Sunday Apr 30th

Latest News

Atmel’s formula for success: We don’t market, we support and inspire!
Aligning people, processes, technology and culture is crucial to drive transformation and boost sales, and no one seems to understand how to do it better than Sander Arts, Vice President Marketing of Atmel, who I met for an interview at the EmTech Asia event last month.
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The must-haves to enable businesses on their digital transformation journey in 2016
Asia Pacific is swiftly becoming the ‘frontline for the Internet of Things (IoT)’ with 8.6 billion connected devices and a robust digital infrastructure. Most countries in the region are actively implementing digital initiatives so as to transform their nations into smart economies. While this p ...
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Feel the Force - of Humans and Technology in Marketing and the Next Generation of Marketers in Singapore
“The technology keeps moving forward, which makes it easier for the artists to tell their stories and paint the pictures they want.” – George LucasOne of history’s biggest film franchises has relied on technology throughout its existence. In 1977, Star Wars creator George Lucas pushed the bo ...
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Do not miss out on digital transformation – it’s financially rewarding
Self-determined and self-confident, informed at any time, at any place, in favor of convenience and time savings, thanks to continuous information availability through various channels – that’s how the usage habits of modern customers in the digital age can be characterized. At the same time, th ...
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Launch of Megaport.ORG to support and advance Internet communities, standards and infrastructure
Megaport, a global leader in SDN-based elastic interconnection, just announced the launch of Megaport.org, an industry and community program that supports the advancement of Internet infrastructure.Megaport.org sponsors key industry organizations that bring together people, technology, and business ...
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IDC Manufacturing Insights reveals digital transformation-driven IT initiatives
Which company doesn’t try to innovate steadily, get closer to its customers, wants to be more efficient and gain more insights to drive business? Well, digital transformation could be a solution to reach all these goals, but for sure it won’t be a quick fix.
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The goals of digital transformation
The objectives of digital transformation can be clearly described by now, namely process optimization, focus on core competencies and growth. But considering how fast digital technology disrupts industries, it’s important to pay attention to be constantly prepared to change and adaptations.
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Ch-ch-ch-ch-changes: Turn and face the strange … of the digital world
To be successful in today’s digitally driven world, it takes a functioning change management to keep up with the constant business transformation. The top management no longer asks about the ‘if’, but ‘how’ to handle the digital change processes.Indeed, it is no longer done with a few digi ...
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Ooredoo promotes “Internet of Things” solutions with new service launches
Ooredoo is promoting its success in further developing its Machine-to-Machine (M2M) and Internet of Things (IoT) portfolio for customers across its footprint at the current 2016 Mobile World Congress in Barcelona.The company’s launch of new services comes at the right time, since the demand for Io ...
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What type of ‘digital transformer’ are you?
Digital transformation unfolds a wide range of opportunities, as well as challenges and risks, which affect business strategies, cultures and processes fundamentally. Within companies, almost all areas are affected by this change:
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The dynamics of change puts pressure on all of us – deal with it
The technological progress has accelerated dramatically in the past decades and lasting changes in our communications is taking effect in ever shorter intervals. The pressure on companies to face the continuous and incessant processes of the dynamics of change has significantly increased.
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Succeeding in the Web 3.0 future
Anne M. Schueller, one of the leading experts in customer-focused management, who coined the term “total loyalty marketing”, gives in her book The Touchpoint Company useful tips on how to succeed in the future Web 3.0 business.
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Belong to the ‘selfie’ generation? You are probably oversharing
Found a new girlfriend or boyfriend? Share. Had a blast on vacation? Share. Cooked a tasty dinner? Share. Got a new passport? Share. Share. Share. Is this routine familiar to you? If so, be very careful: you might well be oversharing.This kind of behavior is typical of young people who have grown up ...
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IoT, cognitive computing, robotics and 3D printing to accelerate digital transformation
IDC expects the economy to deal in a big way with the digital transformation (DX) the coming year, even believes that it will lead to the formation of a "DX Economy", since it is becoming a competitive requirement to support changes to business operations and customer experiences. While 2016 is shap ...
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CommunicAsia, EnterpriseIT and BroadcastAsia bring digital transformation into action
Major tech trends that are the pillars of smart cities and enterprises - such as the Internet of Things (IoT), smart technologies, cybersecurity, big data analytics, mobility or TV Everywhere – will be showcased at CommunicAsia2016 , EntepriseIT2016 and BroadcastAsia2016  from 31 May - 3 ...
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Requirements for the website of tomorrow - always and everywhere, fast and relevant
The digital transformation changes everything and with it the fundamental requirements of a website in particular. We already live in a ubiquity of diverse, interconnected devices. Entire divisions are converted into digital products, or at least linked saucily with digital services.
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Focus on consumer-facing data privacy protection for web, mobile, and IoT
Last month, ForgeRock introduced its enhanced Identity Management Platform that continuously and contextually assesses the authenticity of users, devices and things. Built on privacy-by-consent principles, it is the first identity management platform to fully implement the User-Managed Access (UMA) ...
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Digital transformation is No. 1 topic of the business community this year
There is an obvious hype around the term “Digital Transformation” for quite some time now and it starts to  become a kind of catchword for almost anything associated with our new connected, social media oriented world.The term refers to the changes associated with the application of digital ...
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New Growth Theory
Driven by digital-savvy “prosumers”, innovative entrepreneurs and researchers, the “New Growth Theory” reformulates the traditional model of economic growth by emphasizing the importance of knowledge, technology, entrepreneurship and innovation.
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Digital transformation in the banking sector
Worldpay predicts that the digital payments market will leave its growing pains behind in 2016 and heralds "the third age of digital payments". Now that eWallets are growing in popularity, NFC offerings from technology vendors like Apple, Samsung, and Google are fighting for mass appeal, and both ba ...
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Get your website up to speed
Today’s internet users generally expect fast, high-performance websites and we suggest you don’t tax their patience. That’s why we provide you with the following tips that reveal how the loading time of a website can be significantly reduced by simple optimization without having to redo your s ...
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Digital transformation has to be business leaders’ top priority
Digital Transformation, sometimes also called Digitopia, is more than ever on everyone's lips this year, generally referring to the transformation provoked by the digital and networking world in today’s economy.This change has taken place quite slowly, so that we often take things for granted toda ...
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Huawei accelerates its digital transformation with openness and collaboration
"Digital transformation is a new engine for telecom industry growth, and it will also empower the innovation of other industries," said William Xu, Executive Director of the Board and Chief Strategy Marketing Officer of Huawei, just recently, besides announcing that “Huawei will continue to open u ...
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February 2016 - Digital Transformation

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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