Asian e-Marketing Latest Issue
Time is ticking for Apple to comment on its privacy policies by next week. The current dispute on how developers have been able to access users' private address book data on its popular iOS mobile platform has gotten the iPhone manufacturer into hot water.
Microsoft Advertising recently shared insights from a social marketing study that the company conducted with more than 700 social media advertisers.
The Internet Show Asia , now in its third year, will bring Asia’s biggest and best gathering of the digital community for non-stop networking, learning and innovation.
People want to have all their communication devices, such as smartphones, tablets, or TV set-top-boxes, doing what they are supposed to do, which means connecting them wi...
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, released an updated version of the
MMA Universal Mobile Ad Package
.
Adapted from the book The Shock of the New Century in 2010, AFP is featuring the best images from the first decade of the new millennium as its first Photo App for the iPad...
The Singapore branch of Grey, the global advertising network of Grey Group that belongs to WPP, launched in January 2012 a Facebook application that allows netizens a fir...
"The secret of success is to understand the point of view of others," said the US car maker Henry Ford, a man who knew a few things about successful and sustained corpora...
Before deciding which of the operating systems suits your company best, or in which way an app should be developed, the examination and elaboration of basic concepts and ...
The digital agency Reading Room recently organized an event on Smart and Effective Mobile Innovation , where I once again got a chance to meet Joerg Krahnert, Managing Dire...
Optimize your newsletter for mobile readers by considering a few simple suggestions:
We all have a mobile device these days - whether it's a smartphone like the iPhone or a touchscreen tablet like the iPad - and most of us in the industry will use many di...
Small software applications, so-called apps, are revolutionizing the digital industry, and hence marketing.
According to the newly released report from TNS The Impact of Digital on Growth Strategies: CMO Imperatives for 2012 , mobile devices are for many Chief Marketing Officers ...
According to eMarketer, more than 95% of smartphone apps have been downloaded for free in 2011, as in-app purchases have been a major driver of growth in the smartphone a...
According to IDC, the enterprise applications (EA) software market experienced good growth of 18.6% year-on-year in the Asia Pacific excluding Japan (APEJ) region in 2011...
The Chief Marketing Officer (CMO) Council report More Gain, Less Strain says the shift to digital, social, and mobile channels is significantly impacting agency relationshi...
Forrester Research believes that by 2016 advertisers will spend around $77 billion on interactive marketing, which would be as much as that spent on television today.
mHealth, a term used for health services and information that are supported by mobile devices such as mobile phones, tablet computers and PDAs, showed significant growth ...
Akamai recently published its quarterly " The State of the Internet " (SOTI) report that included data gathered from across the Akamai Intelligent Platform on broadband ado...
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Buddy Media , the social enterprise software of choice for eight of the world’s top ten global advertisers, announced the addition of two new members to its growing team i... |
Geo-targeting in geomarketing and internet marketing is the method of determining the geo-location of a website visitor and delivering different content to that visitor b...
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