Sunday Feb 26th

Latest News

Why Adopt Social Media Marketing?
Social Media Marketing is infiltrating the business world.  Just why is social media making its presence felt here? The truth is many people are tired of "marketing speak." This is exactly where social media stands out as it allows companies to relate to one another and bypass the fluff.
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Demystifying Social Media
It was interesting for me to read that according to IDC, traditional corporate culture remains the largest barrier to successful social media initiatives, simply because social media challenges the hierarchical management model of many organizations. Well, everybody can imagine the challenges organi ...
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Social Networking Sites: Security Battlefield or Opportunity?
In this article, Check Point Software Technologies Ltd takes a look at how hackers are ingeniously leveraging social networking sites and Web 2.0 to craft new phishing attacks, posing a new threat to their users.
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Are Social Networks Raising the Game of Search Engine Optimization?
Social networks are definitely one of the hottest trends around and the business world has not been spared its rapid advance. So just how useful are social networks in a marketer’s SEO (Search Engine Optimization) efforts and how can they benefit businesses?
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Social Media Monitoring Can Be Overstraining Marketers
Social Media Marketers are often drowning in a sea of figures and the monitoring of their social media activities can therefore becoming quite a burden for many. Each social network, each monitoring tool provides its own metrics and there are hundreds of ways to measure the success of social media a ...
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Social Media Marketing: Influencing the Influencer
It seems like yesterday when companies rediscovered the art of talking with customers, not at them. Thanks to Don Peppers and Martha Rogers, among others, companies realized that customers wanted to enter into a conversation with them, if not to benefit their future needs, at least to solve a partic ...
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The New Generation of Online Communications
Participatory Web, social web, or simply Web 2.0, these are all terms for an apparently new era of the Internet, heralding in many parts a realignment of the legality of the Internet, a new thinking and philosophy, as well as new business models.The Web has become an independent social platform wher ...
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Social Media is Changing the World
 Most of us have come to the point where we’ve  pondered the decision of whether to have multiple social media accounts (business vs. pleasure). Some have had success doing this, but most not.Facebook's new privacy policy allows more individual controls, but it also allows for more openness at t ...
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The Mobile: A Social Media Lifeline?
David Armano, Senior Vice President at Edelman Digital, the interactive arm of global communications firm Edelman, published his thoughts online on the “Six Social Media Trends for 2010”, where he claims that social media will get even more popular, more mobile, and more exclusive this year. In ...
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A
The section Social Media of the “Federal Association of Digital Economy” (Bundesverband Digitale Wirtschaft - BVDW) in Germany published recently some guidelines for the respectful exposure to social media and defined a "Social Media Code of Ethics” that recommends companies when communicating ...
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Singapore’s Very Own Sporting Buddies (Kakis) Social Platform
Kakis.sg will soon be the latest social media platform that will hit Singapore’s increasingly buzzing social media scene. It aims to link up/connect people looking for fellow buddies in sports activities.Explaining how he coined the name of the site, Kakis.sg’s founder, Raymond Cheok said that i ...
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Social Media’s Increasing Impact on Business
In 2006, the year after the acquisition of the social network MySpace, Rupert Murdoch had this to say about Social Media: “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media.Technology is shifting power away from the editors, the publishers, ...
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IBM Social Computing Guidelines
Social media is nothing new to technology giant, IBM. Already in the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company ...
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Marketing 2.0 and Social Networking
Collectively well-maintained web directories are increasingly getting the attention of Internet users as well as spurring Web users to express and exchange their opinions online.
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Friendster Teams Up with Yahoo! Southeast Asia to Deliver Integrated New Features
Friendster recently announced a new multi-year strategic partnership with Yahoo! Southeast Asia, designed to benefit their users via the launch of integrated product features and promotional initiatives across both the Friendster and Yahoo! web properties. The new relationship will also foster new u ...
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Social Media and Web 2.0: Food for thought
So far there isn’t any real legislation governing the Internet. Anyone can write and post everything that he or she likes, often times, even remaining anonymous. This wouldn’t be problematic at first sight but what happens when this could affect yourself, your business or your company? With boun ...
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35% of Facebook Users Could Be Victims of Phishing Scams
A high number of Facebook users are putting themselves at risk by opening their individual profiles to total strangers and by clicking on unknown links that they receive. This is the conclusion of a recent blind study conducted by Check Point Software Technologies Ltd’s Security Research & Respons ...
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Social Networks: Not a case of “For Your Eyes Only”
Living in the virtual world has become part and parcel of our everyday life. Many people cannot imagine a day going pass without checking their notifications on Facebook or finding new suitable business contacts on Xing. Why do so many of us spend so much of our free time surfing around social netwo ...
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BUZZWORDS: OpenID, OpenSocial & Web Widget
OpenID is an open, decentralized standard for authenticating users which can be used for access control, allowing users to log on to different services with the same digital identity where these services trust the authentication body. OpenID replaces the common login process that uses a login-name a ...
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Dealing with Bloggers
If a company realizes that for instance http://www.blogcatalog.com gets searched quite often, that the Website has the power to influence others and should therefore be taken seriously, it is already a step ahead of many other companies. But when the faux pas happen that the owner of the Website ...
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Watch Out for International Networking Week in February 2010
International Networking Week is an initiative of BNI that will be held globally from February 1 – 5, 2010, featuring a number of networking events simultaneous across the world! BNI is the largest business networking organization in the world, offering their members the opportunity to share ideas ...
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Sooner or Later, Facebook will Launch its Own Phone
Change happens slowly. It took us years before we noticed that Microsoft was upending a tech industry that, until the 1990s, IBM dominated. However, if you squinted you saw this starting in the 1980s once the mainframe era was ending.   Then Google changed the game for Microsoft (a client) in the ...
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Deloitte’s Tribalization of Business Study: Organizations Not Yet Tapping Social Media’s Full Potential
Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice’s October 2009 Tribalization of Business Study, evaluates the perceived potential of online communities and identifies how enterprises believe they may better leverage them. Conducted in conjunction with Beeline Labs and the So ...
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The Beauty of Social Context Triggers
Awareness, Inc’s , “Social Context Triggers” is an additional offering to their on-demand social media marketing software services.Standard keyword-based filtering functionality available in social media platforms automates the moderation of profanity in posts, discussion forums and comments. ...
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The Importance of a Social Media Policy
A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world. So, just like in the old days when companies had to figure out how to deal with email, they have now to figure out how to deal with Facebook and all other new media venues.
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Enabling the Social in Marketing
Social media marketing is not about taking one’s branding and messages and splaying them across social media sites or just about setting up a presence in Facebook or Twitter. Instead you must understand the essence and ethos of social media—the culture of participation at its heart—and harness ...
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Tips for Implementing an Effective Social Media Policy
Whether you’re writing your social media policy from the beginning, or developing it organically in reaction to situations as they arise - here are 8 tips you should consider, as they could help you to avoid any unnecessary problems:
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Social Networking: Safely Manage the Paradigm Shift and Leverage its Full Potential
Social media websites can be an asset to businesses, but they also enable cyber-criminals to steal users’ personal information and wreak havoc with corporate IT systems. Learn the many ways in which social media websites can pose a threat to corporate networks. Find out the steps that IT managers ...
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The Web 2.0 Power Game
The fear of too much "me" in "social media" is omnipresent and shakes communities up to be open to embrace regulatory systems, power structures, and hierarchies. However, we all know that this shouldn’t be over-exaggerated either as it could cost us no less than the future.
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Common Boo-boos of Social Media
It’s once again the time of the year when speculations and discussions on the probable online trends for the next year are kicking in. Which topics will dominate the media, what kind of technologies will be in the limelight or similar questions are usually of common interest.
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