service organizations and cultivate memorable customer experiences

Category: January 2017 - Digital Marketing Trends & Predictions
Professor Jochen Wirtz, National University of Singapore (NUS) Business School’s Vice Dean (Graduate Studies) and Professor of Marketing, has adapted his globally leading textbook – &ldquo
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Previous month's highlights

Top 8 Cloud Trends for 2017

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

In 2016, cloud technologies went mainstream. In fact, according to the Asia Cloud Computing Association’s (ACCA) Cloud Readiness Index (CRI) 2016 revealed earlier this year, Singapore became the second most cloud ready country in Asia Pacific (APAC).

Whether offline or online, consumers want to shop conveniently and cheaply

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

In today’s omnichannel world, the business challenge is to understand customers and their individual needs perfectly to be able to address them adequately via the various channels available. One key factor is the targeted and effective customer segmentation, using modern marketing technologies.

Customer care at the crossroads with data-driven “super-agents”

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

In the age of comprehensive networking, social media and multichannel communication, it is important to meet the high demands and expectations of the customer constantly. This requires to complete the human component in the customer service with technology. As contradictory as this may sound at first, it eventually makes customer relationships more human. In fact, the entire customer care industry is at the crossroads and those who don’t make the right turn will lag behind.

CRM digitization supports cutting-edge marketing utterly

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

For executives with a customer focus, the multitude of touchpoints and their orchestration remain a critical challenge, especially since both the number and the popularity of the online contact points increases year in and year out.Companies are trying hard to meet their customers wherever they are - on the smartphone, desktop, or tablet – it’s simply not that easy to be respected as service-oriented in today’s digital world. The gaps in the holistic point of view of the customer often stand in the way of a seamless customer experience.

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Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Customers want everywhere-commerce and only-for-me-specials

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

How to protect yourself against being tracked and monitored?

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The road to the perfect customer experience is still long and tricky

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Singaporeans demand a seamless omnichannel shopping experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Break down existing data silos to analyze anonymized data

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

A glimpse into the future of commerce - the ‘Amazon way’

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The unstoppable and steady rise of e-commerce in India

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
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