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Jul 22nd
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Marketing Analytics - Week 3

SAP Analytics helped Germany win the 2014 World Cup, so when is your turn to get your trophy?

SAP Analytics helped Germany win the 2014 World Cup, so when is your turn to get your trophy?

When the Germany football team manager and SAP brand ambassador Oliver Bierhoff approached the enterprise software company SAP in 2013 to look for innovative ways to improve the team’s performance - after the huge disappointment in the European Championship 2012 - he was also taking advantage of revolutionary technological Big Data analytics leaps of SAP. Shortly afterwards, SAP and the DFB announced a partnership to improve the business processes of the federation.

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Progressive profiling gathers momentum

Progressive profiling gathers momentum

Progressive profiling is just one of many strategies to significantly boost the conversion rate of online forms but quite a useful and successful way. To no surprise it i...

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The heat is on when it comes to measuring and analyzing marketing data for strategic decision making

The heat is on when it comes to measuring and analyzing marketing data for strategic decision making

The purpose of data evaluation is to identify customers’ behavior and reactions to marketing campaigns in order to grow sales revenues. Business Intelligence helps here t...

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Lead, don’t follow is the key to success

Lead, don’t follow is the key to success

To make your own business successful in the digital world, it needs an operational change management, as I already indicated earlier this month with the book presentation...

Get clever with mobile marketing analytics

Get clever with mobile marketing analytics

Netbiscuits newly published whitepaper Segment, Target, and Track: getting the most out of mobile with analytics argues that web usage data from mobile devices provide insi...

Marketing analytics are indispensable for better management and performance

Marketing analytics are indispensable for better management and performance

For management and business plans, parameters are widely used to permanently control the business success based on its compliance. So, if there are any deviations, it’s p...

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Taking advantage of tomorrow’s business opportunities today

Taking advantage of tomorrow’s business opportunities today

Corporate resources are often not used effectively, therefore losing out on sales opportunities, because processes are poorly coordinated. By connecting people, processes...

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Unified Inbox smart sorting algorithm gives users better control of their inboxes

Unified Inbox smart sorting algorithm gives users better control of their inboxes

Dynamically changing algorithms that have to handle inbox data continuously and in real-time while adjusting to a user’s desire and behavior is a complex and critical und...

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DataMentors’ Marketing Dashboard solution for real-time KPI reporting

DataMentors’ Marketing Dashboard solution for real-time KPI reporting

DataMentors , a full-service data quality, data management and business intelligence provider, just announced the release of its Marketing Dashboard solution which empowers ...

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Spikes Asia 2014 expands talent and training opportunities with new academies and competitions

Spikes Asia 2014 expands talent and training opportunities with new academies and competitions

Spikes Asia , the festival and awards event that celebrates creativity in communications across Asia-Pacific, just announced that it will build on its existing talent and ...

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Digital Darwinism: Survival of the most adaptable to change

Digital Darwinism: Survival of the most adaptable to change

Recently I got hold of an excerpt of the timely book "Digital Darwinism” by Ralf T. Kreutzer and Karl-Heinz Land that has been released in German around a year ago and wi...

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Facebook "Likes" among the most common social content effectiveness measurements

Facebook

Based on an April 2014 study conducted by Ipsos OTX for the Association of National Advertisers (ANA), the overwhelming majority of brands are now measuring their social ...

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Ernst & Young unifies analytics capabilities into Global Analytics Center of Excellence

Ernst & Young unifies analytics capabilities into Global Analytics Center of Excellence

Being able to analyze an ever-increasing volume and variety of information is sitting at the top of the business agenda of many companies, according to Ernst & Young (EY)...

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The conversion rate is the real deal for effective email marketing

The conversion rate is the real deal for effective email marketing

Dr. Torsten Schwarz, a digital marketing expert of the first hour, has published an interesting study that deals with the analysis of which email metrics actually really ...

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Singapore Food Festival 2014 - Stir up the perfect cocktail for successful retail marketing

Singapore Food Festival 2014 - Stir up the perfect cocktail for successful retail marketing

The biggest gastronomic event in Singapore is back again. Each year, over a million food lovers, and over a hundred establishments blend together to create one of the bes...

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Appointments & Announcements

Appointments & Announcements

Ogilvy & Mather (O&M) is further expanding the global footprint of #ogilvychange, a Behavioural Sciences Practice born in London in 2012 that utilises the latest thinking...

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