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Marketing Automation - Week 5

Marketing automation brings together what belongs together

Marketing automation brings together what belongs together

The interest in personalized, automated marketing communications is undiminished and actually steadily increasing. Hence, providers of marketing automation solutions expand their offerings constantly with the users pocketing the benefits first and foremost.

If you ask yourself what today’s businesses are dealing with and keeps them busy despite marketing automation, just continue reading:

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The benefits of campaign management automation

The benefits of campaign management automation

Time is precious in today’s business world and not wasting any is kind of a prerequisite for staying competitive. Therefore, companies have to focus on campaign automatio...

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IBM launches Watson Explorer and its power of cognitive exploration

IBM launches Watson Explorer and its power of cognitive exploration

According to Forrester Research, most organizations use only 12% of their data, leaving a wealth of untapped information across the enterprise that could be leveraged to ...

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The formula "frequency = relevance" hardly ever works out in B2B email marketing

The formula

Have you seen the campaign by Hubspot named "The death by marketing automation" which was created in 2011? It states that through bad B2B email marketing your reach shrin...

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McAfee warns that urge for smooth network performance brings down crucial security features

McAfee warns that urge for smooth network performance brings down crucial security features

Since marketing automation is mainly about easing and improving business performance, the newly published report of McAfee, titled Network Performance and Security , got ou...

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Criteo unveils a cross-device personalized marketing solution

Criteo unveils a cross-device personalized marketing solution

Criteo announced the global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices to delive...

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Lead scoring

Lead scoring

“Lead scoring’ is described spot on by Jay Famico from SiriusDecisions as a “methodology used to rank prospects against a scale that shows the perceived value each lead r...

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Delightful recipe of a marketing automation application

Delightful recipe of a marketing automation application

Just as the quality of a good meal depends on the quality of the food used, the right ingredients are crucial to build a successful lead management strategy. Even simple ...

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Act-On Software for Marketing Automation

Act-On Software for Marketing Automation

Act-On Software, a company that delivers cloud-based integrated marketing automation software, points out in its whitepaper that marketing automation helps businesses to ...

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Vserv leads the Smart Data revolution and unlocks the potential of the emerging connected billion

Vserv leads the Smart Data revolution and unlocks the potential of the emerging connected billion

Vserv , a leading mobile marketing platform across emerging markets, just announced a new business evolution and accompanying partnerships revolution., allowing Vserv to e...

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ASSIA unveils unique ‘Software Defined Access Network’, the industry’s first delivery of virtualization into access

ASSIA unveils unique ‘Software Defined Access Network’, the industry’s first delivery of virtualization into access

Virtualization has reached a critical part of the telecommunications network, according to ASSIA CEO Dr. John Cioffi, who unveiled the company’s unique SDAN (Software Def...

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Dawn of the ultrafast broadband era

Dawn of the ultrafast broadband era

Ultrafast broadband that can enable the Internet of Everything, which includes 4K-video and cloud-based applications, has a growing presence as new statistics prove: For ...

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Marketing Automation: Intelligent approach for maximum productivity and success

Marketing Automation: Intelligent approach for maximum productivity and success

Products and services are market-oriented based on customer needs just like conventional marketing in general. Due to the increase of technology, however, the success fac...

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RedEye: Marketing automation in the B2C sector is complex with many hidden obstacles

RedEye: Marketing automation in the B2C sector is complex with many hidden obstacles

Since its creation in 1997, RedEye has been developing single-customer-view databases and started employing behavioral email triggers in 2002 in order to integrate custom...

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Event management with marketing automation

Event management with marketing automation

Your campaign planning prior to an event has great impact on its success, and marketing automation systems can be the optimal campaign planning support and provide you wi...

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TO THE NEW launches VIDEO+ to help brands capitalize on the power of Digital Video

TO THE NEW launches VIDEO+ to help brands capitalize on the power of Digital Video

TO THE NEW , Asia’s leading digital solutions powerhouse, has launched their innovative VIDEO+ Solution at the MIPCOM 2014 in Cannes, France. The new solution innovatively...

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Marketing Automation - Week 5

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