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Apr 23rd
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Mobile Marketing - Week 3

Beacons: Breakthrough, Hype or Flop?

Beacons: Breakthrough, Hype or Flop?

Barely a term has generated such a buzz in recent days as the word "Beacon". But what’s behind this buzzword? Is it just hype or a real game changer?

In wireless networks, a beacon is a type of frame which is sent by the access point or WiFi router to indicate that it is on. And beaconing is the process that allows a network to self-repair network problems and is used in token ring and FDDI networks. The stations on the network notify the other stations on the ring when they are not receiving the transmissions.

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Muslim Pro is No 1. Islamic mobile app with over 10 million downloads globally

Muslim Pro is No 1. Islamic mobile app with over 10 million downloads globally

Muslim Pro , the comprehensive Islamic mobile application, just announced that it has reached more than 10 million downloads across 216 countries worldwide since its launc...

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Free mobile analytics software for marketing professionals

Free mobile analytics software for marketing professionals

Netbiscuits confirms its mission of helping organizations to reduce time and costs associated with building, testing and deploying mobile websites based on responsive web...

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App Store Optimization (ASO): A promising method of marketing

App Store Optimization (ASO): A promising method of marketing

According to a study by Forrester, 63% of all apps are found via search in the app store and downloaded there. With 1.7 million existing apps, it is therefore important t...

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Will Apple's first maneuver in mobile payment checkmate competitors?

Will Apple's first maneuver in mobile payment checkmate competitors?

No other company is as closely examined and observed as Apple. With all eyes on each move it takes, there is certainly room for all kinds of rumors and speculation that f...

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DigitasLBi: M-commerce, Social Media & ROPO lead retail trends

DigitasLBi: M-commerce, Social Media & ROPO lead retail trends

According to a consumer study by global digital and technology agency DigitasLBi, consumers worldwide are increasingly using multi-platform devices, especially mobile, to...

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Rise to the top - upwardly mobile!

Rise to the top - upwardly mobile!

Just last year, IBM launched its MobileFirst, a mobile strategy that enables clients to radically streamline and accelerate mobile adoption. IBM MobileFirst combines deep...

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Vserv.mobi launched its data augmented mobile Real Time Bidding (RTB) platform

Vserv.mobi launched its data augmented mobile Real Time Bidding (RTB) platform

With an aim to empower advertisers and developers, award winning mobile ad exchange, Vserv.mobi just announced the launch of its data augmented mobile Real Time Bidding (...

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Mobile search reshapes the path to purchase by diverting the consumer journey across devices

Mobile search reshapes the path to purchase by diverting the consumer journey across devices

Logically, mobile search is important for the usability of mobile content for the same reasons as internet search engines became important to the usability of internet co...

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Five impacts of the newly set 2014 Singapore Budget to take note of (and how retailers can capitalize on it)

Five impacts of the newly set 2014 Singapore Budget to take note of (and how retailers can capitalize on it)

Whenever a large-scale government budget is set, the economy of that country and international trade partners of that economy are affected. This is especially true of Sin...

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Forrester’s mobile trend predictions for marketers in 2014

Forrester’s mobile trend predictions for marketers in 2014

According to Forrester Research’s recent annual mobile trends report, there will be more than two billion smartphones globally this year. Besides that, the firm not only ...

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HootSuite launches new Chinese apps to press ahead with Asia Pacific localization

HootSuite launches new Chinese apps to press ahead with Asia Pacific localization

HootSuite's latest Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics apps by Klarity, empower customers to engage and measure the reach of thei...

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Opera Mediaworks powers the mobile ad economy with the power of one

Opera Mediaworks powers the mobile ad economy with the power of one

The mobile ad platform, Opera Mediaworks, announced recently a new, unified end-to-end platform, servicing the entire advertising value chain, including advertisers, agen...

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Engaged audiences and new ad format open up possibilities for brand advertisers on Skype

Engaged audiences and new ad format open up possibilities for brand advertisers on Skype

Microsoft just announced that it would begin offering advertising inventory on Skype for the first time in China, the Philippines and Thailand, helping brands take advant...

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Yota Devices crowdsourced new user cases for world’s first dual-screen, always-on smartphone

Yota Devices crowdsourced new user cases for world’s first dual-screen, always-on smartphone

Dedicated to developing and producing high-tech consumer LTE devices, Yota Devices gained international prominence with the introduction of YotaPhone, the world's first d...

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A new variant of Android.MisoSMS infects users’ mobile phones and steals personal SMS contents

A new variant of Android.MisoSMS infects users’ mobile phones and steals personal SMS contents

FireEye labs recently found a new variant of Android.MisoSMS, Android malware that steals users’ personal SMS contents.

The previous discovery of Android.MisoSMS was known...

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CMO Council to announce best-practice resource on ‘Mobile Relationship Marketing’

CMO Council to announce best-practice resource on ‘Mobile Relationship Marketing’

The Chief Marketing Officer (CMO) Council just announce its second white paper in a four-part series on Tuesday, April 1, 2014. The series acts as a resource for marketer...

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