A ‘viewable impression’ is a metric, measuring which ads were actually viewable when served. The definition of a ‘viewable impression’ may depend on the type of the ad un...

The award-winning Digital & Music Matters returns from 21 to 24 May 2013 at the Ritz-Carlton Millenia Singapore with an outstanding stable of partners, sponsors and speake...

Numbers, data, formulas and algorithms are playing a bigger role than ever in modern society. The business world is no exception, with marketers scrambling to get their h...

In today's media landscape, marketers must focus on presenting brands in such a powerful way that they stand out from the flood of advertising messages. Especially since ...

Gartner’s report "Big Data Strategy Components: Business Essentials" talks about the necessity for business leaders to be intimately involved in developing "big data" strat...

Targeting means displaying advertising to an audience selected and segmented according to predefined criteria. The goal is to deliver advertising to the right target grou...

Good usability is a key success factor for websites, not to mention that only continuous web analysis can provide the important clues needed to improve the browsing exper...

Media and communications agency PHD has appointed Susana Tsui as Chief Executive for its Asia Pacific operations . Tsui will replace Cheuk Chiang, who will assume the post of CE...

Predictive behavioral targeting uses a linking of surveys and measurement data to open up the entire spectrum for behavioral targeting. It learns from user behavior combi...

Don’t we all struggle a bit to keep up with the pace of information, innovation and technology, especially since it is taken-for-granted in the business environment to be...

Brand marketers, since the “Mad Men” era, have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran...