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Video Advertising - Week 4

Duo-sensual sales approach with videos in email marketing

Duo-sensual sales approach with videos in email marketing

The use of video in email marketing is from a technical point of view controversial, since implementation is limited, as we have already highlighted in former articles several times.

Today, however, I would like to examine the influence of visual and auditory stimuli on brand perception, because most marketers are usually using four of the five senses for their brand communication. Yet, brand messages are often only communicated mono- or duo-sensual, mostly visual and acoustical.

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What's next for Meerkat’s mobile video live streaming app?

What's next for Meerkat’s mobile video live streaming app?

For quite some time now mobile video is fast-paced and not a niche phenomenon anymore. In fact, Cisco predicts that by 2019 the share of video traffic will increase to 73...

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Video Matters takes you behind the streams at All That Matters

Video Matters takes you behind the streams at All That Matters

Brands, platforms, technologists and even Obama are switching on to the power of the new reality in TV - online video. Streaming live 24/7 to today’s influencers and tomo...

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Pioneer and trendsetter in video conferencing continues to power human collaboration

Pioneer and trendsetter in video conferencing continues to power human collaboration

Whether you want to improve communications, increase productivity, or enhance your corporate culture, nothing is as effective as enabling feature-rich collaboration and c...

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Outbrain to supply sponsored content recommendations across ESPN properties

Outbrain to supply sponsored content recommendations across ESPN properties

Outbrain, the world’s largest content discovery platform just announced an exclusive multi-year global deal with ESPN to deliver sponsored content recommendations to its ...

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Video positively impacts demand generation, eCommerce, brand awareness, and social media engagement

Video positively impacts demand generation, eCommerce, brand awareness, and social media engagement

“Once a nice-to-have, video is becoming a fundamental part of any content marketing strategy”, Linda Crowe, VP of Digital Marketing Solutions at Brightcove states in the ...

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Vigorous demand for online videos drives the need for effective strategies

Vigorous demand for online videos drives the need for effective strategies

The increasing use of Internet protocol (IP) enabled devices has fuelled massive video consumption and, in turn, has driven the need for online video analytics (OVA) solu...

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Embedded videos are legal, states the European Court of Justice

Embedded videos are legal, states the European Court of Justice

The European Court of Justice recently decided that the embedding of a protected work in a web page by embedding - also called framing - in any event, constitutes no copy...

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Paid micro-videos will go mainstream

Paid micro-videos will go mainstream

The digital media experts at Millward Brown once again tried to forecast the most meaningful trends to help brands make sense of the constantly changing digital media lands...

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Affordable all-in-one premium solution - the Userful Network Video Wall

Affordable all-in-one premium solution - the Userful Network Video Wall

Userful Corporation, an industry leader in centralized, interactive display software, has launched the world's first network video wall capable of delivering 4k, real-time...

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The most successful social video brands in 2014

The most successful social video brands in 2014

Activia has been crowned the most successful brand in social video last year by Unruly and working with Shakira definitely helped. Samsung and Nike are among the Top 3 as...

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Five requirements online videos should meet to succeed

Five requirements online videos should meet to succeed

Online videos are one of the drivers in digital marketing. Recent studies show that when it comes to mobile video advertising, growth continued in Q4 across key engagemen...

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Accedo VIA 2.0 boosts multiscreen video services

Accedo VIA 2.0 boosts multiscreen video services

Accedo, the global market leader in TV application solutions, last month has launched its newest version of Accedo VIA, the award-winning multiscreen product.

With the gro...

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AccuStream Research: Global net revenue for digital video adtech providers soared in 2014

AccuStream Research: Global net revenue for digital video adtech providers soared in 2014

Digital video adtech marketplaces booked $7.3 billion in 2014 global net revenue. With ecosystem-wide comparable growth from all formats, screens and devices. It is proje...

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What insights digital marketers could take home at eTail Asia 2015

What insights digital marketers could take home at eTail Asia 2015

Listening to a wide range of eCommerce experts at eTail Asia 2015 in the past two days, I would like to summarize for all marketers that could not join the tips and advic...

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Video Ads: Real specialty or patronized sprinkling?

Video Ads: Real specialty or patronized sprinkling?

Video ads and moving images make the Internet richer - but only if they are well made and follow the rules of the medium. Just showing a TV commercial on Youtube is not e...

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Nearly 440 million people in China watch digital video

Nearly 440 million people in China watch digital video

Fast growth in video viewing on desktop, laptop PCs, and more recently on mobile devices, has shifted a significant share of time spent with video to digital venues. In C...

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Visual storytelling as universal remedy against boredom

Visual storytelling as universal remedy against boredom

To stand out from the mass of online content, good texts alone are no longer enough. Visual content needs to be part of it as well.

A few years ago, the majority of Intern...

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Encrypted video traffic is now optimized by Opera

Encrypted video traffic is now optimized by Opera

Opera Software recently revealed that encrypted video, also known as HTTPS video, have been increasing in share of the overall global video traffic sent over mobile opera...

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What makes a Youtube spot successful?

What makes a Youtube spot successful?

Millward Brown, on behalf of Google, recently analyzed what factors make video advertising a viral success, revealing that originality and suggesting strong emotions main...

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HOOQ, Asia's Video-on-Demand Service, debuts in the Philippines

HOOQ, Asia's Video-on-Demand Service, debuts in the Philippines

Just one week after its establishment, HOOQ , Asia's video-on-demand service, announced that it is kicking off in the Philippines from late February in partnership with Glo...

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Video Advertising - Week 4

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