Tuesday Feb 28th

Latest News

Will Google's mobile-friendly search bury your mobile-unfriendly sites?
Both privately and professionally, mobile devices are well positioned in our daily lives by now - be it for communications, information or transactions. The mobile use of the Internet reflects more than ever what we do, besides supporting us in our everyday lives and digitizing many areas of our liv ...
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Emarsys brings intelligent automation to Facebook Ads
Social Ads, an innovative new product from Emarsys, enables brands to target customers via highly personalized social media advertisements on Facebook, giving them another channel to engage, convert and retain customers. The global provider of cloud-based marketing technology recently developed a nu ...
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Social media creates more sales for online retailers
Traffic from social networks provides more and more revenue for online merchants. However, in times of declining organic reach, that has its price, as recent data from Internet Retailer shows. According to their research, social media plays an increasingly important role in eCommerce, although the o ...
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Social media shortcuts you should know
Asian eMarketing has stumbled across Jamie Spencer’s 2015 Social Media Shortcuts Guide, which we find is definitely extremely useful to all those working in the social media industry. Life in social networks can be hectic. Fortunately, there are practical shortcuts that simplify life and Jamie co ...
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Google AdWords: How to use competitors brands as keywords - legally
Did you know that you could even use key words in your Google AdWords campaigns that are actually trademarked by your competitors? In the following article we explain how to do it and what to specifically look out for.
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AccuWeather completed integration of user-generated content (UGC) in StoryTeller
AccuWeather, a global leader in digital media, developed the unique StoryTeller Interactive Touchscreen Solution that brings every story to life in an all-new compelling, interactive and engaging way. It is a revolutionary interactive solution for the entire news presentation with new application co ...
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How to create the optimal Tweet
With more than 500 million Tweets per day, this brings up the question: “How do I create a short message that is perceived outstandingly well? Thanks to more and always better studies, there are luckily more and more better answers. By now, there are certain characteristics identified that make s ...
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Social media needs more commitment rather than (just) reach
Involving the users in the dialogue is essential to exploit the potential of social media; hence, it is good that there are a number of ways to activate social media users. Most common are, for example, sweepstakes, which are an effective tool for the short term to get a user’s attention, but usu ...
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Twitter Ads suit smaller companies perfectly and offer excellent targeting
From the beginning, Twitter has been underestimated by many companies, focusing on Facebook and refraining from making use of Twitter's potential. Only media companies, editors and journalists took intensive advantage of the short message service from the start. However, this could change quickly no ...
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New API connects brands, chat applications and service platforms, to reinvent customer engagement
The cloud communications company Nexmo announced the world’s first API that allows brands to engage consumers one-on-one on their preferred chat application.
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The best share times for social media
Timing is always crucial and of course applies to social media as well. Depending on the time of day and day of the week, the commitment and activity rates vary. Quicksprout revealed an interesting infographic when the best time is to share something on Facebook, Twitter or Google+, which we present ...
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The social media history at a glance
Social networks permeate our lives - whether personal or professional – making it worth the effort of looking at their history.
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Digital Journalism World 2015: Go viral to enhance your news network
Meet Asia's news media professionals (digital editors, news producing and news design teams,, as well as social media and mobile strategies teams) at the 2nd edition of Digital Journalism World and get insights on how to integrate automated storytelling technologies and robot journalism into the wor ...
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Being spoilt for choice with social Media
Social media differs from the traditional mass media primarily due to interactions it is based on and making use of communication tools (text, image, audio or video) to share information. Moreover, there is no gap between the sender and receiver, because the receiver has it in his hand to be the tra ...
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LinkedIn to buy online education company lynda.com for $1.5 billion
LinkedIn announced that it has entered into an agreement to acquire lynda.com, a leading online learning company teaching business, technology and creative skills to help people achieve their professional goals. Based in Carpinteria, CA, lynda.com was co-founded in 1995 by Lynda Weinman and Bruce He ...
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Social media is not enough - holistic communication strategies needed
Earned Media was the big buzzword in the recent past. After Facebook is increasingly becoming a paid media channel, and many companies look back on more sobering experiences, a more holistic understanding of consumer communication is coming again to the fore of marketing executives.
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Paid Media and Owned Media are converging
What role do paid, owned and earned media play on the way to purchase? The study "Converged Media" of C3 and Burda Community Network (BCN) intends to answer exactly this question, concluding that paid and owned are growing together but differently than often assumed.
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Social media user typologies
According to the latest study from Statista, worldwide there are approximately 1.6 billion users active in social networks. Hence, social media comprises the largest part of the Internet communication, attracting advertisers that can powerfully take off in the next few years by responding to the dif ...
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Ooredoo’s Indosat and Facebook Launch Internet.org in Indonesia
Indosat, a member of Ooredoo Group, and Facebook have partnered to launch Internet.org in Indonesia as part of the ”Internet Tanpa Pulsa Untuk Semua” (engl. ‘Without a pulse to all”) initiative for all Indonesians.
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Fortune 500 embrace the social media age
The University of Massachusetts Dartmouth investigated again how the Fortune 500 use social media. The survey shows that the experimental mood of the American big players is slowly gaining momentum and that there is no way to get around LinkedIn.
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Smart social marketers think ‘mobile first
Whoever is active on the social media channels today, has to take into account the massive mobile usage in all activities. The infographic of Unified (see below) contains some useful ‘facts and figures’ you might want to consider in your next presentation related to mobile and social. Besides, ...
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Top10 social media success factors
Since social media is and will remain one of the key topics in online marketing, Dr. Roland Heintze and Jörg Forthmann of Faktenkontor have compiled 10 key factors they believe make social media communication successful.
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Sparkline partners with Gigya, uberVU and Ooyala to broaden its data analysis expertise
Singapore-based data analytics consultancy Sparkline has announced partnerships with three of the world’s most innovative technology companies, Gigya, uberVU and Ooyala, in a move that will help deepen the level of online data measurement and analysis they can provide to businesses.
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Be on the qui vive of social media security to avoid threats
Social media managers are faced with a number of security threats. According to a survey of Nexgate, a social media security pioneer the biggest security risks of Fortune 100 companies, are unauthorized accounts (for example from fans, employees or for the purpose of protest), incorrect content (ma ...
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EU Commission files complaint against Google
The EU Commission has filed a formal complaint for violation of European Competition Law against Google at the antitrust agency. In addition, the commission is investigating Google’s utilization of its dominant position in relation to the mobile operating system Android.
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WPP's Data Alliance and Facebook launched new audience building and measurement tools
The partnership across WPP operating companies, including GroupM, Kantar Worldpanel and Wunderman's KBM Group, is focusing on collaboration, innovation and building data-driven solutions to deliver more personalized brand experiences on Facebook
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Dozens of content ideas for social media success
To score with content on social networks, it is not only required to hava a good topic, but the preparations have to be done right, too. Here are 24 ideas for your social media content you might want to consider: Comment on a controversial post on your page or create it yourself. Nothing provokes ...
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AMES 2015 confirmed first line-up of top speakers
A line-up of top brand strategists from across Asia Pacific will take to the stage at the AMES Conference & Awards 2015, on Wednesday 3 June 2015 at Grand Hyatt Singapore.
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Instagram attracts companies due to its avid users
According to the second annual Intelligence Report Social Platforms of L2, a social media shakeout is looming as clear winners and losers begin to emerge. L2’s research reveals furthers that as the cost of social increases and budgets remain constrained, this is unsustainable and brands will be fo ...
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Appointments & announcements
Amobee, the company defining digital marketing, has announced the appointment of Carl Nawagamuwa as VP, APAC – the second strategic addition to the region’s leadership team on the heels of Liam Walsh’s appointment as Managing Director of ANZ operations. Carl will be responsible for developing ...
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April 2015 - Social Media

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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