Wednesday Jun 28th

Latest News

Eddie Chau: One of Singapore’s Most Brilliant Visionaries and Entrepreneurs of our   Digital Times
Just a few months ago Media Monitors acquired a majority stake of Brandtology, a Singapore based online and social media intelligence company that was founded some three years ago by its CEO, Eddie Chau.
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In the Philippines Leisure and Entertainment Remain at the Core of all Online Activities
According to Yahoo!’s 3rd Net Index study a shift from shared to private internet access continued in the Philippines, revealing that online browsing through internet cafes declined from 71% to 66% and home internet increased from 31% to 35% over the past two years.
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comScore’s Newly Launched ServiceMeasures Social Media Brand Impressions
comScore, Inc. entered the market with a tool that measures social media impressions, called Social Essential, that allows enterprises to analyze their audience across social media, by providing insight into the demographic and behavioral composition of social media audiences, the reach and frequenc ...
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Social Networking Most Popular Online Activity in Indonesia and Increasingly Accessed via Smart Phones
Yahoo! announced recently results from its 3rd Net Index study, stating that internet reach in Indonesia has surpassed traditional media and ranks second only to TV. This growth trend is predominant in urban areas and is largely driven by the increasing availability of low-cost smartphones and highl ...
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Rubbing Shoulders with Asia’s Crème de la Crème in Digital Marketing
Econsultancy is expanding its global presence to Asia with the launch of its Digital Cream brand in Singapore. The event series already successfully running in London, Dubai, New York, and Chicago, finally comes to Asia, starting with Singapore this year and is planned to spread across several Asi ...
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Lack of Resources Hampers Digital Marketers from Undertaking Rigorous Keyword Research
The white paper “Where to begin – the discovery phase”, published by Hydra, a provider of Software-as-a-Service marketing technology, says digital marketing teams simply do not have the resources to conduct keyword research thoroughly, which is vital to the success of digital marketing campaig ...
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The Ideal Marketing Thinking: Inviting Instead of Aggressive Promotional Sales
Marketing suffers from a crisis of credibility and are perceived in general solely to support sales. So what can marketers do to be more in control of the revenue process and build the respect they deserve - especially among their operational peers?
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Asia Pacific Manufacturers Need to Step Up their Awareness of Information Security Risks
Although the information security budget among Asia Pacific manufacturers is set to increase at a faster pace compared to other regions, manufacturers here are generally less concerned about their IT security budgets.
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The Rising Power of Analytics and its Impact on Marketing
It’s popular these days to say that customers are in control of marketing, since digital commerce is propelling a healthy democratization of the company-customer relationship. Data available to companies and consumers enable both sides to know more about what the other is thinking and doing.
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Celent Urges Firms to Formulate Coordinated Regulatory Response Strategies
Over recent years, stakes in the regulatory arena have intensified. While legislative breaches could still inflict substantive fines or reputational damage, the current generation of industry-wide regulations, like Dodd-Frank, EMIR, Basel, and IFRS not only impose a drag on operating costs, but also ...
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Performance Marketing: What Kind of Advertising Works?
Performance marketing is based on the ability of measuring online marketing campaigns which demands that marketers be well informed about the different categories of tools used for performance measurement and optimization that are actively used in all kinds of online marketing disciplines. So read o ...
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Better Understanding of Cloud-based Infrastructure Stimulates Growth in Asia Pacific
The Asia Pacific Infrastructure-as-a-Service (IaaS) market witnessed explosive growth during 2010, owing largely to customer need for utility-based computing services with a predictable operational expenditure.
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Marketing Effectiveness
There is a growing need to measure the effectiveness of marketing activities, especially in today’s digital age, therefore in the context of this issue take a look at the definition given by Wikipedia which should be inspiring.
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Enterprise Telephony Market Back on Growth Path in Asia Pacific
According to Frost and Sullivan’s analysis, the Asia Pacific enterprise telephony market is back on track with a rise of 6% and even estimates that it will reach US$2.57 billion in 2016.
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Experian’s Four-Point Approach on How to Break the Causal Chain of Inaccurate Contact Data
Experian released findings from its QAS Data Quality Survey that highlighted inter alia the importance of accurate contact data for businesses in Singapore in terms of stored customers, prospects, business partners and employees’ contact details.
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Taking a Peek into the Online Behaviors of Generation Z
University networks are commonly viewed as open environments that can foster education and research. At the same time, this puts campus network systems at high risk and they are vulnerable to security breaches that may compromise confidential information and expose the university to losses and other ...
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Three Reasons Why Customer Response to Advertising Fell by 19% in the First Half of 2011
The Fournaise Marketing Group tracked cross-channel advertising campaigns of its Large, SME and Agency clients across all media - including traditional and online - in 20 countries worldwide and found out that 19% less customer response and engagement in the first half of 2011 has been generated com ...
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Appointments
The International Conference on Online Media Measurement (I-COM), is increasing its involvement with the Asia Pacific region by expanding its presence and engaging with local and regional associations that are driving the future of Online Measurement. I-COM focuses on exploring measurement i ...
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Scepticism Dominates in Web 2.0 Customer Service
The adoption of social media noticeably enhances the customer service of companies, according to a study by the software company Sikom. Nevertheless, many marketers remain sceptical when it comes to Web 2.0.
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Effectiveness and Performance are Key to Marketing
Over the years, marketers have progressed along different mediums, from traditional media like print and broadcast to new media like the internet and mobile.
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CMO Council Study: Half of all Marketing Consumables Deemed Waste as Marketers Lack Critical View into Provisioning Logistics, Consumption Metrics and Localized Needs
Front line personnel from store managers to field marketing directors agree that marketing support materials are big contributors to the selling process. There is still, however, a massive amount of waste and obsolescence due to poor tracking, provisioning and just in time delivery of sales and merc ...
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August 2011

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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