Tuesday Feb 28th

Latest News

Consumers say no to mobile tracking at POS with Beacons
As I reported last week, new technologies now allow retailers to use cellphone signals to track shoppers when they move around their store. The practice is controversial, and for sure we can expect a great deal of discussions, but it is increasingly widespread and for good reasons. In-store navigat ...
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Rise to the top - upwardly mobile!
Just last year, IBM launched its MobileFirst, a mobile strategy that enables clients to radically streamline and accelerate mobile adoption. IBM MobileFirst combines deep industry expertise with mobile, Big Data and analytics, cloud and social technologies to help organizations capture new markets a ...
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Smaato’s Global Mobile RTB Insight Report
Smaato, the global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), just released its global mobile RTB Insights Report for Q1 2014. The report is in-depth analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform and showcases ...
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Vserv.mobi launched its data augmented mobile Real Time Bidding (RTB) platform
With an aim to empower advertisers and developers, award winning mobile ad exchange, Vserv.mobi just announced the launch of its data augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it enables RTB for its customers on both the d ...
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Android is surpassing iOS as biggest platform for mobile ad traffic
Just a few months into 2014, the mobile advertising industry is already showing signs of big shifts in mobile traffic and monetization patterns. Android has become the biggest platform globally for mobile ad traffic surpassing iOS, according to Opera Mediaworks’ Q1 2014 State of Mobile Advertising ...
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Mobile search reshapes the path to purchase by diverting the consumer journey across devices
Logically, mobile search is important for the usability of mobile content for the same reasons as internet search engines became important to the usability of internet content. However, given the limitations of a mobile phone’s screen size and general navigability, mobile search may be the future, ...
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Ruckus teams best-in-class Wi-Fi with Cloud Computing
IDC estimates in a new report that the worldwide enterprise market for Cloud-managed WLAN infrastructure and managed services is expected to reach $2.5 billion by 2018 and states that Cloud computing has shifted the paradigm of enterprise IT from being hardware driven to service driven.
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Five impacts of the newly set 2014 Singapore Budget to take note of (and how retailers can capitalize on it)
Whenever a large-scale government budget is set, the economy of that country and international trade partners of that economy are affected. This is especially true of Singapore, an anchor of the at-large Asian continental economy and one of the most prosperous economies in the world. The country’s ...
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McAfee’s powerful combination of integrated technologies strengthens network protection
McAfee has released two new tools – McAfee Web Gateway (MWG) and McAfee Heartbleed Detector app for Android - to help consumers stay safe from the Heartbleed Bug, the vulnerability in OpenSSL that has been discovered earlier this month.
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Forrester’s mobile trend predictions for marketers in 2014
According to Forrester Research’s recent annual mobile trends report, there will be more than two billion smartphones globally this year. Besides that, the firm not only predicts that mobile is becoming the new digital hub, but the bridge to the physical world, too. These are stalwart reasons why ...
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“Search Intent’ mobile ads to boost commerce
No marketer can ignore the increasing prevalence of mobile devices in Asia and only those who understand the nuances of the mobile ecosystem, as opposed to the traditionally desktop-bound digital ecosystem, stand to reap the rewards.
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HootSuite launches new Chinese apps to press ahead with Asia Pacific localization
HootSuite's latest Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics apps by Klarity, empower customers to engage and measure the reach of their broader global audiences. The widely used social relationship platform is introducing the set of Chinese app integrations in its ...
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Beacons: Breakthrough, Hype or Flop?
Barely a term has generated such a buzz in recent days as the word "Beacon". But what’s behind this buzzword? Is it just hype or a real game changer? In wireless networks, a beacon is a type of frame which is sent by the access point or WiFi router to indicate that it is on. And beaconing is the ...
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Opera Mediaworks powers the mobile ad economy with the power of one
The mobile ad platform, Opera Mediaworks, announced recently a new, unified end-to-end platform, servicing the entire advertising value chain, including advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This ...
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Muslim Pro is No 1. Islamic mobile app with over 10 million downloads globally
Muslim Pro, the comprehensive Islamic mobile application, just announced that it has reached more than 10 million downloads across 216 countries worldwide since its launch less than four years ago by Erwan Macé, the founder of Bitsmedia, who released it during Ramadan in August 2010.
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Engaged audiences and new ad format open up possibilities for brand advertisers on Skype
Microsoft just announced that it would begin offering advertising inventory on Skype for the first time in China, the Philippines and Thailand, helping brands take advantage of the growing popularity of Skype in these markets.
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Free mobile analytics software for marketing professionals
Netbiscuits confirms its mission of helping organizations to reduce time and costs associated with building, testing and deploying mobile websites based on responsive web design principles, providing marketing professionals its award-winning Mobile Analytics tools for free.
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Yota Devices crowdsourced new user cases for world’s first dual-screen, always-on smartphone
Dedicated to developing and producing high-tech consumer LTE devices, Yota Devices gained international prominence with the introduction of YotaPhone, the world's first dual-screen, always-on smartphone, which was named the Best of MWC 2014 by more than 20 media outlets. But, the company doesn’ ...
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App Store Optimization (ASO): A promising method of marketing
According to a study by Forrester, 63% of all apps are found via search in the app store and downloaded there. With 1.7 million existing apps, it is therefore important to be as high up in the search results as possible as the search ranking is the second most important factor for app marketing afte ...
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A new variant of Android.MisoSMS infects users’ mobile phones and steals personal SMS contents
FireEye labs recently found a new variant of Android.MisoSMS, Android malware that steals users’ personal SMS contents. The previous discovery of Android.MisoSMS was known to perform exfiltration of confidential information from infected users to the command and control server. All incoming SMS m ...
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Will Apple's first maneuver in mobile payment checkmate competitors?
No other company is as closely examined and observed as Apple. With all eyes on each move it takes, there is certainly room for all kinds of rumors and speculation that fuel again news and imagination on new products, offers and technologies. And that for good reasons! Apple has often proven in the ...
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CMO Council to announce best-practice resource on ‘Mobile Relationship Marketing’
The Chief Marketing Officer (CMO) Council just announce its second white paper in a four-part series on Tuesday, April 1, 2014. The series acts as a resource for marketers looking for best-practice examples of brands who are leading the charge in capitalizing on big data, mobile relationship marketi ...
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DigitasLBi: M-commerce, Social Media & ROPO lead retail trends
According to a consumer study by global digital and technology agency DigitasLBi, consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience. DigitasLBi’s first-of-its-kind, proprietary research, entitled Connected Commerce ...
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Appointments & Announcements
Zinwave, a global provider of distributed antenna systems (DAS) for in-building cellular coverage, has expanded its commercial presence in Australasia in response to growing demand for “anywhere access” to Advanced Wireless Services (AWS) using MIMO (Multiple-Input-Multiple-Output) technology. I ...
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April 2014 - Mobile Marketing

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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