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Oct 23rd
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Marketing Automation - Week 3

Marketing Automation: Intelligent approach for maximum productivity and success

Marketing Automation: Intelligent approach for maximum productivity and success

Products and services are market-oriented based on customer needs just like conventional marketing in general. Due to the increase of technology, however, the success factors have changed.

Of course, continuous success stands or falls with the uniqueness and persuasiveness of the offer. Moreover, relevance and response play an important role in real-time. Email, as a fundamental component of a multichannel approach, offers businesses excellent opportunities to address and market intelligently and in an automated way.

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RedEye: Marketing automation in the B2C sector is complex with many hidden obstacles

RedEye: Marketing automation in the B2C sector is complex with many hidden obstacles

Since its creation in 1997, RedEye has been developing single-customer-view databases and started employing behavioral email triggers in 2002 in order to integrate custom...

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Event management with marketing automation

Event management with marketing automation

Your campaign planning prior to an event has great impact on its success, and marketing automation systems can be the optimal campaign planning support and provide you wi...

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TO THE NEW launches VIDEO+ to help brands capitalize on the power of Digital Video

TO THE NEW launches VIDEO+ to help brands capitalize on the power of Digital Video

TO THE NEW , Asia’s leading digital solutions powerhouse, has launched their innovative VIDEO+ Solution at the MIPCOM 2014 in Cannes, France. The new solution innovatively...

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Amobee now official ‘Twitter Marketing Platform Partner’

Amobee now official ‘Twitter Marketing Platform Partner’

Amobee announced that it has become a Twitter Marketing Platform Partner, launching Amobee for Twitter, a new solution running on the Amobee Digital Marketing Platform an...

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Marketing automation requires experience and resources

Marketing automation requires experience and resources

Just the fact that your company implemented a marketing automation tool does not necessarily mean you now have a sophisticated communication strategy that provides comple...

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How to use Marketing Automation to achieve more leads generation

How to use Marketing Automation to achieve more leads generation

As in any other department, time, budget and resources are limited in marketing and that is the main reason why a marketing automation system is convenient and comes into...

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From big data to the right data – The key is to be able to filter the right information

From big data to the right data – The key is to be able to filter the right information

Big data is on everyone's lips. The amount of data, which is collected by companies, authorities and other institutions, is continuously growing.

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Asia-Pacific's fast-growing economies make for fast-growing ad spending

Asia-Pacific's fast-growing economies make for fast-growing ad spending

According to one of eMarketer’s latest studies, total media spending will grow most quickly in Indonesia this year.

Asia-Pacific will remain the fastest-growing region of ...

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Local Measure adds Hootsuite content publishing feature to its platform

Local Measure adds Hootsuite content publishing feature to its platform

Local Measure, the company that helps businesses understand and manage the social conversations and influencers at their locations, stores and event venues, merges local ...

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Alibaba succeeds by taking the consumer center stage

Alibaba succeeds by taking the consumer center stage

With a spectacular IPO last month, the Chinese company Alibaba has been slingshot into the public eye. The surprise was great and brought up the discussion how it could b...

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Real-time Decisioning: State-of-the-Art Marketing Automation

Real-time Decisioning: State-of-the-Art Marketing Automation

Whether phone, instant messenger (IM), email, Facebook or fax, we all have our preferred communication channels and these preferences are different from person to person:...

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Effective digital marketing through integrated campaign management

Effective digital marketing through integrated campaign management

Users nowadays are to be found in a variety of digital channels, which increases the complexity of the customer journey. Enterprises must be present in all those channels...

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Sitecore simplifies marketing with newest upgrade, Sitecore 8

Sitecore simplifies marketing with newest upgrade, Sitecore 8

Sitecore ®, the global leader in customer experience management, announced recently Sitecore 8 , the next version of its flagship Sitecore® Experience Platform™.

Sitecore 8 si...

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Affiperf Meta DSP: The world’s first real-time, agnostic system to operate seamlessly across multiple Demand Side Platforms

Affiperf Meta DSP: The world’s first real-time, agnostic system to operate seamlessly across multiple Demand Side Platforms

Affiperf , Havas’ programmatic pure player, extends boundaries of programmatic buying with the introduction of the world’s first real-time, agnostic system to work across ...

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Appointments & Announcements

Appointments & Announcements

ICANN has announced the appointment of Samiran Gupta as the new Head of India. In this role, Samiran will be the primary representative of ICANN in India and also be respon...

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