Thursday May 09th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

Cybersecurity in the age of digital currency

Category: Oct–Dec 2023 - Omnichannel Marketing
Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. Wh
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Google's approach to further reduce the security burden on users

Category: Oct–Dec 2023 - Omnichannel Marketing
October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features
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Plans for further integration of IBM watsonx with AWS

Category: Oct–Dec 2023 - Omnichannel Marketing
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
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What it takes to implement a Web Analytics System
Usually you need an interdisciplinary project team to introduce a Web analytics system where business management, marketing, IT and engineering respectively often work with external service providers and consultants. The objective of the project management is to contribute knowledge and requirements ...
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Criteria for selecting Web Analytics Tools
Dimensions and metrics provide the basis for business relevant information of a Website, out of which result two important consequences. The detailed planning of metrics and dimensions lays the foundation for Web analytics. A good basis for the determination of the used dimensions generates the ques ...
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From Web Statistics to Web Analytics
The days of basic Web statistics are coming to an end. In fact, Web statistics are rapidly evolving into Web analytics. We now have the ability to monitor very reliably users’ paths through our sites. We can see what content is attracting them, and even from a visual perspective we can determine w ...
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The Top 5 Challenges of Web Analytics
A great deal has been said and written about the good, the bad and the ugly of web analytics. Niel Bornman, Acceleration's Director of Online Analytics boils the debate into five of the biggest challenges we face as we implement analytics tools and the ways that we can deal with them.
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Previous month's highlights

Fastest web-based editor released for a new era of storytelling across streaming, broadcast, digital and social media

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, real-time, lightning-fast multimedia and multiplatform editor fully integrated within the Dalet ecosystem.

Microsoft Cyber Signals report highlights spike in cybercriminal activity around business email compromise

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how enterprises can defend against these attacks.

API Security Company Neosec acquired by Akamai Technologies

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.

Strategic merger of three digital technology firms in Asia

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Three prominent digital services companies in Asia – Digile Technologies, Reveron Consulting, and Innopia Global – have merged to create a digital services powerhouse with a formidable presence in the Asian region.

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