Monday Apr 24th

Latest News

Email marketing faces the
The increasing number of smartphone and tablet users puts email marketing constantly to the test. In fact, good email marketing on mobile devices remains a major challenge. For a long time, experts recommended to simply integrate a link to a mobile-friendly version of the email in the header of the ...
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Tips on how to increase the quality of your email distribution list
For many email marketers, mailing lists have a high quality when many of the recipients open their email, read it and act in the desired way, so for example, visit the online store, or even better, buy a product or download a document advertised in the email.
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Astonishing misinterpretations in email marketing statistics
The reports that you receive after the sending of your emails usually contain many figures, tables and graphs. But make sure you interpret them correctly! Numerous articles and guides offer assistance in analyzing email marketing campaigns. They deal with what kind of data should be considered to o ...
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Determine aims and objectives of email marketing - hard and fast
The use of email marketing requires the design and development of a clearly structured strategy. This includes the definition of concrete objectives that have to be reached with individual measures, such as newsletter, standalone campaigns or transactional messages. Since email marketing is not an a ...
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eMarketer: consumers click on marketing emails most on Friday
For sure you already got a lot of advice and did your own studies to find the most appropriate time to reach your subscribers with email marketing, as it is crucial to know when your readers are actively using their email as it will affect overall campaign response.
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FireEye’s advanced cyber attacks prevention
In today’s cyber threat landscape, identifying your enemy is a crucial piece of any defense plan. Finding out who your attackers are, how they work, and what they want is critical to protecting your data and intellectual property. Fortunately, breached computer systems, like any crime scene, conta ...
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Several top websites use device fingerprinting to secretly track users
A new study by KU Leuven-iMinds researchers has uncovered that 145 of the Internet’s 10,000 top websites track users without their knowledge or consent. The websites use hidden scripts to extract a device fingerprint from users’ browsers. Device fingerprinting circumvents legal restrictions impo ...
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Opt-out done right!
As an email marketer you are responsible for providing an easy unsubscribe processes, as opt-out is obligatory in email marketing – worldwide – so let’s focus on this in the following article. In addition, you must certainly be aware of any local laws that may affect your ability to send email ...
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In search of balance between citizens’ freedoms and security
I want to take a closer look at the breaking news of this week, since they impact our topic of the month. I am talking about the fact that the National Security Agency (NSA) has been secretly collecting millions of email and instant messaging contacts from around the world.
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What is a feedback loop?
Many IPSs offer bulk mailers as a service in order to provide automated feedback messages on address data, so-called feedback loops, a mechanism that is made available by the mailbox provider to deliver information about spam complaints that occurred after an email campaign to e-marketers.
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Email marketing: unbeatable effectiveness!
Email marketing is an extremely effective tool in the online marketing mix, thus, a good reason why you should always try to make most use of it.
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Announcements & appointments
Havas Media India has strengthened its digital operations with two key senior appointments. Sumit Kumar has been appointed General Manager of Mobext India to further establish the brand in India while S.V. Sunilkumar joins as Business Head Digital – Mumbai at Havas Media. His key responsibility wi ...
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Gartner: top 10 strategic technology trends for 2014
Last week, on their symposium in Orlando, Gartner analysts presented their Top 10 Technology Trends for 2014, which will be of strategic importance for many companies.
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What makes email irreplaceable as the ultimate communication medium?
Email, the ultimate communication medium, can’t be replaced by anything else and will certainly develop and transform further - but for sure it will not disappear. By now, some webmail providers already offer video functions and emails can be built partially dynamic, making a real impact on email ...
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Blacklisted? No reason to panic!
Don’t panic, if your IP suddenly appears to be blocked by Spamhaus, an organization that tracks the Internet’s spam senders and spam services and works with law enforcement to identify and pursue spammers worldwide with the help of anti-spam protection measures against attacks in real time.
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Recognize phishing or spoofing attacks for protection
Since day after day more than 260 million phishing emails are sent out, there is a good chance that one of them ends up in your inbox. How to protect yourself best from phishing or spoofing attack is comprehensively explained by Lauren Soares, Account Manager at Return Path, who even compiled ten us ...
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Experian launched intuitive cross-channel marketing platform in Southeast Asia
Experian, the global information services company, launched its new global cross-channel marketing platform in Southeast Asia this week, giving marketers the ability to develop and optimise real-time, full service marketing campaigns to deliver seamless, timely and coordinated communications across ...
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BlackBerry’s moments of glory
I still remember the hype provoked by the first BlackBerry device, the RIM850, when it was launched in 1999 as a two-way pager in Munich, Germany. Ten years later Fortune proclaimed BlackBerry - then called Research in Motion (RIM) - the world’s fastest-growing company and smartphones have become ...
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Excel your email marketing optimization
If you intend to improve your email marketing to generate more openings and clicks, you might be interested in the following tips:
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The new Gmail inbox: threat or opportunity
Google's Gmail has become the world's most widely used email service within just a few years. Changes in the functionalities of Gmail, therefore, affect the email marketing, too. After Google has already questioned the typical inbox by presenting the Gmail Priority Inbox and the so-called SmartLabe ...
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Adobe unveils major innovations in Adobe Analytics
Adobe just unveiled this week new features and functionality that extend the industry-leading capabilities of Adobe Analytics, a key element of Adobe Marketing Cloud. The upgrades are designed to significantly enhance marketers’ and data analysts’ abilities to rapidly identify and take action on ...
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McAfee advanced threat defense: find, freeze, fix!
McAfee launched an end-to-end solution that helps organizations combat the increasing challenges of advanced malware, by allowing them to move seamlessly from analysis and conviction to protection and resolution and to react to attacks extremely fast.
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Emarsys: e-marketing
Today’s businesses are struggling to keep pace with consumers’ rapidly shifting patterns of consumption, especially since the Internet is increasingly being accessed on the move. Messages are reaching people anytime and anywhere via mobile devices that we take it for granted to get distracted. I ...
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The next normal: an unprecedented look at millennials worldwide
Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. unveiled an expansion of the broadest global study conducted with the millennial generation, “The Next Normal: An Unprecedented Look at Millennials Worldwide”, now including fresh insights from additional Asian countries ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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