Sunday Feb 26th

Latest News

New research reveals how marketers need to fine-tune their content strategies to effectively engage today’s customer audiences
  New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different conten ...
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Hill+Knowlton: The next global social network will come out of Asia
I read an interesting article on Hill + Knowlton’s website where Ben Shipley, Digital Practice Lead for Hill+Knowlton Strategies Asia Pacific poses the questions if the next global social network will come out of Asia. He states that social has its strongest roots in the United States and Silicon ...
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Influencer Marketing
The influence of bloggers and other social media users is a hot topic that is motivating the popularity of social media marketing enormously. As Jeff Bullas describes it: “Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, gro ...
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Social media lead management tips
Your strongest asset as a marketer is your database of contacts: email and blog subscribers, leads and customers, and now your social media followers that impact your success essentially as well. Your social media database consists of followers and fans who want to engage with your brand online. Th ...
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Four major advantages of Singapore’s new budget for SMEs (and how to capitalize on them)
Singapore is one of the fastest growing countries in the world. It’s economy has put up numbers so impressive they are nothing short of surprising over the last few years, including the occasional quarter of 20%+ GDP growth. Singapore is the world’s 40th largest economy, a title it earns from va ...
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Social SEO replaces SEO
Nowadays the Internet is mainly used for three things: exchanging and sharing information, getting information, and buying online. Indeed, there are tons of ways to comment on products and services, and in the end it‘s not the companies with the most extravagant campaigns but those with satisfied ...
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Marketing reinvention the key focus of Adobe’s Digital Marketing Summit 2014
A crowd of more than 5000 digital marketers, publishers, agencies and technologists from across the world gathered this week at Salt Lake City at Adobe’s 12th annual Digital Marketing Summit 2014, which closes today with the much anticipated ‘Sneak Peek’, where delegates get early looks at pre ...
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Transparency in social media is most appreciated
Giving undisguised insights into your organization and inviting others to a dialogue can help you to succeed in your business field. The more you open up, the more point of contacts you provide to others, and the closer you get to your customers. Ideally, you even generate loyalty. Social media has ...
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influr.com: New social influencer marketing platform to drive sales
Face the truth! People today are usually fed up of being marketed to, so their primary reaction upon receiving a marketing communication is to disbelieve what they are being shown. If you’re in the business of marketing you probably feel uncomfortable now, but there is a simple solution to the pro ...
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Appointments & Announcements
The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific’s principal gathering of marketing, advertising, media and brand experts, announced Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA; and Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez I ...
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Meltwater cultivates vibrant social communities
Meltwater Buzz 3.0, the social media marketing suite of the online intelligence solution provider, got upgraded around a year ago, as we had reported. The company helps businesses to monitor their social conversations and to engage social influencers at a personal level.
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Creativity is the lifeblood of social media marketing
Compared to traditional marketing, social media content has virtually an immortal life span online, where it functions as more of an annuity than an expense item. Important is to adjust your content for each and every network particularly: Tweet quick tips, use images and videos on Facebook and go f ...
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Content Curation - Social Media Marketing is growing up!
"Content is King", so much seems to be clear. Besides, many companies that have taken on a kind of pioneering role in the field of innovative marketing and sales not only make use of the numerous possibilities offered to them by social networks since just yesterday. Whether for customer acquisition, ...
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CMO Council Report: Car industry does not harness the power of social media to its fullest
The automotive industry ecosystem should do more to leverage social media as a platform for driving business leads into sales pipelines, argues a new report by the Chief Marketing Officer (CMO) Council. Social media is stimulating extensive auto-related conversations and content that create major op ...
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Strategic recommendations and operational aspects for SMM
Hardly any topic is currently as hot and controversial as social media marketing (SMM). Hype or savior? "Nice- to-have" or silver bullet? The truth lies - as most of the time - somewhere in between. Undisputable, however, is the fact that social media marketing can be a more powerful tool for custom ...
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10 principles for a promising social media approach
Always have the consumer in mind if you want to stand out from the growing noise on social media channels. Listen patiently, while being original and timely, to tap the goldmine of feedback and ideas from your customers. All these are useful pieces of advice Eloqua gives in its Social Media Playbook ...
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Social media means cherishing and taking care of friendships
Social media is a true gift to marketing, thus, community managers should appreciate the user-driven communication tool and pay attention to the following to improve their media skills:
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Measures for textual social integration in email marketing
We are all aware of the typical social sharing icons in emails by now, but today’s marketer should go one step further and link their social media marketing with their email marketing campaigns to benefit from the available and quite obvious synergies.
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New APJ study maps operational gaps in marketing claims, business practices and actual customer experience in the region
Asia-Pacific and Japan (APJ) companies may want to take heed of the famous quote by American actress Mae West—“An ounce of performance is worth pounds of promises”—particularly as it relates to delivering on brand promises made to Asia’s 4.3 billion consumers. In a new study on the state ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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