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Dec 19th
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December 2014 - Email Marketing

Marketo advocates marketing automation for engaging emails

Marketo advocates marketing automation for engaging emails

Consumers have more control than ever, and marketers need to step up their game accordingly, states Marketo in its ebook Graduating from an Email Service Provider to Marketing Automation, pointing already out in the title that ESPs have their limitations.

“Email service providers (ESPs), vendors that primarily provide batch and blast email capability, can't deliver the behaviorally-targeted engagement needed to stay relevant, let alone the integrated multi-channel conversations necessary to maximize the impact of marketing. Only an intelligent marketing automation platform is up to the task”, the expert explains.

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PwC reveals that a significant “media gap” exists in Singapore

PwC reveals that a significant “media gap” exists in Singapore

PricewaterhouseCoopers (PwC) recent report Digital advertising in Singapore: mind the gap reveals that despite the fact that Singapore is one of the most digitally connecte...

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Choosing the right image formats for marketing emails

Choosing the right image formats for marketing emails

Pictures speak louder than words. In any case, they draw attention and are an important element to activate users in email marketing. No wonder though that images are a f...

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Automation gains momentum in external and internal email communications

Automation gains momentum in external and internal email communications

As eMarketer.com confirmed in one of its recent reports, it is “pretty obvious by now that the old-kid-on-the-block, the email isn’t disappearing”, stating that business ...

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Report on the online buying power of female consumers in Asia

Report on the online buying power of female consumers in Asia

Vipshop Holdings Limited, one of the largest online discount retailers for brands globally and No.1 female-oriented vertical eCommerce retailer in China , has initiated a...

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Avoid email delivery errors

Avoid email delivery errors

Get some advice on how to avoid - or at least minimize - errors in email marketing. Mistakes happen in the largest and most successful companies. Depending on the error, ...

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SAP: Engage your audiences intelligently by delivering personalized and meaningful experiences in real-time

SAP: Engage your audiences intelligently by delivering personalized and meaningful experiences in real-time

SAP just announced the general availability of the latest release of the SAP Business One® application, designed exclusively for small and midsize businesses that want to ...

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Both email marketing and apps must be part of an integrated marketing mix

Both email marketing and apps must be part of an integrated marketing mix

Apps are considered to be the core of mobile devices, such as smartphones and tablets, and are one of the most important marketing channels for getting in touch with mobi...

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Practical tips for email marketing beginners

Practical tips for email marketing beginners

Even email marketing beginners can initially achieve quick results with straightforward measures. And it is definitely worth to do so, since email marketing is an effecti...

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Legal traps in email marketing

Legal traps in email marketing

E-mail marketing, and in particular the sending of newsletters, is despite social media marketing still the most successful advertising medium on the Internet.

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DMARC - Domain-based Message Authentication, Reporting and Conformance

DMARC - Domain-based Message Authentication, Reporting and Conformance

Domain-based Message Authentication, Reporting and Conformance, for short DMARC, is a method of email authentication and a way to mitigate email abuse. Developed on two e...

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Council of Anti-Phishing Japan Launches STOP. THINK. CONNECT

Council of Anti-Phishing Japan Launches STOP. THINK. CONNECT

To raise cybersecurity and cybercrime awareness in Japan and beyond, the Council of Anti-Phishing Japan (APC) on December 3 launched STOPTHINKCONNECT.jp , the first compreh...

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Email best practices and its significance today

Email best practices and its significance today

If you are wondering how email best practices have evolved over time, it actually becomes clear that they are timeless in many ways and it raises the question how this is...

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How to optimize emails for smartphones

How to optimize emails for smartphones

Email is still one of the most important communication channels of our time; therefore, we want to give some tips on how to customize your email marketing for mobile devi...

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Helpful tips for click-intensive email campaigns

Helpful tips for click-intensive email campaigns

When creating response-strong email campaigns, it is important to consider a few things, because there is more to it today than clean address data and a correct subject l...

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Each screen is different, thus, use responsive design for your emails

Each screen is different, thus, use responsive design for your emails

On which device do you read your emails? Desktop, laptop, tablet, smartphone?

Create your emails using responsive design to reach all users and don’t forget to consider yo...

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The Internet of Things (IoT) will become a ‘big thing’ only next year

The Internet of Things (IoT) will become a ‘big thing’ only next year

The Internet of Things (IoT) has been a topic of debate among technologists for years already, but the term is only now making its way into the mainstream, according to e...

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Appointments & Announcements

Appointments & Announcements

Barracuda Networks , Inc. announced that storage industry veteran Ken Grohe has joined the company as senior vice president & general manager of emerging products.

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