MediaBUZZ - ePublisher of Asian eMarketing

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MediaBUZZ Pte Ltd is an independent online publisher in the Asia Pacific region, focusing on the business of digital media and marketing, since early 2004.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles.

Click here for the latest edition and complimentary subscription.

To read Asian e-Marketing (FLIP versions), please click the images below.

AeM_Nov_2014_cover

November 2014

AeM_Dec_2014_cover

December 2014

AeM_Jan_15_cover

January 2015

 

Highlights

A closer look into Facebook’s people-based marketing

A closer look into Facebook’s people-based marketing

By now, we all know that using cookies alone for ad serving and measurement is flawed, since they do not work on mobile and therefore can’t capture the whole path to purchase, besides supposedly overemphasizing last-click attribution.

Facebook’s ad serving and measurement platform, Atlas, allows brands to reach people across multiple devices with its so-called “people-based marketing”, stating: “We’ve entered a new marketing reality where marketers and advertisers are quickly shifting from a reliance on cookies to using the insights from real people and real actions to make business decisions.”...

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When the Internet got a memory…

Before Lou Montulli developed the cookie in July 1994, the Internet had no memory. Incredible to imagine it today - especially in marketing – that whenever a person clicked on a webpage, he became an arbitrary user again and again. There was no way to bring him in connection with the action he has just executed moments before.

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Tableau again crowned leader in business intelligence and analytics

For the third year in a row, Tableau has been positioned as a leader in Gartner's Magic Quadrant for Business Intelligence and Analytics Platforms and that for good reasons. In fact, Gartner placed Tableau highest in ability to execute.

JY Pook , Vice President, Asia Pacific Sales, Tableau Software explains the company’s success, by saying: “We love helping people become data heroes, so we strive to o...

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