Thursday Mar 30th

Latest News

Digital media: A buzzy future
On March 19, 2009 MediaBUZZ celebrated its 5th anniversary at the posh venue “the Pod” on top of the National Library Board in Singapore. As online publishers from the first hour, we embrace of course the rise of digital media in the region and have therefore chosen the topic as the theme of th ...
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Rediscovering the customer
What is happening in blogs and social communities? Do costumers affect marketing? To know the own costumers and to understand them, ran out the focus from many enterprises and marketing trends. But the clients do literally their one thing, by getting independent in blogs, communities and by doing wo ...
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Legislation on Social Media and Web 2.0: Food for thought
So far there isn’t any real legislation governing the Internet. Anyone can write and post everything that he or she likes, often times, even remaining anonymous. This wouldn’t be problematic at first sight but what happens when this could affect yourself, your business or your company? With boun ...
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Web Application-based Vulnerabilities: The Achilles Heel of Users & Vendors Alike
IBM’s recently released X-Force Trend report reveals that Web applications remain the Achilles heel for the security industry. According to the study, more than half of vulnerabilities disclosed in 2008 were Web application based.Companies are increasingly relying on their Web presence to serve as ...
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Eight data-driven strategies to optimise customer engagement
Millions of marketers, who faced with dwindling budgets and constrained resources, are engaging financially challenged consumers in an ever-growing, cluttered and competitive media environment. A recent CMO Council survey of 650 senior marketers1 found that 76 percent of respondents believe they are ...
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OgilvyOne: Can brands have a social life?
Ogilvy estimates that just under a 3rd of the world’s online population or a staggering 456 million users in Asia are actively consuming social media, which is becoming endemic in internet culture. Asia e-Marketing intend to accentuate Ogilvy’s very interesting brochure by spread their knowledge ...
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Cluetrain Manifesto
This is how the Cluetrain Manifesto describes in 95 points how the new corporate culture should be designed and which aspects of the digital world it will influence. What’s interesting here is the "definition" of consumers. "We are not a target group or end-user or consumer. We are people - and ou ...
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Social Networks: Not a case of “For Your Eyes Only”
Living in the virtual world has become part of our everyday life. Many people cannot imagine a day going pass without checking their notifications on Facebook or finding new suitable business contacts on Xing. Why do so many of us spend so much of our free time surfing around social networks and con ...
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Friendster: In the Forefront of Social Media and Web 2.0
There have been more than 130 million blogs being tracked by Technorati since 2002, an estimated 100 million videos a day being watched on video sharing website YouTube, and more than 90 million members are part of the social network Friendster. All those so-called social networks offer a platform f ...
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Generation Podcast: Increasingly establishing itself as a relevant channel
Podcasts as a medium has evolved from a rare blogging experiment into a broad medium with mainstream trappings and is today an integral part in users’ daily routine. Podcasts get the attention of a large and receptive audience. In doing so the target group of podcast users is young, fully employed ...
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Transforming the Social Media Marketing Scene with Awareness
All companies have to face the fact that power today is on the side of the client. All companies have to listen to their customers and initiate a dialogue with them. Finally, all companies should actively maintain their community ecosystem in an appropriate manner. Awareness has recognized this need ...
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Fingerpost on how to deal with bloggers
If a company realizes that for instance http://www.blogcatalog.com gets searched quite often, that the Website has the power to influence others and should therefore be taken seriously, it is already a step ahead of many other companies. But when the faux pas happen that the owner of the Website, th ...
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uSocial.net: Creating a Buzz in the Social Media Scene
Today’s Web has become a “social medium” as seen with digg, friendster, youtube, flickr, blogs, podcasts, wikis, and so on, reflecting the fact that the 21st century is driven by people that tend to interact and being social. The future will have to deal with a growing socio-technical system o ...
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The Value of Business Podcasting
Podcasting has sealed itself as a unique and note-worthy media - not surprising since it was declared 2005’s ‘Word of the Year’ by the New Oxford American Dictionary.A podcast is a multimedia file distributed over the Internet using syndication feeds, for playback on mobile devices and persona ...
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Web Application Attacks: A Clear & Present Danger Today
Web 2.0 may be a blessing to many of us, especially in online business today, and over the years we’ve been seeing more and increasingly complicated and sophisticated services built around this technology pop up.  Xing, LinkedIn, Facebook, YouTube, RSS feeds and other web services have all become ...
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Handling the power game in the Web 2.0 era
The fear of too much "me" in "social media" is omnipresent and shakes communities up to be open to embrace regulatory systems, power structures, and hierarchies. However, we all know that this shouldn’t be over-exaggerated either as it could cost us no less than the future.
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The seven step strategy for Web 2.0 and the Social Web
To use the Web 2.0 as a company, you don’t need to instantly start to blog and build up a community. These are the most important tools and facts to remember when using the social web:
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Tapping the full potential of commercial podcasting
If podcasting is used like an advertisement in the Web 2.0-shell, it is wasted money. But if you consider podcasting as a sort of "info flyer" of the new kind and as a real dialogue medium, it will show its true potential, especially to the trade industry.Nowadays, companies want to have a dialogue ...
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AlignSpace: Collaborating on new business processes with no boundaries
At Cebit 2009 earlier this month, Software AG announced plans to create the largest social network of BPM (Business Process Management) professionals. Known as AlignSpace and available as a fully hosted software-as-a-Service (SaaS) offering, the new product is a platform that offers collaboration be ...
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How to make your Podcast Effective
There is definitely a difference between a good podcast and one that is not. Podcast production takes effort, but anything worth doing is worth doing right. Strive towards making your podcast stand out. Here are some tips to making your podcast count:
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Change of power: The customer as the co-designer of the new marketing order
Mass advertising is increasingly becoming a nuisance and evaporates often ineffectively. Who has a purchasing intention nowadays, believes more in what friends recommend. Pure subjective experience of an unknown third party enjoys more confidence than the expensive, glossy brochures of suppliers in ...
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Marketing 2.0: Gaining customer loyalty through social networks
Collectively well-maintained web directories are increasingly getting the attention of Internet users as well as spurring Web users to express and exchange their opinions online. Just a few years ago, the first approaches have been to collect customer opinions and to provide reviews of products and ...
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About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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General Contact: info[at]mediabuzz.com.sg