Wednesday Aug 16th

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This week's highlights

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
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How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
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The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation
Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China
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SEO gets even more difficult

Category: August 2017 - Search Engine Marketing & Optimzation
Around the world, SEO is almost exclusively about Google, the world's most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search
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Balance between search engine optimization and reader-friendly text is important

Category: August 2017 - Search Engine Marketing & Optimzation
When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website s
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Previous articles

Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

Category: July 2017 - Internet of Things (IoT) & Wearables
Yesterday, Frost & Sullivan hosted again its annual Asia Pacific ICT Awards to celebrate companies that have consistently excelled in their business segments and recognizes their leadership effo
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Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables
At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0
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IoT turns the security industry upside down

Category: July 2017 - Internet of Things (IoT) & Wearables
The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of global
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IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables
The Adobe Experience Forum 2017, the industry conference for digital experience and business transformation is just around the corner: This year, it will not only take place in Singapore, but for the
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Convergence 005 | SWITCH: A Consumer Revolution

Category: July 2017 - Internet of Things (IoT) & Wearables
The convergence of emerging technology is changing the consumer landscape and Convergence 005 | SWITCH will focus exactly on that – the consumer revolution that is driven by the latest emerging
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Previous month's highlights

Retarus issues warning about spam wave claiming to offer stock market tips

Category: May 2017 - (Cyber) Security & Data Protection

The security experts at Retarus are warning users about a spam wave spreading quickly across email inboxes. The email security provider has recently recorded a sharp rise in the volume of messages proposing that readers buy supposedly promising shares. By means of these investment recommendations, cyber criminals are trying to influence the share price of specific companies to their own advantage.

Sophisticated technology tracks the culprit to identify violent crime

Category: May 2017 - (Cyber) Security & Data Protection

Violence, extremism and child abuse: A lot of criminal activities are captured in images and distributed via internet and social media. But how can companies protect their network if being abused for such a purpose? If operators do not want to be unwilling accomplices, they must meet necessary measures to prevent these crimes.

Security standards for open source CMS

Category: May 2017 - (Cyber) Security & Data Protection

Many companies decide against proprietary licensing models and are increasingly using open-source solutions. They rely on the internationally established quality standards of the open-source world and their proven co-operation, especially since very high security requirements are placed on a web-accessible content management system.

Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection

Many consumers are critical of Facebook as they fear for the security of their data. Accordingly, they are skeptical about the use of the network as a sales channel, reveals a study by BBDO, Jelden TTC and Brand Foresight.

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Zenith’s Media Consumption Forecast 2017

Category: June 2017 - Mobile Marketing & Apps

Adobe prepares for a mobile-first world

Category: June 2017 - Mobile Marketing & Apps

Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps

Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps

China Mobile and ZTE Corporation launched a live 5G field test

Category: June 2017 - Mobile Marketing & Apps

Hazard source “Mobile Banking”

Category: June 2017 - Mobile Marketing & Apps

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
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