Wednesday Jul 27th

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The impact of videos on SEO
High-quality online videos are generally well received by users as well as search engines. If the upload to video sharing sites such as YouTube or Vimeo is intelligently linked to the own website, good synergies in SEO can be generated:
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Publicitas’ first annual ‘Global Marketing Priorities’ survey
The media and advertising service company Publicitas just revealed the results of its first annual survey that asked advertisers, agencies and publishers what they expect from the future, and what they believe the next big technology leaps should be.
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Benchmarks and guidelines for Programmatic Video Buying
Mobile video is expected to become one of the strongest growth areas, which is why more than half of video advertisers have increased their spending and prepare for the new challenges like cross-device targeting and attribution.According to the 2016 IAB Video Ad Spend Study, marketers and advertiser ...
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ion Interactive empower marketers to engage their audiences with personal and relevant interactive video experiences
ion interactive, the leading provider of interactive content solutions, rolled out new ion platform capabilities to create and launch interactive versions of Vimeo, Brightcove, Ooyala and HTML5 videos. Its platform ties directly into the APIs of the video delivery networks, making the new interactiv ...
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Opera Mediaworks’ mobile marketing report reveals biggest 2016 trends and presents actionable insights for outcome-driven advertisers
Opera Mediaworks just revealed the findings of a new report titled Mobile First Insights (MFI) in the APAC region, including Australia, India, Indonesia, Philippines, Malaysia, Thailand, and Vietnam.
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Return to the essential with the power of (moving) images
In a highly interconnected world, in which we are flooded with information and our daily life is tightly organized, creatives decided to refocus on the essential by considering inspiring images that tell a story, evoke emotions and integrate the latest lifestyle trends.
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Irdeto gives operators complete control and independence in choosing security solutions
According to Glenn Hower, Research Analyst for Parks Associates, the video services and delivery landscape has become incredibly complex, and concerns about piracy and password sharing is growing.
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Outstream video advertising seems to be on the brink of becoming new standard
The video ad tech company Unruly announced last month its partnership with the independent advertising technology company AppNexus. This new co-operation manages to provide outstream video inventory at scale, since it combines the reach of AppNexus’ video buying platform with the quality and s ...
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Hootsuite gives organizations the flexibility to access their digital assets directly from their content source of choice
Hootsuite, the widely used platform for managing social media, has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into the Hootsuite publishing platform. The new integrations will allow customers to access photos, gifs, and other digital assets directly from the ...
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What will humans need to do to ‘outsmart’ the robot?
The worlds of film and fiction writing have always contained fascinating predictions of how we would live in the future. Some have been way off, but Arthur C Clarke’s visions of the 21st Century were more perceptive than most.
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Lisbon International Advertising Festival extends entry deadline to the 12th of August
The Lisbon International Advertising Festival is the new global advertising festival located in Portugal, which also aims to be the most local of festivals, since the submitted work is always eligible to win a global award but also a regional one.
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Telling facts that prove video content is en vogue
Earlier this year, Dot Com Infoway (DCI), an Indian provider of offshore IT outsourcing solutions, published an infographic peppered with convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.
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Video Marketing creates relevance, new customer contacts and more sales
Moving images are popular among consumers as they provide information as well as entertainment. Besides this fact, marketers are convinced of the considerably increased buying incentive compared to still imagery and text and they should therefore react accordingly:
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Global cloud video production platform 90 Seconds celebrates its achievements
The global cloud video production platform, 90 Seconds, celebrates it first anniversary in the Lion City, as well as having worked with over 50 brands and agencies in Singapore and produced an incredible 900,000 minutes of video over the past year. The company allows brands to purchase, plan, shoot, ...
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Close to 1,000 companies showcased innovative solutions at World Cities Summit, Singapore International Water Week and Cleanenviro Summit Singapore 2016
Photo Caption: Dr Tony Tan Keng Yam, President of Singapore Addresses VIPs, dignitaries and guests at the World Cities Summit (WCS), Singapore International Water Week (SIWW) and the CleanEnviro Summit Singapore (CESS) Singapore’s President Tony Tan officially marked the start of the World Ci ...
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Young Lisbon: Call for Entries
The Lisbon International Advertising Festival has the pleasure to announce the Young Lisbon Category that aims at advertising students and young professionals up to 30 years of age.
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Cinemagraphs revive the animated GIFs
Cinemagraphs, a term that was supposedly coined in 2011 by two American photographers, who used the technique to animate their fashion and news photographs, act on the assumption of being a video but are made by taking a series of photographs or a video recording, using image editing software that c ...
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“Wake Up with The Economist” at Cannes Lions 2016 - Highlights
At Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake Up with The Economist, featuring daily debate on the place of creativity in today’s world of business from chief marketing officers representing some of the world’s most prestigious brands.
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July 2016 - Video Marketing & Advertising

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