Sunday Jun 26th

Latest News

App push notifications are no rocket science
Push notifications are for app publishers a way to speak directly to a user. They don't get caught in spam filters, or forgotten in an inbox, and click-through rates can be twice as high as email. They can also remind users to use an app, whether the app is open or not.
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Glispa's data-driven approach mediates the major networks and provides the highest yield
Just a few weeks ago, the mobile marketing pioneer glispa launched Ampiri, its powerful ad mediation solution that gives publishers full transparency and control over the ad selection process.
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How ‘new tech’ is changing programmatic advertising
Headline bidding is probably the hottest topic - other than the perilous rise of ad blocking software - among digital advertisers and web publishers at present. There are many ways in which the standard programmatic advertising could be revamped, and you’d be hard-pressed to find a marketer th ...
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KEYMILE's state-of-the-art 'quantum encryption' a trailblazer for safeguarding mission-critical communications of the future
MediaBUZZ had a conversation with Dieter Klein, the Executive Director of KEYMILE GmbH Germany and in charge of the APAC region, last week during the CommunicAsia 2016 Show in Singapore.
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Adblocking goes mobile in high-speed
According to a recent report of PageFair, twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide. Now, Opera's new ad blocker launch is adding even more fuel to the flames, and rubs more salt into marketers’ wounds, who hotly discuss how to handle this.
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Rainmaker Lab launched Innovative platform for rapid deployment of enterprise mobile application solutions
Rainmaker Labs, a Singapore-based mobile technology company, just launched its flagship product Rainmaker Mobility Platform ('RMP'), a MBaaS (Mobile Backend as a Service) platform that enables mobile applications to be built via its rapid deployment architecture.
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Being creative – why good ideas aren’t good enough!
Winged cupcake emojis and Donald Trump tweets are not the only ‘creative’ contributions to social media these days. Platforms such as Facebook and Instagram have acted as global chalkboards on which the English language has been tweaked, tinkered with and at times overhauled. A friend is ...
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Smaato and Spearhead to create leading global digital real-time platform to power China's fast growing digital advertising market
Beijing-based Spearhead Integrated Marketing Communication Group has made a proposal to acquire San Francisco-based Smaato for $148 million through an M&A fund invested by one of its fully-owned subsidiaries.
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Apsalar gives advertisers critical insights with first iOS Uninstall Attribution
Apsalar, a mobile app ROI platform, just announced that it has added iOS Uninstall Attribution to its industry-leading mobile app attribution and data management platform.
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Mobile point-of-sales terminals are on the rise
Technology will continue to find its way into shops to offer consumers highly personalized experiences. Making extensive use of everybody’s small mobile assistant, that enables omnichannel in the first place, we can expect that in the end the bricks-and-mortar stores will mainly fulfill the fu ...
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Effortless creation and inspiration with new Adobe Creative Cloud innovations
Adobe just launched major updates to its flagship Creative Cloud tools and services to boost the creation process and productive efficiency. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and fil ...
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Smartphones ready to become top device for mobile shopping
There is by now a good deal of mobile shoppers waiting in the wings, which is why more and more dealers have started to tailor offers particularly to mobile commerce. Electronic loyalty and credit cards on the phone, shopping apps and mobile payment solutions, simply allow customers to do their shop ...
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What app push notifications can accomplish and marketers have to consider
Push notifications are a relatively new channel in the digital dialogue marketing but need as a prerequisite that the user installs an app of the advertising company or one of its partners. Only then the marketer can send messages to the users’ smartphones via the app, even if the person is no ...
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Compelling arguments to go for responsive design
The future of the web - whether talking about shopping, social media or SEO – quite obviously belongs to mobile devices. Consequently, having a responsive website is no alternative, but a must.
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Start connecting the dots, as marketing has never been more complex
“Today’s ubiquitous use of smartphones has created a tsunami of data and inevitably some new challenges for advertisers, agencies and trading desks”, states adsquare when introducing its Buyer’s Guide to Mobile Audience Data.Always within reach and ready to use, smartphones a ...
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S4M first in getting MRC accreditation for mobile post-click ad metrics
S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council (MRC), including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps. The Media Rating Council is a U.S.-based non-profit industry association wh ...
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Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific
Emarsys, the leading provider of cloud marketing software for B2C companies, just debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention.
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Do morals matter in the digital age?
Both greed and morality have been poured into the foundations of capitalism’s highways, but it is greed that has eaten away at the roadside. The same voracity that once paved the birthplace of empires can later leave them coughing and choking in their own dust; empires rise and empires fall fr ...
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App Store Optimization (ASO) - SEO for Apps
App Store Optimization (ASO) describes the measures needed for a better discoverability of the app in a store and provides the basis to achieve the greatest possible success with app marketing.
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Has Whatsapp what it takes to become a high-flying marketing channel?
Whatsapp is mentioned more and more often when it comes to discussion on how companies should communicate with customers, raising the question if it has what it takes to be the ultimate social media marketing channel.Reportedly, the mobile app has more than 800 million users and sends around 30 bill ...
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Mobile fraud growing rapidly
A new study from Juniper Research has found that eCommerce merchants and financial institutions will be investing heavily in online fraud detection solutions over the next five years, with annual spending reaching $9.2 billion by 2020, up by 30% on current levels.
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Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?
According to a recent study of the investment bank Piper Jaffray, the mobile app Snapchat has overtaken Instagram as the most popular platform among US teenagers. In the trade press it is therefore already compared as the "young Facebook”, since it was also once a youth phenomenon, while today ...
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TOPs Balance aims to transform mobile device dependence and to drive incremental learning
PassTask, LLC, a Massachusetts-based technology company, unveiled its TOPs Balance (Task Oriented Passwords) platform that delivers game-changing, incremental mobile learning software for children and young adults, aimed at off-setting the growing trend of mobile device overuse and consumption by ch ...
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Marketers are faced with Hobson's choice and have to leverage mobile to meet consumers' seasonal needs
The performance marketing technology company, Criteo, released seasonal data in anticipation of Ramadan, to help eCommerce businesses better engage consumers during the festive season. The findings are based on an analysis of 1.5 million online transactions in Indonesia, Malaysia and Singapore befor ...
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KEYMILE unveiled its new security card, built from ground-up for demanding mission critical communications
KEYMILE security solution raises the bar in simultaneous delivery of ultimate data encryption and system security, while guaranteeing strict critical communication high-availability and precise timing needs.
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Data is and remains the new currency in mobile
In the past few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising, showcasing now developed mobile networks and a strong proliferation of smartphones that provide many opportunities for mobile publishers and advertisers.
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The new era of digital publishing
What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply moving the publishing industry from offline to online. Now, the term has more complex connotations and is one that involves more industries and professions than ever before. To say ‘we are all content ...
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Indonesian smartphone users can get up to twice as much from their mobile data plan
Opera and Samsung's R&D Institute of Indonesia have worked together to bring the ultra data saving (UDS) feature to Indonesia. Now, users of Samsung Galaxy J3, Galaxy J5 and Galaxy J7 devices will be able to stretch their mobile data plans and get more enjoyment online, including up to twice as ...
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Farewell paper ticket, hello mobile couponing
According to data from personalized retargeting firm Criteo, the vast majority of mobile hotel bookings were ordered via smartphone in Q1 2016 and even mobile airline bookings tend more and more toward mobile devices. In fact, although mobile is beginning to reach a saturation in the market, booking ...
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Insights into Asia's Mobile Future
Mobile devices are the most dominant and groundbreaking, wide-spread innovations that pave the way of Asia’s digital future. From taxi bookings, travel lodging to courier arrangements, mobile devices are part of everybody’s life, spurring the ongoing digital transformation.
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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