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Content Marketing - Week 5

New vjoon K4 version optimizes user experience and accelerates publishing processes

New vjoon K4 version optimizes user experience and accelerates publishing processes

vjoon GmbH, a leading global provider of software solutions for digital content management, is worth to take a look at in the context of content marketing.

The Hamburg-based company just released an optimized version of its vjoon K4 cross-media publishing platform - version 6.8 – which is improved in user experience and has additional features that speed up the production process.

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Contextual Content Marketing exploits the power of data to maximize relevance

Contextual Content Marketing exploits the power of data to maximize relevance

Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they’re using or recen...

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Creative Commons Licenses solve copyright issues

Creative Commons Licenses solve copyright issues

Nobody likes copycats and plagiarism, but you should balance the pro and cons of copyright infringements carefully not to be left out in our “sharing” content world.

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Native Advertising: When advertising becomes real content

Native Advertising: When advertising becomes real content

Traditional display advertising, such as banners, pop-ups or overlays, are increasingly perceived by users as a nuisance or not noticed at all ("banner blindness"), a sit...

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Trends in 2014: Content Marketing beats Mobile Marketing

Trends in 2014: Content Marketing beats Mobile Marketing

According to the digital experts of eprofessional, Content Marketing is currently the most important trend in online marketing. In fact, almost one in two respondents (46%)...

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Question your CMS and sound things out as part of your digital marketing strategy

Question your CMS and sound things out as part of your digital marketing strategy

Gartner listed 20 leading systems in its last Magic Quadrant for WCM and mentioned a total of 75 established vendors, whereof some of them offer today excellent digital m...

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Konica Minolta Enterprise Content Management (ECM) redefines document security and compliance

Konica Minolta Enterprise Content Management (ECM) redefines document security and compliance

Konica Minolta Business Solutions Asia just launched its Enterprise Content Management (ECM) Solution , a dynamic system to help offices manage content across the enterprise...

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Marketo’s tips on content development to generate demand

Marketo’s tips on content development to generate demand

Effective content marketing is imperative to demand generation because it helps create product demand, as Marketo highlights in one of their many useful articles. The exp...

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Content blindness - how can it be overcome?

Content blindness - how can it be overcome?

Banner blindness, and advertising blindness in general, are not uncommon and actually long-known phenomena. Kind of new, however is the content blindness that has been ca...

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How to manage your corporate blog effectively

How to manage your corporate blog effectively

Users are more likely to remain loyal to a brand, if you provide a good selection of relevant and high quality content tend, rather than when purely sending advertising c...

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How to come up with a good content strategy

How to come up with a good content strategy

We all have been generating a lot of content over the course of the years, but a recap on how to develop a successful content strategy can’t hurt. Still, the easiest way ...

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The Don'ts in Content Marketing

The Don'ts in Content Marketing

Studies show that texts, tailored to the online reader, pay off - in the truest sense of the word – as the willingness of visitors to buy can be increased by up to 50% th...

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The human touch still makes the difference!

The human touch still makes the difference!

We live in a world that values connections and puts the consumers in the driving seat, forcing marketers to focus more on a healthy mix of original, specialized content t...

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Unearthing the truth about why content is shared on the Internet

Unearthing the truth about why content is shared on the Internet

What do you guess are the motives and what emotions lead to particularly high sharing rates? New findings in brain research (Neuromarketing) show what happens in the brai...

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Typo3: An excellent CMS tool of staggering sophistication

Typo3: An excellent CMS tool of staggering sophistication

Typo3 is a very powerful content management system (CMS) with huge possibilities. The script is developed as ‘Open Source’ and is chosen mostly by more advanced programme...

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Top web rankings with the right combination of quality content and strategic web optimization

Top web rankings with the right combination of quality content and strategic web optimization

For some time now, search engine optimization is going through a fundamental change thanks to the new magic word of "content marketing". Only by offering the right combin...

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FirstSpirit CMS: Cloud-based solution helps to increase conversion rates and sales by means of individual contents

FirstSpirit CMS: Cloud-based solution helps to increase conversion rates and sales by means of individual contents

The web content management provider e-Spirit Inc . recently launched its new FirstSpirit RealtimeTargeting solution, the result of a technology and business development par...

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Content Marketing - Week 5

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