Asian e-Marketing
In reviewing a number of marketing dashboards, it’s clear there are online metrics abound – from website metrics such as site visits, page views, open rates and click- throughs, to social media metrics such as fans, followers, likes and online rankings such as MOZ and Klout.
Gary Olden, VP of Enterprise Sales at Direct Response writes in his article that „performance marketing has evolved to become much more comprehensive than yesterday’s bas...
In addition to the premise-based, all-in-one IP phone system with unified communications and contact center capabilities, ShoreTel offers cloud-based communications.
SAP AG announced at last month’s CTIA 2013, SAP Consumer Insight 365 , a pilot initiative of a new cloud-based offering that will unlock the value of big data, providing br...
Mobyaffiliates wrote an interesting article about mobile ad servers and supply side platforms (SSPs), so I hope the summary comes in useful.
A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of...
Companies from across the globe continue to leverage CommunicAsia2013 and EnterpriseIT2013 as Asia’s most established infocomm technology (ICT) platform and meeting point for...
With each Google algorithm update the SEO world changes. Obviously, getting found and a good ranking is a constant concern of all web site operators. Searchenginewatch.com...
The 4th Penguin update, a code name for a Google algorithm the company internally dubbed "2.0", has been released two weeks ago (May 22, 2012). Penguin 2.0 aims at dec...
Sitecore announced the availability of Sitecore 7 a few days ago, the newest release of the company’s unified software suite. The marketing solution offers the industry’s...
This week, one of our customers was completing their quarterly marketing report. She was wallowing in data as she attempted to complete nearly 500 input fields in her exc...
According to Digital Marketing Depot’s report PPC Campaign Management Tools in the Facebook Era ( 2. Edition), paid search is growing faster than display with a 12% higher gr...
In the last two decades, marketing in the business world changed completely, introduced by the Internet’s triumphal march into companies, who can’t exist without it anymo...
I have often been asked where great marketing talent can be found and how this talent can impact an organization’s marketing strategy.
Performance marketing is an integral part of the media mix and serves both customer acquisition and customer retention: whether you are using e-mail marketing, affiliate ...
Simon Strand, a multi-award winning PR consultant from Sweden just sent us his interesting combination of thoughts on what could be the success formula for the next YouTu...
The International Advertising Association (IAA) Board of Directors and Executive Team gather during the annual Cannes Lions Festival of Creativity. Under new IAA Chairman ...
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