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Sep 18th
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Search Engine Marketing - Week 2

ATTENTION: Google’s Product Listing Ads (PLA) campaigns change to Shopping campaigns

ATTENTION: Google’s Product Listing Ads (PLA) campaigns change to Shopping campaigns

Google already introduced a tool for advertisers to upgrade to Shopping campaigns quickly and easily. So “If you’ve already upgraded, then you’re all set”, writes Eric Tholomé, Director of Product Management, Google Shopping on the company’s official blog for news, tips and information on AdWords.

“If you haven’t upgraded yet and don’t do it by the end of this month, or the following is what will happen to your regular Product Listing Ads (PLA) campaigns”, he explains:

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Seek, and ye shall find!

Seek, and ye shall find!

User-friendliness, responsive web design, concise URLs and quality content are important cornerstones of successful search engine optimization, because being listed on to...

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Keyword pirates steal millions in revenue, according to AdPolice

Keyword pirates steal millions in revenue, according to AdPolice

Due to so-called brandbidders, well known brands lose millions annually, although through proper management up to 80% of keyword thieves could be kept at bay.

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Semantic search ousts keyword based search

Semantic search ousts keyword based search

In the future Google wants to provide answers to specific questions - which is why the practice of keyword-based search will soon belong to the past - and industry expert...

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Vive la différence! Vive l’unicité!

Vive la différence! Vive l’unicité!

Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™, the first end-to-end marketing management platform from Pu...

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Net Promoter Score (NPS): Standing the test of time in Southeast Asia

Net Promoter Score (NPS): Standing the test of time in Southeast Asia

More than ten years after its arrival, Net Promoter Score or NPS has now entered into a more sober growing phase, with questions generated both for and against it.

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UM Singapore launches the annual Yellow Ribbon Project (YRP) with Selfie Challenge

UM Singapore launches the annual Yellow Ribbon Project  (YRP) with Selfie Challenge

Initiated by the former president S. R. Nathan in 2004, YRP’s mission is to help ex-convicts to integrate in the local society. The annual Yellow Ribbon Run, the Project’...

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Search engines’ modus operandi

Search engines’ modus operandi

Search engines have become essential for doing business, since hardly any Internet user can dispense with the use of search engines. Obviously, barely a user enters the U...

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Set your SEO targets well by using the SMART method

Set your SEO targets well by using the SMART method

It is highly recommended to use the SMART-method when formulating your SEO goals, as it defines much more clearly what your goals are and shows what actually is being ach...

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Flexibility is key to succeed in search engine marketing

Flexibility is key to succeed in search engine marketing

Whether it's about increasing traffic, boosting conversion or maximizing revenue, bid optimization is one of the cornerstones of search engine advertising (SEA). Dependin...

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10 tech-savvy tips to boost your search ranking

10 tech-savvy tips to boost your search ranking

SEO is permanently evolving, but certain basics stay the same: Whether a fashion shop, a travel portal or an online electronics supplier, decisive for the success of any ...

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Embracing marketing technologies and ownership of customer experience gives CMOs more strategic insight and ability to justify spend

Embracing marketing technologies and ownership of customer experience gives CMOs more strategic insight and ability to justify spend

A cover story and opinion editorial in the Chief Marketing Officer (CMO) Council’ s quarterly digital magazine indicates, that marketers are making great headway in buildin...

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Appointments & Announcements

Appointments & Announcements

APAC Effie , the global symbol of marketing effectiveness excellence for the Asia Pacific region, announced Jarek Ziebinski, Chairman and CEO of Leo Burnett Asia Pacific, ...

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