Sunday Feb 26th

Latest News

Wearables as shopping companion or eCommerce tool at your wrist
The shopping season and 2015 wind down, making it clear that marketing is now omnichannel as customers are hyper-connected. The challenge marketers have to juggle in 2016 is therefore to provide a true omnichannel experience by harnessing data, automation and analytics to deliver contextual, compell ...
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Concept of an omnichannel platform is gaining popularity in the Asia Pacific region, says Frost & Sullivan
With smart phone penetration and social media usage on the rise, an increasing number of organizations are working closely with system integrators and independent software vendors to implement the omnichannel platform. Their objective is to overcome the existing silo nature of communication channels ...
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A variety of new channels and tactics unite for an integrated customer-centric approach
Marketing is in flux these days, as a variety of new channels and tactics have to be united in an integrated customer-centric approach to succeed. What comes increasingly to the fore, due to the complex marketing environment and the transition from single-channel to omni-channel strategies, is that ...
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First Visa Token Service launched in Asia Pacific to enhance mobile and digital payments
Visa announced the launch of the first Visa Token Service in Asia Pacific with United Overseas Bank (UOB) being the first bank to implement this. The Visa Token Service is a new security technology that replaces sensitive payment account information found on payment cards, such as the 16-digit accou ...
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Mobile AppCRM is gaining importance for customer dialogue
Due to the omnipresence of mobile devices in modern life, it is no surprise that media consumption has become increasingly multi-layered with many consumers using an additional screen for secondary activities while watching TV, popular especially among millennials and the Generation X.
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Social media remains marketers’ preferred channel to reach out to consumers this Christmas
According to the specialist recruiter font talent, which surveyed industry professionals across Hong Kong, Malaysia, New Zealand and Singapore, social media remains marketers’ preferred channel to reach out to consumers this Christmas (66%), followed by digital advertising (62%).
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mPOS - mobile point of sale
A mobile point-of-sale (mPOS) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale terminal. It is a flexible and cost-effective method to conduct transactions without having to invest in an electronic register or pay someone ...
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Last Mile Fulfilment Asia 2016 promotes “eCommerce Beyond Borders”
Last Mile Fulfilment Asia (LMFAsia), organized by SingEx Exhibitions, will return from 3rd to 4th March 2016 at the Singapore EXPO. Themed “eCommerce Beyond Borders”, the conference and exhibition will be bigger than 2015, with the introduction of four new pavilions, pre-conference activities an ...
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A unified commerce experience across all channels is a must, not an option!
I Probably mentioned a great deal too often this month already, that due to rising customer demands and the increasing desire for free choice of the shopping channel, brands have to step up to the plate. So, let me at least point out that predictive Intelligence can help here.
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The big shift: Chat Apps are the new interface for all customer interactions
Asian eMarketing recently met Trevor Healy, the Executive Chairman of the cloud communications platform provider Nexmo, to talk about his business ventures in the region. Nexmo has won plaudits with its innovative communication Application Program Interfaces (APIs) and Software Development Kits (SDK ...
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Digitalization changes consumers’ buying behavior, which retailers struggle to catch up with
For a second time, DigitasLBi has conducted a groundbreaking global survey into the emerging trends of multi-platform shopping. The study aims at uncovering the latest technology trends and consumer habits that are transforming how, where, and why we buy, revealing at the same time that when it come ...
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B2B sellers must take control of their omnichannel experience
Creating a personalized and seamless omnichannel experience involves integrating a myriad of people, processes, technology, and data to enable channels to share information close to real time, states Forrester Consulting in its Thought Leadership Paper Mastering Omnichannel B2B Customer Engagement, ...
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How is YouTube’s Click-to-Shop Button doing so far?
According to Google, video plays an even bigger role for sales during the Christmas season, making it the right time to start using the AdWords product TrueView for shopping and shopping ads, which have both been available for advertisers since May 2015 already. During the past few months Google is ...
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About omnichannel marketing and the evolution of marketing channels
If, before the age of digitization, traditional marketing has still been based on the fact to be seen by appropriate target groups in catalogs, on posters and flyers, television or radio advertising, to bring customers into the stationary stores, in the course of time every trader has discovered the ...
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“Omnichannel is bullshit” - business polemics on its principle and touchpoints
Recently I read an interesting interview on the OnetoOne portal, featuring Nils Hafner, a true expert in customer relationship systems, a professor at the University of Luzern and alumnus of the marketing network MTP.
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Addressing consumers competently and personally on all channels is a must, not an option
Whether desktop, tablet, mobile phone, smart TV, web page, newsletter, social media profile, hotline, printed catalog or live in your store, companies must address their customers personally and competently on all channels. So, it comes in handy that e-Spirit provides us with some useful tips on how ...
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Sitecore Commerce 8 – a blueprint for omnichannel commerce
With the rise of NFC, social media and the omnipresent digital devices accompanying our daily life, brands must think omnichannel. Especially since in today’s customer-centric world, being omniscient and involved in making the customer’s experience in a universally satisfying way, is the core. T ...
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Asia Pacific businesses ready to embrace digital transformation
According to Adrian De Luca, chief technology officer of Hitachi Data Systems Asia Pacific, enterprises will experience major digital transformation next year as they strive to improve a host of key tech and non-tech functions.
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Data truly matters - everywhere around the globe, across all markets and industries
In a recent global research study, conducted by the Winterberry Group and Global DMA, 80% of the marketers, technologists and service providers, surveyed said that data is crucial to the deployment of their marketing and advertising efforts.
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Videology excels at mastering the convergence of television and online video
The independent research firm, Forrester, cites Videology as a ‘”leader” among video advertising demand-side platform (DPS) providers and reports that "television capabilities differentiate the video advertising DSP market, as consumer viewing of television and video content continues to diver ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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