Thursday Aug 17th

Latest News

Hydra's integrated OneSearch juggles natural and paid search at once
Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, announced the launch of its next-generation capability - the OneSearch – last week.
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Regus: Stop hoping for the best and start planning for the worst
Two-fifths (40%) of Singapore businesses do not have a disaster recovery (DR) plan in place for their IT and even more (59%) have no business continuity plan for their workplace requirements.
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Smaato is pushing mobile real-time bidding (RTB) standards
In November 2011, Smaato Inc., a mobile advertising and ad optimizing company, significantly upgraded its Smaato Open Mobile Advertising (SOMA) platform with vital improvements in RTB, parallel ad requests, rich media and geo-location targeting.
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MAGNAGLOBAL: Internet media is big winner in 2011
MAGNAGLOBAL, the strategic global media unit of Interpublic Group and division of IPG Mediabrands, recently released an updated Global Advertising Forecasts, showing media owners' revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.
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MMA's universal ad unit guidelines released for public comment
Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, released mobile ad unit guidelines to make it easier to buy, sell, and create mobile ads for smartphones, feature phones and tablets.
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Asia Pacific banks will outperform gloomy predictions in 2012
The banking industry in the Asia Pacific region will show good growth, despite a potentially turbulent year for the financial services industry worldwide, according to the IDC Financial Insights report Asia Pacific Banking Top 10 Predictions.
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Content is key in website optimization
Content is king if you want to attract visitors to your site. Since, search engine spiders mainly focus on text, targeting your audience with the content they are looking for is vital for searchers and search engine spiders to find you.
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IDC recommends putting active citizen engagement on 2012 agenda
These days, citizens are actively seeking engagement on social networks with companies, brands, and products and they are also looking to engage with government representatives in a similar way.
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Find instead of search: Personalized content on the web is becoming the norm
A Google search gives each user a personalized result and if a customer calls up the Amazon shopping platform, products tailored to the user's interests get recommended.
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In 2012 Telcos in APEJ still struggle to redefine themselves
Telecom service providers (SPs) in the region are still stumbling in their transformation to redefine themselves in an ever-converging ICT world where separation of networks and IT are almost indiscernible.
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Get round online
Consumers in today's internet-savvy era usually rely on search engines to research and purchase products and services.
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IDC: The only certainty is uncertainty in 2012
Based on the prospect of a turbulent and uncertain economic climate in 2012, IDC forecasted recently in their annual Asia/Pacific (excluding Japan: APEJ) Top 10 ICT Predictions.
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Keywords are the foundation of SEO so put the effort into finding the right ones!
Whether you know it or not, your website is already targeting certain keywords. Search engines extract these keywords from your on-page text, headers, page titles, inbound links and other factors.
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Apple mobile devices, especially iPad, widely used across Southeast Asia
Effective Measure, a provider of digital media planning solutions in emerging markets, released data reporting Apple's significant market share in Southeast Asia (SEA) during the month ending October 2011.
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Five very obvious signs in spotting a bad SEO service provider
Search Engine Optimization (SEO) is regularly mentioned by marketers as one of the most effective tactics for generating leads or sales from your website.
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Fournaise: Due to marketing and sales misalignment 92% of prospects are not closed in 2011
The Fournaise Marketing Group (Fournaise), one of the global leaders in Marketing Performance, tracked that it helped its marketer clients generate +39% more prospects through their cross-channel marketing and advertising campaigns in 2011 compared to 2010, but claims that 92% of the total prospects ...
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Cashing in: Mobile finance and the shopping experience
The explosion of phrases with the "mobile" prefix is a reflection of how much mobile has become a part of our daily lives.
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GroupM: Global ad spending up by 6.4% in 2012
A vigorous Japanese advertising recovery following the nation’s devastating natural disasters coupled with anticipated spending on the Olympics,
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Search traffic for the latest Smartphone models increased significantly in Hong Kong
Experian Hitwise, a leading online competitive intelligence service, revealed that search traffic on the latest smartphone models from Hong Kong internet users has significantly increased over the past six months (Figure 1).
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Frost & Sullivan: Cloud computing will become mainstream in 2012
According to Frost & Sullivan’s predictions, the coming year will be a significant year for the ICT industry globally and in Asia Pacific respectively, as many trends in the industry gain momentum.
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The only constant is change
According to the IAB report internet ad revenue for 2011 is expected to cross a record $30 billion this year. Fifteen years ago this number was a mere $267 million. This phenomenal growth can be attributed to only one factor, change.
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Black Hat Search Engine Optimization (SEO)
Black Hat Search Engine Optimization (SEO) usually describes techniques that are used to get higher search rankings in an unethical manner, such as breaking search engine rules/regulations or fraudulently presenting content to search engine spiders and search engine users in a different visual or no ...
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Yahoo! study reveals mobile internet habits
Through in-depth consumer insights on current internet trends, the evolving digital landscape and online behavior, Yahoo! is able to deliver unique and compelling content experiences which in turn create powerful opportunities for advertisers to connect with their target audiences, in context and at ...
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Appointments
Ray Pak will join UM and Initiative Singapore as General Manager, being responsible for business development and building upon Mediabrands’ strong digital and specialty services to offer cutting edge marketing solutions. His remit will encompass creative, digital and branded content, addin ...
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How productive is work during the festive season?
Three-fifths of Singapore workers will work during the Christmas and New Year break this year, yet over two-fifths believe very little will be achieved. Monitoring work trends, Regus, the world's largest provider of flexible workplaces, asked over 12,000 business people in 85 countries about their i ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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