Web analytics tools enable you to study your website visitors’ behavior. The solution you choose should help you to categorize, understand and interpret the collected data and information in any way you see fit. A good deal of abstraction is necessary for you to focus on priorities without having to fight through data clutter. You need a solution which is able to depict individually tailored data and information for your website and business. So how do you know which ones of the many solutions out there you should be looking at?