Tuesday Oct 24th

Latest News

Record breaking Success of ad:tech Singapore 2012 with Social Media, Mobile and Video as the hottest Issues
ad:tech Singapore  had the largest number of attendees in show history this year with more than 2,400 digital marketers and exhibitors attending the 2-day conference and an almost 25 % increase in exhibition space.
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Dialogic - Measuring the Perceptual Quality of Mobile Video
Dialogic Inc. showcased at the Mobile Asia Expo this month a range of mobile communications solutions, including
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PwC: Further Growth makes Digital an Obligation
Asian e-Marketing concludes its coverage on streaming media in June with PwC’s Global Entertainment and Media Outlook 2012-2016. The company released its 13th annual edition just two weeks ago, providing in-depth analysis and forecast data for advertising and consumer spending.
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Kaltura‘s Open Source Offerings for Video Streaming
We at Asian eMarketing believe that Open Source has the digital world perfectly in its grip and therefore want to share some information about Kaltura. The company provides the world's first and only Open Source Online Video Platform that includes industry leading media management applications as we ...
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TURN‘s highly automated Self-Service eMarketing Platform
Digital advertising is growing at light speed, encouraging marketers to increasingly make use of it for smart and targeted campaigns. This growing consensus among advertisers proves that the convergence of television and online video is finally approaching a tipping point, and the impact of this sh ...
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Mobile Video is forging its Way thanks to Smartphone Growth
    According to a report by mobile advertising and data platform provider Millennial Media, in Q1 2012, 73% of mobile impressions served by Millennial Media were delivered on smartphones, trailed by non-phone connected devices at 20% and feature phones at 7%.
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Southeast Asia: Crossroads of Mobile Innovation
Southeast Asia has been a trade crossroads for thousands of years, and now is a digital crossroads for Internet and mobile innovation as well. Some local markets are large enough or resource-rich to nurture homegrown industry giants that are expanding across the region and outside as well. New pl ...
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2012 Adobe Digital Video Advertising Report
Adobe’s published it‘s first Digital Video Advertising report in April this year. It analyzes consumer behaviors around online ad engagement providing media companies and premium content owners with insight to identify increased ad revenue potential.
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On Message: Mobile Marketing
Mobile messaging, the cash-cow of mobile telecom operators around the world, continues to be seen as the world’s primary non-verbal communications medium. In many markets, however, it is not necessarily mobile operator-based SMS that has grown. There are a growing number of messaging apps and serv ...
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Vidiator: Global Audience turns away from traditional TV Services in Favour of ‘on the go’ Content
A global survey commissioned by new media delivery specialists Vidiator has found that India is leading the way in monetizing mobile content with 50% of people having paid for mobile video content. This compares to just 26% in the UK and 47% in Malaysia. However over two thirds of people would be wi ...
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Canneslions Awards 2012
Cannes Lions 59th International Festival of Creativity 2012 ended last week in southern French with the announcement of this year’s award winners. Cannes Lions Awards set the benchmark for excellence in creative communications and 2012 welcomed new entry sections for Mobile Lions and Branded Conte ...
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Video Ad Study: Spending within Mobile and Connected Devices projected to increase in 2012
Break Media’s Digital Video Advertising Trends 2012 study features the digital video landscape for the upcoming year. The leading creator and publisher of digital video content revealed that digital video advertising spending is up and expected to continue to increase throughout 2012. In addition ...
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Understanding the Mobile Consumer
Brands and agencies are coming to terms with mobile marketing, adapting their existing campaigns and figuring out new ways to engage with consumers. While the technology and infrastructure continue to develop, with mobile data becoming more affordable and more readily available in many Asian markets ...
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Trends in Corporate Video Spending
Corporate giants still shape the fortunes of the business video sector according to Interactive Media Strategies that began formally measuring and forecasting market spending patterns in 2006. The company’s 2011 update of forecast for spending on technologies should be interesting for organization ...
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Join the Global Accreditation Body for Marketing Professionals
Marketing is an essential part of every business and its execution lies in the hands of more than 20 million people worldwide. Now that raises the question: how to separate the wheat from the chaff to survive and thrive in our competitive, global business world?
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Smartclip Video Advertising Report 2012
The smartclip Video Advertising Report is based on the analysis of 300 campaigns launched in the last quarter of 2011 and paints a detailed picture of the current developments in the video advertising market. Comparing figures of this current report with those of last year‘s report also provides ...
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BBC Sport Streaming Service for 3G
English football fans will be able to watch the team’s Euro 2012 clash with Sweden live on their smartphones and tablets using a new BBC Sport streaming service.
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Online Video Ad Revenues more than tripled in China
Just last month, eMarketer reported on an R3 and Admaster Digital Consulting survey which revealed that 82% of marketers in China increased their digital marketing budgets in 2011, and another 81% are expected to increase their digital ad spending in 2012. It stated further that 23% of marketers ...
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Appointments
  PHD Singapore has hired Sebastien Lepez as Regional Business Director, who will be working on key accounts across all communications platforms and taking an active role in managing client teams, office operations, team building and mentoring. Sebastien has more than a decade’s experience in ...
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Videos on the Web: Trends and what makes Sense
Online videos are a must for those who want to keep their audience entertained and emotionally involved in the web content they offer, and have proved to be highly effective. Today’s Internet connoisseurs appreciate to be informed and entertained on a variety of websites. And that’s why online v ...
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Google’s Online Video Ad Templates: Click-to-Play, InVideo, In-Stream, Expandable, YouTube Promoted, TrueView Family
Online video ads are multimedia, interactive rich media ads that allow cinematic advertising on the Internet by using Flash and streaming technology. The most popular formats include in-stream spots (pre-, mid-or post-roll) and in-banner video.
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Indexing Videos on Google
In order to deliver search results, Google crawls the web and collects information about each piece of content – video included. Usually, they appear as a normal result with some video-specific information, such as a thumbnail and duration, that if clicked leads to the page where the video can t ...
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IAB's updated Rich Media Creative Guidelines
According to the IAB, the following updated guidelines embrace and foster creativity in ways as never before and hopefully encourage a new generation of rich interactivity and “sticky” consumer experiences.
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Avoiding Online Video Streaming and Hosting Pitfalls
Websites, nowadays, are not impressing at all without moving image content. The variety of opportunities that videos have to offer is simply immense. However, the more video files a company has, the more difficult it becomes to manage them and to identify a suitable provider for the best and most ef ...
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Vidiator's Rich Media Revolution
For more than a decade now, the new media delivery specialist, Vidiator, is sedulously in its drive to empower leading operators and media companies to deploy Over-The-Top (OTT) and mobile TV or VOD services.
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Mediamind‘s Facts on In-Stream Video Advertising
In-Stream Video Advertising represents a huge opportunity for advertisers. In fact, it’s one of the fastest growing segments of online advertising. Worldwide, around 200 billion videos are watched online every month, reaching a global audience of 1.2 billion people, according to comScore—which m ...
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Vzaar’s Professional Video Platform
As demand for video by internet users continues to grow, vzaar Ltd, a leading online video hosting platform, is experiencing exponential growth of its easy-to-use, flexible and affordable video hosting solution for businesses across the globe.
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Placing Videos in E-Mails successfully
Most e-mail clients, like outlook, hotmail etc., automatically block videos due to security reasons. Flash objects and applets as well are out of the question. Nevertheless, there are some possibilities for marketers to include videos into e-mails:
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Yahoo!’s innovative Rich Media Formats exploit Interactivity of Video
Asian countries rank globally amongst the top for media consumption via Internet or mobiles, with an enormous number of consumers moving onto digital and mobile platforms to obtain content, marketers must be there to reach their audience, too.  And since everything from search to videos to display ...
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Five Principles for successful Video Advertising
1. Keep it short A 30 second video ad is too long already. Most online videos are between 2 to 5 minutes, making it difficult to pack a 30 second spot in that. Fact is that most internet users accept shorter spots easier. According to smartclip’s video advertising report 2012, about 83% of users ...
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June 2012 - Streaming Media Marketing

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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