Tuesday Oct 24th

Latest News

Videos are on the upswing and images are generally shared the most on social media
Adobe released its latest Social Intelligence Report recently and the results of the study allow us to draw conclusions on the changes of CPC (cost per click) and CTR (click-through rate) on advertising in social networks like Facebook, Twitter, Tumblr and Co. Due to the fact that Facebook continue ...
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Google +: The direct path to YouTube
If you own both a YouTube account and a Google account, you can link your YouTube channel with your Google + page. This goes very quickly and easily.
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SpotXchange taps DoubleVerify to deliver additional safeguards against video ad fraud
The video advertising platform SpotXchange announced it has partnered with DoubleVerify to maximise the quality of video advertising inventory with increased transparency and elimination of non-human traffic.
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Divergent Media launches new professional video transcoding app
Divergent Media recently launched its new tool, EditReady, a professional video transcoding app that provides fast and easy media transcoding for modern video workflows. The company proved once again to be focused on providing simple, powerful tools for video professionals. With ScopeBox, the compan ...
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B2B Benchmarks & Best Practices Report on Video Marketing
Video has become the most engaging form of communications for marketing purposes and is an increasingly important piece of the online B2B marketing mix. But what will be the most challenging obstacles to video marketing success in the year ahead and how will B2B marketers overcome them? Demand Metr ...
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Clozette.TV will go live this year
The visual, image-centric social shopping network Clozette offers fashion brands and retailers a social media platform to engage and interact with trendsetting consumers. The company’s high-engagement platform is where fashion and beauty content converge with commerce, since it delivers unpreceden ...
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What you have to pay attention to when producing and distributing your videos
The guiding principle of "Content is King" applies of course to image and video content as well, as the clever composition of story and design can create whole worlds for a brand and influence consumer decisively. Especially on social networks, moving pictures displace more and more static content a ...
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How to get the most out of video marketing in your campaign
Ever since the advent of fast Internet connections and Youtube, videos became popular due to the relatively low production costs and the fact that any topic can be visualized with an online video. However, the marketing benefits can only be achieved if certain rules are taken into consideration:
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Technology and channel integration drive the digital transformation in marketing
According to a new global survey by Accenture, 78% of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, topics that where in the limelight of MediaBUZZ’s recent 8byEigh ...
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Bindo’s iPad POS helps SMEs to compete with Amazon
Bindo, a New York based retail start-up has opened an office in Singapore in preparation for expansion into Southeast Asia.
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Tips for driving business with Video Marketing
1. Create a content journey: A video content journey is set up using calls to action to prompt viewers to go from the end of one video to the next: As an example, you could start with your explainer video on your homepage and then use that video’s call to action to prompt your audience to watch ...
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Mapping the ‘Customer Journey’ to improve customer experience
Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding the ...
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Frost & Sullivan recognizes the shining stars in Asia’s ICT industry at the 11th annual Asia Pacific ICT Awards
In its 11th consecutive year, the Frost & Sullivan Asia Pacific ICT Awards program seeks to recognize companies and individuals that have demonstrated best practices in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketpl ...
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The future belongs to Video Marketing - no doubts!
Online video ad revenue is expected to double in the next two years and video ad views are set to explode. Quite obviously, video marketing is gaining popularity since it offers the richness of TV and the analytics of digital. In fact, video ads provide a level of visual and narrative richness that ...
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The benefits of video emails for effective customer acquisition
Attracting new customers is in general quite challenging for any business and particularly exhausting for SMEs. Exhibition booths and business visits are for most of them out of the question due to the high expenses, therefore acquisitions are often done via post, telephone and email. But those who ...
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Social media as a key building block for successful video marketing
Without the integration of social media, you have to be very lucky for your videos to be found and viewed by larger crowds and not just by those few friends that are specifically searching for your video. Therefore we recommend that you develop a promotion strategy which builds up on social media pl ...
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Facebook video spots are getting new interactive components meant to drive more views for brands
The acceleration of mobile video consumption is a global phenomenon and the massive growth rate of the mobile and tablet video viewership is impressive, representing now more than 20% of all online video plays.
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Vevo will be first digital distribution platform for music videos using Mirriad's native in-video technology
Mirriad, the video technology company and leader in native in-video advertising, announced that Vevo, the all-premium music video and entertainment platform, will become the first digital distribution platform for music videos using Mirriad's native in-video technology. Under the terms of their agre ...
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Irdeto explored consumer consumption patterns of video content to identify why people turn to piracy
Irdeto’s services are widely deployed in the world of pay TV on satellite, cable, terrestrial and IP networks, therefore the expert in broadcast software security solutions recently explored consumer consumption patterns of video content to identify the top two reasons why people turn to piracy. R ...
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ShoreTel introduces its latest Dock 14.2 station for smartphones, with unrivalled features
Asian eMarketing recently met David Petts, ShoreTel’s Senior Vice President of Worldwide Sales, for an interview to find out more about the company’s updated unified communications (UC) solution and the launch of ShoreTel 14.2, besides getting deeper insights into the expert’s channels strateg ...
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CommunicAsia, EnterpriseIT and BroadcastAsia 2014- Asia’s premier industry events ace on mobility and connectivity innovations
The region’s most established ICT, broadcast and digital media trade events, CommunicAsia2014, EnterpriseIT2014 and BroadcastAsia2014, opened this week at Marina Bay Sands, Singapore, with close to 2,000 exhibitors from more than 50 countries. The four day event occupies all five levels of the con ...
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Cisco consolidates market leadership in India with state-of-the-art VideoGuard CA and DRM technology
Cisco by now reaches more than 40 million digital homes across India with its industry-leading VideoGuard conditional access (CA) and digital rights management (DRM) solutions. Using the industry estimated average of five people per household, the company is now enabling a rich and advanced TV exper ...
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SpeakingPhoto: The app that turns pictures into stories could be useful for Scoopshoters during the world cup in Brazil
SpeakingPhoto, the iOS and now Android app, enables users to add a simple voice recording to old family photos, giving them new meaning and ancestry data. For short, it turns pictures into stories to enhance and give value to photos, allowing everyone to personalize memories and businesses to captur ...
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Social video content helps marketers to keep up with the demanding world of consumer engagement
Social Video Lab, an innovative social video marketing firm, announced the launch of its video content marketing services to focus on creating branded and amplified video content for marketers. Specialized in short-films production, video adaption and content amplification, the company works with s ...
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The evolution of video conferencing and telepresence morphs to Media Collaboration
ClearOne, a company that designs, develops and sells conferencing, collaboration, streaming and digital signage solutions for voice and visual communications introduced its new all-in-one COLLABORATE® appliances and new cloud-based Spontania solutions— aimed at businesses that wish to enhance the ...
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Appear TV XC Series Video Processing Platform chosen for new 2014 Formula One Race Circuits
Appear TV, a leading global provider of next-generation Video Processing Platforms for broadcast and IP networks, announced that it’s been chosen to provide additional TV reception and distribution systems for Formula One circuits around the world. Deployments this year will take place at Austria ...
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MediaBUZZ’s 8byEight event hotly discussed the “Art and Science of Digital Marketing”
According to PwC’s recent Global entertainment and media outlook 2014-2018, “digital success is not just about technology, but about applying a digital mind-set to build the right behaviours towards an embedded digital culture that drives ever closer to the customer.” And in fact, due to thi ...
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Appointments & Announcements
PHD has appointed Jimmy Lim as General Manager for Malaysia. In his new role, effective immediately, Jimmy will lead PHD Malaysia across all business functions, reporting to Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia. Jimmy joins PHD with over two decades of experience in media, adver ...
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June 2014 - Video Marketing

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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