Wednesday Jun 28th

Latest News

eCRM is Going Mainstream, says Oracle
Asian e-Marketing recently met two remarkable eCRM experts from Oracle Inc., who have been full of wit when talking about the combination of CRM and software-as-a-service (SaaS).
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The Changing Face of Service Expectations
Targeting the right prospects from the start is the most promising way of having an effective and successful campaign.
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In the Internet Age The Customer Remains More Than Ever King!
That the customer would be the big winner in the Internet age seemed for many very doubtful just a few years ago, but that’s accepted as general knowledge today.
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No Looking Back for Mobile CRM
The upsurge of mobile web usage was one of the key highlights of analyst firm IDC’s 2010 predictions.
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Hunting New Customers or Nurturing the Existing Ones – That is the Question?
Companies can observe an increase in profit if their customers have a strong relationship with them simply due to the very well known fact that the cost of getting a customer is five to eight times higher than that of maintaining an existing one.
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Expect More to Come from SaaS CRM, says Springboard Research
eCRM has been pushed to the forefront as the Internet has become more and more important in business, with many companies considering it an opportunity to reduce customer service costs, better engage and tighten customer relationships and most important, further personalize marketing messages.
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eCRM: Striking the Balance Between Business and Privacy Issues
Until about thirty years ago, customer relationship management (CRM) existed only in the worlds of list houses and direct mail but this has all changed with the Internet and the rise of the digital world.
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Salesforce.com: A Visionary in eCRM
Salesforce.com is one of the leaders when it came to introducing the sea-of-change to CRM in the 1990s.
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Sybase 365: Unleashing the Power of mCRM to Enable the Mobile Economy
The mobile device has become an increasingly important and valuable tool to marketers notes Ross Elmsly, country manager, Singapore, Sybase 365.
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Do I Smell a bit eCRM in the Air of ad:tech Singapore 2010?
“The Power of Digital – Transforming Marketing and Branding” is the focus at this year’s ad:tech Singapore and I think I sniffed out a bit of eCRM in the program as well, besides the usual suspects like search engine marketing and optimization, e-marketing, metrics and analytics, rich media, ...
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Microsoft Dynamics CRM Reflects the Zeitgeist With Social CRM
Microsoft Dynamics CRM helps both product-and services-based organizations in automating their sales, marketing, and reporting strategy, as well as handling clients. As customers are the key asset of every business, Microsoft’s CRM technology provides real business benefits. This is especially s ...
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Open Source Based Business Applications Conquer the CRM World
Experts believe that open systems could be a real alternative to proprietary applications and there are already many examples in use that are backing up this evaluation.
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SAP Moves Further and Deeper into the eCRM Space
Many may not have realized it, but SAP has been in the eCRM space since February 2006.
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Top eCRM Analytics Buzzwords
Electronic customer relationship management (eCRM) key terms are very similar to regular CRM terms.
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Make Your Customer Loyalty Programs Work with Mobile CRM
Long the exclusive domain of mobile operators, we are now seeing mobile loyalty programs being adopted by a raft of industries.  
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How Social CRM is Changing the Marketing Landscape
Both B2B and B2C companies are very active in gaining experiences through the possibilities of Web 2.0.platforms such as social media, blogs, Twitter, wikis, and so on, that are driven by user-generated content that serves the mutual exchange of opinions, impressions and knowledge. These platforms a ...
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Every Phase of Customer Relationship Service Has a Different Effect
In the course of a business relationship, a customer goes through different phases of interest, decision, purchase, possession, use and uncoupling of a product/service, which of course has implications on the relationship with the vendor.
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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