Tuesday Aug 04th

Latest News

Consumers are developing into information deniers - real-time marketing could reverse that trend
People are less and less willing to accept impersonal and general advertising messages due to increasing information overload of marketing communications across a constantly growing number of media. However, cross-media communication demands and requires new systems and tools, as in our digital era ...
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Upskilling of graduates in data analytics continues with IDA’s ‘Squared Data & Analytics Programme’
Singapore based data analytics consultancy Sparkline once again joins forces with Google and the Infocomm Development Authority (IDA) to equip fresh graduates with high in demand data analytics skills as part of the Squared Data & Analytics Programme. Sparkline is specialized in making businesse ...
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The time has come: Windows 10 better than ever and available as a free upgrade
Microsoft Corp. just announced the availability of Windows 10 as a free upgrade or with new PCs and tablets, which includes innovations such as Cortana, an Xbox app and Microsoft Edge for a familiar, yet more personal and productive, experience.
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Technology makes real-time marketing manageable and tangible
Did you know that the term “real-time marketing” has already been around for twenty years? In 1995, the marketing expert Regis McKenna published an article in the Harvard Business Journal using the current buzzword as the title. However, did we make much progress since then? Well, I am not so su ...
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Nexmo Integrates Viber into Chat App API
Brands can now easily engage their customers with Viber by using Nexmo’s Chat App API It is well known that Asia is mobile first, which means for marketers to be focused on mobile devices to find and reach their customers and chat apps, such as WeChat, Line, Viber, and WhatsApp in particular. Cur ...
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Customers want promptness, expert advice, and simple operation in real-time
The growth of the eCommerce market is and remains unbroken, which is the reason why online retailers have to offer more than just attractive prices to differentiate themselves from competitors.
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Pixylon’s real-time email marketing 3.0
What would you think about changing from static to dynamic e-mailings, in which you are still able to change the content after sending it? Wouldn’t it be great to be able to change the content of your newsletter depending on where, when, by whom and with what device the email is opened, creating a ...
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Salesforce reveals the top trends that fuel future sales performance
The leading CRM company Salesforce revealed in its recently published ‘State of Sales’, that sales has changed dramatically over the last few years. More than 2,300 sales leaders worldwide have been surveyed to examine the priorities, behaviors and technologies used by today’s sales teams.
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Bayesian probability
Performing marketing in real-time requires a well planned calculated and orchestrated approach to a particular customer at a specific time and place and that is where the Bayesian probability could come into play, since it allows for decision making and market research evaluation under uncertainty a ...
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Marketing will be radically reorganised by the AI revolution
PHD has launched its latest publication “Sentience: The Coming AI Revolution and the Implications for Marketing”, looking at the impact that AI will have upon the world of marketing.
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Every move we make, every step we take, they’ll be watching us …
What says the first Cluetrain Manifesto? “Markets are conversations”, which implicates reciprocally that without talk there is no market.Beware of falling behind and work hard to earn trust and loyalty from clients and consumers, as trust and real-time marketing are interwoven.
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Each second counts in real-time analytics
Being able to react and act fast in today’s digital business environment is an important factor in order to stay competitive and profitable. However, the reaction time has gotten considerably shorter as well, particularly in competitive markets. In fact, speed has become the deciding factor there. ...
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Data Intensity makes data analytics manageable, meaningful and easy to buy
Data Intensity announced the availability of Analytics1™, an end-to-end, cloud-based analytics and business intelligence (BI) solution. As an industry leader in analytics, business intelligence, and managed and cloud services for enterprise application and data management, the company combines be ...
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Technology and strategy are the silver bullets for any Beacon project
Everybody is talking about iBeacons, the small transmitters based on the energy-saving version of Bluetooth 4.0, the standard Bluetooth Low Energy (BLE). These small gizmos can be placed anywhere and send from there signals up to 30 meters to inform shoppers about special offers and promotions. Howe ...
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Business confidence and data collection still clash
Although the acceptance for data-driven marketing is growing, many users still worry about protection of privacy. At least, this is the result of a representative study by the marketing tech provider Silverpop, titled "data-driven marketing: reality vs. customer demands", which was carried out in Ma ...
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Outbox Pro: Smart solution to simplify and improve your social media activities
Asian eMarketing lately met the energetic Founder and CEO of Unified Inbox, Toby Ruckert, for an interview to talk about the company’s patented UnificationEngine (more about it next week) and the web browser extension Outbox Pro, the company’s first product.
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In the future, retailing will be more personalized, collaborative and socially influenced!
Planet Retail’s recent report, titled The Future of Retail: 10 Trends of Tomorrow and featuring case studies from retailers around the globe, warns that retailers should begin preparing themselves for another few years of significant structural change.
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The New Clues criticize foul play and demand scrupulous truth and fairness from the advertising industry
Early this year, Doc Searls and David Weinberger, two authors of the Cluetrain Manifesto of 1999, surprised with new theories on the future of the Internet. Asian eMarketing covered the New Clues partly in the May issue, but would like to dig a bit deeper. Already in the first edition 16 years ago, ...
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Increase loyalty and purchase frequency with real-time communications
Thanks to the mobile Internet, social networking and mobile technology, consumers are nowadays usually online. Now, in order for retailers to be able to compete in this omni-channel world, they need to take advantage of this "always on" culture, because the secret is all about offering the right pro ...
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How to push the development of real-time advertising forward
The trend of media shopping for online display advertising through automated systems in real-time will be big in Asia just like anywhere else. Although, according to the Asia Pacific Growth Management (APGM), the current RTB penetration across the region is still only at 5% of total display, that nu ...
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Last Mile Fulfilment Asia 2016 to grow by threefold due to strong demand
Last Mile Fulfilment Asia (LMFAsia) 2016, taking place from 3rd to 4th March 2016 at Singapore EXPO, will build on the breakthrough achieved in 2015 for seamless cross border eCommerce in Asia. The international event, dedicated to eCommerce fulfilment, will delve into critical cross-border fulfilme ...
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Rocket Fuel goes beyond RTB exchanges by using advanced inventory and new data sources
Rocket Fuel, a leading programmatic media-buying platform at Big Data scale, powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. The company harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across w ...
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Big Data and web architectures need to be highly performant in real time to secure competitive advantages
In times of real-time communications, companies have to have lightning-fast servers and systems that make the large amounts of data transparent and usable. In fact, experts believe that rapid scaling, combined with the proper use of IT across all industries, celebrates a triumph today, because cheap ...
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Averna launched the industry’s first RF record- and playback solution with real-time GNSS
Averna, the industry-leading developer of test solutions and services for communications and electronics device-makers worldwide, just launched the industry's first radio frequency (RF) tool with real-time global navigation satellite system (GNSS) simulator, offering high-performance record-and-play ...
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The days of static and irrelevant websites are over
Real-time data and analytics, as well as consumer connectivity, spotlight marketing with newly acquired relevance. Although it is always on a marketer’s mind to get attention through all the advertising noise, only real-time personalization seems to manage delivering targeted one-on-one communicat ...
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Appointments & announcements
Zeno Group, the award winning global integrated communications agency, has appointed Suffian Abdul Rahman as Creative Director of its Malaysia office. In his new role, he will be responsible to direct the company’s creative process and finessing creative campaigns for key clients. He will repor ...

Real (Right) - Time Marketing

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