Wednesday Aug 16th

Latest News

Disaster Preparedness Still Not a Priority for SMBs
Symantec announced just recently the findings of its 2011 SMB Disaster Preparedness Survey, which measured the attitudes and practices of small- and mid-sized businesses (SMBs) and their customers toward disaster preparedness.
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New IE9 Survey Reveals Fresh Insights on Web Surfing Habits in Asia
When it comes to browsing the Internet, women in Asia tend to put safety first (78 percent), while their male counterparts choose speed above all else (83 percent).
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Internet Explorer 9 Promises a More Beautiful Web Experience
By 2014, close to half of all Internet users will live in Asia and it may surprise, but 70 percent of Asians already spend more than three hours a day online, watching more videos on the Internet than people in North America or Europe.
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Ever-increasing List of Security Threats
Businesses will struggle to keep up with the growing list of threats such as cyber espionage unless they adopt a different approach to tackling them, according to Ovum.
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Regulation for More Protection? - or What!
In September 2010, Ovum stated in an Asian e-Marketing article that the risk of sensitive information being divulged on the web by organizations makes regulation a necessary evil.
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Yahoo! and Nielsen launched First Asia-wide Online Advertising Effectiveness Study
Yahoo! Inc. and Nielsen have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.
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Opt-in or Opt-out is Still the Question
Once upon a time, direct marketers and their customers enjoyed mutually rewarding relationships.
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Microsoft’s Five Key Tips when Using IE9
Microsoft Corp. launched this month their latest version of Windows Internet Explorer 9 (IE9) in 40 languages and this has been the company’s most-downloaded browser beta of all time, with more than 36 million downloads around the world.
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Mobile Security - An Increasing Need for Asia Pacific Enterprises
In Springboard Research’s latest Asia Pacific (AP) IT Market Predictions 2011 Report, we noted that rapid growth in the use of smart mobile devices, combined with an explosion in social computing, are already impacting the way end-users view and consume IT. Over the next 12 months, Springboard Re ...
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Protecting your Mobile Device from Attack
Mobile phones with built-in office and Internet functions, so-called smart phones, are starting to become omnipresent and consequently will inspire more and more hackers and virus writers to come up with ideas, especially since these end devices, like PCs, have many security gaps.
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Frost & Sullivan: Asia Pacific’s Security Information and Event Management Market to reach $243 Million in 2014
The Asia Pacific (APAC) security information and event management (SIEM) market witnessed a healthy growth momentum in 2010 and is expected to grow at a strong compound annual growth rate (CAGR) of 27.0 percent during 2010-2014. Enterprises have recognized the importance of SIEM in ramping up their ...
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Smartphones: Stepchildren of IT Security?
Working with smartphones to access important data or to interact quickly with colleagues is already a quite common business practice as this enables higher productivity.
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Internet Security Software Demystified
You think having security software on your computer keeps you safe from Internet threats, right?
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Astaro Points Out Most Crucial Internet Security Holes
I just read a comprehensive article written by Markus Hennig, Chief Technology Officer at Astaro, on how to avoid Internet security holes and would like to share with you his key points.
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Appointments
iris Singapore has promoted Jimmy Lee to creative group head after two and a half years at the agency as senior art director. He will take a creative leadership role on several of the agency’s biggest accounts and reports to the agency’s creative director Tom Ormes. Lee has worked on ma ...
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Cleaning Data Storage Effectively
Whoever is planning to sell or scrap their old computer, used mobile phone or storage media, should make sure that all files are really deleted.
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When Google’s ‘Panda’ goes Global …
Hot at the heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.”
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Security Threats Ad Infinitum in 2011
The February 2011 MessageLabs Intelligence Report indicated that last month has been the most prolific period in terms of simultaneous attacks and malware family integration across Zeus (aka Zbot), Bredolab and SpyEye.
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Trend Micro Safeguards Kids from the Dangers of Social Networks
Trend Micro unveiled recently its “Online Guardian for Families”, the company's first product designed for parents concerned about their kids' social networking activities.
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Symantec’s Acquisition of VeriSign completes its Business Strategy
Symantec Corporation’s acquisition of VeriSign’s identity and authentication business, which includes the Secure Sockets Layer (SSL) and Code Signing Certificate Services, the Managed Public Key Infrastructure (MPKI) Services, the VeriSign Trust Seal, the VeriSign Identity Protection (VIP) Authe ...
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The Anti-Phishing Working Group (APWG) eCrime Report
The Anti-Phishing Working Group (APWG), founded in 2003, is a global industry, law enforcement, and government coalition focused on eliminating the identity theft and fraud that result from the growing problem of phishing, email spoofing, and crimeware.
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Cloud Computing More Secure than On-Premise Alternatives
As this issue of Asian e-Marketing focuses on “Security in the Digital Age”, I want to highlight once again an article that Andrew Milroy, ICT Director, ANZ, at Frost & Sullivan wrote.
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Spoofing Attacks
In the context of network security, a spoofing attack is a situation in which one person or program successfully masquerades as another by falsifying data and thereby gaining an illegitimate advantage.
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Ensure You Are Not Labelled a Spammer
The success of email is unquestionable, but sadly no one uses it more intensely than spammers.
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Frost & Sullivan’s 2011 (ISC)2® Global Information Security Workforce Study (GISWS)
A study based on a survey of more than 10,000 information security professionals, worldwide finds that a growing number of technologies being widely adopted by businesses are challenging information security executives and their staff, potentially endangering the security of government agencies, cor ...
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Network Box’s Data Leakage Prevention
According to a survey conducted by managed security firm Network Box Corporation, over 92 per cent of companies feel that it is important to deploy data-leakage prevention and to pay more attention to the importance of data security.
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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