Thursday Mar 30th

Latest News

  • Enterprise Search as business driver and companion

    Enterprise Search as business driver and companion

    Whether a company wants to improve customer service, increase the efficiency of marketing activities or its competitive advantage in a world in which customers and their needs are increasingly becoming the focus of strategic business considerations, sending the right data to the right person at the right time is essential.

  • Snackable Content

    Snackable Content

    We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tumblr and Pinterest, for instance, got it right with their pursuit of creating content in the form of memes, gifs, videos – all of which are forms of short, easy to grasp and engaging content.

  • Why does the future take so long to arrive?

    Why does the future take so long to arrive?

    In late 1971, a computer engineer named Ray Tomlinson sent the first email message. It was ten letters long (QWERTYUIOP) and he was probably oblivious to the fact that hitting ‘send’ would gain him entry into the history books. Tomlinson’s invention changed the course of communication forever – usurping technology such as the fax.

  • Top 10 datacenter predictions 2017 for the Asia Pacific region

    Top 10 datacenter predictions 2017 for the Asia Pacific region

    By 2018, 35% of Companies in Data-Intensive Industries Will Adopt Formal Datacenter Planning, Sourcing, and Governance Processes to Speed Digital Transformation Efforts.

  • AdAsia Holdings launches CastingAsia, an influencer marketing platform

    AdAsia Holdings launches CastingAsia, an influencer marketing platform

    AdAsia Holdings just launched CastingAsia, an influencer marketing platform, as its newest addition to the AdAsia Digital Platform across Asia.

  • Social media overtakes print in ad spend

    Social media overtakes print in ad spend

    According to Zenith's recently published Advertising Expenditure Forecast, social media ad spend is the fastest growing segment of online advertising with a growth rate of 51% last year. The forecast estimates that spending on social media will reach $55 billion and that print media will be significantly behind with $50 billion. By 2019, Zenith’s experts predict growth rates of 20% per year, primarily focusing on moving image offer - first and foremost Facebook and Youtube. Therefore, advertisers should keep in mind fast growing social media platforms, such as Snapchat, too.

  • KEYMILE unveiled its new security card, built from ground-up for demanding mission critical communications

    KEYMILE unveiled its new security card, built from ground-up for demanding mission critical communications

    KEYMILE security solution raises the bar in simultaneous delivery of ultimate data encryption and system security, while guaranteeing strict critical communication high-availability and precise timing needs.

  • Snackable content manages the balancing act between pleasing content and monetarization

    Snackable content manages the balancing act between pleasing content and monetarization

    We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t be too long. Media companies and brands that got it, therefore provide more and more often snackable content, which means short, concise, fast and preferably good content with qualitative added value.

  • Alpha users

    Alpha users

    Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networks and manage the connectivity of the core members of the community.

  • Security standards evolve to meet the brand new world of IoT

    Security standards evolve to meet the brand new world of IoT

    The technology industry is continuing to evolve quickly, particularly in the areas of security and Internet of Things (IoT). For companies, this development is both inspiring and adamant.

  • Since the BYOD trend is unstoppable, make sure its safe and manageable

    Since the BYOD trend is unstoppable, make sure its safe and manageable

    Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications.

  • Smartphones ready to become top device for mobile shopping

    Smartphones ready to become top device for mobile shopping

    There is by now a good deal of mobile shoppers waiting in the wings, which is why more and more dealers have started to tailor offers particularly to mobile commerce. Electronic loyalty and credit cards on the phone, shopping apps and mobile payment solutions, simply allow customers to do their shopping easily over the phone on the way or in between on the tablet.

  • What distinguishes good content quality?

    What distinguishes good content quality?

    The marching music of content marketing is and always has been the catchy tune “high-quality content is the foundation of online marketing success”. But don’t you think this hands-on advice is kind of vague? In the first instance, it raises more questions than giving any answer.

  • Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

    Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

    Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

This week's highlights

Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing
Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also
Read more...

Livestreaming brings your campaigns to life

Category: March 2017 - Social Media & Influencer Marketing
Livestreaming is a powerful emotionalizing medium for its users and many want to share their experiences immediately with friends and acquaintances via social media. This automatically creates a link
Read more...

Social media overtakes print in ad spend

Category: March 2017 - Social Media & Influencer Marketing
According to Zenith's recently published Advertising Expenditure Forecast, social media ad spend is the fastest growing segment of online advertising with a growth rate of 51% last year. The forecast
Read more...

Website performance expectations are high in South East Asia - on all connected devices

Category: March 2017 - Social Media & Influencer Marketing
Smartphones are the go-to device for accessing the Internet throughout South East Asia and consumers expect fast performance of websites across all devices, according to the “State of the User E
Read more...

Alpha users

Category: March 2017 - Social Media & Influencer Marketing
Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networ
Read more...
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Previous articles

Paywizard urges Pay-TV providers to keep customers happy and engaged

Category: February 2017 - Video Marketing & Advertising
A new global research from Paywizard shows Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty, but must raise their customer relationsh
Read more...

Are interstitial adverts becoming obsolete?

Category: February 2017 - Video Marketing & Advertising
In such a crowded marketplace of multi-channel marketing, some audiences become ignorant to advertising and some even go as far as using adblockers to avoid irrelevant, unsophisticated adverts.
Read more...

What’s the secret sauce of great content? Adobe’s answer is culture!

Category: February 2017 - Video Marketing & Advertising
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more
Read more...

ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

Category: February 2017 - Video Marketing & Advertising
ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to i
Read more...

Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
Read more...
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Previous month's highlights

Customers want everywhere-commerce and only-for-me-specials

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Online trade has transformed from multi- and omnichannel to "everywhere"- commerce, since online shopping is nowadays not only accessible via different end devices, but practically from anywhere and at any time.

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the way businesses reach out to consumers to offer products and services, influencing the purchasing decisions of consumers. In 2017, customer engagement will become smarter, more personalized and contextual – all thanks to emerging technologies such as data analytics, artificial intelligence and more.

A glimpse into the future of commerce - the ‘Amazon way’

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

For brick-and-mortar retailers it is increasingly difficult to keep their customers in the long term, as technology promises to make for convenience and consumers expect personalized and outstanding shopping experiences. Today’s consumers prefer, for instance, receiving vouchers and special offers directly on their smartphones, instead of carrying around loyalty cards. In fact, mobile devices are an integral part of their purchasing processes by now.

Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their significance. Furthermore, since even brick and mortar retail stores embraced the digitalization and integrated mobile concepts, a distinction between channels, online and offline world, actually no longer makes any sense. Shopping is nowadays possible not only (almost) everywhere, but also almost at any time, which is why it is better called "everywhere and all the time commerce”.

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The force of AI, IoT, VR or AR on digital marketing in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions

No experience? No problem! Apply here …

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions

2016 was an eventful year for marketers, Adobe corroborates

Category: January 2017 - Digital Marketing Trends & Predictions

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions
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