Monday Apr 24th

Latest News

Rich Site Summary
The term "RSS" (Rich Site Summary) is still sometimes used to refer to web feeds in general,  including web feeds with a format different than RSS. For example, the Blogspace description of using web feeds in an aggregator is headlined "RSS info" and "RSS readers" even though its first sentence mak ...
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JupiterResearch:  Marketers on Guard, E-mail Marketing Facing Tough Times
Email has been hailed as the ubiquitous form of communication, something which executives cannot live without. However, according to JupiterResearch, email is not without competition and is currently undergoing a downturn of its own. The medium is facing an onslaught from new media like social netwo ...
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Sender Policy Framework (SPF)
In computing, Sender Policy Framework (SPF) allows software to identify messages that are or are not authorized to use the domain name in the SMTP HELO and MAIL FROM (Return-Path) commands, based on information published in a sender policy of the domain owner.
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E-Mail Marketing + Social Networks = Social E-Mail Marketing
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, opportunities that result from the joining of both old and new Internet-based communication technologies can be awei ...
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Domain Keys Identified Mail (DKIM)
DKIM (and its predecessor DomainKeys) is a method of e-mail authentication. Unlike some other methods, it offers almost end-to-end integrity from a signing to a verifying Mail Transfer Agent (MTA). In most cases the signing MTA acts on behalf of the sender, and the verifying MTA on behalf of the rec ...
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Selecting the Right E-Mail-Marketing-Service-Provider
At first glance, the market for email marketing solutions can appear to be a bit unclear but an overview can be provided with only a few basic considerations that can shed light into the jungle of different technologies, pricing models and service packages. According to appropriate requirements the ...
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Five Steps to Improve Your Email Marketing Campaign
New research undertaken by Adestra, an e-consultancy, shows digital marketers are spending too much time on manual in-house tasks such as administering and producing e-mail campaigns and not enough time on optimization and targeting that will make significant improvements to their return on investme ...
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Anti-Spam Legislation and Enforcement Down-Under
Australia is one of the pioneers and leaders in the Asia Pacific when it comes to Anti-Spam legislation. It is also one of the few countries in Asia, which has successfully caught spammers in their country and enforced their Anti-Spam Act. Here’s a brief overview of the legislative aspect of the c ...
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Mobile E-Mail Marketing Demystified
Email marketing on mobile phones has been tottering on the brink of opportunity. Some e-marketers may have already embraced it because their customer base are a very mobile bunch. Others have taken a ‘wait and see’ approach, shelving it as something for the future.
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Tactica Labs: Unleashing The Power of Digital Marketing
Completely focused on digital marketing, Tactica Labs provides a total solution for marketers, covering the analytics of consumers’ behavior, to actual online marketing, data audits and evaluation of digital marketing and loyalty campaigns.
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E-Mail Etiquette
As e-mail messaging is the dominant form of business communication certain standards should be kept in mind to use the medium professionally. Laura Stack, the president of the international consulting firm The Productivity Pro®, Inc. gives us 12 e-mail etiquettes to consider:
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McAfee: A Pioneer in Providing Comprehensive Solutions for Virtual Server Protection
Security specialists McAfee, has compiled a package of applications that can protect both virtual IT environments and physical systems. The offered solution, called McAfee Total Protection for Virtualization is the industry’s most comprehensive so far. Unlike vendors that address only one aspect o ...
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Trigger-Mails: The Masters of Relevance
In recent years, e-mail marketing has been in constant development and right now event-driven news get a lot of attention. The reason is simple: Transactions or triggermails are an innovative form of dialogue marketing that focus on the receiver of the message.
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Email Authentication Tools Still Not Widely Used
Only 40 percent of the Fortune 500 companies use tools for e-mail authentication according to an investigation of Secure Computing.In consideration of the fact that companies could fend off spam and phishing effectively, this is an astounding result, especially since both threats are a constant prob ...
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Incorporating E-Mail into The Social Networking Mix
Email marketing has been called the original social networking tool and it’s no wonder. LinkedIn for example, relies very heavily on email to keep its users connected. In addition, many of the groups that have been popping up of late are essentially opt-in lists for the group owners
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The Importance of Reputation and Message Relevance
A recent report from Jupiter Research highlights the fact that deliverability is the number-one consideration for marketers when selecting an email service provider (ESP). Unfortunately, there is only so much even the best ESPs in the market can do in order you in getting your marketing messages to ...
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How RSS and E-mail Marketing go hand-in-hand
In exactly the same way how people subscribe to e-mail newsletters, they can subscribe to RSS feeds, too: Whenever there is something new, all subscribers receive the information automatically, therefore the protocol is ideal for feeding users regularly with new content and thus tie them down to the ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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