Wednesday Sep 27th

Latest News

Welcome to the brave new world of Adblockers
To a greater or lesser extent, each of us has a story to tell about a bad encounter with online advertising, be it a pop-up or a video interstitial.  Understandably, when we feel bothered by something, we react by running away or avoiding it. In the world of digital marketing it means we won&rs ...
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Keep up with the times - mobile ready, mobile friendly, mobile first
Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.
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Foursquare expands presence In Asia with new and expanded partnerships
Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.
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Germany’s Fraunhofer Institute and NTU launch its first institute in Asia to develop digital solutions for the industry
Nanyang Technological University (NTU) Singapore and Fraunhofer-Gesellschaft, a renowned and leading German institution for applied research, just launched a research institute to develop digital technologies that help companies move into the digital era and remain competitive.
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China Mobile and ZTE Corporation launched a live 5G field test
Conducted in Guangzhou University Town, which is one of the most typical high-traffic scenarios, China Mobile and ZTE launched a key 'pilot field' for enhancing user experience in 5G eMBB scenarios, using ZTE's 3.5GHz NR base station product. For the next stage, multi-site networking tests will be d ...
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Zenith’s Media Consumption Forecast 2017
According to Zenith's latest Media Consumption Forecast, 71 % of the total Internet consumption will be allotted to mobile this year, whereby the largest growth rates are expected in North America (75%) and the Asia Pacific region (75%).It is even forecasted that by 2019 a quarter of the world's tot ...
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Messenger services – opportunity or digital security risk?
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but also Indonesia and India, according to statistica. Frankly speaking, there is hardly anyone who doesn& ...
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A global network for IoT devices that has been brought to life for having no limits
Things Mobile, a global mobile operator specialized in the Internet of Things, is the brainchild of Manuel Zanella, the inventor of the pioneering Things Mobile SIM card.
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RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent players in the mobile industry.
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Optimize templates for smartphones and don’t allow Outlook to thwart newsletters
Optimizing emails for smartphones is challenging, since they have up-to-the-minute requirements and the fact that Outlook can only table design. The much-used Microsoft Outlook is technically based on a Microsoft Word-machine and therefore can’t do much. Among other things, for instance, no cu ...
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Hootsuite's ‘Amplify for Selling’ aims for boosting sales
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering relationships that drive revenue.
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Unengaged, unmotivated, uninspired: Do these three words describe your workforce?
Research suggests that 87 percent of America’s workforce fails to reach its full potential. Why? It’s simple – they lack passion for their work. Studies are suggesting most of the business world does not take passion seriously enough.
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Mobile-first Indexing and what website operators should consider to meet with success
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
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Hazard source “Mobile Banking”
Security issues are on everybody’s mind and top priority for any business industry, especially for financial institutions. Online banking must be safe, whether done in front of a PC or on the road from a mobile device. Since all banks are aware of that, they introduced a new procedure to secur ...
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Machine learning upends rules of mobile marketing
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points into a tool for effective targeting and measurement. A wide range of topics, from programmatic and mult ...
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Nearly half of Indonesia’s smartphone users not satisfied with their default browsers
Opera conducted a survey in the six biggest cities in Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, Medan and Makassar) to find out more about the browsing habits of Indonesia’s smartphone users and how they use the internet on their devices. The findings reveal that nearly half of the re ...
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Adobe prepares for a mobile-first world
As the workplace of the future unfolds and digital transformation takes hold, we increasingly rely on smartphones and tablets to get our work done– whether digitizing tax documents, capturing receipts to submit an expense report or getting a sales contract signed before the quarter ends. Peopl ...
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Experiencing the future of search with Google Lens and its AI-powered computer vision
At Google's annual developer conference ‘Google I/O’ 2017, the reactions to the announcement that Google Lens intends to revolutionize the way we search were particularly striking.
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Jan 2015 - Digital Marketing Trends & Predictions

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