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Marketing Automation - Week 4

Delightful recipe of a marketing automation application

Delightful recipe of a marketing automation application

Just as the quality of a good meal depends on the quality of the food used, the right ingredients are crucial to build a successful lead management strategy. Even simple dishes can meet the expectations of a gourmet, if prepared with quality ingredients. Hence, when building an integrated lead management with the involvement of marketing automation, the components are vital for the quality of the leads and eventual success.

So, let’s take a closer look at the most important ingredient of a marketing automation solution and how we should deal with them:

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Act-On Software for Marketing Automation

Act-On Software for Marketing Automation

Act-On Software, a company that delivers cloud-based integrated marketing automation software, points out in its whitepaper that marketing automation helps businesses to ...

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Vserv leads the Smart Data revolution and unlocks the potential of the emerging connected billion

Vserv leads the Smart Data revolution and unlocks the potential of the emerging connected billion

Vserv , a leading mobile marketing platform across emerging markets, just announced a new business evolution and accompanying partnerships revolution., allowing Vserv to e...

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ASSIA unveils unique ‘Software Defined Access Network’, the industry’s first delivery of virtualization into access

ASSIA unveils unique ‘Software Defined Access Network’, the industry’s first delivery of virtualization into access

Virtualization has reached a critical part of the telecommunications network, according to ASSIA CEO Dr. John Cioffi, who unveiled the company’s unique SDAN (Software Def...

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Dawn of the ultrafast broadband era

Dawn of the ultrafast broadband era

Ultrafast broadband that can enable the Internet of Everything, which includes 4K-video and cloud-based applications, has a growing presence as new statistics prove: For ...

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Marketing Automation: Intelligent approach for maximum productivity and success

Marketing Automation: Intelligent approach for maximum productivity and success

Products and services are market-oriented based on customer needs just like conventional marketing in general. Due to the increase of technology, however, the success fac...

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RedEye: Marketing automation in the B2C sector is complex with many hidden obstacles

RedEye: Marketing automation in the B2C sector is complex with many hidden obstacles

Since its creation in 1997, RedEye has been developing single-customer-view databases and started employing behavioral email triggers in 2002 in order to integrate custom...

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Event management with marketing automation

Event management with marketing automation

Your campaign planning prior to an event has great impact on its success, and marketing automation systems can be the optimal campaign planning support and provide you wi...

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TO THE NEW launches VIDEO+ to help brands capitalize on the power of Digital Video

TO THE NEW launches VIDEO+ to help brands capitalize on the power of Digital Video

TO THE NEW , Asia’s leading digital solutions powerhouse, has launched their innovative VIDEO+ Solution at the MIPCOM 2014 in Cannes, France. The new solution innovatively...

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Amobee now official ‘Twitter Marketing Platform Partner’

Amobee now official ‘Twitter Marketing Platform Partner’

Amobee announced that it has become a Twitter Marketing Platform Partner, launching Amobee for Twitter, a new solution running on the Amobee Digital Marketing Platform an...

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Marketing automation requires experience and resources

Marketing automation requires experience and resources

Just the fact that your company implemented a marketing automation tool does not necessarily mean you now have a sophisticated communication strategy that provides comple...

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How to use Marketing Automation to achieve more leads generation

How to use Marketing Automation to achieve more leads generation

As in any other department, time, budget and resources are limited in marketing and that is the main reason why a marketing automation system is convenient and comes into...

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From big data to the right data – The key is to be able to filter the right information

From big data to the right data – The key is to be able to filter the right information

Big data is on everyone's lips. The amount of data, which is collected by companies, authorities and other institutions, is continuously growing.

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Asia-Pacific's fast-growing economies make for fast-growing ad spending

Asia-Pacific's fast-growing economies make for fast-growing ad spending

According to one of eMarketer’s latest studies, total media spending will grow most quickly in Indonesia this year.

Asia-Pacific will remain the fastest-growing region of ...

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Local Measure adds Hootsuite content publishing feature to its platform

Local Measure adds Hootsuite content publishing feature to its platform

Local Measure, the company that helps businesses understand and manage the social conversations and influencers at their locations, stores and event venues, merges local ...

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Alibaba succeeds by taking the consumer center stage

Alibaba succeeds by taking the consumer center stage

With a spectacular IPO last month, the Chinese company Alibaba has been slingshot into the public eye. The surprise was great and brought up the discussion how it could b...

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Marketing Automation - Week 4

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