Friday May 26th

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Marketing Data Lake Approach = Always-On-Marketing
Some would argue to find the needle in the haystack is not only difficult, but even impossible, but that’s exactly the day-to-day duty of marketing managers. In the course of automation and digitization, the purchasing behavior of a customer changes and leads to an enormous increase in data. C ...
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Content marketing of the future must be data-driven
Organizations are producing a lot of content nowadays to reach and interact with consumers, be it with blogs, whitepapers, tweets, or other social media activities. And since content seems to be at the heart of every marketing campaign, the budgets spent on content marketing are generally growing.
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IBM’s Watson-powered cognitive services help uncover new data and insights for increasing audience engagement
Just a few months ago, IBM announced plans to assist in the rapid prototyping and commercialization of solutions based on cognitive computing and blockchain, convinced that in less than five years, disruptive technologies are expected to drive dramatic shifts in every industry, from healthcare, to f ...
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Industries of the Future to be significantly impacted by Digital Transformation
Technology is expected to be the driving force across industries and this transformation will be the catalyst driving productivity, innovation, skill development and growth for the companies of today.
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Data protection is the biggest stumbling block for data-driven marketing
The terms "big data" and "data-driven marketing" have already established themselves some time ago as key concepts of a new marketing era and managed to outgrow their hype. Both terms have firmly positioned themselves in modern marketing and are effectively practiced in business life, since it becam ...
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PicScout uses AI, machine learning insights, and innovations to drive visual content business decisions
PicScout, a wholly owned subsidiary of Getty Images, announced a new strategic direction and expanded product offering focused on visual insights. The technology company provides visual content creators, image consumers, developers and businesses with meaningful visual-content- based insights that h ...
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Data integration in marketing is often only partially automated
Having a 360-degree view of the customer makes definitely any marketing activity better, however, there is still a lot of data integration in disarray.
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Real-time communication and personalization can be a piece of cake with modern marketing technologies
Marketing managers must deal with increasingly demanding consumers on one hand, while grappling with increasing efficiency and profitability pressure for the company on the other. To meet the expectations of both groups, marketing technologies must be fully exploited and listening to the voices of t ...
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Do marketers lose sight of the foundations that digital and search are built on?
Neither it’s news that marketing technology know-how is key nor that due to the huge number of marketing technology tools available we get confused which one’s the best to deploy.
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The legal risks of uncontrolled collaboration and information sharing and how to avoid them
With the evolution and proliferation of collaboration and information sharing tools, improved mobile connectivity, the adoption of agile working practices and device affordability, users are becoming increasingly self-sufficient and in control of their own IT provisioning, states the law firm Field ...
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Diversity of thought – the key to unlocking the future?
In 2016, Nkiruka, a sixteen year old African girl, contemplates her future. She needs to make educational choices. Should she follow her heart and study the sciences? She dreams of becoming an engineer. She’s torn, though: the profession’s not known for its diversity. So what should she ...
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Why throwing tech at a project doesn’t ‘future-proof’ it
The smartphone (tech) era allows us to capture every good (and bad) hair day down to the finest detail and the selfie has become as routine as brushing one’s teeth, yet – retro-styled mechanical cameras that go ‘click’ and spit out faded photos are making a gigantic comeback. ...
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Affectiva’s Emotion AI now integrated in Qualtrics’ Insight Platform
The insight technology providers Affectiva and Qualtrics just announced the integration of Affectiva’s emotion recognition technology into Qualtrics’ Insight Platform, an emotion AI technology that is already used by more than 1,400 Affectiva customers to gather insight and analytics in ...
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The role of data in the digital ecosystem: Owned, Earned and Paid Media
Insights are the cornerstones of any media strategy, both in digital as in the classical channels. These insights are getting richer and richer, due to the increasing fragmentation of media channels and a growing number of devices being used. Secondary data collected from various sources are finding ...
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The Internet of Things about you: Evolving from data to content and what you can do
“Learning from the past, taking security seriously and protecting the consumer must be at the heart of developing propositions for the Internet of Things (IoT), because it’s all about personal data”, Greenwave Systems’ Chief Scientist, Jim Hunter, highlighted during his speec ...
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Video Analytics: Go Beyond Clicks and Views
1 minute = 1.8m words. That’s how significantly more powerful a video is compared to the written word, according to Forrester Research. But just how powerful? 157% increasing in organic traffic to site, 105% time on site increase and twice the rate of conversion than sites without video. And c ...
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Customer focus needs a down-to-earth attitude and no outworn concepts
The vision of digitization and omnipotence of data stimulates customer fantasies and business ideas, but what kind of impact do they really have?
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Criteo: Consumer set both the benchmark and the pace
Experts, such as the performance marketing technology company Criteo, know well that success in the digital age depends more than ever on the ability to recognize the needs of the customer early to act quickly. The data that customers are leaving behind when making use of all kind of media channels ...
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Navigating a digital future – why it’s time to leave the cave
Over 2400 years ago, Plato told a story of a group of people chained up in a cave facing a blank wall. His famed ‘Allegory of the Cave’ depicted a world where a group of prisoners was entertained only by shadows from the light of the fire behind them. This flickering view of silhouettes ...
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October 2016 - Data Driven Marketing

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