Sunday Feb 26th

Latest News

Negative SEO: Know how to defend your Site
The aim of search engine optimization (SEO) is to increase a site's visibility and ranking in the SERPs - and negative SEO aims at the opposite. How and why do people do this? Can there perhaps even be a legitimate reason for negative SEO? How can you recognize if your site is a victim of negative S ...
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Traditional versus Mobile SEO
Most internet users go to the sites they want to visit via search engines, even if the URL is familiar to them. This makes Search Engine Optimization (SEO) such a critical factor for conversion rates, for both the classical and the mobile web. To make your content appear on top of the ranking, the ...
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Stop Online Piracy Act Implications for SEO
Ever since internet giants like Wikipedia and Google had shown their stand against SOPA/PIPA, the issues brought about by these two pending legislations has caught the attention of not just those living in the U.S. but also of other internet users across the globe and to the SEO community. Now befor ...
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CMO Council: Share your Insights and Best Practices with your Peers
The Chief Marketing Officer (CMO) Council passionately strives for getting deeper insights into today’s constantly evolving marketing environment and is asking for your support by adding your part to their survey http://www.cmocouncil.org/surveys/state-of-marketing2012/ Please contribute to CMO ...
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Marketers are challenged by the Volume and Variety of their Customer Data
An elite group of senior marketers from across the Asia-Pacific region met this week to discuss the findings of a new study on how companies can engage with customers in a more personal, relevant, and valued way by being more adept at big data analytics. For this, the CMO Council teamed with analyt ...
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Raise the Curtain for APPIES 2012
APPIES 2012 is bigger and brighter this year with record number of entries submitted from across APAC. Campaigns for top global brands such as Olay, Oreo, Tiger, Dove,  Nivea, Nescafe, SK II, Singapore Tourism Board  and Gillette enter the fray to win APPIES gold medals on July 26 & 27 at the Nat ...
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BUZZWord: SEO Piracy
Lately, there is a disturbing trend for SEO piracy, and there seem to be two types you need to watch out for: 1. This is when you receive an email out of the blue saying 'pay us $10,000 or we will get your site banned from the search engines'. These SEO Pirates generally target vulnerable organisat ...
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Release of ADMA’s 2012 Yearbook comprises more Data and Insights than ever
The Asia Digital Marketing Association (ADMA), in cooperation with leading digital marketing companies and research houses, has published the sixth annual Asia Pacific Digital Marketing Yearbook.  Among the thousands of facts and data points, readers will learn that 46% of the world’s online popu ...
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Conversion Analytics: Are you really Measuring what you think you are Measuring
Today, almost all companies use web analytics tools to test and optimize the effectiveness of online marketing budgets - especially since it seems to be the only marketing discipline that provides almost total transparency. Marketers simply love the fact that digital marketing can be easily measured ...
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Improving the Google Visibility of Website using ethical SEO Techniques
There are over 200 separate factors which are used by search engines to determine rankings. SEO, if done correctly, can help to improve Google ranking and drive up targeted traffic. But to get top 10 ranking in Google’s organic search results (SERP) involves a lot of hard work, covering both on-pa ...
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Safer Search: Trademark Protection on the Internet
Less than two years ago, Google modified its AdWords trademark policy for international standards and opened up bidding on trademarked keywords to AdWords advertisers worldwide. The so-called brandbidding explicitly allows bidding on other brand terms in search advertising and stirred up controversy ...
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TWT Interactive develops Google Search Appliance for FirstSpirit™
The full service internet agency TWT Interactive developed an exclusive module for the content management system FirstSpirit™ which allows Google search within the enterprise web sites and the intranet. The Google search appliance (GSA) connects directly with the content deployment process of Fir ...
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Slodive.com‘s 15 Top SEO Myths That Just Won’t Die
Jen Thames wrote about SEO myths on slodive.com, and we didn‘t want to keep the 15 points she listed from you: 1. If some SEO is good, more SEO must be better Now, this myth is old, but the truth is that over-optimization can actually really hurt a site. For a great video about over optimization ...
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Google: More Control for Users with
Last week, Google posted that it is investing in many ways to give users control over the ads they see: 1. On YouTube, the TrueView ad product enables users to skip video ads. 2. On Google search, users can click “Why this Ad?” and stop sites they’re not interested in from showing ads 3. Th ...
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IDC identified the Top 3 Priorities for IT Decision Makers in Asia Pacific
Dealing with reduced IT budgets (25%), adapting IT to the changing business landscape (18%), and building better tools that help management make better business decisions (12%) were the main concerns of IT decision makers, according to IDC. The premier global provider of market intelligence publish ...
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Fournaise: Can Marketers regain the Trust of CEOs?
80% of CEOs admit they do not really trust and are not very impressed by the work done by marketers, while in comparison, 90% of the same CEOs do trust and value the opinion and work of CFOs and CIOs. That’s one of the striking findings identified by The Fournaise Marketing Group through its 2012 ...
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Google Analytics: Quickly View Mobile Visitor Performance using the New Mobile Reports
As smartphone sales boom and mobile traffic is on the rise, marketers are starting to get more and more interested in their mobile visitor performance. Important is to make sure that you are not one of those that is making decisions about creating mobile apps, mobile websites, transforming content ...
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clickTRUE: Specialists in The Search Market Space of SEA
clickTRUE Pte Ltd, a company specialized in search and conversion strategies, has been the first in Southeast Asia  that became a Google Analytics Authorized Consultant as well as the Yahoo! Platinum Search Marketing Agency Ambassador. It has been one of the first in the region to be accredited wit ...
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CMO Council Benchmarks Digital Marketing in Asia Pacific
The CMO Council, in partnership with Adobe, is delving into a new study of the state of digital marketing in the Asia-Pacific region and would appreciate your insights. This study will create an evaluation framework that will form the foundation for an annual APAC Digital Marketing Performance Inde ...
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Inter-regional Connectivity: A less US-centric Web
The growth of inter-regional connectivity means bringing content closer to consumers, not only in its consumption but, excitingly, in its creation. Today, more than ever, global connectivity is allowing a new generation of content innovators and creators – from fields as varied as film, music, and ...
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'Fast forward' to ADFEST 2012 - in Retrospect
In 2012, the new theme for ADFEST has been"Fast Forward", embracing the relentless pace of change that is transforming our region and the world. The 15th Asia Pacific Advertising Festival (ADFEST) took place in Pattaya, Thailand in March 2012 and has been a resounding success with a stellar line up ...
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Optify reports Click Through Rates (CTR) are outdated
Optify conducts empirical research with own and third party databases and Optify Labs is an experimental playground where new ideas are tested before integrating them into their product. In that way, the company managed to become a leading provider of marketing software and services for the Real Tim ...
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Emerging Markets present huge SEM Potential and plenty of Challenges
Looking at current user numbers and their growth by region, 1.97 billion of the world population was already online in late 2010, according to Internet World Stats. This means, nearly thirty percent, or every third person on this planet, is using the Internet – and we are not talking Europe or USA ...
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ComScore’s Unified Digital Measurement of the Internet Universe
At ad:tech Singapore 2012, Greg Dale, CEO of comScore, talked a lot about the great medium internet, and how it is possible now to reach people now via social and video marketing, especially on mobile devices, here in Asia.  He further elborated on a freshly launched comScore study that focued on b ...
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Webtrends Mobile Analytics: The Power of Mobile Marketing Measurement
Mobile marketing can feel like The Wild West. As the most rapidly emerging digital marketing channel, the old rules just don't apply. Marketers are struggling to understand how to make apps stickier, how to drive traffic to mobile sites, which devices to prioritize, how to measure mobile success and ...
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PwC at Cannes Lions: Implementing Digital Strategies is Media Companies‘ Greatest Challenge
Digital migration is increasingly playing out differently across various segments and geographies of the entertainment and media industry. PwC’s global Entertainment and Media Outlook 2012-2016, which was just launched during the Cannes Lions, tries to put this into perspective.
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Increasing Engagement on Mobile - the Key lies in the Details
Nielsen’s Smartphone Insights Study, conducted across 39 markets globally (including 13 Asian markets), found that smartphones now outnumber non-smartphones in many countries including Singapore, Korea, Hong Kong, and Taiwan. However, consumers are still resistant to mobile advertising with a size ...
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Google makes the Difference with Semantic Search and Knowledge Graph
Semantic search changes the way a search engine "thinks" about a search term and is on the rise. I expect it to have a huge impact on the industry as a whole and therefore I decided to spend some time on the topic - not only because I am a philologist by education, but I am extremely impressed by th ...
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AppClix: Full Control over Mobile Application Analytics and Resulting Data
Without accurate reporting and analytics for your mobile applications, you're simply flying blind. The data and analytics we take for granted on the web just aren't easily available in the closed marketplaces like the iTunes App Store.
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Appointments
Mark Coad, former CEO of OMD Australia, will be re-joining OmnicomMediaGroup (OMG) in the capacity of CEO of the PHD Group Australia. He had left OMD at the end of 2009 to take up the position of CEO of CHE, a Clemenger Group creative agency. Due to the recent expansion of the PHD Network in Austral ...
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July 2012 - Search Marketing & Analytics

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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