Thursday May 02nd

Take more courage to lively advertising!
No matter what kind of style you personally prefer, experience has taught us that lively and funky advertising usually wins the heart of the consumers, because spunky is better than shy, entertaining is better than boring, cheerful is better than showing no sense of humor, naughty is better than tim ...
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What’s influencing digital marketing in 2015?
Digital marketers are constantly struggling to keep up with new developments, a situation that encouraged Razorfish to take a deep dive into the qualitative and quantitative data of four international markets (USA, UK, China, Brazil) to examine which digital technology is shifting traditional brand- ...
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Personalized video capabilities now included in BT’s Cloud Contact portfolio of services
BT just announced that it is incorporating personalized video capabilities into its Cloud Contact portfolio of services, using industry-leading technology from Idomoo, which will enable businesses to send short, individually tailored, high-quality videos to millions of customers. Two leading ...
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Top Fraud Predictions for 2015: Technology will shape the fight
Technology will give fraudsters an edge in 2015, but it will also provide new tools for organizations and investigators, according to three experts from the Association of Certified Fraud Examiners (ACFE) who were asked for their top fraud predictions for 2015. The experts (Gerald Zack, Bruce Dorri ...
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The countdown to Asia’s only event focusing on the fulfilment ecosystem is on!
The preparation for SingEx’s inaugural trade conference and exhibition Last Mile Fulfilment Asia (LMFAsia) is in full swing and the countdown is on. About 1,500 trade attendees, delegates and exhibitors from the Asian region are expected to gather at MAX Atria @ Singapore EXPO on 19th & 20th ...
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5 Key Trends that will shape Asia-Pacific Marketing in 2015
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. This change has ...
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Ringo envisions a world where cost is no criterion for communications anymore
After a reportedly successful launch in 16 countries, Ringo is now available in India, offering 90% savings on international calling by converting international calls to local calls. Ringo is an international calling app that uses a unique call flow to provide best-in-class call quality at co ...
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Salesforce reveals top priorities for marketers in ‘2015
The world's No. 1 CRM company, Salesforce.com, released its 2015 State of Marketing report, based on a survey of more than 5,000 marketers globally. The second annual report revealed marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tr ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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