Wednesday Jun 28th

Latest News

Apple’s Privacy Controversy
Time is ticking for Apple to comment on its privacy policies by next week. The current dispute on how developers have been able to access users' private address book data on its popular iOS mobile platform has gotten the iPhone manufacturer into hot water. Now the company has to clarify its develope ...
Read more...
Mobile App or Mobile Portal: an on-going debate
We all have a mobile device these days - whether it's a smartphone like the iPhone or a touchscreen tablet like the iPad - and most of us in the industry will use many different features of our mobile devices for various purposes.
Read more...
Microsoft Advertising supports Brands in telling their Stories at Scale, across Screens and at every Stage in the Purchase Cycle
Microsoft Advertising recently shared insights from a social marketing study that the company conducted with more than 700 social media advertisers.
Read more...
Apps’ Spin the Digital Industry
Small software applications, so-called apps, are revolutionizing the digital industry, and hence marketing.
Read more...
The Internet Show Asia 2012: calling all digital explorers!
The Internet Show Asia, now in its third year, will bring Asia’s biggest and best gathering of the digital community for non-stop networking, learning and innovation.
Read more...
Mobile will continue to dramatically overhaul how we all do Business
According to the newly released report from TNS The Impact of Digital on Growth Strategies: CMO Imperatives for 2012, mobile devices are for many Chief Marketing Officers (CMOs) just another digital touch point to access the web.
Read more...
Alcatel-Lucent simplifies Customer Interactions with its Motive CXS Portfolio
People want to have all their communication devices, such as smartphones, tablets, or TV set-top-boxes, doing what they are supposed to do, which means connecting them with others, services and content that they seek.
Read more...
In-App Business Model is New Standard for Mobile App Revenues
According to eMarketer, more than 95% of smartphone apps have been downloaded for free in 2011, as in-app purchases have been a major driver of growth in the smartphone apps business last year.
Read more...
MMA makes it easier to buy and sell Mobile Ads for Smartphone and Tablets
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, released an updated version of the MMA Universal Mobile Ad Package.
Read more...
Gloomy Economic Outlook could steady Growth of the Enterprise Applications Software Market in the Region
According to IDC, the enterprise applications (EA) software market experienced good growth of 18.6% year-on-year in the Asia Pacific excluding Japan (APEJ) region in 2011.
Read more...
Agence France-Presse (AFP) released first
Adapted from the book The Shock of the New Century in 2010, AFP is featuring the best images from the first decade of the new millennium as its first Photo App for the iPad.
Read more...
The Struggle of Agencies to evolve in today’s Digital Age
The Chief Marketing Officer (CMO) Council report More Gain, Less Strain says the shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology as well as measurement systems.
Read more...
Grey launched Facebook App that gives Netizens first-hand Experience of Dementia
The Singapore branch of Grey, the global advertising network of Grey Group that belongs to WPP, launched in January 2012 a Facebook application that allows netizens a first-hand experience of the effects of Alzheimer, a brain illness that erodes mental abilities.
Read more...
Increasing Mobile Marketing Adoption will re-emphasize Marketing’s “P’s” by turning Consumer Electronics into Audience-targeting Tools
Forrester Research believes that by 2016 advertisers will spend around $77 billion on interactive marketing, which would be as much as that spent on television today.
Read more...
Overcoming the Barriers to Growth: Culture is Key
"The secret of success is to understand the point of view of others," said the US car maker Henry Ford, a man who knew a few things about successful and sustained corporate growth.
Read more...
Huge Potential for Mobile Healthcare Applications
mHealth, a term used for health services and information that are supported by mobile devices such as mobile phones, tablet computers and PDAs, showed significant growth in 2011.
Read more...
Think Big when thinking Apps
Before deciding which of the operating systems suits your company best, or in which way an app should be developed, the examination and elaboration of basic concepts and possible targeting is relevant.
Read more...
Akamai: Half of all Online Attacks observed are from Asia
Akamai recently published its quarterly "The State of the Internet" (SOTI) report that included data gathered from across the Akamai Intelligent Platform on broadband adoption, mobile connectivity, attack traffic and other relevant topics concerning the Internet and its usage, as well as trends seen ...
Read more...
Netbiscuits: Web + App = Maximum Mobile Reach
The digital agency Reading Room recently organized an event on Smart and Effective Mobile Innovation, where I once again got a chance to meet Joerg Krahnert, Managing Director of Netbiscuits' Asian headquarters in Singapore.
Read more...
Appointments
Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, announced the addition of two new members to its growing team in Asia. To support the company’s expansion plans, Lena Savitsky and Eddie Cliff will champion Buddy Media’s sales an ...
Read more...
Stimuli for an Optimized Mobile User Experience
Optimize your newsletter for mobile readers by considering a few simple suggestions:
Read more...
Geo-targeting
Geo-targeting in geomarketing and internet marketing is the method of determining the geo-location of a website visitor and delivering different content to that visitor based on their location, such as country, region/state, city, post/zip code, organization, IP address, ISP or other criteria.
Read more...

February 2012 - Mobile Marketing

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg