Sunday Mar 26th

Latest News

CRM requires a comprehensive strategy at every touchpoint
Customer Relationship Management (CRM) is more than just a software. It’s a strategy that affects all employees of a company and not just a question of the right software for data management, data enrichment and data analysis. Rather, CRM is the foundation for a customer-oriented corporate str ...
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CRM digitization supports cutting-edge marketing utterly
For executives with a customer focus, the multitude of touchpoints and their orchestration remain a critical challenge, especially since both the number and the popularity of the online contact points increases year in and year out.Companies are trying hard to meet their customers wherever they are ...
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A data-driven approach is key to boost marketing returns and engaging customers
Providing a consistently good and engaging customer experience is important, just like optimizing it on a variety of devices and deliver it when customers want it, emphasizes SAS in its whitepaper How a data-driven approach can engage customers and boost marketing returns.
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Crowd service platform ‘Mila’ empowers customers to seek help from each other
Digitization, automation and new business models, are transforming customer service thanks to apps, the Internet of Things or Crowdservicing, making customer care ubiquitous as more and more simple services are taken on by machines.
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Make your data actionable with Webtrekk in Asia Pacific
Webtrekk, a German analytics and marketing intelligence provider, announced the expansion of its international operations into the Asia Pacific region with the opening of a local representation in Singapore. The city state has emerged as a regional tech hub, putting Webtrekk at the center of a handf ...
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Countdown to Single’s Day is extremely competitive
Singles’ Day is a highly anticipated sales event in China, equivalent to that of the Black Friday in the west. While the actual sale is supposed to take place on 11 November (11.11, hence the name Singles’ Day), key eTailers such as JD.com, Tmall and Suning usually start their promotions ...
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UNCTAD: Protecting consumer rights and preventing cybercrime are prerequisites for eCommerce growth
Although the Internet, and eCommerce respectively, offer developing countries new opportunities to grow, a recent UNCTAD (United Nations Conference on Trade and Development) statement emphasized that maximizing the potential of this opportunity still requires more trust in these markets, for example ...
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Loyalty Commerce in a Digital Age demands more choices of rewards and greater engagement options
A new eBook from Collinson Latitude highlights the true value of choice, the need for greater connectivity and the value of non-core inventory in loyalty programs worldwide.
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aCRM – analytical CRM
In a nutshell, the role of analytical CRM (aCRM) systems is to analyze customer data collected through multiple sources and present that data in a way so that business managers can make more informed decisions, using techniques such as data mining, correlation and pattern recognition.
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S4M enables advertisers to pay only for human engagements
The fast-growing ad tech company, S4M (Success for Mobile), just announces a Cost-Per-Landing-Page (CPLP) buying model to help advertisers in APAC avoid waste in their media buying model and repurpose their mobile ad budgets.
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Three good reasons why marketing and customers’ expectations clash sometimes
Even if it seems we are talking about ‘one-to-one marketing’ for ages, it is often still not implemented properly in practice. On the contrary, we still see a lot of mass-marketing, with little thought about whether the advertising message is significant or how it affects customers, who ...
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Fujitsu enables real-time customer-centric marketing with the launch of its CX360 solution
Fujitsu just announced the availability of its eXperience Data Platform (XDP) in Japan that intends to contribute to enhanced competitiveness and business breakthroughs. The solution supports real-time marketing through data integration for each customer and a variety of consulting services, incl ...
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Adobe’s expert tips on how to improve customers’ online shopping experiences
Recently, Adobe launched Adobe Sensei, a new framework and set of intelligent that aims to improve the design and delivery of digital experiences. Built into the company’s cloud offerings, Adobe Sensei’s intelligent services leverages machine learning and artificial intelligence to tackl ...
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Avoid digital failure – take charge of your digital destiny TODAY!
Look around you the next time you catch a plane or wait in a queue at the bank – everyone is on their smartphone, faces buried in a sea of emoticons, 24/7 email and constant notifications from social networking sites. The iPhone has been hailed as an intuitive, fast-fix for the technically cha ...
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Customer care at the crossroads with data-driven “super-agents”
In the age of comprehensive networking, social media and multichannel communication, it is important to meet the high demands and expectations of the customer constantly. This requires to complete the human component in the customer service with technology. As contradictory as this may sound at firs ...
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Convert satisfied customers into loyal customers and brand ambassadors to outperform in the marketing of the future
More customer focus, more communication with added value, more personalization, more content and less redundancy through automation, are the trends in marketing. Not to mention that in our digitally embossed world, the future of advertising will also be programmatic thanks to modern technologies and ...
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Is a Master of Fine Arts the ‘new MBA’?
From Richard Branson to Bill Gates, ‘creativity’ ranks as one of the top ten traits of all billionaire entrepreneurs across the globe. This despite the fact that engineering, medicine, business and the professions have long held the high ground of traditional academic degrees. That said, ...
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Top Android shopping apps collect users’ personal information through trackers
A privacy risk assessment on Opera Max, a leading data management and data savings app for Android, revealed that more than half of the top 60 Android shopping apps collect users’ personal information through trackers.
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Microsoft improves the end-to-end developer experience by collaborating with the community
During its annual Connect(); developer event, Microsoft Corp. unveiled a series of products and partnerships that strengthen the company's Azure cloud platform for building intelligent, cross-platform apps and services.
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We have news for you: It’s not just another day at the office!
Sure, businesses have always changed as management theory, materials and technology evolves – but never before has the pace of change been as intense.
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Top 8 Cloud Trends for 2017
In 2016, cloud technologies went mainstream. In fact, according to the Asia Cloud Computing Association’s (ACCA) Cloud Readiness Index (CRI) 2016 revealed earlier this year, Singapore became the second most cloud ready country in Asia Pacific (APAC).
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Whether offline or online, consumers want to shop conveniently and cheaply
In today’s omnichannel world, the business challenge is to understand customers and their individual needs perfectly to be able to address them adequately via the various channels available. One key factor is the targeted and effective customer segmentation, using modern marketing technologies ...
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Dawn of the digital transformation economy due to macroeconomic trends
IDC announced its top technology predictions for Asia Pacific excluding Japan (APeJ) at the IDC FutureScape event held at the Singapore Marriott Plaza Hotel and highlighted that digital transformation (DX) will attain macroeconomic scale over the next three to four years, changing the way enterprise ...
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Adobe’s 2016 Digital Insights Shopping Predictions for the upcoming holiday season
The breadth of data that Adobe analyzes to identify retail insights from the billions of data points that flow through Adobe Marketing Cloud allowed the company to successfully predict consumer spending within 2% in previous years, the most accurate in the industry.
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November 2016: CRM: Behavioral Email Marketing & Web Personalization

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