Sunday Feb 26th

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This week's highlights

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t b
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Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
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What’s the secret sauce of great content? Adobe’s answer is culture!

Category: February 2017 - Video Marketing & Advertising
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more
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Snackable Content

Category: February 2017 - Video Marketing & Advertising
We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tum
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Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
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Previous articles

Are you cyber ready for 2017?

Category: January 2017 - Digital Marketing Trends & Predictions
Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on El
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What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
Programmatic marketing, the automated and optimized management of marketing touchpoints across the customer journey, has transformed the way brands interact with consumers. The proliferation of data h
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Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happen
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Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions
Matt Banner updated his Social Media Cheat Sheet resource guide for 2017 to give you the complete rundown on how to rock the social media world this year.
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Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

Category: January 2017 - Digital Marketing Trends & Predictions
Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to intern
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Previous month's highlights

Loyalty Commerce in a Digital Age demands more choices of rewards and greater engagement options

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

A new eBook from Collinson Latitude highlights the true value of choice, the need for greater connectivity and the value of non-core inventory in loyalty programs worldwide.

CRM requires a comprehensive strategy at every touchpoint

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Customer Relationship Management (CRM) is more than just a software. It’s a strategy that affects all employees of a company and not just a question of the right software for data management, data enrichment and data analysis. Rather, CRM is the foundation for a customer-oriented corporate strategy that aims at customer acquisition, loyalty and development, and every company must have the one and only strategy in mind to use the CRM application successfully.

A data-driven approach is key to boost marketing returns and engaging customers

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Providing a consistently good and engaging customer experience is important, just like optimizing it on a variety of devices and deliver it when customers want it, emphasizes SAS in its whitepaper How a data-driven approach can engage customers and boost marketing returns.

Microsoft improves the end-to-end developer experience by collaborating with the community

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

During its annual Connect(); developer event, Microsoft Corp. unveiled a series of products and partnerships that strengthen the company's Azure cloud platform for building intelligent, cross-platform apps and services.

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iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Collaborating to compete – your enemy could be your best friend!

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The unstoppable and steady rise of e-commerce in India

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

A glimpse into the future of commerce - the ‘Amazon way’

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Break down existing data silos to analyze anonymized data

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
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