Tuesday Feb 28th

Latest News

Exclusive Interview with Andrew Grant (Part II)
I hope you enjoyed as much as me the Q & A with Andrew Grant presented in the June issue of Asian e-Marketing, where he elaborated on how Akamai Technologies is transforming the cloud into a more viable place to inform, entertain, advertise, transact and collaborate.
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Marketing Performance Measurement (MPM)
Marketing performance measurement (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing.
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Exceptional In All Ranks
Asian e-Marketing had the honour of interviewing Mr. Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific, a 22-year veteran of the Grey Group, who in the prime of his life can already look back on a remarkable business career.
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One of Three New Cyber Security Facilities Set up for More Protection in Singapore
The first of three facilities that will bring an extra measure of security for internet users around the globe was inaugurated in Singapore last month.
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Affiliate Marketing is Most Attractive in Times of Crisis
While the share of traditional marketing is stagnating or declining in the overall market, the rise of online advertising is expected to continue this year.
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Ten Questions & Answers on Social Networks and Google+
Everybody is currently talking about the Google+ (G+) Project that is conquering the web marketing scene like a hurricane in typical Google style.
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What Does Red Hair and Marketing Research Have in Common?
I recently read an article that got my attention not only due to the fact that I am a natural redhead, but as I think its train of thought is worth a few lines, claiming that red hair is a statement, such as buying a product, recalling a TV spot or the likeability of a website.
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Winners of the 5th Annual Asian Publishing Awards
Ten winners and 16 excellence awardees from eleven categories were celebrated during the 5th Asian Publishing Awards (APA) in Bangkok on July 8, 2011.
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Marketers Need to Predict What Comes Next
More media, smaller audiences and higher cost pressures shape dialogue marketing. In demand is mainly intelligence and consistency and luckily it really has become significantly more intelligent, just because the companies now have more information about their customers and know therefore exactly ho ...
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Gemalto Meets the Demands of Our Evolving Digital Society
Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work anytime and anywhere, in ways that are convenient, enjoyable and secure.
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The “Power to Know” for Singapore’s Business Analytics Industry
The SAS Institute signed, some two months ago, a strategic partnership with the four leading universities in Singapore, aiming to jointly develop the local business analytics industry.
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Smartphones and Notebooks Both Have Different Roles to Play in Online Usage
Consumers across the globe are nowadays trying to stay more focused and make better use of the time they spend online according to findings from the ‘Living with the Internet’ study, a worldwide survey across 11 countries – Brazil, United Kingdom, France, Spain, Russia, China, India, Japan, Me ...
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TV Genius Harnesses Power of Twitter to Measure Viewer Engagement with Content
TV Genius recently launched its advanced measurement and analysis system for Twitter activity around television, further improving the relevance of content discovery among viewers.
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Ēclat for CommunicAsia and BroadcastAsia in 2011
More than 56,000 industry visitors, delegates, conference speakers, media and exhibit staff from around the world attended CommunicAsia2011 and BroadcastAsia2011 last month, according to the organizer, Singapore Exhibition Services (SES).
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Natural Search, Paid Search & Social Media Integration 2011 Report
Hydra, a provider of Software-as-a-Service (SaaS) marketing technology surveyed over 300 UK-based digital marketers in April 2011 and focused on how digital marketing teams currently operate, based on collaboration, use of technologies and competitor analysis.
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Consumer Engagement in Mobile Commerce Strong in Asia-Pacific Region, MEF Global Consumer Survey Reveals
On behalf of MEF, the global community for mobile content and commerce, On Device Research conducted in June 2011 a Global Consumer Survey across nine countries in five continents from both developed and developing markets - Brazil, Egypt, India, Indonesia, Qatar, Singapore, South Africa, the UK and ...
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Remarkable Growth of Social Networking in ASEAN Region Reported
Facebook has gained immense popularity among users in ASEAN with 63% of all social networking bandwidth found to be Facebook related; while Facebook Posting and Apps consume 5% and 7% of social networking bandwidth respectively, according to Palo Alto Networks’ latest Application Usage and Risk Re ...
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Appointments
Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, announced that the company has appointed John J. Sims as President of its mobile services business Sybase 365. John will focus on extending the global leadership of Sybase 365 in messaging and mobile comme ...
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CMO Council’s “State of Marketing 2011” Report
Digital marketing effectiveness and social media integration, measurement and alignment are the priorities for marketers seeking increased visibility and accountability, according to the latest State of Marketing Report from the Chief Marketing Officer (CMO) Council, sponsored by Deloitte and OpenTe ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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