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Digital Marketing Trends & Predictions - Week 4

Silverpop’s Key Marketing Trends for 2015: What’s the next big evolution in marketing

Silverpop’s Key Marketing Trends for 2015: What’s the next big evolution in marketing

According to Silverpop’s predictions, customers and prospects will be shopping online and engaging with businesses through mobile and social media more than ever in 2015, whereby email will still be the preferred method for receiving content from companies. People expect this content to be engaging and personalized — nearly 60% say they will not even open an email if they think it is irrelevant to them – not to mention the fact that enhancing the customer experience at every touch point is most crucial.

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PwC: ASEAN CEOs most optimistic about Global Economy for 2015

PwC: ASEAN CEOs most optimistic about Global Economy for 2015

At the opening of the World Economic Forum Annual Meeting in Davos, Switzerland last week, PwC released its 18th Annual Global CEO Survey , revealing that fewer CEOs than l...

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CyberArk’s Security Predictions for 2015: Data security breaches grow more acute

CyberArk’s Security Predictions for 2015: Data security breaches grow more acute

We covered McAfee Labs' 2015 Threats Predictions report earlier this month that nimbly depicted increased cyber-attacks and espionage, as well as new strategies from hack...

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Salesforce reveals top priorities for marketers in ‘2015 State of Marketing Report’

Salesforce reveals top priorities for marketers in ‘2015 State of Marketing Report’

The world's No. 1 CRM company, Salesforce.com , released its 2015 State of Marketing report , based on a survey of more than 5,000 marketers globally.

The second annual report...

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5 Key Trends that will Shape Asia-Pacific Marketing in 2015

5 Key Trends that will Shape Asia-Pacific Marketing in 2015

We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact wi...

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adMingle launched as Singapore's first influencer marketing network

adMingle launched as Singapore's first influencer marketing network

adMingle , Europe's premier social media influencer network, has launched as Singapore's first influencer marketing network and intends to change the way agencies and busi...

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Digital Storytelling

Digital Storytelling

“Digital storytelling" describes the practice of using digital tools to tell a story, hence, you can look at it as a kind of modern extension of the ancient art of storyt...

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SpatialBUZZ urges Asian operators to boost loyalty and cut churn issues by embracing CEM

SpatialBUZZ urges Asian operators to boost loyalty and cut churn issues by embracing CEM

Mobile network operators across Asia have been urged to make 2015 the year of CEM (Customer Experience Management) adoption, as they continue their fight for the retentio...

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Komli Brand offers display, rich media and video solutions seamlessly across devices

Komli Brand offers display, rich media and video solutions seamlessly across devices

The digital media technology company Komli Media launched this week the Komli Brand in the region, offering display rich media and video solutions seamlessly across mobile,...

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Vserv launched Aqua Native to deliver seamless, non-intrusive ad content with higher CTRs

Vserv launched Aqua Native to deliver seamless, non-intrusive ad content with higher CTRs

Vserv, a leading smart data led mobile marketing platform, announced the launch of Vserv Aqua Native, a dynamic native ad format powered by the Vserv Smart Data platform....

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Appier released its latest ‘Cross-Screen User Behavioral Insights’

Appier released its latest ‘Cross-Screen User Behavioral Insights’

Appier just published its latest Cross-Screen User Behavior Research Report that provides insights into how users interact with PCs, smartphones and tablets, and their engag...

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FileMaker Community redesigned and reorganised for new launch

FileMaker Community redesigned and reorganised for new launch

FileMaker, Inc., an Apple subsidiary, just launched the FileMaker Community , a free online resource for anyone interested in how to build custom business solutions for iPa...

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Big data and the legal aspect: What type of data collection requires permission in the field of big data?

Big data and the legal aspect: What type of data collection requires permission in the field of big data?

For commercial use of copyright-protected big data, it is usually a requirement to obtain the consent of the rights holder. It is important that information/data in itsel...

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Make-or-break social media trends unbagged

Make-or-break social media trends unbagged

Social media marketing enjoys great popularity both for the dialogue with the customer and as a content distribution platform. Yet, like all modern marketing channels, so...

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eMarketer: Nearly three-quarters of Facebook's ad revenues will come from mobile this year

eMarketer: Nearly three-quarters of Facebook's ad revenues will come from mobile this year

Nearly one billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015, according to a new forecast from eMarketer,...

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Are we on the brink of the 4th industrial revolution already?

Are we on the brink of the 4th industrial revolution already?

In 2015, the Internet continues to connect the virtual and real world at breakneck speed, but I will not talk about Embedded Systems and the Internet of Things at this po...

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Launch of the first beacon technology alliance

Launch of the first beacon technology alliance

Without doubts, beacons unlock the best of digital marketing at retail, if we brush aside privacy issues and the digital path of customer engagement by using a beacons fr...

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Frost & Sullivan: 2015 will be the year of cloud-based Unified Communications (UC)

Frost & Sullivan: 2015 will be the year of cloud-based Unified Communications (UC)

Unified Communications (UC) has compelling advantages over on-premises UC solutions and therefore Frost&Sullivan analysts expect 2015 to be a breakthrough year for cloud ...

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2015 will see the launch of the world's first social online auction service

2015 will see the launch of the world's first social online auction service

The payment remains the crux of the matter in eCommerce in terms of conversion, as an extensive study by Sage Pay just recently proved, besides revealing that social media ...

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Gartner predicts ‘Live Video Broadcasting’ will be the new "selfie" by 2017

Gartner predicts ‘Live Video Broadcasting’ will be the new

Video and visual technologies are becoming increasingly important for interacting with customers and each other, according to Gartner, Inc., whose analysts predict that b...

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To-do list for email marketers in 2015

To-do list for email marketers in 2015

Dr. Torsten Schwarz, Germany’s Email Marketing guru, published his advices recently, emphasizing that it does not always have to be Big Data and omni-channel, but that som...

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Digital Marketing Trends & Predictions 2015 - Week 4

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