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Search Engine Marketing - Week 4

Google Authorship: Eulogy and lament of its premature death

Google Authorship: Eulogy and lament of its premature death

End of last month Google pulled the plug on Authorship that allowed linking up content with a Google+ profile. This worked either by "rel =" author "or with a link to the Google+ profile of the author, so that Google could recognize properly who wrote the article.

In the search engine result pages (SERPs) of Google the Authorship had the effect that, in addition to the search result, an image of the author, his name, and the number of Google + contacts appeared. Unfortunately, Google never hit it big and got out of the experimental phase with its authorships.

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Half the world will be online by 2017, UN Broadband Commission revealed

Half the world will be online by 2017, UN Broadband Commission revealed

Over 50% of the global population will have Internet access within three years' time, with mobile broadband over smartphones and tablets now being the fastest growing tec...

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Video SEO: The Why and How

Video SEO: The Why and How

The Internet is becoming more and more multimedia-based and the leader remains - as always -Google.

Not only because of YouTube Video SEO is becoming increasingly importan...

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Is it time to be prepare for increased smartphone search activity?

Is it time to be prepare for increased smartphone search activity?

MobiMunk answer the question with a clear yes, saying that with all the fuss about consumer smartphone adoption and increased smartphone search activity versus desktop, l...

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The keyword is dead, long live the landing page!

The keyword is dead, long live the landing page!

For quite some time already, Google shows website operators no longer which search terms brought visitors to the page, so the question is what methods can nevertheless en...

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Adobe SearchCenter+: Comprehensive, revenue-driven search marketing management

Adobe SearchCenter+: Comprehensive, revenue-driven search marketing management

More than four years ago, Adobe launched SearchCenter+, which actually at that time belonged to Omniture, the online marketing and web analytics business Adobe acquired a...

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eMarketer.com: Organic search drives more than half of website traffic referrals

eMarketer.com: Organic search drives more than half of website traffic referrals

When it comes to driving internet users to a website, nothing beats organic search, according to data from BrightEdge that reveals that organic search drove 51% of websit...

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NICE Suspect Search detects targets in a matter of minutes

NICE Suspect Search detects targets in a matter of minutes

Security and public safety organizations shouldn’t waste resources anymore with the process of reviewing hours of video to identify and track people, NICE Systems announc...

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Kenshoo named #1 Search Engine Marketing and Social Media Marketing Supplier by Internet Retailer

Kenshoo named #1 Search Engine Marketing and Social Media Marketing Supplier by Internet Retailer

Kenshoo , the global leader in predictive marketing software, has been ranked as the top search engine marketing and social media marketing solution provider in Internet R...

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New research from CMO Council and Adobe reveals widening gaps in digital marketing maturity

New research from CMO Council and Adobe reveals widening gaps in digital marketing maturity

The CMO Council and Adobe released their third annual “APAC Digital Marketing Performance Dashboard” this week, a study that seeks to identify where marketers are making ...

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Amazon vs Google: Fight for the sole lead

Amazon vs Google: Fight for the sole lead

The battle of the giants for the pole position as the number one online source for product search is gaining momentum.

Many customers start their shopping spree on the Int...

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Five downsides of a viral launch

Five downsides of a viral launch

Lots of time has been spent on how to achieve viral campaigns in the past couple of years. Many articles and blog posts talk about the marketing genius needed to engineer...

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Global search engine advertising campaigns on the rise

Global search engine advertising campaigns on the rise

As the study "State of Retailing Online" of Shop.org and Forrester Research points out, search engine marketing (SEM) and advertising has always been and still is in high...

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Fuuzle: New supplier of information from across the globe

Fuuzle: New supplier of information from across the globe

The digital world is teeming with information, yet a lot of it cannot be found via search engines or only after many hours of painstakingly surfing the net. The innovativ...

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ATTENTION: Google’s Product Listing Ads (PLA) campaigns change to Shopping campaigns

ATTENTION: Google’s Product Listing Ads (PLA) campaigns change to Shopping campaigns

Google already introduced a tool for advertisers to upgrade to Shopping campaigns quickly and easily. So “If you’ve already upgraded, then you’re all set”, writes Eric Th...

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Seek, and ye shall find!

Seek, and ye shall find!

User-friendliness, responsive web design, concise URLs and quality content are important cornerstones of successful search engine optimization, because being listed on to...

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Search Engine Marketing - Week 4

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