Tuesday Oct 24th

Latest News

  • Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality across it products to help customers visualize and create the future of business.

  • Adobe Advertising Cloud for full transparency, flexibility, and convenience

    Adobe Advertising Cloud for full transparency, flexibility, and convenience

    Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle – a lack of transparency. Despite impressive technological innovation, marketers indeed still struggle to answer basic questions like where their ad dollars are going and how their ads are performing, aside from issues like poor media quality, hidden fees and misaligned incentives.

  • Are we evolving at such a high rate of change that generational schemata become irrelevant?

    Are we evolving at such a high rate of change that generational schemata become irrelevant?

    Anne M. Schüller and Alex T. Steffen just released their book “Fit for die Next Economy: Sustainable with the Digital Natives”, which is currently only available in German, but got my whole attention, since it made me understand the so-called “digital natives” a bit  better.

  • 3 tips for marketers to track the effectiveness of ads

    3 tips for marketers to track the effectiveness of ads

    Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or provider. This, however, tends to complicate how you can effectively measure the campaign results as implementing different approach will bring about different outcomes.

  • Rethink privacy, as the new GDPR takes the upper hand

    Rethink privacy, as the new GDPR takes the upper hand

    It’s all haywire when looking at data protection in Europe and I am wondering about the impact it will have on the Asian business world. After 15 years, the Safe Harbor agreement got dumped in October 2015, which allowed companies to transfer personal data from the EU to the USA and process them there. There is no binding succession regulation for the time being, but the USA and the EU have agreed on a so-called “Privacy Shield Agreement”, which particularly obligates marketing managers to protect customer data.

  • Nothing can replace human interaction in marketing – not even automation

    Nothing can replace human interaction in marketing – not even automation

    Automated marketing is the dream of many companies, as comprehensive data analysis manages to identify what customers really want. As a marketer, however, you should always be firmly in control of your customer communication and NOT be under the false impression to delegate this part completely to algorithms, as you only risk threatening your customers with soulless stalking.

  • AI fuels the CX strategies of today’s global top brands

    AI fuels the CX strategies of today’s global top brands

    A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the capabilities of their customer support team, rather than replace human investment.

  • Marketing automation is indispensable – you know why?

    Marketing automation is indispensable – you know why?

    For most professional marketers, automation software is already an everyday tool or at least at the very top of their shopping list for 2017. Obviously, there are many reasons why it is time to put marketing automation into practice and we tell you why:

  • Balance between search engine optimization and reader-friendly text is important

    Balance between search engine optimization and reader-friendly text is important

    When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

  • Hootsuite's ‘Amplify for Selling’ aims for boosting sales

    Hootsuite's ‘Amplify for Selling’ aims for boosting sales

    The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering relationships that drive revenue.

  • An all-encompassing attribution model is still utopian

    An all-encompassing attribution model is still utopian

    In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the desired insights, however, is often easier said than done, since a closed sale is normally the result of a combination of several factors and conditions. Hence, it’s not easy to identify what really tips the scale for making a purchase.

  • Asia Pacific’s financial services industry has still a long way to go regarding IT security

    Asia Pacific’s financial services industry has still a long way to go regarding IT security

    IDC highlights in one of its recent reports that IT security of financial services organizations might not be as advanced as expect, bringing the confidence in their good service down. Trust is a critical aspect of all business and particularly the financial services industry.

  • Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

    Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

    Opera conducted a survey in the six biggest cities in Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, Medan and Makassar) to find out more about the browsing habits of Indonesia’s smartphone users and how they use the internet on their devices. The findings reveal that nearly half of the respondents are not satisfied with their default browsers because of slow browsing speed, high data consumption and frequent crashes.

  • Immersive marketing

    Immersive marketing

    The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.

This week's highlights

The status quo of programmatic native

Category: October 2017 - Programmatic & Native Advertising
If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! Thi
Read more...

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the
Read more...

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethosco
Read more...

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising
The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT pr
Read more...

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
Read more...
View More Articles

Previous articles

Opera introduces first browser to support 360-degree videos in virtual reality headsets

Category: September 2017 - Immersive and Engagement Marketing
Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degr
Read more...

Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore
Read more...

Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the m
Read more...

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to acc
Read more...

Microsoft advances the next frontier of computing with cloud, AI and mixed reality

Category: September 2017 - Immersive and Engagement Marketing
Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality a
Read more...
View More Articles

Previous month's highlights

Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

Category: July 2017 - Internet of Things (IoT) & Wearables

Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will be awarded with a grand prize of USD 100,000.

IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables

The Adobe Experience Forum 2017, the industry conference for digital experience and business transformation is just around the corner: This year, it will not only take place in Singapore, but for the very first time be held in Thailand and Malaysia, too.

AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables

AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables

For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industries, value chains, and the rules of competition.

View More Articles

The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation

SEO Techniques: White Hat, Black Hat, or Grey Hat

Category: August 2017 - Search Engine Marketing & Optimzation

How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation

Acquisition of Algo strengthens Meltwater’s media intelligence platform

Category: August 2017 - Search Engine Marketing & Optimzation

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation

The rise of voice assistants changes the SEO world

Category: August 2017 - Search Engine Marketing & Optimzation

Can the Art of War teach us how to pioneer an innovation industry?

Category: August 2017 - Search Engine Marketing & Optimzation

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation
View More Articles

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