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Mindful Employer Branding Key to Successful Staff, HR Recruitment
In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.
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Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy
The democratization and acceleration of generative Artificial Intelligence (AI) originated in the business-to-consumer (B2C) market with the release of popular applications like ChatGPT and Stable Diffusion. But the B2C market will barely scratch the surface of generative AI’s potential economic value.
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With new brand identity. LG aims to actively communicate with customers beyond generations and locations
LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.
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Content Remains King in the Future of Video in India
The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.
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Cybersecurity in the age of digital currency
Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. While fluctuations are expected within crypto currency, you need to be able to spot the difference between what is a normal event, and what is a scam.
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Microsoft Cyber Signals report highlights spike in cybercriminal activity around business email compromise
Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how enterprises can defend against these attacks.
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SentinelOne enhances cloud security with Snyk
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a global leader in AI security, is partnering with Snyk, the leader in developer security, to ease the burden by integrating Singularity Cloud Workload Security, its real-time Cloud Workload Protection Platform (CWPP) with the Snyk Developer Security Platform.
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Protecting Data in the Cloud
Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.
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Advertisers' awareness of cookieless technologies remains low according to global survey
Ogury, a global leader in personified advertising, commissioned IDC to conduct a global survey on 1,000 major brand and media agency executives to get their perspective and understanding of the future of digital advertising in a cookieless world.
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SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development
SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.
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SecurityHQ’s Cyber Predictions
In response to the growing number of breaches, SecurityHQ released their latest white paper to highlight analyst predictions for threats and vulnerabilities in H2 2023.
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Comprehensive protection measures a must to prevent data leaks and theft
Remote work, home office or hybrid work, have become the norm in today's business world and that most likely will stay that way. But the more employees work remotely, the greater the company's risk of falling victim to a cyberattack, making a sophisticated and multi-layered security concept the more essential for any company.
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Bilateral 5G roaming agreements will push global losses to $8 billion by 2028
A new study from Juniper Research has found losses from global roaming fraud are anticipated to exceed $8 billion by 2028, driven by the increase in bilateral roaming agreements for data-intensive use cases over 5G networks. In turn, it predicts fraudulent data traffic will account for 80% of global operator roaming-based losses by 2024.
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Majority of APAC consumers are willing to sacrifice data security for convenience
F5's latest Curve of Convenience 2023 report shows data security taking a back seat with APAC consumers, with an increased willingness to save and share personal payment data on multiple platforms.
Digital marketers are constantly struggling to keep up with new developments, a situation that encouraged Razorfish to take a deep dive into the qualitative and quantitative data of four international markets (USA, UK, China, Brazil) to examine which digital technology is shifting traditional brand-consumer relationships.
As part of the study "Digital Dopamine", the digital agency interviewed around 1,600 Internet users to find out how brands can remain relevant and how the digitization alters the relationship between brands and consumers, bringing to light the following five key trends that will shape digital marketing in 2015
and beyond:
- Generation chasm: There is a huge difference in the use of eCommerce services between Generation X and Millennials: For instance, more than half of US millennials name their smartphone as their main in-store shopping tool, compared to just 28% of the Generation X. In addition, 74% of US millennials trust that brands protect their data, whereby in turn only about two-thirds of the Generation X believe that.
- The digital experience economy: Generally, Internet users try to avoid advertising and feel attracted by brands that make their life easier with digital solutions. Brands should therefore try to be more useful than just interesting, as the following figures exemplify. More than half of consumers in the UK and the US, and nearly 70% of consumers from China, indicated that they would "do everything in their power" not to see any ads. On the other hand, 70% of consumers in UK and the US, and more than three-quarters of consumers from China, don’t mind to see ads if they can get access to online content that way.
- Digital conditioning: The advantages of digital technology and interactions are mainly examined on a rational basis, although a good digital brand experience acts on an emotional level. Against the background of the infinite choices of the Internet, it is exactly what caters for brand loyalty. Remarkably, 76% of respondents from the US, 72% from the UK, 73% from Brazil and 82% from China said that they would be more pleased about an online purchase they receive by mail, than buying things in a shop.
- Seamless commerce: The omnichannel customer makes no difference anymore between online and offline shopping. Convenience that works across all channels is most important. However, when switching from offline to online - and vice versa - he still encounters disruptions: Thus, about 70% of the customers in the US and UK indicate that they buy products only online when they have an opportunity to exchange them. In Brazil, the figure is even higher at 77%. In fact, there and in China, the percentage of those who would like to make all their purchases online is significantly higher than that in the US and the UK, where around half of the respondents can envision doing so.
- Emerging markets in the fast lane
Consumers from Brazil and China have higher demands on technology-based experiences than those from other countries, although the Internet penetration is relatively low there. Hence, the digital experience has a much higher effect on brand loyalty, the study revealed. Actually, 79% of China's and even 87% of Brazilian consumers said that most online shops have to improve. In the US and UK only about half of the respondents see it that way. That goes hand in hand with the opinion of 92% of respondents from China and 84% of Brazilian consumers that indicated that a bad website would influence their opinion of a brand negatively.
Feel free to download the whole report.
By MediaBUZZ