Friday May 26th

Latest News

Breathing and Embracing Innovations
Asian e-Marketing interviewed Mr. Sandeep Casi, Founder and CEO of Cinemacraft, in June, during BroadcastAsia, who envisions transforming any mobile device into a television.
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InMobi’s Insights on Global, Asia Pacific and Australian Mobile Ad Markets
InMobi’s latest Mobile Insights Report revealed that the Asia Pacific mobile ad market showed steady growth of 17% in Q2 2011, while the Australian mobile ad market even grew by 38% to over one billion quarterly ad impressions in the quarter ending (QE) July 2011. The company’s report leverages ...
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Fuji Xerox Meets Customers’ Needs with its Go-to-Market Strategy
Not many consumers are willing to communicate and share directly with companies and brands. Hélène Blanchette, Head of the Fuji Xerox 1:1 Experience Service, has come up with a terrific approach that can ease the challenges companies face when trying to identify and target their audience, by devel ...
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China is Largest PC Market in the World Right Now, IDC Revealed
International Data Corporation (IDC) presented last month their Worldwide Quarterly PC Tracker, responding to the growing demand for detailed, timely, and accurate information on the global PC market.
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CMO Council’s Official Journal PeerSphere Launched in Print and Digital Media Formats
The Chief Marketing Officer (CMO) Council announced the launch of its official journal PeerSphere in the fourth quarter of 2011. The multi-channel, multi-format publishing initiative intends to deliver an in-depth and engaging peer-driven quarterly print journal and companion digital formats for web ...
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Gartner's 2011 Hype Cycle Special Report
Once a year, Gartner publishes its Hype Cycle, which deals with the acceptance and the maturity of new technologies.
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Epsilon’s Innovative Security Enhancements to Global Email Marketing Platform
Epsilon, a wholly owned subsidiary of Alliance Data, is a leading marketing services company, with a broad array of data-driven, multi-channel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers.
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Experian Hitwise Reports on Popularity of Google+ in Key Asia-Pacific Markets
Experian® Hitwise®, part of Experian Marketing Services, published data on the popularity of Google+ in key Asia-Pacific markets.
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M86 Cybercrime Malware Protection for Dell OEM Solutions Hardware
With the latest wave of cyber attacks targeting Google, Citibank, Sony, Sega, IMF, the US Senate and the Malaysian government, it is clear that cybercrime has exploded to become the number one organized crime globally.
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The Top Trends in Online-Marketing
Creativity in online advertising, social marketing and multi-channel tracking are, according to the performance agency eprofessional and their survey of 80 online marketing experts, the most important trends in online marketing in the next 12 months.
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The Changing Face of Marketing: Consumer Behaviour in the Digital Age
The marketer’s challenge has always been one of persuasion - put forward the product in as attractive a fashion as possible, and then through a system of rewards and other incentives, try to influence consumer behavior in the desired direction.
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RFM (Recency, Frequency, Monetary Value)
RFM is a method used for analyzing customer behavior and defining market segments and stands for: Recency - How recently has a customer purchased? Frequency - How often does he purchase? Monetary Value - How much does she spend?
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The Perfect Timing of Emails: When and how often?
Concerns of choosing the optimal timing and frequency of mailings are some of the questions companies are most interested in. Unfortunately, getting answers isn't easy as there are a variety of studies dealing with these issues, but they come up with different results all the time.
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ComScore Ranking Puts Sprice Travel Network among Top Ad Networks
Sprice Travel Network has emerged as the top travel advertising network for the key Southeast Asian markets of Malaysia and Singapore, as well as India, according to comScore Media Metrix May 2011 data. The dedicated online advertising network, focused on the travel audience, consists of 30+ online ...
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Email Marketing in the Mobile Age
For the past decade, it was all about the desktop experience. Now, the mobile experience has become the new black. With a projected rise of +21% CAGR in mobile internet users in APJ between 2010 and 2015, the number of mobile subscribers will reach 1.36 billion in 2015, according to research recentl ...
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A Deep Dive into  Performance Marketing for Mobile
Marketing is intrinsically a purpose-driven exercise. Whether it is securing profit for a company or advocates for a cause, marketing begins and ends with a goal. Once a strategy is set in motion, marketers shift their focus on tracking market response and making sure that challenges are flattened o ...
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Behavioral email: Concept of Maximum Relevance in Email Marketing
Relevance is the key! The more relevant an advertising message is for the recipient, the more likely this person will accept the invitation to consume. Behavioral Email is the concept of maximum relevance in email marketing, ensured by the seamless integration of email marketing and web analytics.
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Appointments
Eddie Chau has been elected Chairman of the Singapore infocomm Technology Federation (SiTF) at its recent Annual General Meeting, after having served on the Council as a Vice Chairman and in various other capacities over the past few years. With the benefit of his long engagement with the as ...
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Singapore and Southeast Asia Most Attractive for Australian Companies’ Expansion Plans
The rapidly developing Southeast Asian markets are becoming increasingly attractive destinations for Australian companies
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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