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New Apps, New Data, and New Resilience: Huawei Proposes Ways of Evolving Storage in the Yottabyte Era
The Innovative Data Infrastructure Forum (IDI Forum) 2023, revolving around the theme of "New Apps ∙ New Data ∙ New Resilience," took place on May 23 in Munich, Germany. The Forum brings together global industry experts and partners to explore the future of digital infrastructure towards the yottabyte era (a yottabyte is equal to a quadrillion gigabytes).
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With new brand identity. LG aims to actively communicate with customers beyond generations and locations
LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.
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IBM report: half of breached organizations unwilling to increase security spend despite soaring breach costs
IBM released its annual Cost of a Data Breach Report, showing the global average cost of a data breach reached $4.45 million in 2023 – an all-time high for the report and a 15% increase over the last 3 years. Detection and escalation costs jumped 42% over this same time frame, representing the highest portion of breach costs, and indicating a shift towards more complex breach investigations.
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Mutual exchange of threat intelligence and security innovations bolsters Singapore’s cyber resilience
Google and the Cyber Security Agency of Singapore (CSA) announced a strategic collaboration to bolster Singapore’s cyber resilience. This partnership covers four key pillars: threat intelligence sharing, joint operations, technical collaboration, and ecosystem development.
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Cybersecurity in the age of digital currency
Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. While fluctuations are expected within crypto currency, you need to be able to spot the difference between what is a normal event, and what is a scam.
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5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies
A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions. Whether the B2B or B2C sector, more often than not today’s consumers have alternate options—and they know it.
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Cisco unveils new solution to rapidly detect advanced cyber threats and automate response
Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.
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Yahoo integrated approach for advertising in a cookieless world
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
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Zero in with ABI’s Research Spotlights on research that is critical to your success
The global technology intelligence firm ABI Research just announced the release of Research Spotlights, suites of research focused on key technologies and trends within the vast ABI Research Library.
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Enhanced Google Play Protect real-time scanning for installation of sideloaded apps
Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a real-time app scan when installing apps that have never been scanned before to help detect emerging threats.
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Meltwater Brings Powerful New Enterprise Suite to APAC
Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.
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Revealed: The most creatively effective digital & TV ads in Southeast Asia
The marketing data and analytics company, Kantar, revealed the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognizing the most impactful ads of last year.
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Protecting Data in the Cloud
Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.
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SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development
SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.
Digital marketers are constantly struggling to keep up with new developments, a situation that encouraged Razorfish to take a deep dive into the qualitative and quantitative data of four international markets (USA, UK, China, Brazil) to examine which digital technology is shifting traditional brand-consumer relationships.
As part of the study "Digital Dopamine", the digital agency interviewed around 1,600 Internet users to find out how brands can remain relevant and how the digitization alters the relationship between brands and consumers, bringing to light the following five key trends that will shape digital marketing in 2015
and beyond:
- Generation chasm: There is a huge difference in the use of eCommerce services between Generation X and Millennials: For instance, more than half of US millennials name their smartphone as their main in-store shopping tool, compared to just 28% of the Generation X. In addition, 74% of US millennials trust that brands protect their data, whereby in turn only about two-thirds of the Generation X believe that.
- The digital experience economy: Generally, Internet users try to avoid advertising and feel attracted by brands that make their life easier with digital solutions. Brands should therefore try to be more useful than just interesting, as the following figures exemplify. More than half of consumers in the UK and the US, and nearly 70% of consumers from China, indicated that they would "do everything in their power" not to see any ads. On the other hand, 70% of consumers in UK and the US, and more than three-quarters of consumers from China, don’t mind to see ads if they can get access to online content that way.
- Digital conditioning: The advantages of digital technology and interactions are mainly examined on a rational basis, although a good digital brand experience acts on an emotional level. Against the background of the infinite choices of the Internet, it is exactly what caters for brand loyalty. Remarkably, 76% of respondents from the US, 72% from the UK, 73% from Brazil and 82% from China said that they would be more pleased about an online purchase they receive by mail, than buying things in a shop.
- Seamless commerce: The omnichannel customer makes no difference anymore between online and offline shopping. Convenience that works across all channels is most important. However, when switching from offline to online - and vice versa - he still encounters disruptions: Thus, about 70% of the customers in the US and UK indicate that they buy products only online when they have an opportunity to exchange them. In Brazil, the figure is even higher at 77%. In fact, there and in China, the percentage of those who would like to make all their purchases online is significantly higher than that in the US and the UK, where around half of the respondents can envision doing so.
- Emerging markets in the fast lane
Consumers from Brazil and China have higher demands on technology-based experiences than those from other countries, although the Internet penetration is relatively low there. Hence, the digital experience has a much higher effect on brand loyalty, the study revealed. Actually, 79% of China's and even 87% of Brazilian consumers said that most online shops have to improve. In the US and UK only about half of the respondents see it that way. That goes hand in hand with the opinion of 92% of respondents from China and 84% of Brazilian consumers that indicated that a bad website would influence their opinion of a brand negatively.
Feel free to download the whole report.
By MediaBUZZ