Friday May 26th

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This week's highlights

Cyber-attacks can hit anyone, anytime – you can be next!

Category: May 2017 - (Cyber) Security & Data Protection
As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminals use e.g. security g
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Ambivalence: Who is responsible for data protection?

Category: May 2017 - (Cyber) Security & Data Protection
The attitude of customers towards data protection remains ambivalent in the digital world, since they believe the buck stops primarily with the companies when thinking about the protection of their pe
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Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection
Many consumers are critical of Facebook as they fear for the security of their data. Accordingly, they are skeptical about the use of the network as a sales channel, reveals a study by BBDO, Jelden TT
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Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

Category: May 2017 - (Cyber) Security & Data Protection
Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a m
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New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

Category: May 2017 - (Cyber) Security & Data Protection
Manually capturing data is not only time and cost intensive, but also prone to error, making  Retarus’ newly launched Managed Capture Services the more attractive. It allows business docume
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Previous articles

Marketing Automation is designed to turn around the increasing trend of underperforming advertising

Category: April 2017 - Marketing Automation & Attribution
Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solutio
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Identify the full potential of marketing automation by getting rid of wrong perceptions

Category: April 2017 - Marketing Automation & Attribution
For quite some time we are accustomed to the fact that, when browsing the Internet, we receive notices of offers that may interest us, and we are well aware that airlines set their prices on online po
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There’s still more to ‘courting’ clients than ‘swiping right’!

Category: April 2017 - Marketing Automation & Attribution
Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your
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eMarketer.com: Most marketers only use basic email automation

Category: April 2017 - Marketing Automation & Attribution
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular, according to a January 2017 survey from email marketing software provid
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Hotmob launched ALCANZAR, a safety-first demand side platform

Category: April 2017 - Marketing Automation & Attribution
Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content
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Previous month's highlights

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happened, big data has enabled us to proactively drive business results and make more meaningful decisions in real-time. Experts have also been studying and predicting the current and continued growth of the big data and analytics market across the globe, especially in data-rich industries such as financial services.

2016 was an eventful year for marketers, Adobe corroborates

Category: January 2017 - Digital Marketing Trends & Predictions

New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imagination of marketers globally — as Nintendo’s new AR offering, Pokémon Go, took the world by storm.

Zee Media Corporation gets ready for the future of broadcasting

Category: January 2017 - Digital Marketing Trends & Predictions

New technologies and innovations in the media industry enable broadcasters more than ever to stay ahead of the curve. If it took the industry initially years or months to create and instrument new live digital channels, it seems as if everything is now in place to meet market demands.

Pragmatic website usability for striking success

Category: January 2017 - Digital Marketing Trends & Predictions

Increasing sales of products and loyalty of employees affect the public positively: Anyway, the goals that companies are pursuing with their Internet presence are often very different, still websites have always one thing in common: They can only achieve the desired success if they are user-friendly.

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Welcome the year of influential video innovations

Category: February 2017 - Video Marketing & Advertising

What makes digital video advertising so attractive?

Category: February 2017 - Video Marketing & Advertising

Are interstitial adverts becoming obsolete?

Category: February 2017 - Video Marketing & Advertising

What distinguishes good content quality?

Category: February 2017 - Video Marketing & Advertising

The rise of Account-Based Marketing: How to win with key accounts

Category: February 2017 - Video Marketing & Advertising

Deploying videos in eCommerce expediently

Category: February 2017 - Video Marketing & Advertising
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