Friday Aug 18th

Latest News

E-Commerce: 10 Tricks for having a Strong and Inviting Landing Page
There is no other direct marketing instrument that is easier to control and to which you can react so easily. However, there is a way to make it even easier for the reader to get on your landing page.  Discover how you can optimize the page where the reader lands after clicking on a hyperlink in hi ...
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10 Tips for Dealing with Phishing Attacks
The purchase of goods and services over the Internet is according to various e-commerce experts today safer than ever. The same applies to online banking, despite activities of e-mail scammers that necessitate certain precautions especially in the e-mail communication, although recently released fig ...
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Guideline for Online Shop Operators: Respect the Rules of Real Life
Whoever is marketing products and services on the Internet or wants to present their own company there should do it in the legal framework set by the legislator. And actually, this is quite easy to do, as the rules of the virtual business world don’t really differentiate substantially from the rea ...
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Mastering the Challenge of Finding the Most Suitable E-Shop System
Whether you plan the re-launch of an existing online store or being a newcomer in the topic of e-commerce, at the beginning of planning an e-shop you are confronted with the task of finding an adequate system as a basis for its implementation. Especially because of the close integration and interact ...
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A Bright Future for Online Shopping in APAC says MasterCard
Did you know that online shopping pre-dates the internet, the IBM PC and Microsoft?  You don’t believe it? But it’s true! The process of purchasing goods and services over the Internet was actually invented in the UK in 1979 by Michael Aldrich of Redifon Computers, who connected a modified 26" ...
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Ubercart Checks-In
These days online shopping has revolutionized the internet space and many businesses have powered their online existence with strong e commerce based applications such as the shopping cart. If you looking for a fully-featured online shopping cart utility then check out Ubercart ,  an open source e- ...
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Friendster: Online Gift-Shopping Gets Easier and More Personal
I think by now almost everybody has bought at least once something online, simply as doing so has many advantages. For online shoppers, it is not only because of the high level of convenience, but also because of the broader selection, competitive pricing, and easier access to information and amenit ...
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Behavioral Targeting: A Perfect Storm or a Storm in a Teacup?
Behavioral targeting which refers to the tracking of you online activities to provide you with more targeted advertising is creating a stir in the online shopping world with a study this year by AudioScience revealing that online shoppers are becoming more receptive to this form of advertising. Whil ...
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What Makes e-Shopping so Compelling?
Online shopping is a major part of the overall electronic commerce, or e-commerce, industry which consists of all the buying and selling of goods and services over electronic systems such as the internet and other computers. Especially with the rise of the internet, the amount of trade that is condu ...
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Online Shoppers Becoming More Receptive to Behavioral Targeting Ads
This year, AudienceScience released the results of a commissioned study conducted on its behalf by JupiterResearch, a Forrester Research company, designed to measure the receptiveness of online shoppers to behavioral targeting. What is behavioral targeting? It's tracking a user's online activities t ...
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PayPal: A Stalwart of the e-Commerce Industry
PayPal has quickly risen the ranks of the e-commerce industry, fast becoming a global leader in online payment solutions with more than 153 million accounts worldwide. Available in 190 markets and 24 currencies around the world, PayPal enables global ecommerce by making payments possible across diff ...
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BUZZWORD: Denial-of-service attack (DoS)
A denial-of-service attack (DoS attack) or distributed denial-of-service attack (DDoS attack) is an attempt to make a computer resource unavailable to its intended users. Although the motives for carrying out a DoS attack may vary, it generally consists of the concerted efforts of a person or people ...
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NetSuite: e-Commerce in the Cloud
With online shopping enjoying ever increasing popularity, it’s never been more crucial for e-Commerce companies to understand every facet of their shoppers' online activities. Pitching its e-commerce software as a means to build a hosted online shopping experience similar to what Amazon has in pla ...
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Five Guiding Principles for Compelling Shoppers to Buy with Offers They Can’t Resist
It takes deep customer insight to provide a truly personalized online experience. And customization of every touchpoint and throughout every channel is the key to keeping customers engaged–and coming back for more. Your customers need to feel like you know exactly what they want, when they want it ...
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Yahoo! Rings its Way to the Top of the Mobile World
There seems to be no way but up for the mobile world and the same can be said for Yahoo! Mobile. Mobile Internet growth rates are definitely picking up around the globe, and Asia is not to be outdone here especially in markets like the Philippines, Indonesia, and India. In fact, in some markets in t ...
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e-Tracker: Professional Online Market Research for all e-Tailers
More e-tailers then ever have to deal with the increased complexity of their IT infrastructure to run their websites and therefore think about shifting the responsibility for their entire activity to a third-party provider. The German based etracker GmbH is a leading provider of products and service ...
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Singaporeans Intend to Spend Almost Half their Holiday Cash Online
Singaporeans are entering into the festive spirit with six in ten shoppers expected to spend the same amount or more during the upcoming holiday season, as compared to last year - this despite the weakened economy.  According to a PayPal survey released recently, the average Christmas spend for Sin ...
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The Rise of the e-Tailer
Did you know that the word “e-tailer” was coined as early as 1995? An e-tailer is a retailer that primarily uses the Internet as a medium for customers to shop for goods and/or services provided. There are two types of e-tailer, one category whereby e-commerce is the only operation undertaken by ...
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APAC Online Shoppers Not Disheartened by the Economic Slowdown
The global economic slump has not dampened Asia Pacific shoppers’ love of the World Wide Web, with more regional internet users shopping online and spending more than in the past, according to the Visa e-Commerce Consumer Monitor 2009.
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“E-Commerce on Demand”: Pinning the Focus on Business Instead of Technology
By relying on a specialist, companies not only reduce their security risks significantly, but also benefit from the hard-won experience of the third-party service provider when it comes to supporting e-commerce applications. And who wants to handle these complicated e-commerce systems at all?  Espe ...
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Tips for a Better Online Shopping Experience
The Internet has made the buying of goods even simpler and certainly in some cases cheaper. In fact, when it comes to shopping online there are thousands of places from which you can buy a variety of goods from. However, as is most cases of life, online shopping has its advantages as well as disadva ...
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e-Retailers Devoting More Effort to Better Technology
According to eMarketer.com, online retailers are already investing into their platforms although recovery from the recession is not yet in reach. They simply know that their online consumers demand a top-notch shopping experience and that navigation problems can cost them precious sales. Thus, to no ...
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The Power of Online Shopping
There’s no doubt that online shopping is increasing in popularity. In fact, online shopping is quickly becoming the way of the future. The advancements of technology are creating avenues of convenience to suit the ever-increasing busy lifestyles of this century.
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E-Commerce: This is It!
The Internet has established itself successfully as a mass medium and the old and new economy can no longer be separated, this is a fact. Almost every business is online today and e-commerce has increasingly become an important source of income in the past few years.
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How Secure is Google Checkout?
As e-commerce continues to grow in popularity, so is the number of people using online payment-processing services, with PayPal being the best-known service. However, it is definitely not the only such service around. Launched in 2006, Google Checkout is another online checkout system that lets peop ...
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How to be Safe when Shopping Online
The world of electronic commerce, also known as e-commerce, enables consumers to shop conveniently at online stores and pay for their purchases without leaving the comfort of home. Consumers expect merchants to not only make their products available on the Web, but to make payments a simple and secu ...
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Will Mobile Marketing Work for your E-Business?
These are interesting times for mobile marketers as we are seeing more and more brands actively evangelizing the use of mobile as a marketing channel. It has become a viable new way to create customer loyalty, boost sales and increase awareness for e-commerce business.  The mobile offers increasing ...
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Online Shopping will Spur Increase in Web Analytics
As more and more consumers start shopping online, and marketers rely more on interactive online marketing channels, spending on web analytics technology will rise to US$953 million by 2014, up from $431 million this year, reveals a Forrester Research report released this year.
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Singapore a Prime Target for Online Cyber Crime
We all know that emails are one way of carrying threats into the hearts of businesses and individuals.  But cyber-criminals are now increasingly exploiting the web as a malware delivery mechanism.
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Keeping retailers on target
For years the real intentions and motivations of web customers have remained a mystery to retailers, revealed only at the last click. Recently, however, behavioural marketing has been gaining column inches as a means of evaluating customer thought processes as they journey online. This silver bullet ...
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Contents (November - December 2009)

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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