Sunday Apr 30th

Latest News

Find out about SoLoMo, Plussification and AYCA
SoLoMo SoLoMo, short for social-local-mobile, represents the convergence in social, local, and mobile media, especially in the context of smartphones, tablets, or other mobile computing devices. It emerged as a result of the growing popularity of smartphones, and provides greater local precision to ...
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IDC’s Top 10 Mobility Predictions for 2013
As every year, IDC published its Top 10 Mobility Predictions. According to the analysts, it’s crucial for mobile operators to adapt their go-to-market strategy to a comprehensive partnering model to drive future growth and remain relevant to customers in 2013.
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Big data in 2013: dynamic budget allocation and the right business intelligence solution bring performance
The data generated globally every day is estimated at about 2.5 trillion bytes, which means that the total data volume doubles about every one and a half years. Technology is developing as fast as the amount of data is growing, thus, modern marketing solutions are able to measure and collect an incr ...
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Hubspot‘s 20 must-know marketing trends and predictions for 2013 and beyond
With the start of a new year lying ahead of us, holding new challenges in store for the digital marketing world, we‘d like to provide our readers with a summary of the 27 page Hubspot e-book: „20 Marketing Predictions for 2013 and Beyond“. So, get prepared!
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The internet of the future is mobile – WHAT ELSE!
The first few days of the year are traditionally the time of retrospections and outlooks, so on our look-out for more predictions related to digital marketing, we came across a Pew Internet and American Life Project study. Although their forecast has been published timely, it has regrettably not one ...
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MEF looks at the year ahead, identifying 10 key mobile trends for 2013
The Mobile Entertainment Forum (MEF) started the new-year by unveiling its mobile predictions for the next twelve months. The global community for mobile content and commerce interviewed the Global Board of its diverse member community and leveraged insights from the second annual MEF Global Mobile ...
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Inspiration for 2013: tearing up the traditional planning process with creativity guiding strategy
David Sandström, CEO at DDB Stockholm, wrote a very inspiring article a couple of days ago. He describes how Sweden's largest and, in recent years, most awarded agency is completely rethinking their planning process, giving a much more central role to creatives.
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Visuals and even audio help bypass the mind to impact the gut In 2013
In a world where consumers are inundated by media from all sides and almost all day - via a range of devices, all sorts of news and content, across a variety of channels - the importance of visuals is rising. No matter on which device or through which channel you are trying to reach your customers, ...
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SAP reinvents itself to get geared for a mobile future
In a recently published SAP Thought Leadership Paper, titled "The Unwired Enterprise: A Comprehensive Approach to Mobilizing for Success", the company confessed that the last few years may have felt like a mad rush into the mobile and networked world for them, but at least they are aware now of the ...
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Announcements & appointments
Polycom, Inc., a global leader in open standards-based unified communications and collaboration, announced the appointments of two new Presidents, Michael Alp as President of the Asia Pacific region and Damian Artt as President of the Americas that includes both North America and CaLA (Caribbean and ...
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ADMA Digital Marketing Yearbook 2012 in retrospect
As every year, we expect the ADMA Digital Marketing Yearbook 2013 be filled with a wealth of information, but since it is not out, yet, let’s take a look back and summarize the highlights of the 2012 edition for your convenience as the facts it includes are still extremely interesting.
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Social media in 2013: predictions from professionals
Cindy King of Social Media Examiner published Social Media Predictions for 2013 on January 1st, and tapped the knowledge of social media pros. Here’s a summary of what they are predicting:
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Dan Cohen‘s identifies 9 key trends in performance marketing for 2013
Dan Cohen published 3 blog posts a few days ago, where he forecasts the performance marketing trends for 2013. We‘ve pulled the information together for your convenience. Dan outlines the key trends, which he believes are going to most impact the sector and what Performance Marketing practitioners ...
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Newsletter trends 2013
The e-mail is an essential element of online marketing that has been often declared dead, but just as often re-invented itself anew. Let me give some insights into the most important trends for company newsletters that are worth to watch this year:
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Infographics in online marketing are hot this year
The net is full of information and partly bursting with large and complex issues. The time that we have to read and check content dropped steadily in the past years. Infographics explain contexts in a vivid and visually pleasing way that texts or pictures alone can’t often guarantee.
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MAGNA GLOBAL advertising forecast 2013 – Asia in focus
In 2012, media companies around the world saw their advertising revenues grow 3.8% to a total of US$479.9 billion, with that in Asia Pacific growing by an average 5.5% despite a slowdown in emerging Asia markets, especially China (9.2%) and India (2.6%), according to Magna Global Advertising Forecas ...
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Deloitte predicts “All-You-Can-App” becoming a standard rate in 2013
The consulting firm Deloitte centers its latest edition of "TMT Predictions", an annual analysis of the major trends in technology, media and telecommunications, mainly on mobile services and technologies this time. Since smartphones will dominate the markets, the marketing strategies of providers h ...
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The megatrend 2013: multichannel marketing, focusing on the customer experience
I think it really is about time that people get a broader view of things. Those strategies that go hand in hand with the entire enterprise ecosystem and beyond will be the ones that pay off in the long run.
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Hubspot: 17 SEO Myths you should leave behind in 2013
We‘d like to share the gist of Hubspot‘s recent eBook „17 SEO Myths you should leave behind in 2013“ with our readers. The e-book aims to point out all of the most common myths and assumptions about how Search Engine Optimization (SEO) works and debunk them for you, so you’re not wasting a ...
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A pivotal year for social: Brands can only survive if the people and networks love them
The web in all its diversity has become a new stage of life as nothing is more human than what happens in social networks. More than ever, especially for 2013, it means for brands that they can only survive if the people and networks love them.
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The Vocus Guide to Marketing Success in 2013 with 10 key metrics
To tailor your marketing strategy to support your business goals, you need to know your strengths and weaknesses in each area. Understand them by assessing last year’s results through key performance indicators (KPIs).
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Outlook 2013: challenges ahead for Asian markets
With $145.9 billion in total advertising, Asia Pacific has by now the second-largest advertising economy worldwide after North America, according to eMarketer. The total ad spending in Asia Pacific actually even grew faster in 2012 than in North America and that trend will continue, thanks to buddin ...
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McAfee predicts rapid evolution and growth of cyberthreats in 2013
McAfee Labs, the global research team of McAfee, collected an immense amount of data on malware, vulnerabilities, and threats to endpoints, networks, email, and the web in 2012 to predict which trends will increase in 2013, using their Global Threat Intelligence.
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January 2013 - Digital Marketing Trends 2013

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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