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Marketing Analytics - Week 4

Invigorating Marketing Analytics with Adobe’s Cloud Services

Invigorating Marketing Analytics with Adobe’s Cloud Services

The urge of marketing executives to monitor click paths, results of online marketing campaigns and online key performance indicators (KPIs), has developed hand in hand with the internet and digital channels. Today it has become the cornerstone of the web analytics industry.

What started as a way to see when visitors abandoned websites, or how many clicks were generated from search engines, has evolved into a self-sustaining industry. The heyday of such web analytics tools started by using JavaScript tags to collect massive amounts of data that made the dream of an online marketer come true.

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Data usage: Which types of analysis are actually data protection compliant?

Data usage: Which types of analysis are actually data protection compliant?

Without the analysis of user behavior, online marketing is no longer very helpful today, as the knowledge gained is necessary to constantly optimize campaigns and adve...

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7 connected user trends to watch out for

7 connected user trends to watch out for

As consumers are purchasing more and more ‘smart’ devices; smartphones, tablets, wearables and home devices, there is a greater expectation that full functionality must b...

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‘CMO Compensation Report’ provides insights on top earners

‘CMO Compensation Report’ provides insights on top earners

Chief marketers who report directly to CEOs are likely to earn more than their peers, says the Chief Marketing Officer (CMO) Council in a new “CMO Compensation Report” st...

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Singtel’s fiber network hick-up

Singtel’s fiber network hick-up

As we saw today, after Singtel’s fiber network for many corporate users failed for several hours, digital marketers depend enormously on a strong and stable infrastructur...

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SAP Analytics helped Germany win the 2014 World Cup, so when is your turn to get your trophy?

SAP Analytics helped Germany win the 2014 World Cup, so when is your turn to get your trophy?

When the Germany football team manager and SAP brand ambassador Oliver Bierhoff approached the enterprise software company SAP in 2013 to look for innovative ways to impr...

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Progressive profiling gathers momentum

Progressive profiling gathers momentum

Progressive profiling is just one of many strategies to significantly boost the conversion rate of online forms but quite a useful and successful way. To no surprise it i...

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The heat is on when it comes to measuring and analyzing marketing data for strategic decision making

The heat is on when it comes to measuring and analyzing marketing data for strategic decision making

The purpose of data evaluation is to identify customers’ behavior and reactions to marketing campaigns in order to grow sales revenues. Business Intelligence helps here t...

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Lead, don’t follow is the key to success

Lead, don’t follow is the key to success

To make your own business successful in the digital world, it needs an operational change management, as I already indicated earlier this month with the book presentation...

Get clever with mobile marketing analytics

Get clever with mobile marketing analytics

Netbiscuits newly published whitepaper Segment, Target, and Track: getting the most out of mobile with analytics argues that web usage data from mobile devices provide insi...

Marketing analytics are indispensable for better management and performance

Marketing analytics are indispensable for better management and performance

For management and business plans, parameters are widely used to permanently control the business success based on its compliance. So, if there are any deviations, it’s p...

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Taking advantage of tomorrow’s business opportunities today

Taking advantage of tomorrow’s business opportunities today

Corporate resources are often not used effectively, therefore losing out on sales opportunities, because processes are poorly coordinated. By connecting people, processes...

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Unified Inbox smart sorting algorithm gives users better control of their inboxes

Unified Inbox smart sorting algorithm gives users better control of their inboxes

Dynamically changing algorithms that have to handle inbox data continuously and in real-time while adjusting to a user’s desire and behavior is a complex and critical und...

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DataMentors’ Marketing Dashboard solution for real-time KPI reporting

DataMentors’ Marketing Dashboard solution for real-time KPI reporting

DataMentors , a full-service data quality, data management and business intelligence provider, just announced the release of its Marketing Dashboard solution which empowers ...

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Spikes Asia 2014 expands talent and training opportunities with new academies and competitions

Spikes Asia 2014 expands talent and training opportunities with new academies and competitions

Spikes Asia , the festival and awards event that celebrates creativity in communications across Asia-Pacific, just announced that it will build on its existing talent and ...

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Digital Darwinism: Survival of the most adaptable to change

Digital Darwinism: Survival of the most adaptable to change

Recently I got hold of an excerpt of the timely book "Digital Darwinism” by Ralf T. Kreutzer and Karl-Heinz Land that has been released in German around a year ago and wi...

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Facebook "Likes" among the most common social content effectiveness measurements

Facebook

Based on an April 2014 study conducted by Ipsos OTX for the Association of National Advertisers (ANA), the overwhelming majority of brands are now measuring their social ...

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Marketing Analytics - Week 4

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