Wednesday May 27th
Personalization is hottest marketing topic of the year
It was the year of the iBeacon in 2014, and for sure, the clever radio transmitter will continue keeping us busy this year as well, but one of the major themes in 2015 is clearly the personalization of mobile marketing, in addition to the Internet of Things and comprehensive content strategies. Con ...
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DigitasLBi's Connected Commerce study reveals personalization is key driver to online and offline sales
DigitasLBi's 2015 Connected Commerce study of retail trends, which is now in its fourth year, reveals a significant rise in the use of connected devices and an increase in social commerce, reminding retailers to personalize the shopping experience in order to boost sales. According to the study find ...
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Personalization has highest priority for marketing decision makers
OC & C Strategic Consultants investigated the issues that are high on the agenda of marketing decision makers. Personalizing the customer experience has been mentioned most, but overall the analysis entitled ‘What's on the CMO agenda?’ identified five superordinate challenges:
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IBM and Facebook team up to deliver ‘Personalized Brand Experiences’ through people-based marketing
Facebook and IBM Commerce recently announced that they would collaborate to provide the world's leading brands with tailored marketing capabilities that reach the right people at the right time with the right message.
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Customer Centricity meets the increasing demands and expectations of society
In the world of customer centricity, there are good customers and then there is pretty much everybody else, which means not all customers deserve your best efforts.Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association, explains it nicely: “Custom ...
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Persuasion Profiling fuses psychology and technology to convince customers individually
Modern marketing increasingly pins its hope on personalization and persuasion profiling is sort of the pinnacle of personalization, as it aims to create profiles based on the individual "persuasion style" of a contact, selecting the communication style that is particularly appealing to a person.
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Tips for creating emails that are more personal
Personalization of emails is not difficult, as there are a few simple tricks not to make them look like soulless mass mailings. Who isn’t familiar with the many emails that end up in the inbox and get usually immediately deleted unseen? However, a few useful simple solutions help creating emails ...
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Amplero: Self-optimizing personalization solution powered by machine learning
Globys, the leading innovator in contextual marketing, announced the launch of Amplero, a self-optimizing personalization solution for mobile marketing campaigns powered by machine learning. The big data analytics company is specialized in contextual marketing and revenue analytics. Its Amplero solu ...
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Rosetta unlocks and activates human behavior
Rosetta, a leading agency focused on customer engagement, launched the IBM-powered version of its NEXUS Operating System (OS), which will enable organizations to deliver more engaging brand experiences across the entire customer journey. Part of the Razorfish Global network and Publicis, Rosetta co ...
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Confidence in digital grows, but metrics remain a challenge for Asia Pacific marketers
New research released by Adobe, in co-operation with CMO Council, shows confidence in the value of digital marketing continues to grow even as the region’s marketers struggle to validate performance and build a business case for higher investment. At a time when marketing is fast becoming the cata ...
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Security concerns in the retail industry are mounting up
The Anti-Phishing Working Group (APWG) reported that during the 4th quarter of 2014 a record number of crime ware variants were detected in its recently published Phishing Activity Trends Report. The APWG, founded in 2003, is the global industry law enforcement and government coalition, focused on ...
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Personalization, more than just adding the name in the greeting…
Personalization is one of the most important success factors in email marketing. Most companies already know that and therefore focus increasingly on more "mature" email marketing measures, such as customer intelligence emails with the inclusion of Business Intelligence and clickstream data from the ...
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Newstag makes a splash by signing global content and fundraising deal with UN agency
Joining over a dozen global charities, NGOs and non-profit organizations, The United Nations World Food Program (WFP) – the world’s largest humanitarian agency fighting hunger worldwide – has signed up with Newstag, the world’s largest online network for professionally produced video news. T ...
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 rabbit eMarketing's Content Consolidation Factory (CCF) facilitates highly personalized email marketing
Online shops are aware of the problem: If they want to send personalized mailings to their customers, the distribution must often be throttled as otherwise the shop collapses. The reason are the constant queries between shop system- and email dispatch tools to display information from the product da ...
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Singapore Management Festival aims to ignite an innovative approach to business
This year, the Singapore Institute of Management(SIM) will combine two of its most successful and longest running hallmark events - the SIM Annual Management lecture (AML) and SIM Professional Interest Group Convention (IGC) - to the Singapore Management Festival, held at the Marina Mandarin Singapo ...
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ContentWise adds personalization to any multi-screen TV service
As the TV and video market continues to evolve, recommendation and discovery solutions must dynamically respond to changing consumer patterns. Content recommendation systems must take into account the full range of consumer experiences, as well as stay informed about content business rules and finan ...
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How to succeed in personalizing your marketing
Personalization is currently one of the hot topics in the world of marketing, although it is actually a simple concept that has been around for decades. It refers to focused and tailored interactions with one person, based on what is known about that person, with the decisive factor of relevance.
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Appointments & announcements
The Open Web Device Compliance Review Board (CRB), in conjunction with its members ALCATEL ONE TOUCH, Deutsche Telekom, Mozilla, Qualcomm Technologies, Inc., and Telefonica, has announced the first handsets to be certified by the CRB: The Alcatel ONETOUCH Fire C and the Alcatel ONETOUCH Fire E. ALCA ...
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New Clues: Personalization and native advertising are a thorn in the Internet community’s side
Published in 1999, the "Cluetrain Manifesto" got famous with its 95 theses on the relationship between companies and customers in the Internet age. Marketing seems to be able to learn from them a lot, since the assumptions take the words right out of many peoples’ mouths.
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