Sunday Apr 30th

Latest News

Experian Marketing Analytics – Providing a World of Insight
Today’s tough economy puts marketers under stiffer pressure to justify their expenses, giving marketing relevance a higher priority more than ever. Experian a global leader in providing information, analytical and marketing services, has been building and refining for more than 20 years, enterpris ...
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Deconstructing the Keyword Efficiency Index
Unlike keyword advertising, it isn’t possible within the scope of search engine optimization to test out all thinkable terms, combinations and synonyms, simply because the space is limited and the loss of time would be too much.
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Notion Age: Making Visions Come Alive on the Web
If you are looking for a professional Search Engine Optimization (SEO) service you may want to know more about Notion Age Pte Ltd. The Singapore based digital marketing agency is extremely committed to developing innovative digital ideas and platforms that enable businesses to optimize and strengthe ...
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It’s a Keyword World
No tool in the world, no analytical model and no intuition are a match for the best keyword analysts in the world: the user. And thanks to keyword advertising, or let’s say Google AdWords, it can be recognized how the user reacts to a keyword world. All kinds of conceivable terms can be perfectly ...
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Top 2009 SEO Trends
Matt McGee, an independent online marketing and search engine optimization professional with expertise in SEO for local businesses and small businesses, has shared some important Search Engine Optimization (SEO) trends of 2009.
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Search engine marketing: In the beginning there is always the word
Search engine marketing is fundamentally tied with language, simply because there is no bypassing filling out a search form with words to get a list of various popular search strings. Or rather, to be more precise, search engine marketing has fundamentally to do with the language of the audience.
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SEO: A Brief Walk through the Past, Present and the Future
When it comes to Search Engine Optimization (SEO), the pace of change has been and still is, mind-boggling. Emphasizing this is Google who says that last year alone, they made more than 400 changes to their ranking algorithm.
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Performance Marketing Tracking Tools Demystified
Get an overview of the different categories of tools for performance measurement and optimization of online marketing disciplines. The following will give you some further insights into tracking performance and solution approaches for the still frequently occurring measurement errors.
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The Cost Effective Alternative to Market in a Downturn
Marketing budgets frequently end up on the chopping board during economic uncertainties. Fortunately, it is not all doom and gloom. According to a recent study conducted by Harvard Business Review, companies that increase their marketing efforts during a recession, can improve market share and retur ...
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Singapore Computer Society Rides the Digital Wave with its Latest Chapter
Last month the Singapore Computer Society launched a new Chapter targeting the Interactive Digital Media (IDM) industry. Set up to play an active role in the formation of a creative interactive society, the committee (see below) seemed to me extremely energetic and enthusiastic when presenting thems ...
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Coremetrics: SEO Made Easy
Guided by the principle that marketing should be managed like any other critical business function, online marketing and optimization is imprinted in Coremetrics DNA.  While Online e-commerce is rather new, Tony Tsang, general manager, Greater China region, Coremetrics, feels that it has good poten ...
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TIPS: Demystifying Web Analytics
Defining basic terms will help web site owners and webmasters find web analytics useful.  
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Google Analytics makes a splash in Asia with new features and a new program
Two months ago, during their Analytics event held in Singapore, Google announced the expansion of its web analytics offerings in Southeast Asia. New features were unveiled  that combine the sophistication and versatility of a full-service web analytics tool with Google Analytics’ ease of use and ...
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Google Analytics
Google Analytics is a free enterprise-class web service that shows advertisers, marketers and website owners how visitors interact with their website and how to maximize their online presence. Google Analytics offers customers data in context, so that anyone from seasoned pros to novices can identif ...
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Case Study – AirAsia Increases User Awareness with Yahoo! Mobile
The mobile phone market represents one of the fastest growing areas in Asia.  Mobile usage and in particular mobile Internet is on the rise.  Innovations in mobile handsets, including more advanced user interfaces and better access to the 3G technologies are driving mobile internet usage at an inc ...
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Response to ads in Q12009 impacted by global economic slowdown
The Fournaise Marketing Group has recently revealed that the marketing and advertising campaigns it tracked in offline and online media around the world generated 21% less response from the target audience during the first quarter of 2009 compared to the first quarter of 2008.
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Helping Customers grow their websites through SEO
Enetiq Asia is multidisciplinary design and marketing consultancy company focusing on eMarketing, website design and hosting services. The company’s vision is to help companies grow by working with them on developing and implementing eMarketing programs to meet their objectives.
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What’s the Fuss about SEO?
There is simply no denying that search engines are a dominating force on the Internet. Millions of people search online for their topics of interest every single day. In fact, statistics reveal that in June of 2003 alone, 5.5 billion searches were conducted online. That was 5.5 billion searches in j ...
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Web Analytics and SEO Go Hand-in-Hand
The World Wide Web is home to millions of online businesses that compete against each other for top Search Engine Optimization (SEO) page ranks. So what sets your business apart from your competitors and what will attract users to visit your website or search engines to rank your site at the top? Be ...
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When Words are Key
In order to improve your search engine rankings, most techniques have one thing in common and that is keywords. Keywords are extremely crucial as they lead search engine users to your site.
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ZUJI: A Goliath in SEM & SEO
Search engine marketing (SEM) and search engine optimization (SEO) are the powerhouses of proactive marketing for online travel company ZUJI across the Asia Pacific. As online travel and consumers evolve, and the technology which helps drive targeted marketing changes, ZUJI itself has metamorphosed ...
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Web Analytics: What Every Marketer Should Know
The web has become crucial to businesses. As the online world evolves, more and more businesses’ websites are now running in real time. In addition, the explosion of search engine marketing (SEM) has resulted in getting potential customers to Web sites even easier than before.
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Google stirs up controversy with the opening up of bidding on trademarked keywords
Last year, Google made a landmark decision to open up bidding on trademarked keywords to AdWords advertisers worldwide. From June 4th 2008, companies in selected countries will be able to use trademarked keywords of their competitors to trigger their search advertisements.
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Social Networks: Raising the Game of SEO?
Social networks are definitely one of the hottest trends around and the business world has not been spared its rapid advance. So just how useful are social networks in a marketer’s SEO efforts and how can they benefit businesses?
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Leading SEO Scams
Everybody wants their website to be ranked Number 1 in the search engines. However, it is imperative that you are vigilant against so-called SEO firms that promise the moon. Here are some of the top scams in search engine optimization (SEO).
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5 Best Practices that Drive ROI in Search Engine Marketing
Search engine marketing may be on most marketers’ radar but the path to successful SEM is still no bed of roses. In this whitepaper, Coremetrics delves into the opportunities as well as challenges that SEM presents, and share 5 best practices in SEM that drive ROI.
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SearchWiki: Google’s Personalized Search
Launched in November 2008, Google’s SearchWiki allows people to re-order the ranking of search results, delete any search results they don't like, and move other returned results up or down the list in order of preference and usefulness. SearchWiki will then remember those changes so that the next ...
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Search Engine Spiders (Robots) and what you should know about them
Understanding the basic structure of how search engines register Web sites is crucial to succeed in search engine optimization (SEO). It is one of the most effective web site promotion techniques, referring to improvements and changes made to web pages so that they conform to the search criteria uti ...
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Bid farewell to classic search engine optimization
Just as users’ habits and content change rapidly and continuously on the Internet, all measures in the SEO field have to be reviewed and adapted thoroughly in the future. Admittedly, the classical concept of SEO and its relevance have already moved mainstream in the minds of marketing professional ...
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Search Engine Optimization Techniques to Avoid
There are several things, considered "spamming", that you can do to try to get your page listed higher on a search engine results page, but we recommend that you never try to trick or deceive a search engine in any way. Don’t risk being blacklisted! Since the majority of your traffic will come fro ...
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Contents (May - June 2009)

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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