Wednesday Jun 28th

Latest News

Striking content marketing requires a keen sense of choosing and using the right technique
People have a longing for content that’s conceptually and thematically tailored to them, creative, contextual, always accessible, recognizable and simply relevant and interesting. However, feeding an audience with the right mix seems often complicated and requires a certain strategical approac ...
Read more...
Three ‘neuroscience’ tricks behind Instagram’s new logo
Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our subconscious minds.
Read more...
Popular Chips launched world's first Instagram influencer analytics platform
The Social Media Analytics platform Popular Chips Insights allows to monitor influencers and competitors on Instagram and gives marketers unique demographics data.
Read more...
The formula to adapt to the new norm and how to thrive amid change
SY Lau, Senior Executive Vice President of Tencent and President of its Online Media Group (OMG), delivered a speech and facilitated discussions at the Singapore Business Leaders Program (SBLP), under the topic of "Leadership in the Era of the Digital Economy."Powered by more quantum leap innovation ...
Read more...
Bloggers, vloggers and media relations' legal guide
When traditional media organizations cross the line, editorially or commercially, they can expect a slap from government, the judiciary, their media colleagues or regulatory organizations, not to mention the general public, Vuelio states in its whitepaper: The Legal Guide to Bloggers, Vloggers and M ...
Read more...
Optimizing the Customer Experience for Business Success
As businesses seek to find their edge in today’s rapidly-evolving digital environment, delivering a consistent, personalized and seamless customer experience across multiple channels has become a top priority for many businesses, both large and small.
Read more...
ContentWise 5.4 empowers marketing and editorial teams to orchestrate assisted content curation
ContentWise the personalization, discovery, analytics and metadata expert, today announced that Broadcast Asia will see it demonstrate how operators in the APAC region can take advantage of the regional growth of OTT through new integrated personalization solutions. ContentWise will be showcasing th ...
Read more...
Who is well versed in the art of qualified content creation - consistently?
Content, enriched with images, is twice as likely passed on and shared than those without photos and gets much more attention than pure text, dozens of studies confirm. The word is out now that photography is an essential part of content marketing and good design is needed to establish long-term com ...
Read more...
Essential attributes for marketers' new world of brand storytelling - credibility, integrity and creativity
“At a time when authenticity is king and photography is the world’s language, nobody understands their combined power quite like photojournalists”, Getty Images highlighted when announcing to bring powerful, raw storytelling to Cannes Lions International Festival of Creativity with ...
Read more...
The blurring of native ads and editorial content makes the difference
Native ads are a type of promotional message that naturally interlocks with editorial content, aiming to position the image of the brand in the consumer’s mind and to drive the users to take a certain action. Since traditional display advertising, such as banners or pop-ups, are increasingly p ...
Read more...
Digital Storytelling
Digital storytelling is the practice of combining narrative with digital content, including images, sound, and video, to create a short movie, typically with a strong emotional component. Sophisticated digital stories can be interactive movies that include highly produced audio and visual effects, w ...
Read more...
Did you know that influencers with the most followers don't necessarily get the most likes?
Instagram is one of the fastest growing social networks which has surpassed Facebook by now among young users, since the service correlates exactly with the trends of visual communication without words, possibility of anonymity and full mobile use. Of course, Instagram is an interesting marketing ch ...
Read more...
Leapfrogging: Has business become too lazy to innovate?
The concept of ‘leapfrogging’ – or the idea that by embracing modern systems, poorly developed areas can develop rapidly without the need to go through intermediary steps – has captured imaginations. With leapfrogging, new ways of thinking rapidly lead to new ways of doing an ...
Read more...
AdAsia Digital Platform for programmatic buying and integrated report management
Internet advertising company AdAsia Holdings officially started the launch of its AdAsia Digital Platform, an advertising platform providing programmatic buying and integrated report management system, as well as its AdAsia Ad Network, an advertising network for Southeast Asia's various local media ...
Read more...
KEYMILE showcases its state of the art solutions for secure communications in mission-critical networks at CommunicAsia 2016
Asia’s leading technology event unveils again best of breed technology, innovations, and thought leadership at Marina Bay Sands Singapore from 31 May – 3 June 2016.
Read more...
Only hilarious is adequate to go viral in our supercharged digital world
It is not pure altruism that triggers users to share certain content on the Internet with other people, but rather the opposite - a very selfish act of gratification. Creating and receiving a social status by being compared to others as a transmitter of new, interesting and innovative content on Fac ...
Read more...
Adobe Spark: Visual Storytelling Apps for Everyone
Adobe just launched Adobe Spark, the only integrated web and mobile solution for creating and sharing impactful visual stories. Free and designed for everyday communications, Adobe Spark empowers anyone – including small businesses, social marketers and students – to create stunning visu ...
Read more...
Communication in the age of Content Marketing
Storytelling brings marketing and communications closely together, besides helping companies to stand out with attention-grabbing content that kick-starts discussions. It is however undeniable that creating good stories takes lot of time. Asking, for instance, the following questions could assist yo ...
Read more...
B2B Social Media Marketing - sometimes overwhelming, but definitely worthwhile
Companies have many more options than in the past to build and give distinction to a brand digitally, although the behavioral patterns of potential customers constantly change with new technologies introduced. Who is interested today in a product or service, is usually doing research online in advan ...
Read more...
Mastering contextualization smoothly
Contextual marketing refers to online and mobile marketing that provides targeted advertising based on user information, such as the search terms they’re using or their recent web-browsing activities. The goal is to display ads to customers that promote products and services they seem to be intere ...
Read more...
Customer experiences are the driving force behind brand communication
The sum of all experiences users make with a product is usually what shapes the branding. While in the past it was sufficient for a brand to praise itself to have an effect on the purchasing decisions of consumers, nowadays the products and their benefits to the lives of the customers, and the feeli ...
Read more...
Finding the influencers among bloggers
Many marketing executives are pinning their hope on influencers, wide-reaching bloggers with a high number of followers, as they expect theses influential bloggers to spread their messages convincingly with authenticity.
Read more...
Nearly half of APAC marketers have embraced programmatic, responding to changing media practices and technology
MediaMath, creator of the TerminalOne Marketing Operating System for digital marketers, just revealed the findings of a study conducted by Forrester Consulting, “Programmatic: The Shifting Paradigm Of Digital Marketing.”
Read more...
Southeast Asia is booming: How mobile burst campaigns help you ride the wave
Global mobile marketing ad spending saw robust growth in 2015 and is expected to hit the $100 billion mark in 2016. Based on recent figures, many marketers believe that China and India will drive mobile marketing growth and innovation in Asia. However, while these are certainly the largest markets, ...
Read more...
Brightcove reveals an extensive array of innovative new capabilities that help to drive more value from video initiatives
Brightcove, a leading provider of cloud services for video, announced a series of product enhancements and technology innovations for its industry-leading video platform, and gave a sneak peek of its upcoming roadmap for the remainder of the year, at its annual conference PLAY 2016.
Read more...
World Password Day raises awareness for more security in the ever-evolving digital world
Our passwords hold the keys to our digital lives. We use them to access bank accounts, medical records, private conversations and more. They may be easy to remember, and sometimes funny, but bad passwords aren’t as secure as they should be, and put users at risk. The problem is that simple, co ...
Read more...

May 2016 - Content Marketing

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg