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Integrate Privacy Policies in your Marketing Activities
As access to data becomes increasingly important in driving business success, regulatory bodies are pressured to safeguard the way companies are exploiting data. However, on the one hand many believe that there is a need for legislation to facilitate cyber-security, on the other hand the freedom on ...
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TYPO3: Enterprise-Class, International Open Source Content Management
TYPO3 was developed in 1997 from scratch by Kasper Skårhøj, a Danish developer, when the term “Content Management” was still widely unknown. But as websites became more and more complex, the idea to have a system that separated design and content was a smart solution to an emerging problem. I ...
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Loading… not the Words your Visitors and Customers want to see
How to choose the right Web Acceleration Provider for growth markets, rich content and connected devices? There’s this interesting product you’d like to find out more about. You visit their website, but the images of the product don’t display. It could be your Internet connection; you hit ...
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Sitecore‘s Web Content Management, Customer Engagement Platform and Digital Marketing System deliver Compelling Web Experiences
Sitecore was defined as one of the market leaders in Web Content Management by Gartner in their recently released Magic Quadrant. The company has more than 700 certified partners in around 50 countries around the world and Asian e-Marketing thought it could be of interest to give you an overview of ...
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Increasing Conversion Rates with Inbound Marketing
Instead of annoying advertising, that scares away potential customers, inbound marketing is placing online content strategically – often on social media channels - so that interested parties can independently provide information on products and services and get in touch with the sales department ...
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Media Integration and Challenges posed by Digital Media Transformation
In the white paper The New Content Marketer, Brightcove paints a detailed picture of a new marketing ecosystem, with permanent shifts in consumer behavior and the challenges this poses. Asian e-Marketing summarized the insights for your convenience. Marketers typically think about media strategy i ...
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Create, Review, Edit and Share Documents on the Go with Tablets
Just today Apple unveiled its new iMac and introduced the iPad mini, a completely new iPad design that is 23 per cent thinner and 53 per cent lighter than the third generation iPad. With these new announcements, Apple most probably is heralding another stepping stone for the growth of digital market ...
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Developing a successful Content Marketing Strategy
Developing a successful content marketing strategy is highly individual, and what is right for one company may be wrong for the next. Keeping that in mind, we‘ve tried to collect some key issues you should think about in order to develop such a strategy and be successful.
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Actuate Acquires Quiterian, adding Big Data Analytics and Visual Data Mining to its Offerings
The Actuate Corporation announced a couple of days ago that it has acquired Quiterian, a privately held software company which provides visual data mining, social media analytics, and predictive analytics for business and other non-technical users. Visual data mining means analyzing large volumes of ...
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The CMO is dead
  I have some sad news: the Chief Marketing Officer is dead. Fortunately, I’m talking about the CMO position rather than a particular person. But the decline of the CMO’s influence is an alarming trend in companies that claim to put the customer first but in reality continue to be product-d ...
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The Role of Video in Modern Content Marketing Strategies
Can you imagine what the Red Bull Stratos Live Jump of Felix Baumgartner would be without online video? Well, in order to create content that people are hungry for, Felix Baumgartner’s 128,100 feet jump is one of the hottest examples of video content marketing done right. The most popular video ...
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The Most Popular Content Sharing Networks at a Glance
Content sharing networks allow companies to lodge documents - such as press releases, technical papers, presentations, images or videos - and share them with other people, allowing the spread of content to other platforms and thus ensure increasing reach.
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Visualizing your Content for maximum Impact
If you‘re planning to have a direct, immediate impact on your audience, you won‘t get around visualizing your content. First of all, the people you want to reach, just might be the target group that doesn‘t really have the time to read pages of text, and second, images reach people before th ...
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How to attract and retain IT high-tech Clients with B2B Content Marketing
Do you offer a more or less technologically complex product, or a technology-based service, that provides a solution to a business challenge? Well, then the following could be of interest. Traditional B2B marketing communications intends to convert prospective clients to customers by describing the ...
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Definition 6 enhances its Content Marketing Capabilities and Distribution
Definition 6, a unified marketing agency, acquired Synaptic Digital, an earned media and strategic content distributions company, expanding the agency’s footprint globally and nearly doubling its size to over 200 employees, with revenue in excess of $45 million. Since 1997, Definition 6 executes i ...
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Gartner‘s Magic Quadrant for Web Content Management
Last month Gartner published their Magic Quadrant for Web Content Management (WCM), which reveals that three trends have altered the web content management market since 2011: social media, mobile computing and the inclusion of WCM in more comprehensive solutions oriented toward online channel optimi ...
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A Dozen Good Tips for Successful Content Marketing Campaigns
Developing an efficient and successful content marketing strategy is not as easy as creating quality content and distributing it to your target group. A good campaign needs careful planning, research and implementation. If done right, a good content marketing campaign can do a lot for your company i ...
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g2m Solutions’ 10 Rules of successful Content Marketing
g2m Solutions, a Sydney based B2B marketing agency, is living and breathing B2B marketing. According to Managing Director and owner, Chris Fell, content marketing means building valuable content that you give willingly to your contacts, leads, qualified prospects and customers that expand their un ...
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Typing, not talking: A Shift in Mobile Communication
The increased availability of mobile broadband data is causing a shift in the nature of communication, one that is only now becoming noticeable. In a report from July 2012, Ovum reports that by 2016, telco operators worldwide will lose US$54 billion in SMS revenues to alternative forms of messaging ...
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Joe Pulizzi on the 10X Rule and setting uncomfortable Content Marketing Goals
In his blog on the website of the Content Marketing Institute, Joe Pulizzi talks about The 10X Rule by Grant Cardone and his favorite part of the book in particular that deals with setting uncomfortable goals. He quotes the passage: „Those who succeed were – at one point or another in their liv ...
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BUZZword: Inbound marketing
Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Blogs, podcasts, video, e-Books, e-newsletters, whitepapers, SEO, social media marketing, and other forms of c ...
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Consumer Mobile Services: Planning for Success
When building a consumer mobile service, the initial focus is on working toward a successful launch, meeting deadlines and ensuring the system works properly for the “grand opening,” the press release, the ribbon cutting and photo opportunities. That is important, but planning for long-term succ ...
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Design your Marketing Content with a Human Touch
Secretly, we all actually like the "small town feel", where the waiter in a cafe knows what we will order as soon as we entered the store or the cashier at the supermarket knows our name. But of course, not all can and want to live in a small town where personalized, one-to-one interaction is possib ...
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Gartner evaluates Strengths and Cautions of Top Web Content Management (WCM) Solution Providers
Gartner‘s recently released Magic Quadrant for Web Content Management evaluates 19 top Web Content Management (WCM) solution providers, by listing strengths and cautions for each. The report makes up about 30 pages, so we‘ve tried to summarize the findings for our readers in the following:
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Sliderocket: An enticing Guide to Visual Content Marketing
People get hooked faster and more directly by visuals than by words. Visuals have an immediate impact on the viewer’s emotions and feelings, and enable a more immediate engagement. And since “Content is King”, presenting the content to make it most appetizing and easy to consume keeps the Kin ...
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Content Marketing via Press Portals and Social Media
Web 2.0 is changing marketing communications as emancipated media citizens demand transparent and useful information as well as an open dialogue. Marketing and PR professionals are confronted more than ever with the task of developing quality content, tailored to the needs of their target groups.
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Content Marketing across the Customer Lifecycle
Brightcove‘s whitepaper "The New Content Marketer“ provides valuable insights about content marketing across the customer lifecycle. The role of online video and social media in this context is pretty obvious and needs no further explanation, but we would like to share with you the findings on h ...
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Creating engaging, compelling Content is Key to Lead Generation and Sales
B2B marketers often turn to content marketing for lead generation and prospect nurture throughout the lengthy sales process. An August 2012 study from Holger Shulze, author of the blog Everything Marketing Technology, pointed to a growing number of worldwide B2B technology marketers turning to conte ...
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Marketo: Capture and engage your Audience with Visual Content Marketing
Marketo did an interesting 46-slide presentation on Visual Content Marketing that we would like to summarize for your convenience.
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Content Marketing: Symbiosis of Marketing, PR, SEO and Sales
Successful content marketing strategies combine know-how and skills from different disciplines, as we all know that ballyhooing advertising promises do not work anymore in the social web. Today, loyal customers, fans and followers are gained with attractive content, making relevancy, utility and ent ...
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October 2012 - Content Marketing

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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