Thursday Sep 29th

Latest News

What the fuss about Google’s new Penguin update 4.0?
Google’s new update on the infamous algorithm named "Penguin" is now released and could in fact represent one of the biggest changes so far with serious consequences for all kind of website operators. Since search is Asian eMarketing’s topic of the month, we certainly have to point out a ...
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Could social gain a share of search budgets?
“In many respects, social media and paid search are ideal partners”, eMarketer states in its new report “Search and Social Platforms: How Facebook and Others Can Steal Dollars from Search”. One facilitates branding and engagement, while the other helps seal the deal by drivin ...
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Why does the future take so long to arrive?
In late 1971, a computer engineer named Ray Tomlinson sent the first email message. It was ten letters long (QWERTYUIOP) and he was probably oblivious to the fact that hitting ‘send’ would gain him entry into the history books. Tomlinson’s invention changed the course of communicat ...
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New FUSIO by S4M platform provides anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs
Following months of R&D and MRC accreditation, the mobile-first advertising technology company S4M (Success for Mobile), unveiled a next generation anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs and a simplified user interface.
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Predictive Analytics
SAS provides us with a good definition of “predictive analytics”, so that we don’t have to reinvent the wheel. According to the expert, predictive analytics “is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcom ...
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About the impact of voice-controlled search on SEO
Since mobile devices are used more than desktop interfaces by now, mobile optimization has become a prerequisite for a successful internet presence in any industry. A feature that is not to be underestimated in terms of search engine optimization is therefore voice-controlled search or "Voice Search ...
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Enterprise Search as business driver and companion
Whether a company wants to improve customer service, increase the efficiency of marketing activities or its competitive advantage in a world in which customers and their needs are increasingly becoming the focus of strategic business considerations, sending the right data to the right person at the ...
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A look back at SEO's short but eventful history
Do you understand all the hype about “digital natives” and their allegedly superior handling of technology? Well, I don’t, as it kind of implies that the older generation can’t keep up or just raises the question, if the Generation X, Y, and Z still know how it all started? N ...
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Who says data analytics is just for businesses with big budgets?
Tableau shared an interesting case study on one of their client that’s worth to spread. Edge Digital, a Singaporean digital marketing consultancy start-up that has successfully adopted data analytics into their everyday decision-making, showcases exemplary the efficiency of data analytics in a ...
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Growing popularity of mobile searches in China
Google announced last year that mobile search surpassed desktop search and this trend is going strong with Baidu and other Chinese search engines, too.
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Free, unlimited, built-in VPN service in Opera desktop browser
A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN service.
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Why the Mohawk is good for business!
It’s Monday morning, and it’s time to trade in your Mohawk for a more ‘palatable’ comb-over. Your latest tattoo (a mandala that inspires you to dream) is neatly tucked away under your crisp white shirt. Ankle bracelet removed, you push your standard-issue beige socks into bla ...
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And the winner is…. Ogilvy & Mathers Singapore!
MediaBUZZ congratulates all winners of the 1st Lisbon International Advertising Festival and Ogilvy & Mathers Singapore respectively for representing Asia so impressively.
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Just having partial SEO knowledge can be a dangerous thing
There are no Google ranking factors published, only vague Webmaster Guidelines, consequently opening the floodgates to speculations and half-truth that could jeopardize your search engine optimization (SEO).
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Toluna’s PowerConcepts powers fully-automated, real-time, informed decision-making
Toluna, a leading provider of on-demand, real-time digital consumer insights, just launched its latest addition to the Automated Insights suite, PowerConcept. available within Toluna's revolutionary QuickSurveys platform, that guides users from survey design through deployment, respondent targeting, ...
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Tips for copywriters on how to influence the Google ranking
To be displayed at the top by search engines is the dream of any business. How exactly this can be achieved, however, many don’t know, but we might be able to help a bit by showing you how to adjust your text for SEO.Matt Cutts, the former head of the web spam team at Google, gets to the point ...
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Experian decoded the complexities of how Asia’s digital consumers search, find and buy
Experian recently presented The Digital Consumer View 2016 (Asia) report, with research and analysis by International Data Corporation (IDC), to help businesses better understand digital consumers in Asia.The report maps significant differences in how consumers research, locate, engage with and p ...
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Obstacles for predictive analytics still persist
The global predictive analytics market is expected to grow to more than US$ 9 billion by 2020, according to Markets and Markets, mainly because of the transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge of structured and unstructur ...
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Go for video optimization as it scores higher and higher in SEO
Whether instruction manuals, scientific or entertaining video content, high-quality online videos are in general well received and consequently favored by search engines. Actually, good synergies in SEO can be generated when combining the pure upload to video sharing sites like YouTube or Vimeo with ...
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Soon, we could all be billionaires…
In 2014, the ice bucket challenge saw our Facebook feeds swamped with friends and strangers enthusiastically dumping buckets of ice water over their heads in the name of raising awareness for ALS, a fatal neurological disease that attacks the nerve cells.
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Pragmatic mobile SEO tips
As mobile data traffic continues to grow, search engines increasingly place emphasis on perfecting websites for viewing on mobile devices. This means for content managers, marketers and website operators, tuning key parameters to rank in search engines preferably on top while achieving a compelling ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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